* The calculations use average data for Russia
150,000 ₽ Starting investment
110,000 ₽ Revenue
65,000 ₽ Net profit
3-6 months Payback period
Business in the beauty industry is a stable source of income. If you have 150 thousand rubles for business, you can open a sugaring studio. How to open your own business from scratch - read the article.
In recent years, one of the most popular services in the beauty market is sugaring. Experienced craftsmen, even outside Moscow, earn about 60 thousand rubles a month, and full-length studios can count on profits of up to 300 thousand rubles. In a word, a sugaring studio is a profitable and promising business. But the main problem for this niche is high competition. To achieve success, an entrepreneur needs to carefully think through his project, evaluate the market, determine competitive advantages, and plan all stages of the business. In this article we will look at how to open a sugaring studio from scratch.
Market assessment and business plan development
Beauty business is a promising area that feels great even during a crisis. The direction is in great demand, because it is important for women of all ages to take care of themselves.
You can start a beauty business with little capital and grow over time. Mini-formats of establishments that specialize in a particular type of service are now popular. As a rule, such studios open in residential areas, close to their potential clients. The format requires a minimum of space and money. But here, as in any business, there are pitfalls.
Difficulties in the sugaring business:
- Firstly, you need to understand the specifics of the activity - otherwise there is a risk of failure. Secondly, many beauty services require specialized professionals, on whom the success of the business depends.
- Thirdly, the specifics of the activity require constant participation and involvement from the owner: he must control the quality of service, the consumption of materials, follow trends in the beauty field, take care of improving the qualifications of his employees, and in most cases, independently fulfill orders.
- Fourthly, there are many competitors in the market - so you will have to compete for the client.
Only those companies that offer high-quality service and make a profitable offer for their target audience will be able to survive.
Cosmetology today is developing very dynamically - new products and services are appearing. In recent years, sugaring services have become popular. Masters work from home and open entire studios. The threshold for entering the business is very low - you just need to take courses, find a place and buy inexpensive equipment. That's why there are so many participants in the market.
To assess the level of competition in your city, contact Yandex.Maps or the 2GIS service. You will see not only the approximate number of competitors, but also their geolocation. This will help you choose a location for your business.
It is clear that opening next to a competitor is a risky idea. But also don’t forget that there are many craftsmen who work from home. It is possible to evaluate this category of competitors if you study the advertisements on the Avito website, through which private craftsmen usually look for clients.
Advantages and disadvantages of sugaring as a business
| Advantages | Flaws |
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Business planning
Any commercial project must begin with a business plan. The better you work through all stages of the project, the easier it will be for you to open your own business. The business plan includes an analysis of the market situation, a description of the concept, calculation of costs and expected income of the project, a list of promotional activities, and risk assessment. The more practical information you collect, the easier it will be for you to move forward. A well-drafted business plan will allow you to avoid mistakes at the start and assess the prospects of the business.
Pros and cons of working from home
Starting your business from scratch by opening a sugaring studio at home only seems simple. Before developing a business plan, it is necessary to objectively evaluate the advantages and disadvantages of the chosen form of activity.
What are the advantages of sugaring at home?
- Ability to create a work schedule that suits you.
- No need to spend money on rent and travel.
- The ability to offer high-quality service at more favorable prices compared to competitors.
Despite all the attractiveness of savings and convenient work schedules, working from home has its disadvantages :
- Difficulties in separating work and household chores. The master may be distracted during the session, and clients may create discomfort for his family members;
- not all clients are ready to do sugaring at home, because they doubt the sanitary conditions and professionalism of the master;
- It will take a long time to build a customer base.
But if a novice entrepreneur is not afraid of possible difficulties in organizing work, then sugaring at home is an excellent business option for women with minimal investment.
Defining your target audience
It is important to understand who your target audience is. After all, you will have to take into account her interests and requirements, income level and attract her through advertising. If you have a clear picture of your potential customer, you will be able to make business decisions easier.
The target audience of the sugaring studio is girls aged 20 to 50 years. An approximate portrait of a client: a girl with an average income who takes care of herself; uses social media networks, is interested in cosmetics.
Having an idea about your target audience, you can already determine that it is better to promote sugaring services via the Internet, and it is better to locate the studio in residential areas, because working and busy girls will look for a master nearby.
Choosing a business format
Next, we determine the studio format.
- Work from home.
If your budget is limited and you don't want to take risks, you can start by seeing clients at home. This format means minimal costs for both the artist himself and clients. But the client has less confidence in home technicians. And until you have built up your customer base, you may find it difficult to find orders. The second caveat is that a sugaring studio operating at home is contrary to the housing code and SanPiN requirements. This means that you will not be able to officially register your business. We draw conclusions: you can accept clients at home while you gain experience, but you shouldn’t put it on stream and count on serious business.
- Office for hourly rent.
On Avito you can find many offers for hourly office rentals. They already have renovations, equipment, and meet all sanitary requirements. You can come with a client and work. Such offices can be rented for an average of 250 rubles per hour, or for 1,500 rubles per day. But of course prices vary depending on the region.
- Office rented for a month.
It will be inconvenient to look for a new office every time. This will not only take up your time, but may also scare off clients for whom a location close to home is important. The way out of this situation is to rent a workplace in a beauty salon or offer joint rent to another master-partner, for example, an eyebrow artist. Then you will split expenses and work schedule by renting one office for a month. In such conditions, you can work at the start. This is not suitable for a studio with a constant flow of clients.
- Your own salon or studio.
The most convenient, but expensive option is to open your own salon or office. To do this, you will need to rent a room, purchase all the equipment and adapt the space for your business. Rent per month will cost approximately 15-20 thousand rubles. Keep in mind that additional costs may be required to repair the premises. Therefore, it is better to choose ready-made options where you can simply move in with your things and work.
For clarity, let’s compare three formats of a sugaring studio
| Location | pros | Minuses |
| At home |
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| Office for rent |
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| Own salon |
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Make a choice which option is most preferable for you.
How much does a sugaring master earn?
It all depends on where such services are provided. If a specialist performs a procedure in a salon, the price is the same, but home services are priced differently. Hair removal using sugar paste is a great opportunity to get an additional source of income, but subject to mastering hair removal technology at a professional level.
There will be money from the service provided, but its amount directly depends on many factors:
- Where is the procedure performed?
- Master's qualification.
- Availability of additional class=”aligncenter” width=”500″ height=”281″[/img]
How to get started as a novice sugaring master? It’s better to work in a salon for the first time so that you can gain experience from professionals and learn all the intricacies of the procedure.
Price list
Working in a salon as a hair removal specialist, you can also receive a different salary. It all depends on several points:
- Salon reputation.
- Employer's generosity.
- Prices for the hair removal procedure.
Each salon should have a price list indicating the cost of any procedure provided by the specialists. Prices may vary, but they vary within the following limits:
- You will have to pay the most for hair removal in the bikini area - 600-1500 rubles. This is due to the complexity of the procedure and high demands on the skill of the master.
- You can remove excess vegetation in the armpit area for 300-500 rubles.
- The cost of hair removal on the legs varies widely, given that the area may vary in size. If you want to get rid of hair on your leg up to the knee, then the price is in the range of 500-900 rubles, and completely epilating a leg costs up to 2000 thousand.
- Hair removal on the arms will cost approximately 800 rubles.
- Hair removal on the upper lip costs 300-400 rubles.
The final cost is also affected by the use of anesthesia; if drugs are used to reduce pain, the price increases.
How to count the number of clients?
If you work from home, the number of clients per day will depend on the time the master devotes to his work. If you are busy all day with a break for lunch, the number of visitors may differ, since the time spent on hair removal in different areas varies.
An example calculation might look like this:
- If epilation is carried out on the legs, it takes about an hour. With an 8-hour working day, 8 people can be served.
- It takes half as much time to remove hair on your arms, which is why the number of clients is increasing.
- Getting rid of hair in the bikini area takes from 10 minutes to half an hour, depending on the depth of hair removal. You can serve several people in an hour. During a working day we get more than 15 clients.
It should also be taken into account that the speed of work of each master is not the same, some work quickly and carefully, while some prefer to do everything at a slow pace, having intimate conversations with the client in between.
Work room
If you decide to work in a rented office, then you need to choose a room that meets all the requirements. You can learn more about sanitary and epidemiological requirements from official documents.
Key points for selecting premises:
- placement in the basement is excluded; priority – first floor of a residential or commercial building;
- working area of at least 12 sq.m.;
- the presence of all communications (electricity, water, sewerage), and ventilation of the room is also provided;
- isolation of the room. If there are several workstations in the office, you will need to zone them from each other;
- temperature in the office from +21 to +25 C;
- a place for disinfecting instruments;
- availability of a bathroom;
- finishing of the premises should include disinfection and wet cleaning.
The main thing is that the studio should be comfortable, clean and cozy. The atmosphere greatly influences the customer's impression of the service.
As for geolocation, it is better to choose a room in a busy area. A prerequisite is high cross-country ability. A mini-parking should be provided near the studio to provide the client with convenient access. You should also consider the distance from direct competitors.
What is needed to open a sugaring office - design requirements
The method is classified as public utility services. Therefore, the office should be isolated, equipped with a sink with cold and hot water. If there are several workstations, partitions are required. The room requires a utility room where cleaning tools, a wardrobe and a storage room for personal belongings will be stored. The use of carpet and curtains is not allowed. Finishing materials must have certificates indicating safety. In the studio in winter, the temperature should be 21-24°C. In summer – 23-25°С. For comfortable sugaring, the room is equipped with air conditioning. In addition, we need ventilation units that have a manufacturer’s passport in order to carry out scheduled repairs. Basic requirements for the rented premises and the master:
- availability of a first aid kit;
- hygiene products for clients and cosmetologists;
- working with gloves;
- compliance with the rules of staying indoors;
- closed garbage receptacles.
Equipment
Clients judge a master’s qualifications by his workplace. If it is properly furnished, has all the tools, shelving and a couch, and is clean, it is attractive. For furniture in the studio you will need:
- table or couch for massage;
- open cabinet or shelf for material;
- caramel heater;
- sterilizer for instruments;
- magnifying lamp.
Additional tools:
- tweezers of different shapes and sizes;
- spatulas made of different materials;
- trimmer.
It is better to purchase a couch with mobile sections for raising and lowering the head part.
It is recommended to purchase equipment and materials from professional stores that provide a quality guarantee for their products.
Do you need a sink in your office?
The sugaring master must always observe the rules of personal hygiene, wash his hands after the procedure and after visiting the toilet. Therefore, a rented room must have a sink with hot and cold water connections. If this is not the case, the client should think about whether he should risk his health by visiting such a beauty salon. You can find out about Arabia pasta by following the link.
Which lamp is suitable for lighting?
When choosing a room, an important criterion is good lighting. Windows are a source of daylight. Artificial light should be located above the work table. High-quality lighting is the key to the effectiveness and quality of sugaring. Checking for possible missing hairs is carried out using special lamps with magnification. The norm for general office lighting is from 400 to 500 lux.
Materials
To carry out the procedure with sugar paste, you should purchase the following materials:
- sugaring paste;
- talc;
- soothing lotion;
- spatula and strips for bandage equipment;
- gloves according to the size of the hand for the manual method.
Sugar paste
To decide on the choice of paste, it is worth studying its characteristics, density, advantages and disadvantages. There are several types of caramel that differ in purpose and texture. However, the main components of any type remain water, sugar and lemon juice. Beginners reduce the cost of a session by saving on the mixture and buying cheap products. This option will lead to negative reviews and a damaged reputation of the office or salon. For the procedure, it is best to use the best sugaring pastes. Additionally, it is worth purchasing a special spatula, bandage strips, disposable sheets, gloves and napkins.
When choosing a paste, you should keep in mind that some mixtures need to be preheated. Others should be used in cool, well-ventilated areas.
Soothing lotion
It is an integral part of hair removal. Use the lotion before applying caramel to the skin. The liquid degreases the skin before depilation, disinfects and cleanses. Removing the hair with a paste opens the pore and leaves it in that position for some time. If the skin has not been cleansed, pathogens can penetrate the skin cells and cause inflammatory processes. In this case, the lotion minimizes the possibility of inflammation and irritation. One 100 ml jar of liquid lasts for several months. Before purchasing a product, you should study its composition. Some manufacturers use glycerin, mint, extracts of tea tree, birch, menthol, and camphor oil. These components can cause allergic reactions if they are individually intolerant. Some lotions have the property of loosening the upper stratum corneum of the skin and facilitating the removal of hair follicles. To be effective, you should use a product designed specifically for sugaring.
Talc or powder
White powdery powder - talc, used in cosmetology to remove moisture. When applied, it does not penetrate the pores and does not react with the skin. Removes moisture from the surface of the depilation area, destroys germs, and makes the skin soft. Helps caramel not stick to the skin and not injure it. In this case, the paste grips the entire rod well and, after hardening, pulls it out along with the root. Talc acts as a “protective strip” between the caramel and the skin and lifts the hair above the skin. Powder tends to clog pores and cause inflammatory processes. This is especially true for starch-containing powders. Hair removal with a paste without talc is less effective and takes longer. You can find out about Elsed sugaring paste here.
Business registration
To operate calmly and legally, a business must be registered. For a sugaring studio, it is enough to register an individual entrepreneur. The registration procedure will be standard. You will not have to provide any licenses or special documents. When registering, you must indicate the following OKVED:
- 96.02: Provision of services by hairdressing and beauty salons
- 96.09 Provision of other personal services not included in other categories.
As a taxation system, you can choose the simplified tax system of 6%. You will also need to open a bank account. Once registration is completed, all that remains is to obtain permission from the SES and fire inspectorate - and you can start working.
Purchase of equipment
The next task will be to set up a sugaring cabinet. The business is quite simple and the equipment is inexpensive. The total cost will be 50-80 thousand rubles, depending on the selected equipment and consumables. You will need to purchase furniture, special tools and supplies. Approximate list of required equipment:
- cosmetology couch for sugaring, you can also use a massage table (from 15 thousand rubles);
- a cabinet or table for storing tools (from 7 thousand rubles);
- heater for sugar paste (from 3 thousand rubles);
- wax cleaner (from 2 thousand rubles);
- sterilizer for instruments (from 2 thousand rubles);
- magnifying lamp (from 5 thousand rubles);
- consumables: sugar paste for sugaring; strips and spatula for
- I am carrying out the procedure; sheets, gloves, disposable napkins; sugaring lotion and talc (the entire cost item is about 15 thousand rubles).
Choosing material and tools
Just as people are greeted by their clothes, so craftsmen are greeted by their workplace.
This means you need to carefully equip your office. Sugaring couch.
It should be not only comfortable, but also functional. Especially if the office will provide additional spa services. It shouldn't be too low. At the same time, it is desirable that it have armrests and height adjustment;
Price: 8,000 rubles.
Furniture.
For furniture, you will also need a table on wheels for storing materials and tools. And also a chair for the master.
Price: about 6000 rubles.
Paste heater.
It will not only heat the material, but will also maintain the desired temperature level during the procedure;
Price: 3000 rubles.
Good light source.
It not only creates comfort in the office, but also improves the quality of the procedure.
Price: 2000 rubles.
Sterilizer.
A good sugaring master chooses a round sterilizer (glasperlene). It will be convenient for small tools and takes up little space.
Price: 6000 rubles.
Sugaring sets consisting of tweezers, spatula and trimmer.
Price: 1500 rubles.
Required materials:
- Pasta of different densities - 7,500 rubles;
- Lotion for preliminary disinfection - 500 rubles;
- Anti-inflammatory lotion after sugaring - 500 rubles;
- Talc, which is convenient to sprinkle on the skin during the procedure to reduce sweating - 200 rubles;
- Nitrile gloves - 500 rubles;
- Disposable napkins, sheets, linen - 1000 rubles;
- Painkiller - 700 rubles;
- Disinfectant liquid - 100 rubles.
It turns out that a beginner’s kit will cost about 40,000 rubles.
Search for a supplier, purchase of consumables
For sugaring, it is important to choose high-quality consumables. A common mistake for beginners is choosing an inexpensive sugaring paste. But the use of cheap materials, as a rule, negatively affects the quality of services. Therefore, you should not chase savings. It is better to purchase good materials and win a clientele that will then recoup your costs.
Today the market offers various types of sugaring pastes, but the main requirement is safety and quality. This means that consumables must be purchased from trusted sellers.
Some tips on how to choose sugaring paste:
- Find the official website of distributors of famous brands, for example: Gloria, Dolce Vita, Saona, Riviere Sucre, Cannaan. Agree with the supplier on regular purchases, and, if possible, agree on favorable conditions and discounts.
- Focus on the composition. The main difference is sugar paste with and without citric acid. Paste with citric acid is more viscous and sticky, but it is allergenic. In some formulations, glucose and fructose are used instead of citric acid. This paste is hypoallergenic, but more expensive. Also pay attention to additives.
- Pay attention to the color of the paste. It is better to choose lighter ones, because... dark paste means it is burnt and contains toxic compounds to which some people may be allergic.
- Study the reviews and recommendations of specialists who have already tested certain brands of paste.
Recruitment
Usually, sugaring studios are opened by the masters themselves. So hiring staff, especially at the start, is not practical for them. But a prerequisite is training.
Like any service, sugaring requires certain skills for successful work. The technology is quite simple, but experience is required. No medical education is required for sugaring. A certificate of completion of the course will be sufficient. The cost of such courses is from 5 to 15 thousand rubles, and the duration is from 1 to 5 days.
If you want to save money, you can learn the skills yourself. However, for many clients it is very important for the master to have a certificate, so it is better to acquire such a document confirming your skills.
You may need help as you expand your business. Accounting and cleaning can be outsourced, and a second sugaring specialist can be hired on a permanent basis if you can no longer cope with the flow of clients.
Promotion of sugaring services
Advertising is a must to attract customers. Without a well-thought-out campaign, you will simply get lost in the market among many competitors.
How to attract clients:
- Well thought out location. If you locate your studio in a high-traffic area and place a large sign, you will attract the attention of passers-by, which may include your potential clients.
- You can place advertisements: on social networks, on Avito, on bulletin boards in elevators, in mailboxes. Or use the old method - distribute flyers in places where your target audience gathers.
- You can create an account on a social network and keep a blog in which you will talk about new services and promotions, publish customer reviews, post useful information, etc.
- The best advertising for a sugaring studio is word of mouth. A satisfied client will recommend you to someone else and come back to you again. Therefore, it is so important to monitor the quality of services provided and maintain it at a high level. However, keep in mind that it takes months for word of mouth to work effectively.
Financial plan
After all the organizational issues, let’s move on to the financial component. Let's calculate the approximate amount of investment and profit of the sugaring studio.
To start you will need 100-150 thousand rubles. The funds will be used to purchase furniture, equipment, consumables, as well as training, business registration and advertising.
You need to plan not only the initial investment, but also the monthly expenses. In this case they will be:
- Rent – 15 thousand rubles
- Consumables – 20 thousand rubles per month
- Taxes – ≈ 7 thousand rubles
- Advertising – 3 thousand rubles
In total, monthly expenses amount to 45 thousand rubles.
Now let's calculate the expected profit.
In one working day, the master will be able to serve 8-10 clients. At the start of a business, it is unlikely that it will be possible to ensure such traffic. Therefore, in our calculations we will proceed from the fact that 5 people will visit the studio per day, the number of working days will be 22, and the average bill will be 1000 rubles. Under such conditions, revenue will be 110 thousand rubles.
This is an optimistic forecast. In practice, this result is achievable, but you should not expect it from the first months of work. To ensure a constant flow of customers, you need to actively promote. It may take 3-4 months to build a client base.
You should also calculate the break-even point to determine the volume of orders at which monthly expenses will pay off. To break even, we need to complete 45 orders with an average bill of 1,000 rubles, i.e. We must have at least 2-3 clients per day. For a sugaring studio, which is located in a public place, this is quite realistic.
Let's summarize by defining the key indicators:
- Initial investment: 150 thousand rubles
- Average check: 1000 rubles
- Number of visitors per month: 110 people (or 5 people per day)
- Break-even point: 40 people (or 2-3 people per day)
- Monthly turnover: ≈ 110 thousand rubles
- Monthly expenses: 45 thousand rubles
- Net profit: ≈ 65 thousand rubles
- Payback period: 3-6 months
- Profitability: 30-45%
Tuition prices
If we assume that opening such a business is not considered difficult, and its popularity (due to the desire of modern girls for the ideal) is only growing, there are no risks.
Therefore, it remains to figure out where to start a sugaring business.
As elsewhere, we suggest starting with self-development.
After all, learning sugaring will help you:
- meet professionals in this field;
- find out where and what tools and materials are best purchased;
- get acquainted with depilation methods, features of the procedure in different areas;
- apply the acquired knowledge in practice.
We analyzed the prices for sugaring training in different cities and this is what happened:
| City | Name | What is included | Price | Duration of training |
| Moscow | Depilation master: generalist | Theory and practice of male and female sugaring. Manual, bandage and spatula techniques | 15,000 rubles | 3 school days |
| Saint Petersburg | Full course of study: 1st and 2nd stage | Theory and practice. Three techniques. Zones | 6,000 rubles | 12 ac. hours |
| Novosibirsk | In-depth sugar depilation course: spa sugaring | Theory, practice in different areas and using different techniques | 6500 rubles | 1 day |
| Voronezh | Sugaring: Full course | Working with paste of different densities | 5000 rubles | 1 school day |
Thus, we can conclude that the curriculum is approximately the same everywhere, takes a small amount of your time and requires a small investment. But without this knowledge and without understanding whether you like doing this or not, it’s better not to start a business.
Business risks
No matter how well you prepare, any business is subject to risks. Let's consider the main risks that may arise in this niche:
- High level of competition in the market.
Good service, work to attract regular customers, and a slight reduction in prices will help reduce the risk.
- Increase in rental costs.
To avoid this risk, negotiate a fixed price for the long term in advance.
- Fall in effective demand.
You can support demand with various discount promotions.
- Unfair suppliers and low-quality products.
To avoid unpleasant situations, it is necessary to check certificates confirming the quality of consumables. Don’t save money by buying the cheapest, but choose proven brands.
- Declining reputation of the sugaring studio.
To eliminate such a risk, constantly monitor the quality of services, listen to the client’s opinion, and work to improve the service.
Which gloves are best for sugar depilation?
Following the rules of hygiene, comfort and safety, experts recommend using gloves. The choice depends on size, texture and material. Gloves should not tear or slip. Hands should not sweat and create discomfort for the master. Dense material can injure the skin. For sugaring, cosmetologists choose gloves with a textured surface on the fingers to increase hand sensitivity. There should be powder in the middle of the product to make it easy to put on and prevent sticking. You can find out about sugaring with Gloria paste here.
Which material to choose
Gloves for the procedure are made of nitrile, vinyl and latex. Materials have advantages and disadvantages. Latex is considered the most popular. It is highly stretchable, easy to put on and molds to the shape of your hands. However, such gloves are better used for bandaging techniques. This material is not suitable for the manual method. Vinyl gloves have little popularity when depilating with sugar paste. They don’t fit your hands well, have little elasticity, and can tear during the procedure. Nitrile gloves are considered the most durable and versatile. They are hypoallergenic, high strength and elasticity. They are difficult to tear and stretch. The main disadvantage is the high price.
