How to promote a channel on YouTube - effective methods

How to promote a channel on YouTube?

Forget everything you knew about promoting a YouTube channel.
This article will not contain another 33 banal tips, such as putting a call to action, holding competitions, creating playlists and making a beautiful header. You already know all this...

There is a lot of information about this on the Internet...

There are many opinions on how to promote a YouTube channel from scratch and for free. But here I will give my view on promotion. You may not agree with him.

There is no better time than now to learn how to promote a YouTube channel.

Why now?

Every third person on the planet is on YouTube. Youtube recently overtook Facebook as the second most visited site on the web.

YouTube is the second most visited site on the Internet, with more than 1.9 billion people visiting each month.

Some companies spend outrageously little on advertising because they promoted their name through YouTube.
Checklist : “4 simple steps to make a video worth a million” get for free

Today we will look at all the possible ways to achieve promotion on YouTube. This is my second article on this topic, so be sure to read the first article if you haven’t already.

How to promote a YouTube channel

Before reading this article, be sure to watch the video on this topic:

Introduction

Nowadays, many people start their own personal blog on YouTube, but not many achieve popularity. Why and what should you do to find your audience and quickly advance on this platform?

Flash mobs

I am not kidding! In one of the videos on this topic, namely, in “How to get the first 1000 subscribers on YouTube,” I offered one such flash mob to my subscribers: “Guys, let’s all subscribe to each other, just write your channel in the comments and everyone will be on subscribe to you, and you will subscribe to them in return . And in the end, some gained more than 200 subscribers directly under the video.

And this was the first, easiest way to gain a lot of subscribers.

Call to action

How do people usually do this? They say at the very end of the video something like: “If you liked this video, please like and comment and subscribe to my channel .

But who watches them at the very end - 5 percent of the entire audience, well, maybe 10 percent of the audience and that’s it!

The best and most effective call to action is the one you make at the beginning that everyone will see. In fact, the same trick works for articles, topics, and so on, as in this article I started it by immediately asking to subscribe to the channel.

Yes, some people will not subscribe, but five or 10 times more people will see you than usually watch at the end.

Quality content

Find the right keywords that your target audience is looking for. Use services like VidIQ. Be sure to use my promo code:

With it you will receive a month of free use, and you can read information about how to use this service, and why you need to use it in general, in my previous article or watch a video on this topic:

As I said, I have already talked about how to use this plugin.

To start, make a list of keywords that your audience is searching for and continually make videos on these topics.

People will watch, and even if you screw up the call to action, they will still subscribe to you as a sign of gratitude, if, of course, they received value from your videos.

Leave comments.

How can your comments give you followers?

Surely you have seen that there is a video that gets millions of views, and there is some commentator who will write: “Who is watching this video 2020” , “Who likes this” , etc. and the comments of these people, thanks to their provocative comments, reach the top. And very often, when people see huge traffic, they go and look to see who wrote such a witty comment. And if he has a channel, then he gets an additional audience simply for being a member of the community.

By the way, our next point will be about communities.

Communication as a way of promotion

Surely you know that your audience is in some kind of community. This could be a forum, it could be some kind of website where they are constantly located, where they communicate, they exchange some opinions. And you can agree with the administrator of this community to have your videos sent there. This can be either a paid or free story if you have really high-quality content.

Next, you can also become a member of this community and actively participate in discussions. And sometimes unobtrusively, only after you have created trust, when you have some kind of authority, unobtrusively you send your videos to these communities, and people, target people, will go to your videos and watch them. And if you made the right call to action as I taught in the previous paragraphs, then you will receive subscribers from there.

Of course, it is important to remember to maintain balance. If you openly advertise yourself, no one will like it, you will simply discredit yourself in the eyes of your target audience, so please remember that people do not like to be taken advantage of. If you don't give them any value, then in their eyes everything will remain that way. Therefore, do not forget about simple communication, there should be more of it in percentage terms than advertising.

Fans

Other people's communities are good, but what if you create your own community where your fans will be?

The most popular communities now are, for example, VKontakte or telegram is also popular now. Imagine there are people who will write comments under each of your videos, you will ask them to share your video, and they will share them because they are your fans.

Or here’s another option - you’re preparing for the release of a new video; you’ve probably heard that to promote a video you need activity in the first hours. So, you will warm up your community and say that tomorrow is the release, that this will be a bomb video. You can show them a trailer or just tell them what will be in this video. “The video will be out in an hour ,” the community is waiting in anticipation. And then your video appears, they all go and promote your video, like and write comments, and then you ask to share this video with friends

Hype

The next way to gain subscribers is when you shoot videos on hype topics.

Now I am in Chicago, and here a few days ago there were really strong riots, there were pogroms, there were showdowns, police cars were burned. I didn’t make such hype videos, simply because I don’t like negativity.

But I made a video where I showed Chicago after the pogroms, showed and told what happened, and simply called the video “Consequences...”. And what do you think? This video has a 20 percent CTR!

People click on the preview like crazy, and what’s more, this video got 6 times more views in the first 24 hours than the videos on my Timur Tazhetdinov channel usually got.

A hype theme is an excellent tool for quickly gaining both a lot of views and a lot of subscribers.

Mailings, mailings, mailings

If you are engaged in internet marketing and you have mailing lists, you have a website, you have chatbots with an audience, you can also use all this to get subscribers on YouTube. You don't just send the current video, you can also set it to send automatically.

For example, people go through a chain of letters, they went through the first, second, third letter and the fourth letter will be about subscribing to your channel, or some kind of video where in the postscript you say that “By the way, subscribe to my channel to receive my new video on such and such a topic .

Website, widget, pop-up

There are special widgets that are placed on some area of ​​the site, where people can simply click on a button and subscribe to your site with one click, or you can make a pop-up window where you can also encourage people to subscribe to your YouTube channel.

Your audience

And the last way I want to share is your active interaction with your audience .

For example, you can say that “If this video gets 3000 likes, then I will also make a sequel to it , “If this video gets that many comments, I will also make a sequel,” or, for example, “If my channel gets 100,000 subscribers, I will give away an iPhone – a macbook – a car depending on your appetites and greed in your audience .

Did you like the tips? If so, be sure to write about it in the comments. I also want to invite you to an open master class, where I will tell you how you can become an SMM specialist and not only learn how to promote yourself on social networks and YouTube, but also make money from it. Click on the link in the description, register for the master classes, and see you at the master class!

Engagement

Back in 2012, YouTube promoted those videos that received more clicks. Now YouTube also takes into account the time spent watching.

But this does not mean that now you only need to create long videos.

YouTube does not take into account actual time, but rather the ratio of time spent to the total length of the video.

The total number of views still affects promotion, but not as much. Its influence is now diluted by other factors.

In my opinion, among all the ranking factors on YouTube, engagement rate is now the most important. If the viewer watches the video to the end, then this will be a good signal for YouTube algorithms and YouTube itself will begin to promote this video for the corresponding key request and show it to people who are potentially interested in this video content.

Have you noticed how lately many YouTube bloggers at the beginning of their videos encourage you to watch the video to the end?

Every effort must be made to keep the viewer's attention. For example, promise the viewer that he will receive some kind of bonus at the end.

If the viewer subscribes after watching, or looks into the channel feed to watch other videos, this will have a positive effect on promotion.

Analyze your competitors on YouTube using the VidIQ app.

Stream on the channel

If you have the opportunity, just stream. This will attract attention and give you a good opportunity to improve your content. Online broadcasts can even be done instead of publishing videos - just in this case, be sure to announce them in advance (and more than once) so that viewers wait for your live broadcast and as many of them gather as possible. Then you can make a compilation of the best moments of the stream and game. Advantages of streaming:

• they allow you to diversify your channel content;
• immediately during the live, your video collects a large amount of viewing time and thus is then ranked well by YouTube.

Presentation is important

Content is the king of promotion!

But nothing is more important than how you present information.

The engagement rate is influenced by competent speech, when information is conveyed to the viewer in a simple and understandable, colloquial language, quickly and not boringly. When speech is without water and only to the point.

The most common comment on YouTube:

..it’s better to watch at 2x speed..

Because most YouTubers pour water and talk slowly, and even without intonation. What can be told in a minute, they stretch out for half an hour.

Therefore, presentation is extremely important!

And don't forget to warm up before recording your video. Record several test versions and you will be surprised how your speech, voice and diction will improve each time.

If your budget allows, you can order a voice-over for some video formats, as in the dubbing of Hollywood films. For example, on the Kwork exchange, voice acting is not expensive.

Ways to promote for money

There are several ways to promote your YouTube account for money:

1. Buy advertising from a famous blogger. This option is the most common and effective. A person mentions you in his video, gives links, and you wait for an influx of subscribers, likes, and views. In this case, it is important to contact those who do PR at the highest level. Dry, lifeless advertising evokes little response. And remember about the costs: the more popular the blogger, the more they cost src=»https://smmx.ru/wp-content/uploads/img_5ca3b2388e0f8.png» class=»aligncenter» width=»1121″ height=»601″[ /img]
2. Place contextual advertising through the Adwords service from Google. Your ad will appear on browser search pages and on partner sites. The advantages of this method in the payment system: Pay Per Click (PPC) - pay per click. That is, you only pay for each click on your ad. It is difficult to say an exact or even average price. Because it is influenced by many factors. It can range from 2 rubles per click to 100 rubles.

3. Contact advertising exchanges. The services allow you to find those who are looking for promotion and those who are ready to offer their website/group/other platform for advertising.
4. Get started getting subscribers, likes and comments. For a relatively low price, you can quickly get a popular channel. For example, on the SMMYT website you can purchase a comprehensive promotion service: for 1,190 rubles you will receive 10, 100 likes and 50 reposts on the social network.

5. Contact PR agencies. We will talk about them in more detail in the next section.

Attention

It is important to say the most valuable things at the very beginning, and not delay them to the end. Incredibly, on average, 70% of viewers leave within the first 30 seconds. In the first seconds, the viewer decides whether to watch your video or close it.

This will affect engagement; you need to capture the viewer’s attention from the first seconds. You don’t need to say what this video is about first, like everyone else, you need to get straight to the point. However, do not reveal all the cards and create intrigue.

And save the best part for the end.

In general, I don’t even introduce myself in my videos; from the first seconds I start speaking to the point. My video about networking gradually rose to the top, and is currently in 2-3 place in YouTube search results for the query “networking.” The engagement rate for this video is 45%.

But for the query “landing”, which is quite popular, I already came out on top:

First place doesn't count, it's advertising:

I recommend watching this video by Danil K, in which you will learn more than in some expensive courses:

Promoting videos using analytics

You've made a great video on a topic that interests your audience. How can we now determine that they are truly interesting and of high quality? Look at the indicators!

But in YouTube analytics there are dozens of factors characterizing the quality of promotion. What factors should you pay attention to first?

Content quality

content quality metrics first.

:

• Audience retention
  . The ratio of the number of views for each individual moment of the video to the total number of views. Expressed as the average duration of views in percentage or minutes. A good value is more than 60%.
• CTR of video icon (preview, cover)
  . Shows how often users watch a video after seeing its icon. In other words, how many times did they click on the video when they saw it on YouTube? CTR depends on the niche, but on average it should be at least 5%. A good value is 10% and above.

Audience retention shows how interesting the video itself is. And the CTR of an icon shows how interesting the topic it’s based on is and how good the creative is.

It is important to know

.

• On average, each one brings 1 subscriber. Provided that these are targeted views from an interested audience. So if you have a goal of, say, 100,000 subscribers, then multiply that number by 100 - approximately how many views it will take to reach your goal. Assess whether it is realistic to achieve such a number of views in your niche;
• Another important point is that sometimes videos with poor content quality scores are promoted. As a result, promotion continues only as long as money is poured into the advertising campaign, after which everything stops.

Sound and personality

Sound is more important than picture.

The picture is also important, but if the speech (audio) sucks, the video will not help, no matter how cool it is. Personality is not always important, contrary to popular belief.

My experiment confirmed this. I recorded a video where I am not in the frame, instead the streets of New York are shown in time lapse, nevertheless the video became one of the most popular on the channel. And the ratio of likes to views is very high, like that of top bloggers, such as the Utopia show or Yan-topless.

Youtube channel promotion: buy 4 services for 253 rubles

If you want to order promotion of your Youtube channel, but you are concerned about the upcoming costs, then you should know that you can get such services at very affordable prices.
For example, on the Avi1.ru service you can buy YouTube channel promotion inexpensively and without registration. See for yourself by referring to the website’s price list. Below are the prices for promotion services per 100 units from the lowest to the highest:

• Subscribers to the channel - 45 - 170 rubles, the cost is influenced by criteria such as the base, location of accounts, guarantees, etc. The service provides a detailed and honest description of each service, so you will know exactly what you are paying money for;
• Likes on videos - 80 - 100 rubles, fast delivery. In addition, 300, 1000 and 3000 likes are available for ordering;
• Likes on comments - 90 rubles, fast delivery. You can order even more: 300 and 1000 pieces;
• Views per video - 6.7 - 35 rubles, average upload speed. In addition, there are tariffs for 500, 1000, 3000, 5000 and 10000 pieces. You can also purchase views from Russia, the CIS, Germany and Egypt.

These four units will help you promote your channel and videos on Youtube. For promotion to really work, buy services as a package. If you gain a lot of subscribers, but there are few views and likes on your account, this will cause distrust among your visitors. They will guess that you have gained subscribers, or they will think that you have an inactive audience. Therefore, keep a balance.

We remind you that we indicated the cost of each service for 100 pieces. Let's see how much it costs to promote a YouTube channel as a whole, when purchasing all four services:

• 45 + 80 + 90 + 7 = 232 rubles when ordering packages at the minimum price;
• 170 + 100 + 90 + 35 = 395 rubles when ordering packages at the maximum price.

As you can see, the cost of promotion is ridiculous and affordable for users. Even if you order services at the maximum price for channel promotion, you will spend little and receive high-quality services with a one-month guarantee.

Of course, 100 subscribers and other units are not enough to get promoted. But, if you have just created a channel, then they will help you take the first step and get started. In the future, when you evaluate the promotion services, you can order 1000 pieces to get the result.

By the way, it won’t be easy to find lower prices for YouTube promotion. We analyzed price lists on 16 services and concluded that on most sites the cost of services is higher: 100 subscribers costs between 200-400 rubles, 100 likes on a video - from 200 to 350 rubles, 100 likes per comment - from 250 to 400 rubles, and 100 views - from 45 to 400 rubles. At the same time, not every service can provide guarantees and fulfill the order efficiently.

Perhaps you have a question, what is the reason for such a range of price tags for the same services? Of course, the cost depends on the number of units, the quality of accounts, the availability of guarantees, and other things. But in addition to this, it is also affected by the markup of the service itself. Some include all their expenses, such as utility bills and other things, in the total price. Others want to earn more money quickly and so they set a high price tag, declaring their services to be the best. Such companies should not be trusted; as a rule, they have not been operating for a long time and are not committed to long-term development.

If you decide to purchase Youtube channel promotion, you can buy it at a low price and with a guarantee. The main thing is to choose the right service. To do this, you need to know what criteria to rely on. We will talk about this later in the article.

Analytics

Use analytics. See which videos viewers immediately turn off and which ones they watch to the end.

It's like a lie detector that doesn't lie.

Notice what you say at the moment when the audience closes the video? This way you can understand your mistakes and eliminate them in the next videos, each time increasing the efficiency of YouTube channel promotion.

I don’t mean analytics for the entire channel, you can analyze each video separately, the “Audience Retention” section in video analytics:

This graph is smooth, which shows that people are watching until the end. No jumps. For example, if I said that all BM-ers are sentimental sectarians, then all the fans of business youth would be offended and close the video without watching it to the end. Then the schedule would not be smooth.

The main mistakes in promotion on YouTube

If you are just starting to master YouTube, then, of course, you will encounter mistakes in your actions. This is normal and should not cause fear. Mistakes are experience, and without it, achieving success in any business will not be so easy. So what mistakes do beginners make:

1. Increase activity. This is undoubtedly attractive: to get a seemingly popular channel for relatively little money. But in the end it's just a dummy. Deceiving yourself. And getting a strike for this is easy.

SEO

YouTube knows every spoken word and phrase in your video, it understands your conversation, and then uses all those words to promote the video.

Even if they are said indistinctly.

Words are key phrases by which your video will be ranked and shown.

When I entered the query “The Matrix” in a YouTube search, in addition to the usual videos, a video about Morpheus, the main character of this film, was displayed in second place.

YouTube somehow realized that these videos were connected. Although the title of the video did not contain the phrase “The Matrix”.

YouTube also presented me with this video in its recommendations when I watched a review about the matrix.

The VidIQ application will help you select effective tags in SEO descriptions for videos.

How to promote a channel for free

Beginning bloggers are interested in how to promote their YouTube channel for free. Not everyone has enough finances to invest. However, today it is possible to advertise a page without them.

What needs to be done for this:

1. Optimize your video.
2. Practice loading rules.
3. Collaborate with other bloggers.
4. Use cross-posting on your channel.

Video optimization

In order for the system to determine the video as useful for the user who entered the corresponding request, it needs to be optimized. To do this, you must comply with the requirements of search engines.

How to develop using optimization:

• Form the title correctly. It should be capacious and interesting. The content of the main key is important - the phrase by which the guest must find the video of interest. You can determine it yourself or using special services. It's free.
• Apply title rule to describe channel, video. Briefly, it is interesting to talk about the topic of the videos. It is important to keep the main content within 150 characters and adhere to the recommended text size.
• Apply tags. Determine the algorithm for compiling them using popular pages.

The main rule of optimization is the presence of key queries in the description and title

Download Rules

For promotion to be successful, you need to correctly upload the file to the site. Where to begin:

1. Prepare the file. Add an end screen of up to 20 seconds.
2. Analyze key queries.
3. Create a unique name.
4. Download using the appropriate button.
5. Make a description with links.
6. Register tags.
7. Make, upload an icon.
8. Create a playlist.
9. View how the file was downloaded.
10. Install the end screen.

After downloading, you can start distributing links to the video.

Cooperation with bloggers

To quickly achieve results, it is best to join forces. Famous bloggers often practice collaboration to exchange followers. This method is also available for beginners.

How to properly promote a channel through collaboration on YouTube today:

1. Reach out to up-and-coming YouTubers with a similar number of subscribers. Popular people will refuse offers of free advertising. But a large number of subscribers will still not come to them.
2. Advertise the channel mutually to exchange viewers.
3. Mutually use the name of another blogger for hidden advertising to spread information about him.

It is advisable that your interests coincide with another YouTuber. This increases the likelihood of guests clicking on the advertised page.

When downloading, it is important to immediately indicate the main parameters

Crossposting

It’s easy to advertise a YouTube channel from scratch using cross-posting. This is the simultaneous placement of an advertising post on several social networks.

In which networks can you promote your video?

• Twitter – a link and the material itself are published.
• Instagram, Pinterest, Instagram TV – video is published. It is desirable to have a bright, interesting screensaver.
• Facebook, VKontakte, LiveJournal - you can publish posts of any length and focus.
• LinkedIn welcomes scientific, professional videos.
• My World – artistic and entertaining material is suitable for publication.

You can advertise an account that has not yet been promoted using the SEOlit service.

Heading

All promotion efforts will come to nothing if you don’t come up with a catchy headline.

If the title sucks, no one will watch it. Don't believe me? Here's the research.

Basically, everything above won’t help if the title is bad.

You need to come up with a title that creates the feeling that the video is a must-watch. I discussed in more detail how to write killer headlines in this article.

Still, here are a couple of tips:

• Creates intrigue
• Specific and unambiguous
• Specifics and numbers

Don't forget to include key phrases in your tags. It is advisable to create a unique description using keywords. It is better to write the key phrase closer to the beginning of the title.

Please note that very often Google displays YouTube videos rather than websites in search results.

Try to enter something now..

For almost any request, you can come across YouTube.

If you add the word “video” to the title of the video, this will greatly increase the chances of the video appearing in Google and Yandex results.

We reduce the price of paid YouTube channel promotion by 2 times

In order to reduce the cost of promoting a channel on YouTube, you need to focus on the price lists for different types of services. The price of paid promotion for a YouTube channel depends on the chosen promotion method and the artist.

1. Let's start with advertising on YouTube channels of bloggers. Its cost depends on which author you order advertising from. For example, for such top bloggers as Vilsakom, Yuri vDud and Akademik, the cost of preroll ranges from 300,000 to 1,200,000 rubles. Integrating advertising into videos costs from 300,000 to 2,000,000 rubles. It is logical that only the largest companies will be able to afford such advertising. Less famous bloggers, such as Alex Cuprum, Daria Raevskaya, Alex Lyusik, AlexGyver, Maria Ponomareva, can advertise at affordable prices. Placing a preroll with them costs from 1,000 to 30,000 rubles. And the price for an advertising review ranges from 2,000 to 50,000 rubles. The cost depends on the blogger and statistics on his channel. Among the listed budget authors, the most expensive are AlexGyver and Maria Ponomareva. For the rest, absolutely anyone can make an advertisement, since it does not exceed 7,000 rubles.
2. It’s quite easy to reduce the price of promotion if you order promotion through SMM services. Here, in order to save money, first of all you should get acquainted with the prices on different sites. They range from a few kopecks per subscriber to several rubles. This difference in prices is mainly due to the markup of the service itself. The Avi1 website has some of the most affordable prices. The service offers to promote a channel from 232-395 rubles. For this money you will receive 100 subscribers, views and likes. Analysis and comparison of prices is not all that can be done to save on services:

• Choose tariff plans with slow arrival rates. Their cost is almost 2 times lower than high-speed tariffs;
• The larger the order, the lower the unit price. On most services it is profitable to place a larger order. So, for example, on the Avi1 website, 100 subscribers cost 70 rubles, 500 - 342 rubles, and 1000 - 670 rubles. If you do the math, it becomes clear that the price per subscriber is decreasing;
• Also, if you need to save money, choose a tariff plan without guarantees against write-offs, as this increases the overall cost of the service.

Conclusion: with a strong desire, everyone can afford promotion on YouTube for a fee. The price can be reduced by choosing a more budget-friendly provider both among services and among bloggers.

REVIEWS AND COMMENTS

• MrPresident

  07/26/2020 I chose the site because of the cheap price list for channel promotion, which has all the basic SMM services. So, 100 real quick likes can be purchased from 28 rubles, live hearts for reviews - from 90 rubles, Russian eyes with hold - from 14.3 rubles (there is currently a promotion of 500 video views with a guarantee for 252 rubles + 500 English as a gift or to choose from Germany, Egypt , Russia) and high-quality subscribers - from 150 rubles. Prices are much lower than other online services!

• Anna

  07/24/2020 I ordered for only 320 rubles with retention and a guarantee against write-offs! Moreover, they added views quite quickly, and this is important for promotion. In general, I am incredibly pleased with the prices on this site and the quality of services!

• Marina

  07/19/2020 I ordered 500 live Russian views, it turned out inexpensively, the retention is high, just right for short videos!

• Kitty

  07/16/2020 For YouTube, the cost of services here is inexpensive, you can buy subscribers and views in one place. It is not so easy to attract target users, but promotion can make the video noticeable to active viewers.

• Yim

  07/13/2020 I usually get likes on videos and comments here. They add high-quality resources from all over the world, and there are both Russian and English performers.

• Uncle Fedor

  05/15/2020 And I have some kind of misfortune, Sharik has cooled down to hunting, he says I’m tired of the photo gun, give me a video camera, I want to promote the Matroskin channel on YouTube, but not about cutting and sewing, but I’ll build like figs and all sorts of stuff there survival in the wild Prostokvashino... I took him a camera, but where to get subscribers and likes is a question, but as they say, money talks and, it turns out, paid promotion is not such a new thing, but what can’t you do to get a friend out of trouble , I bribe you a little bit from time to time, until it lasts

• Anka

  05/12/2020 Avi1 offers very cheap paid promotion of a YouTube channel. You can purchase 100, 500, 1000 or more units of 4 SMM services at a low price. And they are all in the 1st price list. There are both fast and slow indicators. There is even a promotion where they will give you a pleasant gift in the form of free views. This site always has a lot of great offers and generous bonuses!

• Faith

  05/10/2020 When I needed to buy views on YouTube, I immediately knew that I wanted to do it on this site. I had previously turned to this service to get subscribers and was very pleased with the service provided. I think that whenever I need to gain some indicators, I will come here, the service is really good!

• Miron

  05/07/2020 I know that I have serious work ahead of me, since promoting a YouTube channel from scratch is very difficult. It is necessary not only to regularly post new videos, but also to take care of the constant increase in indicators. I chose this site as a partner because the cost of resources here is inexpensive and orders are fulfilled quickly. I purchased a small batch of views for testing, everything was fine, the retention corresponded to what was stated in the price list.

• Mila

  05.05.2020 If anyone is still thinking about whether or not to buy YouTube views on this site, don’t be afraid - buy it! I’ve already tried all the services for watching videos - they all correspond to the description and come in full form))) At first I promoted my VK page on Avi1 - I liked everything, it’s a big plus that it’s cheap, now I’m promoting my channel on YouTube, although the subscribers here are from guarantees are expensive, so for now I’ll stick to the average price. The price for YouTube likes fluctuates - you need to look at the description and not expect a miracle, if the description says “write-off is possible”, then it will be)) I’m waiting for my 500 subscribers to the channel!)

• Lyokha

  06.06.2019 The most productive thing, of course, is to promote a channel on YouTube for money, and it’s easier. I briefly took a look at your site to get an idea of ​​what’s what. For now, I’m still trying to gain the audience’s attention on my own. I regularly shoot videos, looking for new interesting topics. Let's see what happens. If it doesn’t work out, I’ll definitely use your paid services. I have already noticed the prices for myself, I hope they will remain as low.

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Short videos

Short video clips are now in vogue in the era of information fatigue.

Buffer Social's research shows that the ideal video length on YouTube is 2 minutes and 54 seconds. However, I believe that there is no perfect time. If you can intrigue for two hours, why not do it?

However, at the start and at the beginning of promotion of a YouTube channel, it is better to make short videos, dividing the videos into topics. Thus increasing the number of traffic sources.

And insert a key query in the title. For example, “how to lay the foundation,” “how to do accounting,” “how to choose a DVR,” and so on.

This will allow you to cover the semantic core more widely, and as a result receive additional traffic from Google and Yandex.

Why do you need promotion?

Anyone who has wondered how to promote a new channel on YouTube now has certain goals. Why bloggers strive to promote themselves:

• To get a good income.
• To share your knowledge with more people.

It is possible to receive a reward only with the advent of popularity. How to make money by blogging:

1. Integrate advertising clips into videos. This is only possible with a large number of video views on the channel.
2. Take money for conducting lessons if the topic is education.
3. Advertise your own products and services.
4. Place someone else's advertisement. However, advertisers do not cooperate with little-known video bloggers.

To achieve each goal, a large audience is required. This cannot be achieved simply by posting videos 1-2 times a week.

YouTube pays for views. Therefore, investing effort in promotion will be justified

Unified preview style

Beautiful previews are crucial in promotion on YouTube and tempt you to click.

But, I believe that it is necessary to make miniatures that are not only beautiful, but also in the same style. It would seem like a pointless idea. However, previews in the same style become recognizable over time.

If you look at YouTube channels now, many make beautiful previews. But this is only at first glance, in fact they are all different, and when you look at the YouTube channel as a whole, it feels as if it is a trash can into which pictures from 20 different sources were thrown.

We need a unified style.

Because, after watching one of your videos, a casual viewer will most likely open the entire channel (feed) to evaluate other videos. Imagine how surprised he will be when he sees tons of other beautifully designed content?

This greatly increases the likelihood that a person will subscribe.

According to research, a consistent style on Instagram has a very strong effect on the conversion of viewers into subscribers. People subscribe there more often when they see a complete profile.

And random viewers turn into subscribers.

I think that you should do the same on YouTube, few people do this now, but I think in the future everyone will come to this.

Otherwise, the canal is like a passageway, people come and go.

The preview is also important because it is what the viewer will see in the recommendations block. And if the preview is beautiful and attractive, then a person is more likely to click, increasing the CTP of this video in recommendations.

It’s not hard to guess that if the CAP on YouTube is higher than that of competitors, then your video will be shown more often, expanding your audience reach.

According to research, previews are better for promoting a YouTube channel if they have faces on them. And also, if the picture has colors that do not blend into the general background.

If you don’t know how to make previews, order from freelancers, they will make you catchy and exclusive previews, so that you won’t be able to do without views. You can order here.

What's good about a YouTube channel?

Many users don't want to read text. The video format is much easier to understand. Click on the red triangle and look at your screen. You get the same amount of information, only faster and easier. Very often, a person is already looking for a video on a topic that interests him in a search query. And, of course, it ends up on YouTube.

If you don’t want this part of users to fall off from the general traffic that you receive from the Internet, the video blog needs to be promoted and promoted . Promotion on Youtube is based on classic SMM marketing techniques. Let's tell you more about them.

Lighting and background

The picture is also important and light greatly affects its quality.

If you are filming yourself, the lighting should be diffused and bright. The light should not be from the side, but straight. Then you will look more solid, pleasant, and facial imperfections will be smoothed out.

The background is also important; it should be one not flashy color, for example, like on the Wylsacom channel, which reviews electronic gadgets.

Many people get too close to the lens, causing their face to take up the entire screen.

It is unpleasant.

Making money on YouTube videos - pros and cons

The pros and cons of making money on a YouTube channel are listed in the table:

Subscribers

Don't rely on the number of followers, especially if you are a businessman.

There is such a format that a person only needs to watch it once and that’s it. Why does he need to watch pouring a foundation or creating an acrylic bathtub 1000 times?

If there are no subscribers, that's normal.

People will still constantly come from organic sources if you set up SEO correctly.

What is better, mountains of subscribers with meager views on a half-dead channel, or thousands of views without subscribers?

The answer is obvious.

Entrepreneurs typically create educational content that solves a problem. The subscriber solved the problem and forgot; he has no reason to subscribe. He won’t spend his whole life solving the same problem.

Therefore, I don’t care about subscribers. My opinion!

I don't care about likes either.

The number of likes does not play a big role in the promotion of a YouTube channel. There are examples when videos with a huge number of dislikes receive high places. It doesn’t matter what the viewer’s reaction is, whether people like you or not, if you managed to capture their attention, that’s a plus.

Publish videos that interest your audience

As you might expect, most marketers work hard to create great video content.

“We use a variety of angles, including behind-the-scenes footage from different festivals, event videos, fashion and makeup tutorials, product videos, and more,” says Brandon Chopp of iHeartRaves. “We try to motivate our viewers to subscribe to the channel because there is a high chance that they will find other videos that they like.”

Despite the serious product and a large number of specialized videos, this channel contains a lot of entertaining content that is popular with viewers

Other marketers share Brandon's view:

• “People mostly go to YouTube to learn how to do things,” says Samantha Wells, “so posting how-to videos gets attention.”
• Brad Driscoll of Think Big Marketing emphasizes the importance of consistency: “A company that posts a 10-minute video once a month gets 10 minutes of attention from a subscriber, while a company that posts five 3-minute videos every week has the opportunity capture the viewer's attention for an hour."
• “Brands often create YouTube videos to try to sell their product,” says Tamara Wilson of Mappleseed. “However, to be successful on YouTube, it pays to post content that is relevant to the target audience (subscribers) they are trying to attract.”

Content stock

Everywhere they write that supposedly you need to upload content strictly at the same time.

That's bullshit!

Don't be fanatics.

You don’t need to publish content at the same time, you just need a balance - if you made 30 videos at once, you just shouldn’t post them on the channel in one day.

Be predictable like PewDiePie, who always has a few videos in stock so that if he gets sick or burns out, he'll always have something to post.

Subscribers have a certain level of warming up. If you post too often, they simply won’t have enough attention to digest all your information.

We need to let them get hungry.

But if you don’t post for a long time, subscribers will, on the contrary, cool off.

Perhaps ideal regularity once upon a time helped in the promotion of YouTube channels. But now the era of information noise has come, when content bombards subscribers from all sides so that they no longer respond to any regularity.

If you have really cool content, subscribers will wait.

But it never hurts to have one or two videos in stock.

For example, I generally can’t stand YouTube channels that generate videos like hot cakes. And the numbers confirm that I’m not the only one - such channels have a lot of views and few subscribers.

People don't want to trust their attention to someone who doesn't care about quality.

For example, I worry so much about the content of the content, and raise the bar so much that after watching my video, the viewer has a “WOW” effect.

After watching, he is doomed to subscribe. This is what subscribers write to me:

How and what to shoot videos on YouTube

You’ve chosen the software, now it’s time to move on to creating content. First of all, you need to decide what kind of videos you will shoot.

There are several popular video formats that appeal to viewers:

• Reviews. This option is suitable for both a personal blog and a business channel. You can make reviews about anything. The only caveat is that if the business is related to services, it will be difficult to do a review. Products are another matter: show the audience how they look and work, tell about their functions and features. The format is best suited for the following things: fitness products, kitchen and home products, cosmetics, cars, appliances. Such videos gain a large number of views if they are made with high quality and not under pressure.
• Lessons and tutorials. Useful content will come in handy for any channel. Tell people how to use your product correctly, teach them something useful. For example: “How to assemble a closet with your own hands”, “How to set up a camera”, “How a beginner can deal with Photoshop”, etc. If the lessons are simple and clear, they will be watched and shared with friends. So this video format can also bring a lot of views and subscribers to the channel.
• Video blogs. Make a video about yourself, tell and show your life, work process, etc. It would seem that there is nothing unusual in this format, but it attracts many. Just don’t get carried away and film everything; the boring details of life are of no interest to anyone. Try to make interesting content, think through the plot, and joke.
• Streams. This format is popular, but is suitable only for those who like to play computer games or have a business somehow connected with this industry.
• Funny video. If you like to joke and know how to invent interesting stories, you can shoot funny staged videos. The audience loves this.

Let’s say you’ve decided on the video format, now you have to shoot and upload the first video. Or better yet, two at once. Now I'll tell you why.

It would be strange to start without a welcome video and a short story about yourself. When the channel begins to develop and has regular viewers, they will want to get to know the author better. Therefore, a short video story would be useful for them. Don’t be lazy, come up with an interesting plot and shoot a video. Just not in the format “Hi, I’m Vitya. I live in Khabarovsk, work in a store, and play games in the evenings.” It’s better to start with an interesting story, mention what inspired you to start blogging.

When the welcome video is ready, proceed immediately to the second one. You can post them together. Otherwise, it may happen that a person sees your video story, goes to the channel, and it’s empty. What's the point of him staying with you if, apart from chatting about yourself, you can't give him anything?

The second video should be useful and informative; make an instruction, review, or video in any other format that brings something useful to the audience.

Important!

Do not over tighten the rollers. The most popular videos last 10-15 minutes. There are, of course, exceptions. But they are unlikely to concern unknown bloggers with a new and not yet promoted channel.

When the first two videos are released, you can start creating a content plan. Planning and researching topics in advance is very important. Otherwise, videos will be released irregularly, which will negatively affect the popularity of the channel.

Here are some tips to help you plan your releases wisely:

1. Determine how much time it takes to write the script for the video, filming and editing. Based on this data, decide how often you will release videos. It would be ideal to release at least one video per week. Less often is bad, especially for a new channel.
2. Collect several interesting topics for your videos in advance and plan them out over time. You can do this in Google sheets, Google documents, or even in a paper diary - choose what is more convenient. Don’t forget to stick to the chosen topic of the channel, you can’t make a video about cats today, about cars tomorrow, and about culinary recipes the day after tomorrow. Otherwise, you will never find your audience. “A product for everyone = a product for no one.” This is one of the main commandments of marketing. When choosing topics, focus on the interests of the target audience whose views you want to win.
3. Use Yandex.Wordstat to select video topics that get the most views. As soon as you come up with a new topic, enter keywords into Wordstat and make sure that people are interested in it.
4. When the plan for the release of the videos is ready, take on the scripts. They must be written even for short videos. Don’t keep everything in your head, otherwise during filming you risk forgetting something and stuttering, then you’ll have to re-shoot takes several times.

How and what to shoot videos on YouTube

Virality

If everything is done correctly, in all aspects, presentation, speech, picture quality, preview, SEO, cool useful content. Then, people will start sharing the video.

For example, many webmasters, owners of informational sites, embed the best videos on the topic into articles on their sites.

Like in this article.

And this is a very powerful signal for YouTube algorithms. A study was conducted that showed that those videos that are embedded on websites have higher positions.

Don't worry about professional photography

Greg Shepard of Dallas Maids notes that professional video skills are not always the key to success on YouTube. His channel “Clean Freaks, Cleaning Tips and Household Tricks” has collected hundreds of thousands of views even without professional videos:

“The videos are simple, the editing is simple, but the content is great. And all we did was create a video with useful tips and tricks for cleaning your home. As a result, the channel became much more successful than I expected. Our best video has about 100,000 views. I know it's quite modest compared to other channels. However, unlike others, our success is solely due to the fact that our subscribers are interested and useful in our content.”

This video was filmed by a dog using an action camera)

Jon Hayes of Judgment Media notes that your first videos won't be great, but over time you'll improve the quality:

“Video making is an acquired skill. And the only way to get better is to constantly practice. Part of this means that you will have to start with video that is not very high quality. Over time, you will notice that if your content is great, viewers will forgive the less-than-great video quality.”

Secret sauce

When your channel reaches the first results, several dozen videos and the first thousand subscribers have accumulated, you can try paid advertising.

But, don't make the mistake that 90% of beginners make.

Do not buy advertising from large channels and bloggers.

And it doesn’t matter what social network it is, be it YouTube itself, pages on FaceBook, Instagram or Vkontakte.

It is important to remember one thing - choose small channels and groups.

Advertising on large channels is very expensive, and the effectiveness is negligible. Because subscribers of large channels are already spoiled by advertising, they have seen it so often that they have already stopped reacting to it and taking it seriously.

And for small channels, it’s unlikely that anyone advertised before you. Advertising with them will give a very high conversion.

And the price is cheap.

Small thematic channels will most likely ask for a modest amount. And the return on advertising will impress you.

Many tasks for promoting YouTube channels can be outsourced.

Freelancers can help you.

For example, I order the financial exchange “Kwork”, they have a wide range of services:

• Creating and setting up a channel
• Maintenance and administration
• Doodle video
• Video editing and filming
• Voice acting
• Audit and optimization
• Advertising setup
• Cheat subscribers
• Likes
• Comments
• Reposts
• Views
• Previews, avatars and hats

YouTube channel promotion

YouTube promotion is a fairly general concept, which covers a whole range of activities for distributing videos on this platform and beyond.

Often people come to us with the request “how can I promote YouTube” or where should we start “promoting YouTube”. Of course, it would be convenient to give one ready-made secret recipe, but there is none

.

This is work with successive stages: content strategy, setup and design, filming and editing, video optimization, free and paid promotion, analytics.

We recommend not changing the order of the stages, since the information for performing work on one stage is taken from the previous one.

Let's look at these stages in more detail.

Content strategy for YouTube channel promotion

Everyone talks about the need to publish quality content. And it is true. If you shoot content for “your viewer”, that is, for your target audience, then it will 100% pay off and bring you benefits.

Let's highlight the main thing. What should you pay attention to here?

Strategic issues

Answer the questions:

1. What is my purpose for creating a YouTube channel?
   Give yourself
   a truthful answer
   as to why you need it. This could be: fame and popularity, image, recognition, sale of goods and services, sale of advertising, expertise, customer trust, non-commercial goals. You can continue the list yourself.
2. What will be the criterion for promotion for me?
   For some, promotion will be that 1000 target viewers (potential clients) will watch it and he will receive several large orders. For the second one, this is “nothing”, since the goal is advertising revenue. And for the third, the criterion of success will be when potential partners say that we watched you on YouTube, know your expertise, trust you and therefore are ready to work with you.
3. What is my channel about?
   When entering the channel, the viewer should immediately understand where he is and what he can get here. Example: My channel is about life and real estate in Greece.
4. Who is my channel for?
   Who is the target viewer? A channel, like a business, has a target audience. Consider where your viewers live, how many men and women there are, and what age they are. It is also important to understand what their values ​​and interests are. Example: My channel is for those who want to move to Greece for permanent residence and get a visa. As a rule, these are middle-aged couples, retirees and real estate investors.
5. Why should the viewer watch my channel?
   How will viewers benefit? Also try to understand what your unique selling point (USP) is, how your content differs from what other authors in your category offer. Example: Here you will find free information on how to save money when choosing real estate in Greece and the intricacies of life that tour operators will not tell you about. From a realtor who has been living in Greece for 15 years.

Content plan

Only after answering strategic questions, proceed to drawing up a content plan.
These should be relevant and in-demand topics. To collect them, pay attention to the following. For example, let’s take a company providing accounting outsourcing services.

• Popular requests from viewers.
  Shoot for queries with high search coverage and low competition that viewers are already actively searching for. VidIQ to help;
• New trends.
  Shoot what is interesting to your viewer now. Use Google Trends. For example, analysis of the new law on VAT or the abolition of UTII;
• Seasonality.
  On the eve of quarterly financial reporting, publish a video about how to do everything correctly and avoid penalties from the tax service;
• Questions from clients.
  Create a database of questions from your consumers and expand on these topics. Start with the sales and customer support department, there are especially many such questions there;
• Thematic sources
  Study popular blogs, portals, encyclopedias, textbooks on your topic;
• Competitors.
  Your competitors have already done a lot of useful work for you. Write down the topics and formats of your competitors' popular videos and add them to your content plan. Also check out the comments below - it's a great source of new topics.

Regularity is important on YouTube. When preparing a content plan, plan to publish without long breaks. We recommend 2-3 videos per week.

Setting up and design for promoting a channel on YouTube

Often these moments are missed. But in vain. Technical customization makes it more visible to search algorithms and expands the basic functions. And the design is what a new viewer sees when they come to your channel and largely influences their desire to stay or leave.

What you should pay attention to when technically setting up a channel:

Our checklist for complete technical setup contains more than 30 items. But let’s highlight the most important ones:

• Description of the channel.
  Pay special attention to the visible part before the “More” button (up to 140 characters with spaces). This is the area that ranks best. The most important information should fit here: the main key phrase, the name of the brand or channel, what it’s about, who it’s for; Answers to the questions “about what” and “for whom” have already been prepared at the previous stage “Content Strategy”.
• Channel tags.
  Add key phrases that match the theme of your channel and branded queries. Also try to find “bold tags” that have less competition than search volume. We will describe services for selecting key phrases below;
• Name.
  We recommend adding a key phrase with high search volume and low competition to the title. However, try not to exceed 3-4 words in length;
• Playlists.
  Distribute all content into subtopics and create playlists with descriptions;
• External links.
  Add links to the desired website and groups on social networks. They will be available in the description and header;
• Link to the site.
  Link the channel to your website (if necessary and technically possible).
• Logo button.
  Add a logo button with a subscription;
• Trailer
  . Install the channel trailer (if available);
• Additional functions.
  Some functions become available only after confirming your account by phone. For example, videos longer than 15 minutes, custom icons (previews), live broadcasts. Do it.

What you should pay attention to when creating a channel:

As the proverb says, there are no friends according to taste. From experience we can confirm that this is a very difficult stage in terms of approvals. But there are points that should be taken into account, regardless of tastes and preferences.

• Viewers should understand in a couple of seconds what the channel is about and why they should watch it. Answers to these questions should be obtained at the initial “content strategy” stage. The information is also taken from the description that we filled out at the previous stage “technical setup”. A common mistake is when a designer is entrusted with this work. There is no need to do this. The designer works with ready-made meanings and embodies them in the image;
• The channel header (cover) must be displayed correctly on all types of devices (smartphones, tablets, PCs, TVs). Important information should be legible and not cut off;
• The corporate identity of your company or blog should be taken into account. If there is one. The header will be used as a reference when drawing icons (previews) and when designing videos during editing. Everywhere there should be a theme and a single line of design.

Filming and editing for YouTube promotion

We recommend starting filming after you have a content plan ready. As you remember, current and “hot” topics have already been selected there (see the previous stage). At the same time, don’t fall into perfectionism—you don’t need to put off filming for a year until you finish your ideal content plan.

Here are the main recommendations for filming and editing:

• Make sure that the key phrases by which this video will be promoted are voiced. Algorithms can recognize sound and this will be a plus for promotion. We again take phrases from the content plan;
• Shoot in good quality (FullHD). There is no particular need for a resolution higher than FullHD;
• Make sure there is enough light and it fits well. If there is no lighting equipment, then choose a place and time with good lighting;
• The sound should be good. Sound is an even more important factor than image. The viewer can forgive you for mistakes in filming, but bad sound - never. Fortunately, achieving good sound is not difficult or expensive. A regular lavalier microphone will do;
• During the editing stage, add a 20 second background at the end of the video for end screens. It is better to make a template in corporate colors, music and logo. And then just add each time. Details on how to make end screens and backgrounds for them are here;
• Pay attention to the video announcement (teaser). You need to edit the first seconds so that they hold the audience. A powerful, catchy announcement can increase audience retention and help promote. See how to make the right announcements here.