- April 17, 2019
- Trade
- Marina Lobacheva
If a person is planning to start his own business, then he must decide in advance on the direction of activity. Most often, budding entrepreneurs choose the sales field, which involves the provision of intermediary services. Trading vegetables and fruits as a business is considered a profitable activity that can bring high income throughout the year. Usually it is carried out at the market or in a separate store. You can sell different types of vegetables and fruits, which are in high demand throughout the year. The profitability of such a business, with the right choice of trading location and optimal pricing, can reach 60%.
Is it profitable to engage in this activity?
Retail and wholesale trade in fruits and vegetables is a truly profitable and interesting activity. But the disadvantage of this line of business is that the food products sold have a short shelf life, so they quickly fade and lose their attractive presentation.
But even with high risks and dangers, this type of activity can bring good income. To do this, some nuances are taken into account:
- You can sell goods at the market or in a separate pavilion;
- you should choose a high-traffic location for trading that will be convenient for many potential buyers;
- it is necessary to select the best suppliers offering truly fresh goods at competitive prices;
- It is advisable to set the markup at the same level as competitors.
The most relevant is the opening of a grocery store, and it can offer customers not only vegetables or fruits, but also many other goods.
If you choose to work in wide trade in large quantities, then you will have to work with stores. For this purpose, it is advisable to open a full-fledged wholesale and retail center. Such wholesale trade in fruits and vegetables can be a source of high income. However, for aspiring entrepreneurs, it is better to leave this prospect for the future, since sufficient experience is already needed here.
Business relevance
In the modern market of business ideas, when all sorts of know-how, startups and technological innovations are conquering the minds of the entrepreneurial audience, it often seems that simple, established ideas have long been out of trend.
No matter how it may seem, points selling vegetables actually continue to be a stable business, which, among other things, is capable of generating good income for its owner. There are objective reasons for this, which will be discussed in this article. For now, we need to add that the level of competition in this sales niche, upon closer examination, is not so great that novice businessmen should be afraid of it. Especially if you don’t pay attention to the beautiful vegetable shelves of hypermarkets, where they try to display exotic things like rambutans, Thai melons or the usual pomelo. And focus specifically on everyday products, the so-called “ugly” vegetables, the demand for which is always stable.
This is the main retail of the kiosk. During development, or to reach a wider audience and link the client to the point of sale, you can consider selling frozen vegetables, dried fruits, and spices.
There are many ways of development and color. You can diversify your turnover with seasonal products such as mushrooms and berries, which you can grow yourself on your own plot if necessary. Or even go in a parallel (and I must say, popular now) direction. And create a store-farm, focusing on the environmental friendliness of the product and its own production.
In addition to the same vegetables, you may have shelves with natural juices, fresh juices from the same vegetables, clean water, and the like. All these areas are interesting both on their own and together, forming a design sketch for the store’s own style, its recognition, connection to the brand and bringing good profits with proper development.
Pros of business
Trading vegetables and fruits has its advantages. It has the following advantages:
- There is no need to invest a large amount of money in this activity, so you can start it with minimal investment, even without applying for a bank loan.
- There is no need for a significant stock of goods, since the products sold are perishable, which guarantees the absence of “frozen” funds.
- Fruits and vegetables are popular goods, for which there is a high demand not only in summer, but also in winter.
- The cost of such products is considered low, so anyone can afford them, which helps to target potential buyers of any income.
If you open a small store specializing in the sale of herbal products, you can expect a payback literally within three months.
Prospects for the development of the vegetable business
The first thing a new entrepreneur in any field faces is competition. Many people can't stand this. There are plenty of competitors in the sale of fruits and vegetables. There are supermarkets, small shops, and vegetable market stalls. But this is not a reason to stop. Supermarkets do not always sell fresh and high-quality vegetables; the market is overflowing with products without certificates. If you seriously decide to get into this business, then a competent business plan will lead you to success.
We need to figure out why people visit supermarkets. Many are not satisfied with the quality of the product, many with the assortment. It is worth noting that what drives people to the supermarket is the lack of an alternative. Many microdistricts of the city are simply deprived of vegetable shops and shops, so customers have no choice but to go to the nearest supermarket and be content with what is offered there.
Experienced entrepreneurs can confidently say that selling fruits and vegetables is quite a profitable business. Even the most ordinary vegetable shop can bring in good income. The main thing is to choose its location wisely and select an assortment of goods that corresponds to demand.
There are several options for trading fruits and vegetables:
- Trading stall specializing in the sale of fruits and vegetables;
- Vegetable shop;
- Wholesale of vegetables and fruits, delivery to customers.
The type of activity may depend on several factors: the funds available to the beginning businessman, competition in the area, demand for the product offered.
How to choose a type of activity:
- Wholesale base. Its opening is possible only if you have one or more cargo vehicles, as well as having the necessary connections and an established customer base;
- Shop or stall. The best option for a beginner. You can open a store if the entrepreneur has his own premises for the store or has the opportunity to rent it;
- Counter. This is an option for those who do not have large funds. In this case, it is better to start with several types of fruits or vegetables, and as the business develops and income increases, the range can be expanded.
But don't forget about the rules. Any trade must be permitted by certain authorities, the product must have all the necessary licenses, and the entrepreneur must always have the entire package of documents. Otherwise, such an enterprise will be closed and the owner will be fined.
Flaws
Trading vegetables and fruits as a business also has some significant disadvantages. These include:
- Risks. If optimal conditions are not created in the store, the products will quickly deteriorate due to improper storage or lose their optimal appearance, which will certainly lead to significant losses.
- There is fierce competition in this field of activity.
- If you do not make purchases correctly, the products will quickly deteriorate, which will reduce the entrepreneur’s profit.
Therefore, running this business should be approached responsibly and thoughtfully.
Market situation analysis
Before investing in a business, you should carefully analyze the market. The information obtained will make it possible to determine whether selling vegetables and fruits on the street will be effective or whether it is advisable to conduct it in a pavilion or store. Standard market analysis shows:
- Federal cities are leaders in the sales of such products;
- Prices for goods in the northern regions are higher than in the south.
- The cost of different vegetables and fruits varies significantly within one year.
- The target audience includes buyers of different financial status and social status.
- Preference is given to products grown in Russia.
- The highest demand is for potatoes, carrots, cucumbers, tomatoes, apples, tangerines and strawberries.
Residents of large cities usually trust stores, so sales on the market become unprofitable every year. Pavilions for selling fruits and vegetables are in demand, offering fresh produce and a good assortment.
Forms of running a vegetable business
Like any other business, a fruit and vegetable business can be built in different forms - it all depends on the size of the initial capital and the scale of the business that the owner intends to build. Much depends on who the business is aimed at, who the potential buyer is, what his consumer basket is, how much he is willing to spend and for what. Before scaling up a business, an entrepreneur often experiments with the assortment, tries different formats of retail outlets - from selling from a car to opening a kiosk or store, studying consumer tastes and experimenting with marketing ideas. What are the advantages of those vegetable business models that are most popular today?
Trading from a machine
This trading format is best suited for selling seasonal vegetables and fruits. All that is required to start such a business is permission, but you don’t have to think too much about the marketing strategy. To sell seasonal products, it is not profitable to rent a retail space or a tray, especially if the product is perishable, like garden or forest berries. It is much more expedient to go shopping by car in rural areas and sell goods in the city. Recently, you can often see the practice when a car with vegetables drives around residential and sleeping areas, and a seller with a loudspeaker announces the sale of fresh vegetables and fruits. It is profitable to sell seasonal products from a car; wholesale of vegetables from a car is also quite profitable - you can transport large volumes of goods at once. Among the disadvantages are the lack of comfort and high fuel costs.
Market, tray, small trade form
Trading vegetables and fruits is also possible from a market stall - such an organization of business at first will be ideal to ensure a stable income. Renting space in a residential area will not cost much, and once you have established your products, you will also gain regular customers. In a small town, this form of trade is often the most optimal form of business. In a big city, the main obstacle is competitors concentrated in one place and difficulties in finding a truly convenient and visible place in the market. It is clear that a tray that is lost among many other similar ones, and at the same time does not have a high quality of service and product range, is unlikely to attract its buyer. But if the latter knows that only you will find the “exotic” product he needs (and any product always has its own, albeit limited, audience of buyers), he will inevitably come to you.
The idea of a concept store, a store of farm produce and organic products
Today, a vegetable business can be built not only through volume, but also through building an interesting concept. Due to the fashion for organic products, fear of fertilizers and pesticides, people’s reluctance to buy tasteless products in supermarkets and a kind of “return” to roots, the demand for farm products has increased. It’s one thing to sell bags of products grown “without a soul” on the vast territories of agricultural firms using chemicals to protect against weeds and pests - and quite another to sell a product grown by a specific person who invested all his talent and skill in growing large and juicy tubers of potatoes, beets or onions. Such marketing, backed by a good story today, will inevitably strike straight to the heart of its consumer. Naturally, the audience for organic products is concentrated in large cities, and in order to reach it, you need special tools - a concept, store design and fairly large investments in external effects. But the benefits that can be obtained from such trade in vegetables are immeasurably higher.
Supply of vegetables and fruits to retail chains
Perhaps the most profitable wholesale trade in fruits and vegetables is possible in the format of organizing deliveries to large supermarket chains. However, in terms of the level of bureaucratic delays, the number of required permits and other procedural nuances, this is the most unprofitable strategy. This path is worth taking if you are ready to organize truly stable and large deliveries, and you should not start for the sake of several shipments of goods. And it’s no secret that it is almost impossible for a person “from the street” to enter large retail chains.
Online store or targeted delivery of goods
Is it profitable to trade vegetables and fruits via the Internet? Yes, it's profitable. More and more people today experience a catastrophic lack of time even for a basic shopping trip. They will be only too happy to visit your website, add the necessary goods to the cart, negotiate convenient terms and format for delivery and payment, and receive everything they need right on the doorstep of their own apartment. However, this format of work may have its pitfalls:
- Limited delivery channels due to perishable products;
- it would be advisable to expand the range to include other food products;
- It will still not be possible to reach a low cost due to the mandatory costs of delivering goods.
At the same time, in online trading there is no need to maintain a large warehouse - an extensive network of suppliers is sufficient.
Business registration rules
In order for activities related to the retail trade of vegetables and fruits to be legal, the following requirements must be taken into account:
- Most often, for this type of business, individual entrepreneur registration is carried out.
- It is important to obtain permission for this process from the SES, fire inspectorate and Rospotrebnadzor.
- Registration is carried out within 5 days, and during the preparation of the application it is important to correctly select OKVED codes and the taxation system.
- UTII or simplified tax system is ideal for such work.
Registration of individual entrepreneurs is carried out at the Federal Tax Service branch at the place of residence of the entrepreneur. Standard documents are required for trading vegetables and fruits, so you only need to have a certificate of registration of individual entrepreneurs, as well as permits from various government authorities.
Do I need a permit for the retail sale of vegetables?
You can sell vegetables legally, using a store, stall or market place as a trading platform, if you obtain the appropriate permits from the sanitary and epidemiological station, the fire inspectorate and the state trade inspectorate. It is also necessary to draw up a maintenance agreement for store equipment, including the cash register.
For retail sales from a car, all these permits will not be required, but the quality of the products must be approved by employees of the sanitary and epidemiological station.
Nuances of choosing OKVED codes
It is important to correctly select OKVED codes for trading vegetables and fruits. These include:
- code 46.31 – trade in vegetables and fruits;
- code 46.31.1 – wholesale sales of products;
- code 46.31.11 – sale of fresh potatoes;
- code 46.31.12 – sale of other fresh vegetables.
All of the above data should be listed in the application, which, together with a copy of the passport and a receipt for payment of the duty, is transferred to the Federal Tax Service office at the place of residence of the future entrepreneur.
How to choose a place to work?
The profitability of a business related to retail trade depends on the competent determination of the place for conducting business. To do this, you can choose several options:
- market trading in vegetables and fruits is suitable for small towns;
- selling goods from a car, and this option is usually used for sales on weekends;
- work in a kiosk or a full-fledged store.
Activities carried out in a fully equipped room with all the necessary equipment are considered more comfortable and enjoyable work. You can set up a store on the ground floor of a residential building or use a separate building. Products offered in small pavilions are in demand. But a grocery store should be located in a high-traffic area.
SadimVmeste.ru – Blog about gardening
In this article I will try to summarize my observations: why one seller is trading at the market, while another is not. Why does one sell everything at a high price and always have a queue, while the other cannot sell his for pennies. How to successfully trade in the vegetable market? How to learn to trade, is it even possible to learn this? Read about this in this article. In addition, some aspects of trading in the vegetable market are discussed. So, why did the idea of writing such material arise?
One way or another, my life from early childhood has always been connected with the market. Even at school age, he helped his parents transport young potatoes for sale in the city of Rostov-on-Don. At home in the garden, he helped prepare for the market. My mother has been selling at the vegetable market for decades, and I help her. So there is some experience in this topic. Recently, many of our compatriots are faced with the problem of replenishing their family budget. There is a catastrophic lack of money. The question of additional income is acute. In rural areas (and in urban areas too), there is often nothing else left to do but to grow agricultural products for sale on your plot. But growing is not everything. We need to implement it somehow.
You can, of course, hand over the grown crop to resellers. But it is much more profitable, if possible, to sell it yourself on the fruit and vegetable market. How much more profitable? One and a half to two times. Just keep in mind that you won’t sell much at a time at a good price (for you). For example, in our market during the season, you can sell 1-2 boxes of good commercial grapes at a time at a price of 70-100 rubles. for 1 kg. Well, at a price of 30-40 rubles. you can sell as many grapes to resellers as you like. So it's up to you. You can become a reseller (entrepreneur) yourself - buy vegetables and fruits from the population and sell them. Some acquaintances successfully combine trading their own goods and purchased ones. To succeed in any business, including trading, you first need talent or, so to speak, a gift from above. Well, there are people for whom everything is easy and simple, and trading is “in their hands.” But not all of them are like that. There are only a few of them. Let's take a closer look at such people. How do they “attract” buyers? What is the secret to successful trading? 1. They like to trade and behave naturally and simply. I will even say that these people enjoy trading and communication. Not a bit of embarrassment, like “I’m standing in the market, my friends will see, they’ll think something wrong,” etc. Those. no false shame. Of course, if trade is not going well, there are few buyers in the market, almost all the goods are not sold out - and they are not in the best mood. But this happens extremely rarely. So, the conclusion on this point is quite simple and well-known: “Be simpler - and people will reach out to you.” 2. You need to communicate with a potential buyer. And communicate unobtrusively. And it doesn’t have to be verbose... And it doesn’t have to be a Japanese smile. Let me give you an example of a dialogue between a seller and a buyer: - How much is a radish? (buyer) - One hundred rubles per kilogram. (seller) And almost immediately he unobtrusively adds: “Excellent radishes, we ate them ourselves and are satisfied.” Ideally, each potential buyer should have a different approach. A man or a woman, a young man or an old man, in a hurry or not, poorly dressed or covered in gold chains and rings - everyone has their own approach. 3. Neat appearance. Those. such an appearance that does not scare away the buyer. And now he is very picky. Cosmetics – in moderation, not three layers. Clean clothes, clean hair, hands, etc. 4. Buyers at the market are also frightened off by a smoking female seller and foul language (swearing). Under other equal conditions (same product, same price), the majority will not buy where there is a three-story mat.
5. A very important factor in successful trading is a quality product. This allows you to set high prices and have regular customers. People are already tired of being constantly scammed everywhere. Therefore, they will gladly give you their money just to buy a quality product. Do you want your regular customer to leave you for a competitor? Sell a low-quality product once. This has been verified. Wise sellers, if a regular customer wants to buy something from them, and it’s not quite of high quality, they quietly say: “today it’s not of high quality, go and buy something better from such and such.” What to do if the product spoiled, but didn’t have time to sell? In order not to throw it away, you can have, for example, pigs. My friends' pigs are eating missing bananas, oranges and other domestic and imported agricultural products. 6. Successful sellers try to expand their product range. 7. Those people who have many acquaintances trade well in their hometown or village. Judge for yourself, if you have the same product and the same price, you will probably buy from a person you know. 8. Another very important factor for successful trading is a good location. There should be people walking where you trade. Otherwise, trading will obviously be bad. 9. Successful sellers never “cheap”, i.e. they know the price of their product. But at the same time, they are sensitive to the situation on the market (to the price and quantity of goods on the market at the moment). It has been noticed that the lower you set the price for your product, the more suspicious potential buyers are of it. Conversely, high price is associated with high quality. This is, of course, not a 100% statement. But there is such a trend. But there is one point. If you see that the market is bad today, trade is not going well, and your product will be gone by tomorrow, then you should lower the price (especially for a wholesale buyer). 10. For many people, the market (bazaar) is a place where they can bargain. And there is nothing wrong with giving the buyer a little price and giving him some satisfaction. Some sellers themselves lower the price a little. For example, they place goods on scales. Scales (electronic) immediately show the price - 42 rubles 22 kopecks. And they give it to the buyer for 40 rubles. Those. they don't waste time on trifles, and people like it. 11. It has been tested in practice that the goods must be raised higher on the counter (on some boxes). At the very least, your products should be no lower than those of your competitors. That is, you must arrange the product on the counter so that it is clearly visible to people. The expression “show the product face to face” is true here.
It is also considered good form to give the buyer a bag so that he can choose his own vegetables and fruits. 12. It is considered good manners to tell the buyer: “Thank you for your purchase.” In hypermarkets like “Magnit” they also say this. This means there is something in this for successful trading. These are the recommendations for those who want to learn how to successfully trade in the market, vegetable market or some other market.
What should you be wary of in the market?
The answer is simple - not what, but who - people. Where people gather, all sorts of squabbles, swearing, etc. often occur. The saying “man is a wolf to man” becomes the rule of our lives. What may await you in the market: 1. Envy (black). If you start trading successfully, you may encounter various manifestations of such a phenomenon as envy on the part of other sellers. 2. Inadequate people (buyers) - mentally unstable or with oddities. 3. You should beware of crooks and be very attentive to money. They can slip counterfeit bills, they can deliberately cheat, steal, etc. But not everything is so scary in the market - there is ordinary work in a public place. So, trading in the market is somewhat similar to fishing. No one knows in advance how trade will go, how much goods competitors will have, how many buyers there will be today. But an experienced seller (like an experienced fisherman) always has a catch. Happy trading!
Best regards, Alexey (blog author)
The following materials:
- 04/22/2012 22:46 — Loans from Rosselkhozbank are the best choice for private household plots and private businesses in rural areas
- 17/02/2012 12:42 —
A real way to do business on strawberries For some reason, there is always some kind of excitement and speculation on the topic of making money on strawberries. Some crazy profit - 55 tons...“>How to make money growing and selling strawberries
- 11/01/2012 09:59 —
How to easily grow green onions for sale at home An interesting proposal for creating a simple home business with personal benefit for ...">Green onions - growing for sale
- 12/11/2011 10:07 —
Successful experience in raising and selling day-old and raised ducks Many of our compatriots living in rural areas face acute...">Raising ducks as a business
- 19/08/2011 23:14 —
Information on prices for garden and vegetable products has been edited for 2020. I bring to your attention material about what vegetables, fruits and berries…“>What is being traded on the market. Price and demand for fruits, vegetables, berries, herbs
Previous materials:
- 27/06/2011 15:24 —
Some comments about growing radishes for sale This article is intended mainly for those who are faced with a choice: what to do in the village…">Radishes for sale. Radish price. Sales scheme
- 07/06/2011 22:59 —
Successful experience in raising broilers Is it profitable to raise broilers and build a private business on it? What is the key to success? What points in technology...">Raising broilers on a private family poultry farm
- 13/05/2011 21:38 —
What plants can be grown in the garden without the use of chemicals? The reason for writing this article was the material on the AiF website “What is poisonous...“>What vegetables, fruits and berries can be grown in the country without the use of pesticides
- 11/04/2011 00:21 — Is it possible to work on church holidays
- 28/03/2011 15:19 —
Application of EM technology in agriculture, livestock farming, and in everyday life Mass distribution in the use of EM technology has not yet occurred. What...“>Practical experience in using EM technology
Next page >>
Rules for creating an optimal assortment
The more different vegetables and fruits are offered, the higher the likelihood of receiving truly significant income from such activities. When compiling your list, consider the following guidelines:
- The assortment should be winter and summer.
- In cold weather, there is a high demand for classic products such as potatoes, apples, carrots and tangerines.
- Even during periods of reduced demand, you should offer as many products as possible - if the buyer knows that the store sells a limited amount of vegetables or fruits, then he will prefer to go to the supermarket.
- In the summer, seasonal products such as watermelons, melons, plums, apricots and even such exotic fruits as passion fruit, pineapples or mangoes are in demand.
- The most popular vegetables during this period are zucchini, pumpkins and eggplants.
The most popular are cucumbers and tomatoes, which are purchased both in summer and winter. Therefore, a high markup is used for them.
Quality service from packaging to kitchen
If you don’t have the funds to promote your brand, but you want to look decent in the eyes of your customers, use the tools that a good service can offer. A smile and a neat appearance of the seller, neatly laid out goods, whatever - packaging in paper bags instead of the annoying cellophane that we are so actively fighting now - and your point already looks “expensive” and prestigious compared to those nearby.
Additional bonuses for the client
Don’t forget about traditional marketing tricks, which can help you “exit” even at peak moments of seasonal competition:
- Discounts for regular customers – people value personal relationships and like to be singled out from the crowd;
- at least a slight, but discount on a seasonal product - especially in lean years, when your neighbors inflate the price, in the hope that the buyer will buy the product at any price in the absence of an alternative;
- small bonuses or gifts - a bunch of greens or a new variety of apple offered for tasting, a bag of dried fruits or seasonal seasoning. These little things are enough to sometimes cheer up your client and make him come back to you again.
What equipment is required?
Trade in vegetables and fruits as a business involves the installation of special equipment. This is the only way it will be successful and profitable. Trade equipment includes:
- refrigerated display cases on which the goods sold are attractively displayed;
- refrigerated storage chambers, which create the optimal temperature for storing products;
- If you plan to sell frozen fruits, vegetables or berries, then additional freezers are required.
All equipment must be high quality and purchased from official manufacturers or dealers. Otherwise, there is a high probability that the characteristics of the equipment will not be suitable for the planned activity.
How to choose equipment for retail sale of vegetables
For retail sales from a car from equipment, you will need folding racks and scales. It is also advisable to have at least several pallets and boxes available in which it will be convenient to place vegetables. If you plan to trade from a stall, retail store or grocery store, then you will also need to purchase:
- cooling chambers;
- showcases;
- cash machine;
- shelves and racks for storage;
- air conditioner or fan;
- fridge.
Separately, it is necessary to consider the option of purchasing a truck or renting one.
Nuances of attracting buyers
To develop a stall or store, you do not need to conduct a full-fledged advertising campaign. To attract buyers, you can use the following methods:
- Creation of bright outdoor advertising.
- Distributing leaflets on the street.
- Attractive display of goods.
- Offering a deep and rich assortment.
Word of mouth is considered the most effective way of advertising, so an entrepreneur must try to ensure that all customers are satisfied with the range and services offered.
What competitive advantages can be created?
Trading vegetables and fruits is considered a fairly profitable and interesting way to earn money. An individual entrepreneur engaged in this activity must create certain competitive advantages that allow it to stand out among its main competitors. The following tricks can be used for this:
- A productive place to work. It is advisable to choose a location located away from other supermarkets and markets.
- Thoughtful and interesting assortment of products.
- Selling not only fresh vegetables or fruits, but also frozen products.
- Attracting experienced and responsible sales consultants.
- Proper display of goods on display windows.
- Optimal pricing policy.
You can attract customers with affordable prices, a good assortment or the freshest products.
Employee selection
There are many rules for trading fruits and vegetables, but for successful operations it is important to select workers wisely. Sellers must have the following qualities:
- financial literacy;
- attractive and neat appearance;
- communication skills and sense of tact;
- cultural speech and attentiveness.
In a small store, only one employee is needed, performing the functions of a salesperson, cashier, cleaner and consultant.
Vegetable shop
In many cities, trading in street stalls is common. These are trade counters that constantly change their location. This kind of trade is good in the warm season. People are willing to buy fresh fruits and vegetables, and the seller is comfortable being on the street. In winter, vegetables and fruits freeze, buyers are not happy with frozen goods, and the seller seriously risks his health.
Some entrepreneurs manage to earn so much money during the summer that they can afford to close their street shop in winter. But such trade is extremely unstable and does not bring constant income.
You can start your own business with this type of trading. Thus, you can get acquainted with the demand, earn some capital, which you can then spend on developing a larger business. It’s better to start with the most unpretentious vegetables: carrots, potatoes, apples. Gradually the range can be expanded.
Many large companies now started with such street shops.
Business Starting Costs
To open such a business you will need to spend about 756 thousand rubles. This amount is required for the following purposes:
- individual entrepreneur registration – 5 thousand rubles;
- registration of permits – 10 thousand rubles;
- purchase of commercial equipment – 450 thousand rubles;
- rental of commercial premises for one month – 50 thousand rubles;
- renovation of the premises - 25 thousand rubles;
- advertising costs – 10 thousand rubles;
- monthly employee salaries – 56 thousand rubles;
- initial purchase of goods – 130 thousand rubles;
- other expenses - 20 thousand rubles.
Monthly expenses are about 200 thousand rubles.
Business plan with calculations
The average initial cost of opening a retail outlet is about 1,200,000 rubles. The cost of monthly rent of the premises is 25,000 rubles. Repair work and outdoor advertising will cost an amount equal to 200,000 rubles. The approximate cost of purchasing fruits and vegetables is 200,000 rubles. The purchase of freezers and cooling chambers, as well as display cases, will cost 250,000 rubles. The cost of purchasing freight transport will be about 500,000.
Next, you should consider your monthly expenses. To renew the sold goods, at least 200,000 will be required. Staff compensation is about 55,000 (for regions). Costs for gasoline, utility bills and taxes are about 20,000. It is also necessary to take into account unforeseen expenses - about 5,000 rubles every month. Thus, the amount of monthly expenses is about 300,000 rubles.
Let's evaluate the level of profitability of such an enterprise. The average daily income of a small retail outlet is 12,000. The average revenue for one month is about 350,000. If you subtract monthly expenses from this amount, you can get an approximate monthly income of about 50,000 rubles. Thus, the invested capital can be repaid within two years.
A business related to the sale of fruits and vegetables is a profitable enterprise suitable for both men and women. Due to the high demand for such essential goods, it is possible to recoup the invested capital in just a few years. In order to attract public attention to your store, you need to constantly analyze changes in this market.
Business payback
The average bill in such a store is approximately 300 rubles. The number of buyers per day is within 45 people. The sales growth rate is 15% per year. The markup on goods sold is approximately 60%.
Monthly revenue averages 405 thousand rubles. Therefore, the average net profit is 205 thousand rubles. This income is considered quite high and optimal for many entrepreneurs.
Advice for beginning businessmen
When starting a business based on trading various vegetables and fruits, you should remember some risks that negatively affect business results. To prevent them, you should follow certain rules:
- It is important to choose suppliers wisely. If low-quality, unripe or completely rotten goods are sold, this will lead to a significant decrease in the number of regular customers.
- Transportation of products must be carried out carefully and quickly, therefore, when collaborating with transport companies, it is necessary to focus on the most responsible companies.
- The retail space must have optimal equipment that provides suitable temperature conditions for the products, otherwise they will quickly deteriorate.
- If you need to quickly sell a product of low quality, then a significant discount should be offered on it. It is not permissible to hide existing defects from buyers.
- It is necessary to carry out proper care of the products, so rotten fruits should be removed in a timely manner and the goods should be optimally distributed in the display cases.
- The location for work should be chosen in such a way that it is located away from the main competitors.
- If you plan to work throughout the year, then when choosing a kiosk or pavilion, you should take care in advance about heating the room.
- Depending on the season, prices for different products should be changed.
The payback period for such a business varies from 5 to 12 months. If you take into account the advice of experienced entrepreneurs, you can count on creating a truly relevant and profitable store that generates significant income.