Starting the production of natural kvass - how to organize: technology and equipment, permits and calculations

Kvass consumption has only increased in recent years. According to some sources, the annual growth of the kvass market is 15-20% per year and its pace will continue in the coming years. Kvass always takes a leading position among sold soft drinks.

The main task of real kvass, dating back to Tsarist Russia, is to invigorate the body and replace lost nutrients. Live kvass quickly relieves thirst, fatigue and nervous tension. Everyone drinks it - healthy and sick, old people and children. In ancient times, people took kvass with them for hard work: plowing, mowing, harvesting. Live kvass was necessarily included in the early soldier’s diet, because it contributed to a faster recovery and restoration of spent strength.

The kvass that is sold today in hypermarkets consists of a set of chemically pure substances - dye, carbon dioxide, sweetener, acidifier and flavoring. The benefits of such a drink are very doubtful. The caffeine and stimulants it contains only stimulate the nervous system for a short time and do not give such a positive effect as real live kvass.

Therefore, a significant proportion of consumers buy kvass on tap during the hot season. After all, it tastes better, is rich in vitamins B1, B2, and does not contain preservatives or dyes.

Producing real live kvass in the summer is a good seasonal business. Modern equipment allows you to create a mini-production of live kvass with a volume of 200 liters per day. At the same time, you should not be afraid of competition from large producers due to the fact that live kvass has a short shelf life and its transportation to other regions is not profitable. Live kvass is a business for small enterprises within the region.

Live kvass production technology

The technology for the production of live kvass remains unchanged for a long time and includes the following stages:

Production of malt (enzyme preparation) and fermentation of kvass dough. This dough is then baked to give the kvass a dark or red hue. If this is not done, the kvass will turn out white with a peculiar taste, more suitable for summer okroshka;
Preparation of kvass wort – extraction of water-soluble substances;
The last stage is fermentation of the wort, obtaining the finished product.

Various variations are possible at each stage of kvass production, but in the end the drink is obtained with the characteristic sour taste and aroma of bread.

Ready lines

It is very easy to set up a business producing this drink if you order a whole line at once, which includes all the necessary equipment. The installation of such a complex will be carried out on the basis of a premises with an area of at least 70 square meters. m. Depending on productivity, this equipment will cost (rub.):

100 l/day – 150 thousand;
200 l/day – 200 thousand;
300 l/day – 300 thousand;
500 l/day – 460 thousand.

Lines for the production of kvass
Installation and warranty service of such a complex is carried out by the manufacturer.

What documents are needed to open a business producing live kvass?

In order to produce kvass, in addition to registering an individual entrepreneur (or LLC), the following documentation is required:

Product analysis protocol issued by the Center for Hygiene and Nutrition;
Certificate of conformity for the kvass of your production, issued by the Standardization Center;
Conclusion of the SES for the premises where kvass is produced;
Technological instructions for the production of kvass in your production conditions are approved by the head of the enterprise.

Usually it takes 2-3 weeks to collect and prepare such a package of documents.

Advantages and disadvantages

Like any other activity, this business idea has its pros and cons:

The product has a short shelf life, so it is better to produce large batches yourself by prior agreement with the buyer.
It is difficult to compete on the price of the finished product with large manufacturers.
Organizing the sale of your products in large retail chains is very difficult.
Beverage production requires obtaining a sanitary certificate from regulatory authorities, and it is difficult to obtain.
Buyers prefer to purchase a proven and well-known product; at first they will be wary of new kvass, and they may not expect big sales in the first month.
Seasonality. During the cold season, cold soft drinks are sold 70% less, but in the summer you can get revenue for the whole year. Especially if the region has a resort area.

How much can you earn from a kvass production business?

The main raw materials for the production of kvass include kvass briquettes, kvass wort concentrate, aromatics, sugar, and yeast. The production cost of 1 liter of classic kvass is about 8 rubles. The recommended selling price is 35 rubles/liter, including PET containers (3 rubles). Total profit from one liter is 25 rubles, from 200 liters – 5,000 rubles per day. Of course, you also need to take into account transportation costs, rental of a retail outlet and the salary of the seller, that is, minus 30% of the specified amount.

The main ways to sell live kvass (read the article: Trade in kvass):

Sales of live kvass in barrels or kegs in high-traffic areas from April to September;
Wholesale supplies of kvass to trade enterprises - points of sale of draft beer;
Sales of kvass from October to March in shopping centers, canteens, cafes, baths.

The range of kvass sold can be very diverse with various natural additives. Kvass can be sold by the glass, with the option to consume the product at the point of sale or buy a bottle to take with you. The approximate period for promoting one outlet is 1 month.

Homemade Petrovsky kvass with horseradish

Ingredients: rye crackers – 800 g, water – 4 l, grated horseradish – 100 g, yeast – 20 g, honey – 100 g, raisins – 50 g, millet – 50 g.

Method of preparation: place the crackers in an enamel pan and pour boiling water over them, leave to steep for 3-4 hours. Then strain the mixture and dissolve the yeast in it. Cover the pan with gauze or cloth and leave for 5-6 hours at room temperature for the mixture to begin to ferment. After this, heat the fermented mixture and add horseradish and honey to it. Mix everything thoroughly, pour into jars or bottles, adding a few raisins and a pinch of millet to each. Seal the containers well and refrigerate for 2 days. After this time, the kvass is ready for use.

Step-by-step plan for creating a business for the production of live kvass

1. Register a business (individual entrepreneur or limited liability company).
2.Draw up a detailed business plan. 3.Rent premises for a production workshop, enter into a lease agreement.

Purchase equipment.
Purchase raw materials and consumables.

6. Obtain from Rospotrebnadzor a sanitary and epidemiological conclusion for the premises and the same conclusion for kvass. 7.Obtain a quality certificate, if necessary. 8. Obtain permission to conduct activities from the fire department.

Study the markets for products (as an option, open several points selling kvass in kegs).

Determine your business direction

Analyze the market and decide in which direction you will move. There are several options.

Only making kvass. You can only produce the drink and sell it in large kegs to wholesale customers.
Making kvass and selling it yourself. You can sell the finished product not only wholesale, but also retail. When it’s hot outside, consumers are happy to buy kvass from barrels that are located right on the street. In this case, however, you will have to include in the business plan for the production of kvass, in addition to the main one, additional equipment and materials, for example: special tanks with cooling and dispenser, plastic bottles and cups. But we note that all costs are recouped at once, and there is no need to waste time searching for wholesale clients. This option is more suitable for a small home business.

What documents are needed to open

It is necessary to register the business entity - it is an individual entrepreneur or a limited liability company. The prepared documents are submitted to government authorities or to multifunctional public service centers (MFCs). Since a business entity is a legal entity, it is necessary to open a bank account. It is also necessary to register with the Pension Fund, Social and Health Insurance Fund. When hiring employees, the entrepreneur is responsible for paying insurance premiums.

How to start a business: a step-by-step guide

The organizational plan of an enterprise includes several stages of work. The first step towards realizing the goal is business legalization. Next, you have to find a room to house the production line, purchase equipment, hire workers, and find suppliers of raw materials. The products will have to be certified.

Registration of activities and certification of products

To be able to cooperate with legal entities, you will have to open an LLC. If there is only one founder, the entrepreneur will have access to a simplified taxation system with a deduction rate of 6% of the amount of income. To register an LLC, you must go to the tax office and write an application on form P11001. Bring the following documents with you:

passport and copy;
TIN and copy;
receipt of payment of state duty (4000 rubles);
LLC Charter;
protocol on the establishment of an LLC;
a letter of guarantee from the owner of the premises and a lease agreement.

After submitting the documents (no later than 30 days), you must write an application for the application of the simplified tax system with the selected tax rate. The entrepreneur also needs to select from the classifier the OKVED code that allows him to engage in the production and sale of kvass - 15.98.2.

You will have to obtain a certificate of conformity from the Customs Union. The cost of product certification will be 25–40 thousand rubles. The document is issued for a period of 3 years.

Room

A room with an area of up to 100 m2, located on the outskirts of the city or beyond, is suitable for placing the production line. Ideally, this would be a former dining room. Main requirements for arrangement:

availability of water supply with the possibility of installing filtering equipment;
good ventilation;
sewerage;
serviceable electrical wiring with a power of up to 5 kW and an alternating voltage of 220 V;
separate area for storing kegs;
the floor and walls are lined with tiles or other easy-to-clean material;
Convenient access roads and availability of a platform for loading and unloading goods.

Equipment

The minimum set of equipment for a medium-sized enterprise will cost a businessman 400–500 thousand rubles. It is better to buy a complete turnkey production line. It includes units:

fermentation chambers;
keg washing machine;
raw material dispensers;
water containers;
water filtration system;
mixers;
cooling equipment;
bottling and twisting line;
oak barrel for storing wort;
industrial refrigerator;
keg stock

Raw materials

The search for suppliers of raw materials should be approached with the utmost seriousness, because the taste of the finished product depends on the quality of the ingredients. The main components from which kvass is prepared are:

barley malt;
Rye flour;
special kvass briquettes;
sugar;
water.

To prepare 100 liters of drink, 5 kg of sugar, 300 g of dry briquettes, and about 300 liters of purified boiled water are used. It costs 600–700 rubles to purchase the ingredients to produce such a volume of kvass.

Staff

Together with the business organizer, the staff includes 14 employees:

Deputy Director;
2 production technologists;
sales manager;
accountant;
Foreman;
4 workers per production line;
2 loaders.

The main requirements for personnel are experience in the production of soft drinks, no criminal record, understanding of the technological process, knowledge of regulatory documentation, and integrity.

Permissions to open

To start producing live kvass, you need to obtain a number of permits. When registering an enterprise, it is necessary to indicate the production and sale of kvass in the types of activities. In order to obtain permission for a production workshop, it is necessary to prove that the premises in which kvass will be produced comply with the standards of Rospotrebnadzor and the Sanitary and Epidemiological Service, and the water from which kvass will be produced complies with the standards of SN IP. For this purpose, the individual entrepreneur sends a message to Rospotrebnadzor, then receives the appropriate permission for production. For confirmation, he provides a production program with a list of assortments.

The commission inspects the premises and, if it meets the standards, issues a sanitary and epidemiological conclusion. The same conclusion must be obtained for the production of kvass; for this, a test batch is sent to the laboratory and, if compliant, Rospotrebnadzor issues a sanitary and epidemiological conclusion. If you plan to supply kvass to retail outlets, then you must have a quality certificate; it is issued if the enterprise has technical conditions (TU) and technical instructions (TI). TU can be replaced by GOST, but TI must be developed independently. In addition, all employees of the production process must have medical records. You must also obtain permission from the fire department.

Financial part

A business selling kvass does not require large investments. With proper planning and organization, even during the summer season alone you can make quite a good profit. The main expenses will concern the following points:

paperwork;
renting space for a retail outlet;
equipment purchase;
kvass production;
salaries.

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Purchase of equipment

Today, this drink is sold from mobile roll bars or stationary stands. Both of them, as a rule, are equipped with containers containing kvass and devices for cooling and bottling it.

The complete list of required accessories looks like this:

counter;
kegs;
cooler;
Column;
hoses and connecting elements;
umbrella;
chair;
trash bin;
glasses of various capacities.

A complete set of a ready-made roll bar will cost about $1,500. As an alternative, you can use thermokegs: kvass is poured into these containers already at production, and they do not require special equipment for cooling and bottling. The cost of one such barrel is $100. In addition, they can easily be rented from the manufacturer.

Experts recommend starting the sale of kvass even before the start of the summer season, from 2-3 points at once, increasing the sales network over time. The cost of producing 1 liter of this drink is extremely low - 10 rubles. Accordingly, you have the opportunity to make a markup several times larger, which, in fact, will ensure your profit.

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Business options

Mini installation for making kvass

The production of bread kvass can be established in several ways. And in order to choose the right one, you should carefully monitor the market and weigh your financial capabilities. What development paths are possible here?

Homemade drink.
Industrial production of the drink.

Both options are quite “working” and, with well-established distribution channels, can bring the entrepreneur a decent income. But by making the drink at home, using simple equipment, you will not be able to enter a large consumer market; the maximum that is possible is to sell the product to neighbors and friends. But the industrial production of kvass, through the use of high-tech equipment, is able to satisfy any consumer needs.

When organizing an industrial enterprise, it is not at all necessary to invest large amounts of money. This could be a small workshop that sells kvass on the local market.

Start of sales of kvass

First you need to draw up a plan for organizing a business, including the following elements:

Number of sales points
Where will the drink come from: in-house production or purchase of finished products
How much start-up capital is a businessman willing to allocate?
It is recommended to estimate the seasonal operating hours of the outlets

After the entrepreneur has decided on the business, it is necessary to collect a package of documents.

Timeframe for preparation for trading

Despite the fact that the season of active demand for kvass begins in late spring (April-May), you need to prepare for the start in advance. The longest stage is the procedure for obtaining a permit for street trading and setting up a tent in a specific place. Without registering the status of an entrepreneur, it is impossible to apply for a permit to Rospotrebnadzor. Therefore, the registration process is lengthy.

Procedure/Term	January	February	March	April	May
Registration of individual entrepreneur status	+
Submitting an application to Rospotrebnadzor, obtaining a trade permit	+	+
Coordination with the SES service	+
Drawing up a cooperation agreement with a kvass manufacturer	+
Ordering equipment for street trading	+
Solving the staffing issue	+	+
Finding premises for storing equipment, concluding an agreement	+	+
Buying the first batch of the drink	+	+
Start of trading	+	+

In the work schedule, the start of trading is marked in two months: April, May. This is due to weather conditions, on which the sale of kvass depends entirely. There is no point in setting up a stall if it is cool outside. The first sales can be timed to coincide with the Orthodox holiday of Easter, which has a different date every year. On this day, many families traditionally prepare okroshka, the ingredient of which is kvass. But there is a risk of not getting the planned profit if the weather is not on our side. Therefore, we study the weather forecast and prepare for the opening of the season.

Documents for opening a point of sale

To open your own business, you need to submit information to the tax office. You can choose either an individual entrepreneur or an LLC, indicating the type of activity - selling kvass. If the drink will be produced by the businessman himself, this should also be noted.

Then you need to register with the Pension Fund as an employer. This procedure is necessary in order to officially hire sellers and pay insurance for them.

After registration, the entrepreneur contacts the city administration to find out where kvass cannot be sold. After selecting points, it is necessary to collect the following documents, in accordance with the requirements of SanPin 3.2.6.1066-01:

Permission from Rospotrebnadzor to sell food products.
Each employee selling kvass must have a health certificate stating that he can work with food products.
The product must be fully certified. If the drink is purchased from suppliers, they usually issue these papers themselves. When producing their own products, they contact Rospotrebnadzor to obtain permission to sell the product.

When transporting a drink, all storage requirements must be met, otherwise you may receive a fine for selling spoiled products.

OKVED upon registration

Registration of a business that is associated with the sale of soft drinks is code 47. If the points of sale are mobile, then subclause 47.81 must be added.

Video about organizing the production and sale of kvass:

Choosing a tax system

When choosing taxation, both a single tax, which is calculated based on income, and a simplified system, in which a fixed percentage is assigned to the entrepreneur, are suitable.

Do I need permission?

The business of selling kvass involves the sale of food products, so when opening it is important to have permission from the sanitary inspection. To ensure that the owner of the outlet is not kicked out of his workplace, it is important to obtain permission to sell in a certain area from the city administration.

Point work organization plan

During the opening period, it is important to draw up a plan according to which the point will operate:

First of all, you need to choose a place where the entrepreneur would like to open a stall.
Together with the future seller, it is important to consider the opening hours of the outlet, as well as the period during which new kegs of drinks will be delivered.
On hot weekends, sales profits increase. Therefore, the point should be open on Saturday and Sunday.
The future seller also needs to be explained how and when to open and close the stall.

Trade and seasonality

When drawing up a plan, you need to carefully calculate in what period the sales points will be valid. According to statistics, it is better to open a business in early May, when the first hot days arrive. The main period for making profits falls on summer days when the temperature is about 30 degrees. The stability of drink sales depends on the location of the outlet. In uncrowded areas, even on hot days, profits can fluctuate.

When purchasing products, the entrepreneur must monitor the weather conditions next week. Cloudy and rainy weather has a very bad effect on generating income from sales. In winter, this business becomes unclaimed. You can get some profit by installing sales points in shopping centers, but it can fall 10 times or more.

Equipment for point of sale

This type of business is seasonal, but profitable. It also doesn't require a lot of equipment. To open the point you will need:

Metal case that holds 2-3 filled kegs
A rack that will contain the tubes connecting the tap and kegs
To sell drinks in plastic bottles, it is recommended to purchase a small refrigerator
Chair and special uniform for the person selling the drink
To protect from the scorching sun, purchase an umbrella or a stretch awning.
A large number of plastic bottles and cups of different sizes
Garbage basket and plastic bags
Point cleaning products
Sheet with prices and contact details of the entrepreneur

Selecting a location

The location is selected before the sales season. You should choose crowded places and stops. Also a good option would be to install a point near the city beach.

If an entrepreneur is going to sell kvass in winter, then it is necessary to consider options for renting real estate in shopping centers. It is better to choose places near clothing stores, as visitors may want to quench their thirst, and there will be a stall selling kvass nearby.

Advertising and Marketing

The business of selling kvass does not have any specific marketing plan. It all depends on the owner’s imagination. For a business to pay off, you just need to set up a stall in a crowded place. In order for it to attract attention, you need to design the point of sale in your corporate style. A bright logo and a memorable slogan are a guarantee that people will want to try your products.

Business plan for selling kvass on video:

Recruitment

Choosing a seller is far from an easy task when starting a business. According to statistics, women aged 35-55 years without higher education are appointed as employees. Selling does not require any specific skills.

Due to the low price of the product, there is no need to make complex calculations. The difficulty in finding a candidate is that the seller must be polite to customers and not dilute the product with water to make a bigger sale. And most importantly, he should not steal profits. To ensure that the profit comes in pure form, it is recommended to negotiate the terms of the bonus. Typically, entrepreneurs pay their employees extra based on the volume of drink sold. A candidate who does not have a valid health certificate cannot be considered.

When hiring a seller, it is necessary to conclude an employment contract, specifying the salary. It can be either fixed or for hours worked. The seller's responsibilities also include cleaning the outlet. Rospotrebnadzor likes to check kvass stalls for violations of sanitary standards. If the point is dirty, the owner will be fined.

Sales of products

The key to successful trading will be the placement of commercial equipment in places with large crowds of people. Kvass can be sold on the street in the summer:

on the beaches;
in markets;
in parks;
at public transport stops;
near large shopping centers;
on crowded streets;
near bus stations.

In the autumn and winter, drinks can be sold in large shopping centers, having previously agreed with the administration.

Alternative to the seller

If you don’t want to take the risk of hiring outsiders for sales, and you are not able to service all the outlets yourself, then you can solve this problem in another way - purchase and install a drink dispensing machine. Its main advantages are the following:

The device can work around the clock, the main thing is to replenish the drink in a timely manner.
Conscientiously measures portions.
The human factor is excluded, in which antipathy or a dispute may arise between the seller and the client.
You won't have to pay wages.
You don't need a health certificate, etc.

One owner can service several of these devices, and thanks to the built-in GSM modem, most of the control can be done remotely. The only drawback of such equipment is its cost, but having paid once, you will receive income for many years.

Sales technology

Selling a soft drink does not require complex algorithms. An entrepreneur either produces kvass himself or purchases it from suppliers. Then the resulting volume is bottled and sold to customers.

Difficulties faced by a businessman

Selling kvass as a business is not a complex activity. However, an entrepreneur may have problems:

The business does not generate a fixed income. Selling kvass is a seasonal job. This is due to the fact that most people associate this drink with summer. In winter, profits are reduced by 10 times.
Not all people are ready to drink drinks at new outlets, as there is a fear that containers with kvass contain bacteria and are not cleaned for a long time.
Frequent inspections from Rospotrebnadzor. The retail outlet must be kept clean at all times. The terms and conditions of storage of products must not be violated. Also, the seller must carry a health book with him to work to show it when necessary. For violation, the business owner faces heavy fines or loss of certification to sell food products.

Financial indicators

Now you need to calculate the profitability of a kvass business. To do this, we will display the average value of monthly revenue and total turnover for a season lasting 5 months.

It is expected that in a full working day one tent will sell 100 liters of kvass. The total volume of the drink is 600 liters per day. The cost of 1 liter will be 60 rubles. Revenue from all points in one day will be 36 thousand rubles.

Trading will take place daily, weather permitting. On weekends, daily income may be higher. But for calculations we will leave this amount.

So, 30 days of 36,000 = 1 million 80 thousand rubles per month. This is income from 6 objects. Now let's calculate the net profit that remains after paying salaries, taxes, and other expenses.

Procedure	Cash, rub.
Transportation costs (fuel and car rental)	40 thousand
Wholesale purchase of a drink per month	180 thousand
Salary	140 thousand
Employee contributions	42 thousand
Renting premises	2 thousand
Disposable tableware	10 thousand
Unexpected expenses	10 thousand
Revenue for the month	1 million 80 thousand
Income before tax	640 thousand
Tax amount	96 thousand
Total	544 thousand

So, the profit for one month can be 544 thousand rubles. Let's take into account that investments at the stage of opening a business selling kvass amounted to 426 thousand rubles. It turns out that you can recoup all costs within a month, if the profitability is not affected by weather conditions. In any case, the payback will occur in the first two months. Over the entire season you can earn good capital, presumably 1.5 million for the summer season. The profitability of such a business is very high.

Clarifications

All calculations for the project were carried out on the basis of seasonal trade, because the demand for kvass increases maximum in the summer. The peak occurs in the hot months, but their number can be reduced not to a calendar value, but to a weather value, for example, mid-June and July. Other weeks may be less hot and reduce turnover.

Let's take into account one more circumstance - children and some adults prefer sweet carbonated drinks and juices rather than kvass. Therefore, it makes sense to think about expanding the assortment of the outlet in order to be sure that sellers will be provided with work and the entrepreneur will receive income.

To ensure that the income is not seasonal, that the equipment does not stand idle, and that sellers do not have to look for work, it makes sense to find an area for a cart with equipment in a shopping center or other place where there will be an opportunity to continue trading.

Another option for year-round trading is to build a warm pavilion, allocating funds from the capital earned during the summer season. Additional collection of documents and time for construction of the structure will be required.

The funds earned can be used to launch your own kvass production workshop. It is worth considering consumer demand and competition conditions. A new product takes time to gain trust. If the result is positive, own production will provide more income than resale of kvass.

Advantages of own production

1. Maximum benefit. The cost of production is 8-10 times lower than its retail price. (naturally fermented kvass - 5 rubles, kvass drink - 4 rubles per liter). That is, by producing only 300 liters of drink per day, you can earn up to 300 thousand rubles, and when operating the equipment at full capacity (up to 10,000 liters/day), you can achieve a net income of about 5 million rubles. (see Business Plan - Income Calculator)

2. Efficiency. It will take no more than 1 – 2 weeks to launch your own mini-workshop with a capacity of 10,000 l/day.

3. Maximum simplicity. As part of state support for small businesses, all beginning entrepreneurs are exempt from the need to obtain permits and coordinate the opening of production with the police, the Ministry of Emergency Situations or the SES - no more licenses. You can only undergo voluntary certification, and only after 3 years you can be visited by Rospotrebnadzor employees (with prior notice)!

4. Uniqueness. Unique proprietary technologies for the production of kvass and other drinks are a guarantee that you will be able to offer the market something new and unusual: white kvass, kvass with horseradish, with raspberries, okroshechny, etc.

5. Availability. With modern technologies without blending containers, replacing metal kegs with plastic ones, you can start your own business with minimal investment!

6. Lack of competition. And what’s most interesting is that there is no fierce competition in this market niche and, as a rule, all volumes from manufacturers are purchased and reserved during the season!