Oscar Hartmann
Main topics of the channel: motivation in business and life; life hacks for finding business ideas, recommendations for organizing work time, and strategic business thinking.
Intended for: beginning entrepreneurs, those who are looking for an idea for a business and/or need a boost of motivation and energy.
Oscar Hartmann is a serial entrepreneur and philanthropist, the founder of more than 10 companies with a total capitalization of more than $5 billion, including industry leaders KupiVIP, CarPrice, Aktivo and FactoryMarket.com. Founder and partner of several investment funds. Oscar is one of the most open and sought-after speakers in Russia, demonstrating in practice positive thinking and a proactive approach to life and business.
Oscar experiments a lot with genres. According to him, what works best for him (and resonates with the public) is not those releases that use expensive equipment, lighting and a team of specialists, but simple selfie videos that he shot himself.
Watch first:
- How bad do you want this?! Motivation! →
- How to find an idea for a business? →
- How to change yourself? Changes in life →
Denis Smetnev, co-founder and commercial director of Skyeng
I like the section within the Oscar Har channel. First of all, the channel is cool because it helps you quickly see a large number of business ideas that exist in the world.
Oscar confirmed in practice that there are many opportunities for building a business. It is enough to correctly analyze the existing landscape and implement an existing business in your country.
I very much agree with this approach.
Entrepreneur's Notes
Main topics of the channel: life hacks for managers and entrepreneurs, interviews with leading entrepreneurs of the country.
Intended for: entrepreneurs and managers with experience; for those for whom “business educational programs” are not enough.
Channel of Maxim Spiridonov, co-founder and CEO of the educational holding “Netology Group” (it includes the brands “Foxford”, “Netology”, EdMarket). Maxim is a technology entrepreneur who has created several Internet projects, the author of the book “Who Runs the Russian Internet,” and a finalist in the “Entrepreneur of the Year 2017” competition. His Netology Group is included in the ranking of the 20 most expensive Runet companies - 2020 "20 most expensive Runet companies - 2018" by Forbes magazine. The business valuation according to Forbes is $72 million.
Maxim is probably the most experienced interviewer in this collection. For ten years in a row, he hosted the Runetology podcast weekly, communicating with the heads of the largest Internet companies on the Runet. In April 2018, he moved his interviews to YouTube. For the thoroughness of preparation for conversations and the depth of discussion, Maxim is called “Dud in business.”
Watch first:
- “How to sell your startup to a strategic investor?” — interview with Mail.ru Group Investment Director Alexey Milevsky →
- “The main thing in business is to focus on the long-term” - the first full interview with Ostrovok.ru CEO Felix Shpilman →
- “I am the world champion in falls” - an interview with the head of the “Like-center” Ayaz Shabutdinov →
SEO promotion is an invaluable gift from Google to YouTube.
YouTube is owned by Google , so SEO promotion is built into YouTube. It works in a similar way to websites, but in a more simplified form. How it works? For example, a user writes in the search bar “ Promotion on youtube ”, “ Promotion on youtube ”, “ youtube views ”, etc. In a word - any queries related to youtube promotion. After that, my videos will be in the first positions . Next, the user clicks on my video. Here it should be noted that the click is influenced by the title and cover of the video - they should arouse interest. While watching, the viewer will receive valuable information. And most importantly, he will understand that moving forward on his own is very long and difficult. So he will click on the link under my video and go to my website in the section “Incredible Examples of Business Promotion on YouTube.” Next, make sure that you need to work with us and go to the section of the site with prices “Youtube Promotion Prices”. Where to leave a request if the prices suit you.
Igor Rybakov
The main topics of the channel: happiness in business and entrepreneurship, team building, creating a new company.
Intended for: beginning entrepreneurs, managers in search of motivation.
Social entrepreneur and venture investor, co-owner of the TechnoNIKOL corporation, trustee of the Rybakov Fund, Entrepreneur of the Year 2018. He ranks 84th in the list of the 200 richest businessmen in Russia - 2020 richest businessmen in Russia, with a net worth of $1.2 billion.
Since the beginning of 2020, Igor has been actively involved in his YouTube channel. It is clear that a team of professionals works on each issue. It is worth noting that from the first episodes to the last there has been serious progress in terms of the development of Igor himself as a presenter: both in content and in his ability to stay in the frame.
Watch first:
- “It exists” - the first interview with Wildberries founder Tatyana Bakalchuk →
- Do you need a business education? →
- “Who paid for the Transformer house?” — interview with the founder of Good Wood company Alexander Dubovenko →
Automatic sales funnel based on YouTube.
People watch videos on the YouTube channel, then go to the website, see information and prices. If they are satisfied with everything, they leave the application and immediately make the first payment . You will gain not only trust. Now you can reduce the “fat” layer of sellers . Thanks to an automatic sales funnel based on Youtube.
The videos themselves already work excellently for you , covering the client’s objections. Videos can be added to your websites, posted on social networks, sent to Telegram or WhatsApp, or inserted into a presentation. But it's much more effective to show your videos to audiences around the world.
FranchTV
The main topics of the channel: creating your own business, success stories of entrepreneurs.
Intended for: entrepreneurs of small and medium-sized businesses.
FranchTV is a project of Roman Kirilovich, co-founder and executive director of the consulting company. Roman says this about his channel:
- Without water. We don’t tell success stories that few people can apply to themselves.
- A practical approach. We look at the topic from different angles: how much money you need to invest, how to avoid mistakes and achieve results faster.
- Highest quality content. We have a huge fleet of professional equipment and our own studio at our disposal.
It is clear from the releases that the channel is constantly experimenting with the form of presenting material and the construction of releases. Picture quality, studio lighting and editing are constantly evolving. The team consists of professional journalists and editors with significant experience in business media.
Watch first:
- Igor Rybakov about billionaires, false goals and successful success →
- Andrey Fedoriv about Portnyagin’s battle with Chernyak, Artemy Lebedev and the Ukrainian brand →
- Fedor Ovchinnikov about protecting the Dodo business, madness and Ukraine →
Channel "About Business"
The YouTube channel About Business is dedicated entirely to business topics and reveals most aspects of doing business. The main content is videos for young entrepreneurs . The channel is a collection of content from various platforms. On the channel you can watch videos about success stories of individuals and reviews of various services that can help improve your business. Also, there are many videos about business cases, etc. One of the coolest sections on the channel is “Take it and do it!”
Big Money
The main topics of the channel: business efficiency and the role of a leader in business, rules for creating successful companies.
Intended for: mature entrepreneurs and managers.
The last (but certainly not least) channel that we will write about here is Big Money by Evgeniy Chernyak, head of the Global Spirits holding and owner of one of the world's best-selling vodka brands, Khortytsya.
Evgeniy’s popularity soared after the well-known public discussion with Dmitry Portnyagin “What is your margin?”, where he revealed the lack of competence of this business teacher, in fact, in business. Evgeniy conducts honest, often even tough interviews without water, politics or censorship with businessmen like himself.
Watch first:
- “About venture investments, digitalization of the economy and motivation” - interview with Oskar Hartmann →
- Andrey Onistrat. About business, sports and YouTube. Running Banker - details about fakaps →
- “How to make big money without running your own business” - interview with Itzhak Pintosevich →
You may ask, what about Portnyagin himself? But no way. It makes no sense to recommend his “Transformer” for viewing to entrepreneurs. This is not training or motivation, but a well-made reality show. There are a lot of big words and demonstrations of a beautiful life, but it is impossible to take away insights about management or useful business advice from there. A kind of “Dom-2” for those who think that they are above watching “Dom-2”.
Do you know other worthwhile channels that are not included in this list? Write in the comments which ones you think are worthy of attention and why.
Mikhail Rogalsky: Monobank, Koto, Smartass
35 thousand subscribers
Co-founder of monobank, Koto and smartass Mikhail Rogalsky talks on the channel about his projects, shows the internal kitchen and shares innovations in monobank.
But his videos are not only about business. For example, the most popular one is about how he “lost” 60 wallets in 5 cities of Ukraine. It was an experiment to test the honesty of Ukrainians.
New videos are released approximately 4 times a month.
Channel of Mikhail Rogalsky
Content
Inform, share, teach and create content that will help promote. Videos can be a great addition to classic blogs and podcasts.
61. Behind the scenes
Show what you are currently working on, how work in the office or production is organized, lift the veil of secrecy before the big launch.
Article overview
If you run a blog, record a video for each article. This can be either a brief overview for the introduction or additions to individual chapters.
63. Instructions
Show how to make something useful or beautiful. Video instructions are confidently conquering the Internet and are suitable for any industry.
64. Teaser
Make a short video that will draw attention to a long and important video.
Presentations
Turn your best presentations into short videos and add commentary.
66. Do it yourself
Handmade is popular on the Internet. Can you teach viewers how to do something interesting with their hands? Then make a video about it.
67. Recipe
Interestingly assembled recipes attract attention. And we're not just talking about cooking here. You can even publish a recipe for success. A creative approach is welcome.
68. Webinar
A webinar (recorded or live) is a great video format for educating viewers and establishing your expert status.
69. White board
Record a lecture or lesson by writing key ideas on the board. This genre effectively engages and makes complex topics easier to understand.
70. Animation
I talked about this approach in the introduction. Animation can be funny and serious, but it always clearly presents thoughts and attracts attention.
Free promotion from YouTube.
Your video should be interesting and solve people's problems. People watch it, comment on it, and share it on social networks. Then YouTube itself will start promoting your video for free to the search TOPs, to Recommended videos, display it on the Home page, and may even add it to YouTube Trends. An example of this is large bloggers such as “Transformer”, “Khach’s Diary”, “TO “Gazgolder””, etc. And under each video you can add a link to your website, online store or social network (see Example ) . According to statistics, such leads to the site are the hottest and are very close to purchase.
