Copywriting is the easiest way to make money on the Internet for those who loved to read books at school and got straight A's in Russian. You can get started very quickly. All you have to do is read this article, which explains what copywriting is in simple terms, decide what gaps need to be addressed, and start writing articles. The author earns 50–100 thousand rubles a month from copywriting and will be happy to share his experience so that readers can earn as much and more!
- Registration
- Working for reputation
- Studying the technical parameters of texts
- What an SEO copywriter should know
Comments
What is copywriting
Copywriting (from the English copywriting) is the writing of advertising or informational texts for websites and printed publications. Recently, copywriting is increasingly understood as web writing, that is, writing texts for websites.
This is not taught in higher educational institutions, since copywriting is one of those unique professions in which experience can only be acquired through practical means.
Copywriting services are required by many customers, including owners of websites of various types. These are online stores, information projects, news and business publications, landing pages, blogs and others.
Video: how to know if you will be a copywriter?
If you want to become a professional copywriter, an excellent course “Copywriting from A to Z” will help you - from the online platform Skillbox, which not only teaches you how to write competent and interesting texts, but also allows you to acquire the skills of retaining an audience, understanding content marketing and its correct application to increase business conversion.
Getting to know the author and harsh reality
My name is Babaskin Alexander. The profession of copywriter is my main job and today I will talk about the nuances of this specialty. If you have any questions after studying the material, you can find me here.
I thought for a long time where to start. I’ll be honest: if you expect to make quick and a lot of money from articles, then you won’t succeed. Remember three things:
- writing texts is the most common and difficult job on the Internet;
- all copywriters are mercilessly criticized;
- Copywriting cannot be combined with your main job.
If you are in doubt now, stop reading and move on to other blog articles. I completed my mission. I talked you out of the hellish work in which only text fanatics achieve success.
If you read the article to the end and decide to act, you can master a profession from scratch and start earning money.
The choice is yours.
What are the types of copywriting?
- Conventional copywriting is writing informational articles. The customer is developing an information website; he needs a high-quality article - unique in meaning, but not in content (for example, “How to use a washing machine correctly”). The performer’s task is to familiarize himself with already published materials and make a summary based on them. The main requirement is 95% uniqueness.
- SEO copywriting is the writing of texts mentioning keywords provided by the customer. This article is intended not only for readers, but also for search engines. Keywords help it appear in search results. SEO copywriting does not require the acquisition of special skills; you just need to learn how to construct sentences, correctly entering keywords, so that the final work is not only interesting, but also necessarily readable.
- Selling texts - uniqueness, keywords and even the number of characters do not matter. Such articles are not intended to attract traffic from search engines. It is assumed that they are read by an already interested client. The goal is to encourage sales.
- Translations – those who speak English, German or other languages can provide translation services using online services (Google Translate, Deepl). If translations of legal documentation, business contracts and other official documents are entrusted to the agency, then freelancers mainly get the job of translating website texts.
- Product descriptions, reviews and other work - required to fill online stores and directory sites. Mostly the texts are small, but there are a lot of them.
- Stock copywriting is articles intended exclusively for search engines. It is important for customers to pay as little as possible and receive unique content, regardless of the content.
- Rewriting is the rewriting of other articles in order to produce unique content. Recently, the difference between what copywriting and rewriting is has become less blurred, so more than 90% of the information on the Internet is not copywriting, but rewriting.
Copywriter – who is it and what does he do?
If we approach the name of the profession technically, it comes from two English words “copy” and “writer”. The first term means manuscript, the second - author or writer. A manuscript writer is a writer, only working not in the artistic field and not at the behest of a muse, but on specific orders.
A copywriter is a specialist in creating text materials based on technical specifications.
In a specific embodiment, the results of the copywriter’s work are:
- informational and educational articles,
- instructions,
- selling texts,
- advertising slogans,
- SEO texts (optimized for search queries),
- And so on.
A good specialist is able to create on almost any topic, except for very specialized niches.
Step-by-step instructions for beginner copywriters
Defining your skills
Copywriter - what is it, who is it? Determining whether it is possible to achieve success in copywriting is quite simple. You just need to remember your Russian language lessons: did you like writing essays, did you understand the rules for placing commas, was reading books interesting.
It makes no sense to learn copywriting from scratch without a confident school “A” in the Russian language. If a person has innate (scientific term) or acquired literacy, then, of course, it is worth familiarizing yourself with the features of the profession, which can be done with the help of paid and free resources, which are given below.
Portfolio creation
Every customer strives to order the services of an experienced copywriter.
If you don’t have a portfolio, no problem, there are two options:
- Registration on the exchange and execution of 10–20 orders at a low price. In this case, customers will leave positive reviews, after which you can increase prices and provide future customers with a link to your profile. A portfolio is not only an archive of written articles, but also simply a profile on a well-known stock exchange.
- Creating a blog and publishing several materials. You can create a business card website or a free blog on blogspot.com. Professional design is not required; potential customers will pay attention to the quality of publications.
Registration on the Kwork exchange
Exchanges can be divided into two types:
- customers are looking for a copywriter;
- copywriter is looking for orders.
The Kwork exchange has created a real revolution in the Russian-speaking freelance market, giving everyone the opportunity to become a target for customers. For those who don't know how to learn copywriting, you need to do what others have already done: make money with Kwork!
Below is a step-by-step description of what you need to do on the Kwork exchange in order for a beginner in copywriting to receive the first orders.
Step 1 Go to the Kwork website.
Step 2
Click the “Registration” menu item and immediately indicate the correct option - buyer or seller. If you plan to make money by writing articles, you need to choose the second option.
Step 3
Enter your email address and click “Next”, after which you will receive an email and confirm your registration by clicking on the link it contains.
Step 4 Go to the profile page and fill out your personal information, add your logo and types of orders. You need to focus on information from top sellers.
Step 5
To publish your proposal, click on the green menu item called “+QUORK”
Step 6
Wait until the form opens, in which you need to add the name of the work (up to 70 characters), select a category and set the price. Step 7 After publication, all that remains is to wait for orders. If they are not there, you need to reduce the price and attract potential buyers using social networks.
Advantages and disadvantages
To understand whether this profession is right for you, it is worth learning about its advantages and disadvantages. Let's talk about the positive aspects first.
Pros:
- Orders can be completed from home; this is usually how copywriters work. No need to go to the office, get up early, dress according to the dress code.
- There is a lot of scope for creativity - you can choose any topics you like and work only with them, or you can constantly change the topic and immerse yourself in different directions.
- New knowledge and skills broaden your horizons. A copywriter constantly has to pass through a lot of information. Working with each new order, he learns something interesting each time.
- Possibility to combine work. If you are not yet ready to devote yourself entirely to copywriting, this is not necessary. You can write texts after your main work. Then it will become additional income.
- Copywriting skills are always in demand; a specialist will not be left without work.
- Free work schedule. This applies to freelancers and remote workers; full-time office employees do not have this advantage.
- Great opportunities for career growth, further development and increased earnings.
Now let's move on to the disadvantages, they are quite serious.
Minuses:
- High competition. Because Many people perceive the profession as easy money; there are more and more copywriters every day. As a result, it turns out that earning a decent income in this area is much more difficult than in others.
- High dumping on the market. It is generated by competition: young professionals, in order to grab a clientele, set low prices. Everyone suffers from this: experienced specialists lose customers, beginners cannot earn a normal income, clients receive low-quality texts.
- Low earnings at the start. The first few months, most copywriters receive pennies, which is why many leave the profession because they simply do not know how to raise the salary bar. And the motivation to work on yourself disappears when you don’t receive a reward for the work done.
- Monotone. Not everyone likes to sit at the computer for several hours in a row, buried in text.
- From time to time you come across negatively-minded customers, and sometimes scammers.
Advantages and disadvantages
Step-by-step instructions for a beginner copywriter on the Etxt exchange
Registration on etxt.ru is absolutely free and takes only a few minutes, but setting up your account correctly may take several hours.
Registration
Step 1 Go to the main page of the exchange and click on the menu item “Registration” , which is located in the upper right corner:
Step 2 Choose your role. If you plan to make money by writing articles, select “I am a performer” and fill out all the fields - login, password, Email. The item “You agree to receive newsletters from eTXT” can not be activated, as you will encounter regular advertising mailings):
Step 3 Go to your email and find a letter asking you to confirm your registration. Click on the link and follow the second step of creating an account:
Step 4 Evidence that you did everything correctly is an information message from etxt.ru stating that your account has been activated. By clicking on the link in the letter, proceed to setting up your account.
How to fill out your profile correctly
Step 5 Provide as much personal information about yourself as possible - indicate your real name (this will allow potential customers to be confident in the seriousness of your approach), mark the types of work you prefer to work with. Your task is to achieve 100% profile completion level.
Step 6 Be sure to add a photo - your own, personal, you can take it on your smartphone. Thanks to just one photo, you can stand out very favorably from other performers. Nobody can cancel the emotional choice of the artist, even when it comes to writing 1000 descriptions for an online store!
Step 7 Add as much information as possible to the Portfolio section. To do this, it is enough to copy the text of at least several articles. Already at this stage, add texts from those categories that you plan to write to order. This may reduce the number of interested customers, but will increase the conversion of views into orders. You don’t need to add dozens of texts, just a few high-quality materials that you personally wrote and that correspond to your profile, for example, finance or psychology.
Step 8 Confirm your education. eTxt is probably the only exchange in RuNet that pays attention to the performer’s diploma. You will have to select the type of education (higher or secondary vocational), field, specialization and upload a scan/photo of your diploma.
Believe me, this makes a lot of sense, even if you do not have a specialized philological education, and you are an engineer or accountant by profession. The very fact that the performer spent time confirming his diploma is a big plus, not to mention the relevance of the topics you are writing on to your education.
It should be added that many are justifiably afraid of the notorious "schoolboys" (a general collective term that refers to unskilled performers of a young age).
Step 9 Take the literacy test. For some, this may be a real challenge, but the tasks are not difficult and quite feasible even for a literate student. You are given 7 minutes to complete, you can make 3 mistakes out of 10. After successfully passing the test, the exchange promises to provide access to more expensive orders. Here are examples of several tasks:
Step 10 Prove your skill level by completing qualifying work in your specialty. This could be copywriting, rewriting, translation or SEO copywriting. Successful implementation will help you get a three-star rating, which customers will definitely pay attention to:
Submitting applications
The principle of searching for orders on eTxt.ru is standard: customers publish tasks, performers offer their services using applications.
If you decide to confirm your diploma and qualifications, you will already stand out from other performers, but this is not enough:
- An important advantage of the exchange is that you can add a comment to the application. As many as 2000 characters are provided for this. Do not ignore this opportunity and under no circumstances add template text. Try to impress the customer from the very first lines. To do this, read his application, read all the requirements and make it clear from the first line that you are the one who can do the job better.
- Use the private messaging system. Thanks to this, you can stand out from dozens of applications from other performers. Do not spam under any circumstances, as your account will simply be blocked. The reason for contacting via personal messages should be very compelling (the customer needs an article about a rehabilitation center, and you worked in such an institution during your student internship, so you really want to take part in filling the site).
- Ask for feedback. Customers return articles for revision without explanation, the rating is removed, no one chooses you? Then on the forum with examples of your work, also ask customers to give you feedback on the work done.
How to withdraw money earned from copywriting from the exchange
Withdrawal of funds is available in different ways. On the one hand, it is more convenient to use a bank card. This opportunity is available to both residents of the Russian Federation and non-residents. But in this case, the minimum withdrawal amount increases (1000 rubles for Russians, 5000 rubles for foreigners).
Therefore, you may be interested in alternative options:
| Way | Commission |
| Yandex money | 1% |
| WebMoney WMR | 7% |
| WebMoney WMZ, WME | 2% |
| Qiwi | 2% |
| Cashless payments for individual entrepreneurs and legal entities | 0% |
| Bank cards | 4% |
Step 1 Link your card in your personal account. To do this, click on the “My Wallets” “Finance” section :
Step 2 You will be redirected to the partner website eTxt.biz, where you will have to log in.
Step 3 Add a wallet or bank card:
Step 4 Output is configured. Now you need to wait for the minimum threshold to accumulate and order a withdrawal. The application will be processed within 5 working days. Urgent withdrawal is also possible within 24 hours from the date of application with payment of a commission of 5%.
Other exchanges for copywriters
- Weblancer is an exchange on which several hundred applications for writing texts appear every day. The tasks are mostly simple; sometimes customers require copywriters for ongoing cooperation. The main character at Weblancer is the customer. It is he who chooses the performer. You can take advantage of paid features and increase your chances of receiving an order by submitting more applications.
- Text.ru is the most famous service in RuNet for checking the technical parameters of articles. If a customer requires SEO copywriting, he will almost always demand uniqueness for text.ru of at least 95–100%. But it is also an exchange where you can offer your services. Its popularity lies in the fact that it attracts more than 100 thousand visitors daily, including thousands of webmasters interested in purchasing content. On the copywriting exchange you can find many orders specifying specific requirements and offering prices for copywriting per 1000 characters.
You can also choose a copywriting exchange from our rating “The best exchanges for copywriters and customers”
How to increase your chance of getting the first orders
Below is a practical and time-tested guide to getting your first orders almost immediately.
Working for reputation
It is important to earn authority within the exchange. Even if a novice copywriter evaluates himself as a specialist whose copywriting services cost 100 rubles per thousand characters, it is worth giving up ambitions and offering texts at half the price. You will have to compete with not the most qualified performers, so there is an opportunity to stand out from them. It will be difficult to earn even 500 rubles a day this way, but first you need to work on the rating and the number of completed orders.
Example
The author of this material on the Kwork exchange earned a little more than 30 thousand rubles, having spent quite a lot of time, but the status of “Advanced Seller” and the maximum rating allow you to receive several orders per month without any promotion.
Constant search for customers
When using Kwork, it is better to create several different offers, and also look for work on other exchanges, responding to as many applications as possible. Many exchanges offer to purchase the right to submit additional orders.
High-quality filling of your profile
You will have to spend at least an hour filling out your profile. Customers are unlikely to pay attention to the application if the copywriter does not bother to write at least a few paragraphs about himself. An example of an account description that allowed one of the authors to complete 7,719 orders and earn at least several million rubles:
Advertising your services through friends
You can use social networks, friends, acquaintances and other methods to advertise your services. The need for texts today is so great that it is likely that one of your friends is developing an online store right now and needs to compile descriptions for products.
Types of work performed
Having started searching for suitable orders, a beginner is faced with such concepts as “copywriting”, “rewriting” and “SEO copywriting”. In fact, these are very similar definitions with minor differences.
- Copyright of the text . The performer independently finds sources of information (most often at least 3), on the basis of which he writes his unique text;
- Rewriting the text . The performer is given a text that he must redo. It's like writing an exposition. Sometimes customers do not provide material. In this case, the copywriter independently finds the information and processes it;
- SEO text copywriting . The performer writes an article guided by several information resources, and inserts key phrases into the text.
Key phrases are words or phrases that must be inserted evenly and meaningfully into the text so that the article can be easily found in a search engine.
Example: Let's say you need to rework the phrase: “Today I went to the store and bought a lot of necessary things.” When doing SEO copywriting, you also need to insert the key phrase: “Aurora store in Moscow.”
| Copyright | Rewrite | SEO copywriting |
| When I went to the store today, I bought a large number of useful and necessary things. | I bought the things I needed when I went to the store today. | While shopping at the Aurora store in Moscow, I bought a lot of necessary things. |
A copywriter provides a wide range of services. Namely:
- Creates informational texts;
- Writes selling content and effective advertising text;
- He is the creator of technical texts;
- Processes a large amount of information and analyzes it;
- Optimizes text for website promotion in search engines.
Mandatory fulfillment of orders is the key to success
Almost every customer has encountered the main problem of freelancing: the level of responsibility of the average freelancer (not just a copywriter) does not allow them to plan business processes. And this indicates that trust in remote performers has been completely and irrevocably undermined. Many customers find it more convenient to hire a programmer, copywriter or marketer and pay him twice as much as to look for freelancers.
Considering this, you can stand out profitably and immediately find regular customers:
- Deadline is the exact date by which the order must be submitted. Problems with the Internet, electricity, failure of a laptop - all this does not concern customers. They provide ample time for writing articles, so it is best to always try to submit your work at least 12 hours before the deadline.
- Work with high quality, even if the cost of the work is low. A copywriter is paid exactly what his work costs. After 5–10 million characters, he will naturally have regular customers.
- Always check the work using different services. There is nothing terrible about one typo of 10 thousand characters, but it is immediately visible to the customer. You need to use spell checker Microsoft Word, Google Docs, Text.ru and other services. Artificial intelligence has not yet surpassed human capabilities, so it is worth focusing on the rules of the Russian language, and not the tips of “checkers”.
Copywriter work formats
A copywriter can work both as part of a company’s staff and as a freelancer. The second option is more common - freelancing, or working on staff, but remotely.
Many people choose copywriting because they are tired of working in an office, and learning to write texts is faster than learning programming and web design.
To develop in your profession, you can:
- Search for clients on your own or with the help of an exchange, gain experience, gain skills and positive reviews.
- Get a job in the media, work on major projects.
You can find vacancies in the media on HeadHanter, in VK communities or thematic channels in Telegram. If you want to get a job in a specific publication, go to the publication’s website and find the section with vacancies or editorial contacts. Even if there are no open positions, try writing to the editor and offering help. Briefly tell us about yourself and include your best work. You will be surprised, but many found work this way. In any case: if you don’t try, you won’t know.
If working in the media does not interest you, go free. Fortunately, freelancing provides many opportunities and prospects for career growth and increased earnings. Below I will tell you how to survive as a freelancer and earn your bread and butter and other joys.
Copywriter work formats
How much do copywriters earn?
Real earnings figures for the author of this article
Typically, the cost of copywriting is calculated on the basis of the number of rubles per thousand characters without spaces.
Here is the approximate cost of writing text depending on the level of the copywriter and the quality of the text:
- Up to 50 rubles/thousand – low-quality texts that are unique, but do not carry a semantic load. It is simply not profitable for copywriters to work at this price, but since there is demand, they are written using content generation services and online translators. Such orders are easy to find on stock exchanges; you have to compete with schoolchildren, mothers on maternity leave and other performers who do not have professional skills.
- 50–100 rubles/thousand – the most popular category in RuNet. The text is well written, with keywords if required, but is unique only from a technical point of view. A copywriter will not share his experience or do any research in order to write truly unique articles at this price.
- 100–150 rub./thousand – price range for fairly high-quality texts ordered by owners of information portals and business publications. There is no talk of deep analytical work by a copywriter, but articles should be well structured and have unique information in their meaning (screenshots, graphs, personal experience of the author).
- 150–300 rub./thousand – high-quality texts in every sense. They are ordered for mailing lists, publications in glossy magazines and information websites. Such orders are rare on exchanges and are the result of direct agreements.
- 300–1000 rub./thousand – financial analytics with unique forecasts and conclusions of the author, scripts for YouTube videos, fictional stories, company press releases, texts for landing pages and other content that is part of large budgets.
- Payment for results is the most interesting form of cooperation for a copywriter. The price is set not per thousand characters, but per number of sales: the copywriter is offered a percentage of the profit as a result of sending out a series of letters written by him. In this case, income can be thousands and tens of thousands of rubles per thousand characters. But you should agree to this form of cooperation only with regular customers.
Systematic approach to copywriting
Many people mistakenly believe that a copywriter works with text. However, this is not at all true. Text accounts for only 10-15% of the time. And this is another reason why professionals never work on content exchanges.
A copywriter works with two things: information and a system. Information is needed to solve a problem, because it is for solving a problem that money is paid. The system is needed to manage the result and make sure that the text actually solves the problem without failure. Text is just a tool needed to solve a problem. No more, no less. And it’s certainly not an end in itself.
No one needs texts themselves in a vacuum. Imagine that you have written a brilliant text. What next? No one sees it, no one reads it. And no one needs him. It's like a beautiful car without gasoline. Looks great, but doesn't drive. And why is it needed then?
The simplest system in copywriting
For the text to work, it needs “gasoline”, or people who read this text. And the effectiveness of the text directly depends on the quality of the audience. So, if you wrote a text for entrepreneurs, but housewives came to read it, there will be no result. Although the text seems to be good. Plus, the fact where people go after reading the text also plays a big role.
Copywriting text is often used to sell products and services. But the sales department itself, which receives requests, manages to masterfully merge them. This point should also be controlled by the copywriter. Otherwise, you will be to blame for not solving the problem.
How to increase the value of your work
Studying the technical parameters of texts
Being able to write competent texts is not enough to become a successful copywriter. It is important to have the skills to create in-demand content.
Therefore, it is worth studying in advance what the following indicators mean:
- uniqueness;
- spamminess;
- water;
- academic nausea;
- classic nausea;
- assessment according to Glavred and others.
We often encounter customers who put forward inadequate requirements for content, specifying the required values for a number of parameters at once. Such orders should be refused, since just adjusting the text to a score of 6.5 according to Glavred can take a whole day, and has no practical meaning.
It is advisable to master the basics of HTML and the WordPress content management system. Often customers are willing to pay extra for publishing content.
Search for direct customers
The author of this text works exclusively with regular customers, whom he found through sending out proposals for cooperation, and not reacting to existing proposals.
You can find direct orders as follows:
- Make a list of 50 sites for which you want to write, and send a letter to the owners in a free style with an offer to write an article.
- Register on major forums dedicated to email marketing, create accounts and actively offer your services.
- Find customers in VK, Telegram, Facebook groups.
Summary
Copywriting is not text writing. But a copywriter is not a writer, not a journalist, or a writer. Copywriting is problem solving with text, measured in numbers. Content exchanges have nothing to do with copywriting. And working for them is like selling an Armani suit at Second Hand by weight. At the same time, anyone can master copywriting. But it takes time. However, as in any other direction.
Try it and you will succeed!
Sincerely yours, Daniil Shardakov.
PS A little more information about copywriting is in the thematic video.
PPS Now you have just read an updated article from 2018. But meanwhile, this is the first publication that appeared on the blog back in 2010. Look, so many years have passed, but little has changed, right? Let it remain for memory.
What is SEO copywriting
SEO copywriting is text material in which keywords are written. Literally SEO - Search Engine Optimization, which means optimization for search engines, or more correctly - search engine optimization. It is intended not only for end users (people), but also for search engines (Google, Yandex), which, thanks to keywords, direct users asking queries to the search bar.
SEO copywriting is required for webmasters who are interested in receiving search traffic. The skill of a copywriter is to learn how to write texts in which keywords and phrases fit harmoniously into the general flow of information and do not have a negative impact on readability.
What an SEO copywriter should know
There are a large number of technical text parameters that affect search engine rankings. However, there are no exact rules, so customer requirements are usually based on subjective feelings and information gleaned from blogs and forums.
On the English-language Internet, webmasters usually pay attention only to uniqueness.
In Russian, they prefer to operate with a large number of parameters:
- Uniqueness – determines how unique a particular article is compared to content already published on the Internet. The most popular uniqueness checking service is text.ru. Most customers agree that the uniqueness of SEO copywriting for text.ru should be at least 95%.
- Water content (water) – the percentage of presence of unimportant words. Some customers require this value to be reduced, which causes the texts to lose literary value and become similar to “Rinse, Repeat” type instructions.
- Spam content is the percentage of the most frequently used words to the rest. If you use the word “buy” in every sentence, then spam will be high. Initially, this parameter was intended to prevent webmasters and copywriters from overusing texts with keywords.
There are a large number of other SEO copywriting options. For example, classic nausea according to Advego is defined as “the square root of the number of occurrences of a word.”
A copywriter should avoid collaborating with clients who have strict requirements for texts, since editing will take more time than the writing itself.
Owners of serious business portals and visited information sites usually focus only on uniqueness, and not technically, but specifically in meaning.
What are keywords and how to enter them
Keywords are words or phrases that users request in search engines. Typically, customers receive them using Google AdWords and Yandex WordStat services.
Occurrences of keywords can be direct or diluted. Direct entry is the use of a key phrase in the form in which it was provided by the customer (“buy an air conditioner in Moscow”). Diluted allows you to change the case, change the order of words and insert additional words (“buy a good air conditioner in Moscow”).
Examples of correctly and incorrectly optimized SEO text:
What is LSI copywriting
LSI copywriting (from the English latent semantic indexing - indexing of hidden semantics) is a text that is focused on maximizing the user's request, and not including as many keywords as possible. Typically, SEO LSI copywriting focuses on the inclusion of synonyms.
List of services for SEO text analysis:
- Text.ru – allows you to check uniqueness, spam, water content and a number of other parameters.
- Content watch is another service that checks text for uniqueness.
- Semantic text analysis from Advego - checking the density of keywords, percentage of water, water content, academic and classical nausea, and a number of other parameters.
- Editor-in-Chief – helps clear the text of “verbal garbage”. An absolutely useless service from the point of view of common sense, but some customers demand good performance. “Verbal garbage” according to this service are “we”, “you”, “everyone”, “means”, “responsibility”, etc.
Tips for SEO copywriters
- It is important not to forget that people need text, not search engines, so you should approach writing articles with keywords wisely.
- You need to respect yourself and not agree to cooperate with customers who put forward a large number of technical requirements for texts. There is a simple rule: the higher the payment for an article, the more requirements for it in terms of content and the less technical. For example, many publications from RBC, Lenta.ru and other popular publications have “poor” indicators of content, spam and even uniqueness, but they are read by millions of users.
Copywriting training: 5 tips from professionals
About 10 years ago, maybe even less, you just had to prepare any unique text with keywords. This was enough for him to appear in the first positions of search engines. Now everything has become much more complicated. You need to not only create unique text. He must be:
- literate;
- interesting;
- useful;
- readable.
If you know how to write texts that meet modern requirements, your income level will steadily increase. I have prepared for you 5 tips from professionals on how to become a good and sought-after author.
Write
If you decide to take copywriting training for free, you can be sure that one of the tips will be to write as much as possible.
The more you write, the better you hone your skills. Be sure to take into account all the criteria that apply to texts.
Advice! Having received a task from the customer, study it carefully. If something is unclear, do not hesitate to ask questions and clarify.
Improve yourself
Be prepared for the fact that you will need to constantly improve your skill level. This is the only way to remain a sought-after author. For this:
- regularly visit thematic blogs;
- watch online trainings;
- read specialized books.
Note! Thematic master classes are often held in large cities. Don't be lazy and go to them. And if you want to create a website yourself and from scratch, then sign up for my free course on creating a website from scratch.
Develop your creativity
To prepare extraordinary, fascinating texts that people will enjoy reading, develop your creative abilities.
This will allow you to prepare truly effective texts. They pay much more than regular articles. Having learned to write such works, you will earn much more and work significantly less.
Remember the basic rule - the true secret to writing salesy, but interesting and exciting articles lies in a creative approach to work.
Copywriting: make interesting articles
Good articles are written for readers, site visitors, and only then should they satisfy the requirements of search robots. If the article is interesting, this will significantly increase the level of traffic to the project. Conversion will increase. Readers will willingly share the article on their pages on social networks. Which, again, will affect the attendance of the project.
Note! If you prepare interesting articles, you can safely set a higher price tag on them.
Learn to present information so that it can really interest readers. Write only about facts, express your thoughts as clearly and concisely as possible.
Take on challenging tasks
Don't be afraid to take on challenging projects. Even if the topic is unknown to you, the customer has many requirements, etc. This will allow you to gain useful and valuable experience, thanks to which you will actively develop.
After some time, such orders will no longer seem particularly difficult or incredible to you.
Courses and books on copywriting
- Copywriting from A to Z is a course from the popular online platform Skillbox, which lasts 4 months and offers training in the basics of copywriting for beginners and creating in-demand content for business. Here you can learn how to create strong copy, understand your target audience, and benefit your business while earning good compensation.
- Yulia Volkodav’s Copywriting School is one of the oldest and still relevant online resources in RuNet for teaching copywriting from scratch, where you can learn not only how to write competently for the Web, but also how to promote your own – one of the best books on copywriting by the popular author and blogger Daniil Shardakov , which will help you learn the basics of making money by creating content.
- “Copywriting: how not to eat the dog. We create texts that sell" by Dmitry Kot - a legendary publication that every copywriter simply must read.
Copywriting for beginners: how to make money
If you are serious about mastering copywriting as a way to make money on the Internet, then it is important to understand that this is the same direction as programming or martial arts. And it takes time and practice to master. You can’t just go and become a copywriter just because a person knows how to type texts or wrote essays well in school.
As in any field, there are many subtleties that need to be understood and felt. Whenever possible, I try to disclose them on the blog, but even to read and view all the materials will take more than a month. Plus, add to this time to develop practical skills.
If even after this the motivation has not faded, then I recommend starting with these materials.
Step-by-step instructions for beginner copywriters who don’t want to vegetate on content exchanges for pennies
10 sources of profitable orders for a beginning copywriter (without exchanges)
Plus, in order to immediately start receiving worthy orders and acquire the necessary connections, I strongly recommend mastering the principles of moving between the levels of the Dilts pyramid.
