How to make money on Facebook: schemes for monetizing a Facebook page without investment

Elena Zaglyadkina EXPERT

I've been doing marketing for the last few years. I help agencies with content and SEO promotion, manage 4 niche communities on social networks, ...

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Article last updated: 07/03/2020

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Today, only the residents of Pandora have not heard of the existence of Facebook, but, unfortunately, few ordinary users know about the ways to make money on this social network.​

In this article, we will talk in detail about the most effective ways to generate income on the social network Facebook, and you can easily choose the most suitable option for yourself.

Earnings on exchanges

Let's start with, perhaps, the simplest method, which does not require any special knowledge or a lot of time. Of course, this method is not the most profitable, but it is great for beginners and those who are new to the possibilities of making money online.

The essence of such earnings is to like posts, photographs, videos, business pages, comment on publications taking into account the requirements specified in the customer’s technical specifications, repost entries on your page, join groups, and leave reviews.

By the way, reviews can be left not only on the official business pages of companies, but also on offline websites, where you just need to log in via Facebook.

In order to start making money on Facebook in this way, you must register on one or more automated promotion exchanges. Please note that some services prohibit registering on competing sites, so read their rules carefully, otherwise you will not be able to withdraw your earned money due to blocking by the administration.

Rice. 1. Earning money from activity in the automated promotion service Bosslike.

In this article, we talked in detail about the 15 best services for making money on social networks. All of the exchanges listed there allow users to earn money, including through Facebook. If you don’t want to study all the exchanges to choose the best one, we recommend registering with one of these three: Bosslike, Qcomment or CashBox. They always have a lot of active tasks, and you can earn more than in other similar services.

The main condition is that you must have a good page with a completed profile, a sufficient number of friends and not an empty wall. You can withdraw the money you earn from such exchanges to electronic wallets, bank cards, or spend it on promoting your accounts and communities.

The earnings there are small, only 300-500 rubles a day (with maximum activity), but such part-time work takes very little time.

How to make money on Facebook: 5 ways

I have prepared for you 5 ways to earn money that are relevant for Facebook.

Earnings from activity

Likes, reposts, joining a group, comments - all this is the easiest and most relevant way for any social network to earn money without investment. Its essence is as follows:

1. Registration in the service.
2. Filling out your profile.
3. Perform simple tasks.
4. Receiving the money.

Service for making money on Facebook - SMMok. Payment for the above actions is minimal: up to 3 - 4 kopecks for likes, reposts and joining the group. You can pay from 1 ruble for a comment. You won't earn much, but you still give free likes every day. Why not try to monetize it a little and earn some real dollars.

Earning money on Facebook from advertising

I combined earnings on my page and in the group, since the scheme of work is approximately the same:

1. Creating a page/group.
2. Attracting a large number of users.
3. Monetization through advertising or affiliate programs.

Sounds pretty simple. But in order to attract at least a large audience, you will have to try. And depending on the topic of the community, materials and monetization method, you can receive either 100 rubles for advertising or 10,000, with the same number of users.

Everything you need to remember when making money on a group and personal page on Facebook:

• The most expensive is the solvent audience on business topics.
• It is best to monetize a community 3 to 6 months after its creation.
• Every advertisement is an unsubscribe.

SMM promotion on Facebook

SMM is brand promotion on social networks. That is, there is a business that wants to receive clients from a social network and there is a specialist who knows how to attract clients from social networks (he is called an SMM specialist). They come to an agreement and enter into a contract that the specialist will promote the brand and bring clients from social networks.

SMM is a rather complicated area. It will take several months to study on your own. Your task will be:

• Setting up an advertising campaign.
• Creation of interesting materials.
• Converting a user into a client.

This is what they pay for in SMM. And not just for posting funny pictures and attracting subscribers who will be deleted in a week.

Earning money on Facebook in online stores

Facebook is convenient for creating online stores. The technologies of this social network are several years ahead of VKontakte, plus the functionality is constantly expanding. The main advantage of the store is multinationality. If you post in English, your clients can be not only residents of the CIS.

The main disadvantage of a Facebook store is that it doesn't scale well. For small shops that make handmade goods, this is a good option. For big ones, difficulties already arise.

The most popular service for creating an online store on Facebook is Ecwid. It allows you to quickly launch an online store, which can then be transferred to another social network or to your own website.

Attracting additional traffic

Getting additional traffic is a great option for those who want to expand their main way of earning money. It could be:

1. Own blog/website.
2. Group on another social network.
3. Youtube channel.

All you have to do is repost your materials to your Facebook page. But this is a way to additionally attract users when other social networks have already been mastered. As I said above, if you don’t already use VKontakte, then it’s better to start with it first.

These are all current ways to make money on Facebook. Of course, many of them are available on other social networks, and more often than not, they will bring in more money there.

You should not engage in information business on Facebook. This social network is not well suited for such a business. The Russian-speaking audience is not interested in information products, so Vkontakte is most suitable for this niche.

Earning money on a business page

Unlike your personal account, with a company page (also called a business page) you can earn significantly more.

Such pages have no restrictions in terms of commercial activities and allow the owner to conduct full-fledged advertising campaigns, sell goods in unlimited quantities, create additional sections, turning such a public site into a multifunctional website.

In the business page settings, you can appoint editors, moderators, administrators and delegate part of your work to them. All actions on the page are displayed in statistics, which allows you to study your target audience in detail.

In this video, the author explains in detail how to properly create a business page on Facebook using the example of a creative workshop and a decorating school (based on it, you can create a high-quality page for absolutely any business).

If you already have your own website, online store, a business page will be an excellent help and an additional advertising platform that will definitely help increase sales.

Rice. 2. An example of a properly designed business page for an online women's clothing store.

In the screenshot above, the business page owner is using it as an additional sales tool. Under the header there is a link leading to the offline website of the online store. However, most purchases take place within Facebook, thanks to high-quality design, the presence of a product display, and prompt communication with the target audience.

You can sell anything on Facebook, as long as such a product does not contradict the rules of the social network and does not violate the law.

If you don’t want to sell anything, you can create and promote a thematic business page (preferably commercial) and offer paid posts to interested advertisers. You can, of course, make money on entertainment topics, but the VKontakte group is better suited for this.

Features of the functioning of the nipple

Compared to VKontakte, Facebook today is not so developed and integrated with small businesses, so there is less competition here, and there is a chance to quickly get promoted and get into the flow of successful entrepreneurs.

Primary requirements:

• A high-quality page is an interesting account with a carefully filled out questionnaire
• A large number of friends
• Constant updates
• A relevant topic that will attract representatives of the target audience
• Selection of optimal methods of earning money, taking into account the specifics of the page or group, interests, target audience, etc.

To understand how to make money on Facebook, you need to consider the very specifics of the social network. There are pages and groups that are interesting to people - they come in, view information, read text, scroll through photos, watch videos. The number of users registered on social networks is in the millions, and they all buy goods, use services, paying attention to advertising and various messages.

Therefore, the main method of generating income in this case is advertising, which does not require financial investments from the site creator (only time and effort for promotion), but can bring in millions (subject to the appropriate audience).

If you figure out what Facebook makes money from, the answer will be obvious: from advertising . The social network itself is free - both when registering and while on the site and performing some actions, users do not pay anything. At the same time, the effectiveness of advertising placed on pages in the form of individual messages or in news format is very high.

Research has shown that about 90% of users, having visited the page of a company, do not go to its official website, since they have enough information on the social network. Therefore, many well-known corporations create and maintain pages on Facebook, while small startups limit themselves entirely to them, without creating a separate resource.

Earnings from a group

Facebook groups and pages are similar in many ways, but they still have some important differences. For example, group content is not available to non-Facebook users. Groups bring together users based on interests in a specific niche and are often closed.

It is almost impossible to promote your business using a group; to do this, use business pages or a personal profile. But groups are ideal for placing thematic advertising. Before selling advertising space, your group must be more or less promoted. In this case, you will be able to extract good, essentially passive income from it.

Let's say you created and promoted a group for nursing mothers. Users willingly share their experiences, communicate, ask questions, and at the right moment they come across advertisements for infant formula or special feeding devices. Such advertising in such a group will be very effective and you will not have to look for advertisers for a long time.

It is not necessary to advertise products and services directly. You can use hidden advertising, for example, sharing your own experience of using a particular product or impressions of the services provided to you. Try to balance between blatant promotional posts and truly useful content so as not to scare away your audience.

You can, of course, not bother at all with finding clients who are willing to advertise in your group, but earn money from subscribers using affiliate programs, of which there are countless today.

How to make money on Facebook by selling products through one-page sites

What are we talking about? To start making money from a commodity business, it is not necessary to have a lot of capital to purchase goods and create a full-fledged online store. It is enough to choose one popular product, create a one-page website for it, set up targeted Facebook or Instagram advertising, accept and send orders, and calculate profits.

What should be done. Launching a commodity business is divided into 10 main steps:

1. Search for goods and wholesale suppliers.
2. Creating a one-page website.
3. Setting up test advertising in one of 5 advertising sources: Facebook, Instagram, VK, Yandex.Direct, Google Adwords.
4. Confirmation of orders.
5. Purchase of goods.
6. Advertising optimization and launch of main advertising.
7. Sending orders.
8. Control of all processes.
9. Profit calculation.
10. Business scaling.

Alexander Fedyaev tells how to launch a commodity business in 1 day

Where to get training. Of course, we recommend starting your training with Alexander Fedyaev’s free training “Turbo-start a commodity business in 1 day.” At the master class you will learn:

• how to start a commodity business in 1 day without large investments;
• where and what goods to buy for sale;
• list of current products for the current year;
• how to buy new products from China at half the price of competitors;
• cool cases of making money from a commodity business;
• how to make a one-page website in 2 hours;
• what advertising sources work best in the product business;
• how to scale a business.

If after the master class you have firmly decided to get into the commodity business, then we recommend taking a full training on commodity business from Alexander Fedyaev. Thanks to this training, you can protect yourself from the mistakes that most beginners make, save time, start in this business as quickly as possible and earn money. And by following this link, you can actually purchase training for 30% cheaper.

Page where you can purchase the full training of Alexander Fedyaev with a 30% discount

Earning money from affiliate programs

This type of income is that readers of your Facebook group or page follow links in your posts, register, buy products, order services, and you receive affiliate royalties.

The percentage of royalties depends on the advertiser and his products, and can vary from 3 to 40 (40%, for example, is paid by the hosting provider Beget for paying for services from your referrals).

Rice. 3. Detailed statistics on the profits of webmasters in the InstallCube affiliate program.

In which niche to make money from affiliate programs depends only on you. We have a special section on our website with honest reviews and detailed descriptions of the most popular affiliate programs. Just choose the one you like and post promotional materials or referral links on your Facebook page and watch your affiliate account balance grow.

The text that precedes the referral link is also very important here. If you have personally used this product and honestly write about it in your post, the conversion will be much higher. Especially if your page has formed a core of users who trust you. The conditions for accruing affiliate interest may vary, but, as a rule, you receive money for certain actions of users (purchase, registration, filling out a questionnaire) who follow your link, or directly for the transition itself.

Are you a performer or creator?

Performers choose work in which they need to perform simple actions and receive money for it.

A person who is determined to create his own product for sale will earn much more. Often people are not confident in their capabilities and, having started with performing actions, little by little understand the issue of making a profit, see more profitable methods and move into the category of creators.

A page, group, personal profile is real estate for working on Facebook. It can be built, modernized, enlarged, rented out and sold, but you will have to work hard.

Group

Before creating it, you need to decide who it is for, what its target audience will be (gender, age, type of activity). Here it is important to find the right topic, which means you need to think:

1. What are the intended target audience's interests?
2. Will it be easy to find subscribers?

For example: women from 25 to 55 years old, occupation does not matter, lovers of social networks, chatting, liking photos. It’s easy to find them in communities on cooking, psychology, parenting, and so on. This means that this wide target audience is quite suitable for organizing a group on women’s topics.

A ready-made group can be sold by finding a buyer interested in the topic or in your target audience.

Pros: you can add people to the group without their consent, share (distribute links) on your page and in other people’s profiles. The group fills up ten times faster than the page and develops more dynamically. Convenient for trading goods.

Cons: People invited against their will will be outraged. You will not find anyone willing to advertise in the group, unless by personal agreement. It is advisable to publish publications as often as possible in order to attract and retain a large number of subscribers.

Personal profile

You can create a profile under a fictitious name. Attach a mailbox to it. Fill with information, neutral photographs, reposts, creating the illusion of the existence of a real person. You need to recruit as many friends as possible. To do this, you need to accept invitations to be friends and send out your requests. The profile is ready for sale in three months.

Demand for personal accounts is growing regularly

Pros: it takes no more than five minutes a day: log in, publish a post, accept friend invitations and send out your own.

Cons: Takes a lot of time to prepare. Profiles are most often bought by people for gray and black promotion methods or for other fraudulent activities.

Page

This is solid Facebook real estate. Advertising is allowed here. You can organize a beautiful online store or an interesting thematic forum. To collect a sufficient number of subscribers to a page without investing funds will require at least a year of work. The quality of published materials is very important.

Pros: Pages are the most popular platforms for trading and maintaining a positive image on Facebook. Provided you have a large number of active subscribers, there will be no shortage of people willing to advertise with you. Income of 1000 or more rubles per day. On your Facebook page, you choose how to earn money.

Cons: the page requires daily work for at least an hour a day. It is necessary to search and process materials. People sign up of their own free will. They need to be invited, attracted, and invitation links distributed across other open platforms. This is a long-term investment of effort that is sure to bring income over time.

A large number of subscribers to a group or page is not necessary if you have a highly specialized topic. This resource is well purchased by entrepreneurs selling related products.

For example: the page “Soon to school” Target audience - mothers of future or actual first-graders. The best content is advice from psychologists and teachers. Goods for trade: from specialized literature to clothing and stationery.

Earning money on file hosting services

To make money on file sharing services, your page must be dedicated to a movie genre or a specific series. In this case, the earnings can be significant. Of course, in order to make good money this way, your Facebook page must be more or less promoted. The more traffic, the higher your income will be.

In addition, the page needs to be constantly updated and stir up interest among readers. And this needs to be done as quickly as possible. For example, many viewers are looking forward to the release of new episodes of the popular series “Game of Thrones.” The day before a new episode appears online, post an announcement on your page and remind those who might have forgotten about it. As soon as you download a new episode to your hard drive, immediately upload it to a file hosting service and publish a fresh post on FB with a link to the file.

It is advisable to upload such a video to several file sharing services at once, which pay users real money for every thousand downloads (for example, $10 per 1000 downloads). We do not recommend using free services such as Yandex.Disk or Dropbox, as they are more suitable for storing personal files and you will not be able to make good money there.

Choose paid file hosting services like Depositfiles, Turbobit, Hitfile, etc. Always make sure that the links are not broken, since the administration of file hosting services always deletes such files from their servers at the first request of the copyright holders.

To make it more difficult to find films by title, mask the file names, because they will still be downloaded directly from your Facebook posts with a detailed description of the film/series.

Additional (less popular) ways to earn money

Literally 3-4 years ago, “temporary” views, likes, and subscriptions were in demand. There are still services for making money “from likes”, such as VkTarget, SeoSprint, etc. The payment is small, but it’s suitable for monetization.

Online shopping is also a good way to make money on Facebook.

They have lost their popularity due to the fact that many sites have appeared that have many more functions, their own designs, etc. Anyone can try to make money by opening a store on Facebook.

Earning money from online consultations

If you are well versed in a certain area or are even a certified specialist, you can make money on Facebook through consultations. Word of mouth works great here: the more people you help, the more clients will turn to you in the future based on recommendations.

Rice. 4. You can use a special Facebook chat for consultations. The availability of free trial consultations will help to “warm” the target audience.

Consultations can be provided on absolutely any topic: from caring for problem skin to sports forecasts.

The main thing is to do it well, otherwise your reputation on Facebook is incredibly difficult to restore, because all your activities are visible.

How to make money on Facebook using your own page

The above method of earning money is optimal if you have an account. But a personal account has certain restrictions - for example, the number of friends. The most important thing is that it cannot be used for business. If you try to violate this rule on Facebook, your account will be blocked!

For this reason, making money on Facebook requires having your own business page. This method is more cost-effective. Its advantages:

• The possibility of commercial activities in the form of advertising (including targeted advertising), sales, promotion of a particular brand.
• No restrictions on the number of subscribers.
• Availability of access to statistical data.
• The ability to create additional tabs, thanks to which the page becomes a mini-site.
• Access to editing can be transferred to other persons (assign moderators, administrators).

Earnings from selling goods

To sell products through Facebook, it is not necessary to create a separate page or group, although this is the best option. You can also sell products on your personal page. Only for this, you must have a target audience among your subscribers, and interesting and useful thematic posts on your wall.

For example, you know how to create beautiful and unique handmade crafts, and you tell your friends and subscribers about it on Facebook in posts. Publish master classes, step-by-step lessons, already sold works to show how complex and time-consuming this process is. Holidays are especially lucrative in this niche. The more creative your crafts are, the higher the likelihood that they will be quickly purchased. Sundresses also work great here, which helps save on advertising.

Rice. 5. Use the built-in chat (online consultant) so as not to lose potential buyers. On Facebook, you can set up automatic replies for users who have just joined or those who message your chat while you are offline.

You can sell in this way not only “physical” goods, but also e-books, guides or keys to computer games. We strongly advise you to sell only your books, otherwise the copyright holders will quickly close down the illegal shop.

Useful tips

Any actions on the Internet should be as natural as possible. For example, instead of sending invitations to a group to third-party users, you can ask your friends to invite their acquaintances. Then you can increase the page’s audience in a matter of days and not arouse any suspicion among moderators and automatic service programs.

You must be an active user. If such a routine only causes despondency, and there is no time to devote to it on your page, then the result will not be the most rosy. Therefore, such income should be considered as a standard job, and you should allocate at least 6 hours a day to resource management. The more the user pays attention to the page, the faster it will rise not only in the built-in search engine of the social network, but also on Yandex and Google. Therefore, attendance will only grow every day.

Earning money from your services

Don't have any items to sell? No problem. Tell us about the services you provide, indicate your price and earn money. In this case, use Facebook as both a business card and a portfolio.

Rice. 6. An example of a business page for the famous copywriter Denis Kaplunov with reviews and recommendations.

Publish detailed cases, talk about interactions with clients, and don’t be afraid to talk about your mistakes. Facebook is ideal for all kinds of freelancers: writers, copywriters, translators, designers, programmers, event organizers, photographers. It is not difficult to find customers in these areas. Many freelancers don’t have time to create and promote their own stand-alone blog, and Facebook comes to their rescue in this matter.

You can use both your personal page and a business page or group to provide services.

How to promote a page?

Of course, there can be no talk of profit if no one is interested in the business page. Therefore, it is worth paying attention to the built-in capabilities of the system. For example, you can use the offer to leave a like. In this case, more users will be able to share a useful resource.

It is worth inviting as many friends, acquaintances, work colleagues or just acquaintances as possible to your page.

Interestingly, you can also add buttons to such pages. For example, if you offer the user to book an item with one click, he will be more interested in such an offer. If you skillfully use such tools and are able to present the most interesting information to users, then you can quickly promote your page and start earning your first money.

Earn money on your website thanks to traffic from Facebook

This type of income is great for webmasters and entrepreneurs who already have their own website. On Facebook, you can duplicate information from a web resource (videos, photos, screenshots, podcasts), but we do not recommend retyping the text so that search engines do not impose a filter on the site for duplicate content.

Use Facebook as an auxiliary platform to attract topical traffic. Pre-promote your FB page, add as friends those users who are directly or indirectly your target audience, in order to further direct them from the social network to the landing pages of your website.

We do not recommend publishing only sales posts on your FB page. Dilute them with entertaining content, surveys, and useful information. This way, readers are better converted into buyers. We recommend sticking to this balance: 80% of posts should be of benefit to users, and 20% can be of an advertising nature.

What does income depend on?

If we talk about how to make money on Facebook, then, first of all, you need to pay attention to your page. If there are no photos, no information and no friends on it, then it will be difficult to make a profit. Therefore, at the first stage you need to design your profile and turn it from a faceless page into an attractive one.

To do this, you should add pictures, tell about yourself and add as many friends as possible. The last parameter is one of the most important, since for many employers it is extremely important that the user has many subscribers. After all, it is then that the advertised product will be seen by more potential buyers.

When considering how to make money on Facebook, you should start with the simplest methods. But you need to understand that they are also the lowest paid. There are a number of platforms that offer their users monetary rewards for likes, shares, video views and comments. Let's look at a few of the most popular ones.

Earning money by selling promoted Facebook pages

By and large, this is a one-time income. For example, you have been running a page for some time, filling it with quality content, it has acquired a large number of subscribers, but you have lost interest in the topic or simply do not have enough time. Sell ​​it to someone who can get the most out of it. Have you written about car repair? Sell ​​the page to a car dealership or car service. Did you talk interestingly about gadgets and publish detailed reviews of them? Electronics stores will be happy to purchase such a page to use it to sell their products.

True, you can put the creation and promotion of such pages on a conveyor belt and turn one-time income into permanent one.

The only drawback of such earnings is that the sale or purchase of pages on Facebook occurs only with the permission of the administration of the social network. Therefore, carefully study the rules and select niches.

Selling pages

A Facebook page is the best platform for advertising, sales and other interactions with potential buyers of goods and services. A well-designed and expertly administered page is an integral part of the positive image of any business on the Internet. But not everyone has the time or opportunity to develop their own page for a long time, so it’s easier to buy.

Page quality is determined by the following basic parameters:

• number of subscribers;
• geo-reference of the target audience;
• subscriber activity;
• dynamics of growth and development of the site.

The cost of a pumped-up page starts at four figures and grows depending on the size of the target audience.

Cons: development without investment takes time.

Pros: the sale pays off all costs in time.

Earning money from copyright videos

To increase activity on Facebook, developers allowed users of the social network to insert advertisements into their videos. Interestingly, the duration of an advertising insert, according to FB rules, can exceed 90 seconds. The author of the video receives 55% of advertisers’ costs, and the social network takes the rest in the form of a commission.

Here you will have to choose where it is more profitable to make money from videos - on Facebook or on YouTube. We still recommend using YouTube if you are a video blogger and/or often create new video content. And if you use videos rarely and mainly to diversify the content on your Facebook page, then feel free to upload videos to the social network’s servers and enable advertising.

"ForumOK"

This is a similar service where you can receive payment for almost any activity on a social network. Speaking about whether it is possible to make money on Facebook, many note that this site has the most active tasks. In this case, you can connect several pages from different social networks at once.

The minimum withdrawal amount is 200 rubles. This money can be collected from orders in a day or less. There are also additional cash bonuses in the system. They are awarded if the user invites his friend to this site using a referral link.

Earning money from applications

You can earn money both from ready-made applications that the social network offers you (for example, CafePress, eBay, Shopit), and from the development and implementation of your own applications.

Rice. 7. Facebook has a large number of games that are well monetized and bring large profits to their creators.

If you do not have development skills, this task can be entrusted to professionals who are easy to find on freelance services. The more unique and useful such an application turns out, the more significant the income will be. And this is a new level of earnings, incomparable to the one you can get from liking and reposting. We are talking about tens of thousands of dollars.

You can create an entirely new product and monetize it, or invite advertisers to advertise in your app.

Of course, you shouldn’t get hung up on any particular way of making money on the most popular social network in the world; all of them can be successfully combined with each other. If you approach this matter responsibly, you can earn no less on Facebook than on an offline site, or even more, since promoting pages within the network is much easier and cheaper.

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How to create a Facebook group

Creating a group is a matter of seconds.

What to configure in a group

Name

It’s best to think carefully about the name right away. It is possible to change it, but if you do it too often, it is unlikely to please the community members.

Confidentiality

Who will see and find your group. For this article I created a group to take a screenshot, so it is secret.

A Facebook group can be:

• Open . Anyone can join.
• Closed . Anyone can join, but the application is approved by a moderator.
• Secret . The application is approved by the creator or moderator, and you can join the group only by invitation - it is not visible in the search.

It is important to decide on privacy settings before the group reaches 5,000 members. Before this, you can make the closed group open. When there are 5000 people in the group, you will no longer be able to change your status. In this way, Facebook protects members who may have posted something in a closed group that was not intended for public access.

We continue to set up the group.

Cover

It’s best to choose a recognizable picture, order a cover with a logo from a designer, or use templates in the Canva service. We in the group of the Cloudberry project didn’t try to be too clever and took a recognizable logo.

Rules

Rules help participants understand how to behave in a group. If posts are moderated in a community, you can reject a proposed post citing the rule that it violates.

Some optional but useful settings

Address

Facebook assigns standard addresses with numbers to groups. You can enter your own address, which will be easier to remember, and share a beautiful link. This is also important to do until the group has 5,000 participants.

Group type

By default, a Facebook group is created with the “general” type. You can make it, for example, educational. Then you will have the “modules” setting. And if your group members are expected to undergo training, modules help present information in a more structured way.

This setting is relevant for different courses, lessons, marathons. The participant can select “done” and see which modules they have completed. This is an example from one of the courses where I studied - this is what the modules look like and how they are completed.

Preliminary list of participants

A useful setting for those who create secret and closed groups for course participants. You can download a file with a list of addresses of those who purchased training. When this member applies to the group, Facebook automatically adds him - you don't have to do it manually.

Other group settings include the ability to change the color, link a business page to the group, add tags and other less important options. You can explore and customize them after you create a group.