It is very difficult to imagine the life of every modern person without a variety of gadgets. Mobile phones, smartphones, tablets - today even schoolchildren have all this. The demand for such electronics is increasing every day, which also affects the cost of such products. It is not surprising that every owner of an expensive tablet or smartphone tries to do everything possible to protect their gadget from various scratches, chips and other mechanical damage.
The best option is to buy a durable and high-quality case that will reliably protect your mobile phone not only from scratches and shocks, but also from dust and moisture getting inside the device, which can negatively affect both its appearance and its performance. Today you can buy a variety of cases at different prices, classic and extraordinary, decorated with rhinestones, original prints or photographs.
smartphone case in the form of ice cream
The business of covers today is one of the most promising and profitable. A variety of cases for mobile devices, especially for iPhone and iPad, are in great demand among a wide range of consumers. A cover business can bring good dividends to its owner. Both an experienced businessman and a newcomer to the business field can organize such a profitable business. So, how to organize a business on your own?
Today there are several opportunities for organizing a cover business. The most profitable and popular options are the options of self-tailoring and further sale of protective covers or the supply of inexpensive products from China. Let's look at each of these options in more detail.
Sewing and selling covers yourself
The first thing you need to do before bringing your business idea to life is to assess the level of consumer demand for this product. To do this, you will need a specialized Yandex service called Wordstat. Enter your request into the search bar - for example, a case for an Iphone mobile phone, and the system will show you how many requests with this phrase there were for a specific period. A large figure, accordingly, is an indicator of significant consumer demand for this category of goods. Are you convinced that phone cases are in demand? Now you need to formalize your activities in legislative form. By organizing a cover business, you become a private entrepreneur, which will require you to register accordingly.
If you plan to sew your own phone cases, you should make sure you have the necessary equipment. The simplest and most affordable option is a regular sewing machine. If you already have a sewing machine in your house, that’s great. If not, you will have to spend about 5 thousand rubles to purchase it. Savings in this case can work against you - the more expensive the machine, the better the quality of the products, the more expensive you can sell them. The best option would be to purchase a unit that can work equally effectively with a wide variety of fabric types. Finished products can be additionally decorated with bead applications, embroidery or interesting designs. You can buy a special knitting machine - you can use it to make beautiful knitted covers. Buying such a machine will cost about 20 thousand rubles.
If you want to make your cases as unusual and original as possible, it makes sense to pay attention to special printers for printing photographs and prints on cases. Such printers are sold in many online stores. Don't forget to buy a few printer cartridges to spare.
Financial side of the issue
It is quite difficult to even approximately calculate the profit that you can receive by doing such a thing. And all because it is difficult to say which models and in what quantities you plan to produce. In general, you should focus on the following calculation.
When selling cases through stores selling mobile phones and related accessories, approximately a third of the sales price will be the cost of the product itself. The retail outlet will take another fifty percent. Accordingly, your net income will be about twenty percent.
Probably no one now can imagine how to live without a mobile phone.
. Some people are even in a hurry to acquire several devices at once. It goes without saying that we all worry about the safety of our mobile phones, about protecting their appearance, we want them to look nice. Therefore, creating a business aimed at producing protective cases for smartphones can be a good idea, especially considering that this can be done in a simple home environment. Here we will talk about organizing the business and marketing the finished product.
Documentation for starting a business
It is imperative that your enterprise begins its work in a legal status. To do this, you have to register and properly register as an individual entrepreneur. Be aware that the status of an individual entrepreneur requires timely reports and legally established fees, so find out from the tax service how to process everything correctly.
Video on the topic: Making a mobile case with your own hands
To keep things moving, try to quickly figure out the assortment that you can offer to customers. Cases for cell phones come in a variety of varieties - these are plastic (by the way, you can’t make them at home), and made of leather (may contain embossing), fabric, beads (when a beaded pattern is applied to fabric or leather material), cases can even be knitted – knitting and crocheting or using special equipment.
From the above it is clear that the choice is quite large. And if you want your business to gain momentum faster, consider a varied selection of products for your future customers. You should also know that the most popular cases will be those that have an average price, made with an average income consumer in mind.
Materials for making your own covers
The choice of material for sewing covers depends entirely on your tastes and financial capabilities. For example, leatherette would be an excellent option - you can buy it for about 450 rubles per meter. Due to its high cost, genuine leather is rarely used when organizing a business on covers, but if you want to sew exclusive and expensive covers, you can work with genuine leather. To decorate finished products you will need beads or glass beads - the price of such jewelry starts from 30 rubles.
Where to buy covers?
To purchase, you do not need to go directly to the Celestial Empire - everything you need can be bought in the vastness of well-known Chinese online stores. The leaders in the Asian online market are, of course, Aliexpress and Taobao . The purchase price of phone cases in these stores is about 25-120 rubles. In Russian online stores, the average price of an iPhone case is 500-1500 rubles. The profitability is obvious. If you buy products made of genuine leather or with hand embroidery, you can sell them at a higher price.
How to make delivery of cases from China more profitable? Make purchases yourself, without involving intermediaries in this process, who will have to pay additionally. Fortunately, Chinese online stores also have a Russian-language interface, so you can easily place your order. An additional plus is that many Chinese sites offer completely free delivery of goods anywhere in the world. You only pay for your order.
Do you need a room?
It is possible to make covers at home, you just need to equip a workplace. If you are still planning to buy a workshop, there are no special requirements for its location.
Think in advance about how and to whom you will sell your finished products. If you plan to make a small number of cases of a special design from high-quality beautiful leather, then it is better to sell them on your own - through a branded outlet, for example, in a large shopping center. With a fairly large scale of production, it is best to work with wholesale channels, factories, specialty stores, retail chains, etc.
How to attract buyers' attention?
Today, the cover business is one of the most promising and profitable. Accordingly, this gives rise to serious competition among sellers of these products. How to attract the attention of buyers so that they give preference to your products? To do this, you can use various marketing tricks - the simplest way is to slightly reduce the price compared to competitors' products. You can also offer your customers free delivery of goods, small gifts as a nice bonus - for example, stickers for a mobile phone, keychains or screen protectors. Rest assured, you will soon have your own circle of customers.
Another interesting way to attract the attention of buyers is to sell unusual, unique cases. Like these, for example:
smartphone case in the form of ice cream
Advertising an outlet: ways to attract customers
The business of selling goods for gadgets is quite specific, so you should approach the marketing campaign in an unusual way.
Great ways to advertise are:
- promoter services;
- an attractive sign on the store;
- public address system in a shopping center with laconic advertising text;
- discounts and promotions during the first week;
- low prices at the start of sales;
- advertising on social networks (paid posting in large public pages of the city or advertising of your own group);
- posting leaflets in the entrances of houses in the area where the point is located;
- pillars on the route to the store.
Where to sell your products?
Regardless of whether you sew the covers yourself or buy them from China, you need to sell them somewhere. The best option for beginning businessmen would be to organize their own group on social networks; fortunately, it is completely free. Create a group and start actively advertising it on a variety of sites and forums, invite friends to the group, provide links to your group on various free online resources. To attract new group members, you can hold interesting competitions and promotions, and give your customers small gifts.
When the income from the case business becomes stable and high enough, you can create your own online store and directly promote the site. Be sure to make sure that customers of your online store can independently choose a payment method from several offered on the site. The presence of only one payment system - for example, paying only with bank plastic cards - stops many consumers. After all, it is known that many buyers prefer to pay for their purchases, for example, only through the WebMoney electronic system and categorically do not accept payment by bank cards.
When organizing your own cover business, pay attention to free classifieds sites - on such sites you can list your goods for sale completely free of charge. Over the past years, such sites have gained significant popularity and demand among a wide range of buyers.
Every person who organizes his business using cases is always faced with the question: where to store the products?
The best solution would be to store the covers at home - this will not require you to pay additional costs for renting storage space. Share:
Advantages of working with LASTPRINT
Manufacturing cases with us is a great opportunity:
- Get exclusive, congenial pictures, images or photographs on a plastic or silicone protective case for your phone.
- Without any extra hassle, leave a request online for the production of custom-made covers with prompt delivery throughout Russia.
- Show everyone your individuality and outlook on life by embodying it on the case of your smartphone.
- Stand out from the crowd. The chance of encountering a case with a similar image is less than 1%.
- Provide the appropriate level of protection for your gadget, “clad” in a modern silicone or plastic case, in case of a fall or an accidental impact.
- Surprise those around you with new pictures every day. We have prepared many interesting offers for our customers that will allow you to become the owner of several cases at the same time.
Modern man cannot imagine his life without a mobile phone. Some even purchase two such means of communication for themselves. Of course, we all want our mobile phones to look original, attractive, and also be protected from possible damage.
This is why making phone cases can be a very successful and promising business idea, especially since you can do this kind of business even at home. We will talk further about how to organize production and sell finished products.
