* The calculations use average data for Russia
235,000 rub. Investments
from 3 months Payback period
180-225 thousand rubles. Revenue
90-120 thousand rubles. Net profit
Cleaning services are trendy today. How much can you earn from carpet dry cleaning services, and what formats of this business exist? Let's look at the main points regarding opening a carpet dry cleaner.
Few people like to clean carpets on their own: this is a rather labor-intensive task, and no one guarantees a good result. Therefore, carpet cleaning services are a popular business area that will always find its client. The most attractive thing about it is that you can start such a business with minimal start-up capital, gradually increasing your customer base, purchasing additional professional equipment and expanding the range of services.
Advantages of a carpet cleaning business:
- Minimum investment.
For the initial stage, even less than 100 thousand rubles may be enough.
- Fast payback.
With the right approach, you can recoup your initial investment in 2-3 months.
- Expandable.
Services can be provided in various formats (on-site cleaning, with delivery to the workshop), in combination with related services (furniture dry cleaning, window washing, general cleaning).
- Large number of clients.
They can be both private individuals and legal entities.
- Stability of earnings.
With high quality services, the entrepreneur has the opportunity to count on regular, loyal customers.
- No certification required.
To start working, you do not need a license or any special permissions. The procedure for starting a business is standard. Form of ownership: IP or LLC. Activity code according to OKVED 2 - 96.01 “Washing and dry cleaning of textiles and fur products.”
- Fast start.
In fact, you can start working immediately after purchasing equipment, cleaning products and posting advertisements.
What are the business formats for carpet cleaning?
Since carpets are used almost everywhere, the target audience is huge. These could be housewives and pet owners, restaurants and hotels, shopping malls and institutions, business centers and enterprises. If private clients order carpet cleaning no more than 2 times a year (spring and autumn), then most organizations place orders for cleaning approximately once every 3 months. Naturally, different clients have different requirements for the quality and methods of carpet cleaning, which explains the presence of several business formats.
Main business formats for carpet cleaning:
- On-site carpet cleaning.
The work takes place in an on-site format at the client’s premises using equipment of small dimensions and low noise levels. It takes no more than 2 hours to complete one order, so services can be provided at intervals of 2.5 hours (taking into account the customer’s location). About 4-5 orders can be completed per day. For clients, this option is attractive due to its efficiency, and customers are often owners of carpet products that cannot be transported.
- Cleaning carpets in the workshop.
This service is provided for more complete and high-quality cleaning of carpets using special equipment. Compared to on-site services, in-shop carpet cleaning has greater productivity. If you have space, you can wash several carpets at the same time, which means the profitability of the enterprise will be higher. More than a dozen carpets can be processed per day. The company's employees usually also carry out removal and delivery of the carpet to the workshop and back.
- Carpet cleaning on-site and in the workshop.
A combination of the first two options depending on the wishes of the clients. In addition to workers, the workshop will need a separate mobile team.
- Cleaning carpets at car washes.
Car washes often work part-time in cleaning carpets. However, nothing flattering can be said about the quality of the services provided. Car washers often do not have professional equipment, and due to violations of washing technology, products lose their consumer properties due to waterlogging, improper drying, or as a result of exposure to water under pressure or the use of products not intended for carpets. At the same time, car washes will not mislead the client about the quality of services. Their services are used by those clients who, in general, don’t care about this quality - it’s not the right palace and the wrong budget to use the services of specialized companies. The work algorithm is simple: hand over the carpet and get a clean one at the lowest price.
In general, the range of prices for carpet cleaning services is quite large, since the final cost depends on the texture, size, length of the pile, and the degree of soiling of the carpets. For example, the cost of carpet cleaning can be 150 rubles/sq.m., and in the case of a handmade woolen carpet it can reach up to 3000 rubles/sq.m. On average, dry cleaning carpets with a pile of less than 1 cm will cost 250 rubles. per square meter, dry cleaning of carpets with a pile of 1-2 cm - 300 rubles, 2-3 cm - 350 rubles. Along with laundry and dry cleaning services, additional paid services may be provided. This could be disinfection, removing odors from animal urine and vomit, bleaching fringe, and so on.
Business registration. What documents are needed to open
A carpet cleaning business involves opening an individual entrepreneur. Package of documents: passport, application. The state fee is 800 rubles, the review period is seven days. A registration certificate is issued, with which you need to register with the Pension and non-budgetary funds.
A more complex option is opening an LLC. There you will need more documents and an authorized capital of 10,000 rubles. This option is suitable for a company with several founders, as well as for a chain of dry cleaners.
No additional permits or certificates are required.
What is carpet cleaning technology?
Depending on the material and degree of contamination, various carpet cleaning technologies can be used, which allow achieving greater efficiency in each specific case.
Main types of carpet cleaning:
- Dry and wet carpet cleaning.
The essence of wet cleaning is to treat the surface of the product with a carpet washing machine and use stain removers. During dry cleaning, carpets are coated with granules or powders, additionally using cleaners or deodorants. Dry cleaning is considered an ineffective method, since complete cleaning of dirt is impossible in this way. There is also intermediate cleaning, when preparations with a minimum amount of water are used, for example, with foam or special shampoos that clean the fibers by dissolving dirt. Then the carpet surface is treated with a single-disc machine with a vacuum cleaner.
- Steam cleaning.
Steam cleaning uses steam instead of chemicals. Steam cleaners can effectively remove fresh stains, but they cannot remove old ones.
- Dry cleaning.
Dry cleaning is used to deep clean carpets when it is necessary to remove old stubborn stains. Dry cleaning is carried out in workshops and includes several stages, for example, dust removal, fringe treatment, carpet washing, which can take place on a special washing line (cleaning occurs with automatic brushes with a high-pressure cleaner), water rinsing and drying.
The full cycle of carpet dry cleaning with removal to the workshop includes several steps, which can be supplemented depending on the material of the carpets and the degree of their contamination.
Step-by-step process of cleaning carpets in the workshop:
- Primary processing.
Removing sand and dust, shaking. Can be done manually using a professional vacuum cleaner with strong suction power and a dust blowing machine.
- Manual treatment of difficult stains.
Diagnosis of complex stains and removal of them manually.
- Wash.
The carpet is soaked using a hose or a high-pressure apparatus. Cleaning occurs with a rotor with a soft brush and professional carpet shampoo, rinsing. There are also carpet washing machines that perform most of the functions automatically.
- Spin.
The carpet is rolled up and placed in a carpet spinner.
- Drying.
The carpet is unrolled, moved into the dryer and hung on the hanger.
- Finishing and packaging.
Pile raising, perfumeing, packaging in a polyethylene sleeve.
How to start a carpet cleaning business. Market volume
Before you take any action, it is best to collect practical information and analyze the local market. First, you should study the local market and find out its capacity, what services are already offered, at what price, what equipment is used for cleaning, who the clients of these organizations are and whether such services are in demand in your area at all.
The first step is to count the number of potential customers. To make a rough calculation of the market among ordinary residents (we do not take the business segment into account), it is necessary to take the total population of the city. Let's assume it is 1 million people. Roughly speaking, if the average family consists of four people, then you have at your disposal 250 thousand individual houses and apartments or your potential customers. If we assume that every house or apartment has at least one carpet, then the market potential can be estimated at 250 thousand carpets. As the practice of entrepreneurs engaged in this type of business shows, the average area of carpets is 6 square meters. meters (2 by 3 meters). In other words, the rough market potential in square meters for a city with a million people is 250,000 * 6 = 1,500,000 square meters.
Next, we consider the potential of the carpet dry cleaning market in rubles. To do this, open a search engine and look at the price of dry cleaning services per 1 square meter in your city. If we assume that the average price per square meter of carpet dry cleaning is 250 rubles, then the price potential of the market will be 1,500,000 * 250 = 375,000,000 rubles. Taking it as a fact that the service is ordered approximately 1.5 times a year, the annual market potential will be 562,500,000 rubles, the monthly potential will be 46,875,000 rubles. This figure shows how much all carpet cleaning firms operating in a city of over a million people could theoretically earn together. We emphasize that this is only theoretical and specifically based on services for the population. Then you should evaluate the density of competition for carpet dry cleaning in the city. For example, if in St. Petersburg (population about 1 million people) there are 128 companies providing carpet cleaning services, then if all possible revenue is divided equally among all, then each company can theoretically earn an average of 1,959,937 rubles per month. And for example, in Yekaterinburg with 62 points and a population of 1,455,904 people, such potential for one company will be 1,100,733 rubles per month. This simple mathematics tells us that, all other things being equal, the St. Petersburg market is almost twice as promising for the development of a carpet dry cleaning business as the Yekaterinburg market.
Number of organizations providing carpet cleaning services in the 20 largest cities of Russia
| City | Amount of points | Number of points per 100 thousand population |
| Moscow | 480 | 3,87 |
| Saint Petersburg | 128 | 2,42 |
| Novosibirsk | 130 | 8,1 |
| Ekaterinburg | 62 | 4,25 |
| Nizhny Novgorod | 65 | 5,15 |
| Kazan | 16 | 1,29 |
| Chelyabinsk | 80 | 6,67 |
| Omsk | 44 | 3,73 |
| Samara | 25 | 2,13 |
| Rostov-on-Don | 32 | 2,84 |
| Ufa | 55 | 4,92 |
| Krasnoyarsk | 73 | 6,74 |
| Permian | 21 | 2 |
| Voronezh | 22 | 2,11 |
| Volgograd | 20 | 1,96 |
| Krasnodar | 24 | 2,66 |
| Saratov | 31 | 3,66 |
| Tyumen | 72 | 9,37 |
| Tolyatti | 58 | 8,19 |
| Izhevsk | 11 | 1,7 |
*according to 2GIS data as of 04/02/18
Of course, all these calculations are suitable for a quick, superficial assessment of market potential. In reality, the balance of power is different: the level of use of dry cleaning services among the population is far from theoretical, and the distribution of the market between players is extremely uneven. For some companies, the carpet cleaning service may only be listed in the price list among other services and not bring any profit, while for others it can be the main source of income. Somewhat more realistic, but again only approximate figures can be obtained by counting the number of requests on the Internet using the Yandex.Wordstat service. For example, for Yekaterinburg, the number of impressions for the queries “carpet dry cleaning” and related queries is 13,500 times. If we imagine that each of the requests certainly had the goal of making an order, and also the fact that about 40% of search requests come from Google, plus a certain number of customers are regular and place orders directly, then in the best case, the city will be able to calculate for 26 thousand orders. This means that the new company, in theory, can count on revenue of not 1.1 million rubles, but 629 thousand rubles.
Risks and disadvantages of business
The main risk is the poverty of the clientele. The poorer the client, the less likely he is to order dry cleaning of upholstered furniture. Although for the segment of clients who belong to the wealthy class, the economic factor is not of fundamental importance.
Risks also include the emergence of large companies specializing in cleaning services on the market. It is difficult to compete with such competitors as they are better able to provide quality services to customers at lower prices.
But such competitors operate only in cities with more than 1 million people. And even in this case, there will always be “your” clients.
What equipment is needed for carpet cleaning
The choice of equipment for carpet dry cleaning depends on the scale of the planned business. At the initial stage, you can get by with a minimal set for on-site work, and as your client base expands, you can gradually introduce equipment for carpet dry cleaning. Carrying out professional home cleaning of carpets and furniture will require the purchase of a carpet extractor, a single-disc rotary machine, a dry vacuum cleaner, household chemicals and small cleaning equipment. This kit can be supplemented with a steam cleaner, carpet dryers, manual machines for cleaning upholstered furniture, etc.
A set of equipment for cleaning furniture and carpets at home
| № | TYPE OF EQUIPMENT | DESCRIPTION | COST, RUB. | |
| 1 | Carpet machine (carpet extractor, washing vacuum cleaner) | A hand-held machine designed for wet cleaning of carpets and textiles, as well as floors and small areas. Tank capacity - 30/30 l Productivity - 80 m2/hour, pump power 80W | 117 000 | |
| 2 | Rotary single disc machine | A machine for mechanical cleaning of all types of carpets with any length of pile. Depending on the degree of carpet contamination and technology, either carpet brushes or bonnet pads are used. | 73 000 | |
| 3 | Dry vacuum cleaner | Dry vacuum cleaner with high power motor and set of attachments | 20 000 | |
| 4 | Set of cleaning accessories | Brushes, spray buckets, nozzles, rollers, etc. | 5 200 | |
| 5 | Cleaning products | Cleaners, stain removers, foams, products for combating unpleasant odors, removing chewing gum, caring for leather products, etc. | 20 000 | |
| Total: | 235 200 | |||
Shop cleaning involves the use of equipment that can significantly improve cleaning quality and increase productivity. A set of equipment for a workshop will cost from 500 thousand rubles. For the bare minimum of work, you will need at least a dust extraction machine, a centrifuge for squeezing, and a rotary machine. Such a kit will cost from 370 thousand rubles. When choosing a set of equipment and chemicals, it is best to consult with experienced businessmen, since there is a risk of falling for the advertising bait of numerous equipment suppliers and significantly overpaying “for the brand” or for equipment that you can do without.
What kind of room is needed for a carpet dry cleaning shop?
The area of the premises for opening a carpet dry-cleaning workshop will depend on the planned productivity, namely, how many carpets are planned to be processed per day, as well as the number of shifts of the enterprise. The most important is the area of the carpet drying area - the maximum throughput of the workshop depends on it.
Zoning of the carpet dry cleaning shop:
- Reception area for dirty carpets - 10 sq. meters.
- Dry cleaning area for dirty carpets - 25 sq. meters.
- Wet carpet cleaning area - 25 sq. meters.
- Carpet spinning area - 10 sq. meters.
- Carpet drying area - 30-40 sq. meters.
- The area for packaging and issuing carpets is 25 sq. m. meters.
Thus, to open your own carpet cleaning shop you will need a minimum of 125-135 sq. meters. Unfortunately, a simple garage is not enough. The average monthly rent for such premises in Russia is about 35-40 thousand rubles. The prices are highest in Moscow and St. Petersburg - on average about 60 thousand rubles. The room must have a good drainage system into the sewer and good water pressure supplied to the system.
The average rent for industrial premises is 100-200 sq. m. meters*
| Quadrature | 100-150 sq. meters | 150-200 sq. meters |
| Moscow and St. Petersburg | 59 651 | 91 438 |
| Average for Russia | 34 042 | 44 996 |
* according to the Avito website as of 04/02/2018
Comparison of the costs of starting a business with the acquisition of an existing company:
| Creating a business from scratch - RUB 365,000 | Purchase of a cleaning company with furniture dry cleaning in Moscow — 450,000₽ |
| Possible average monthly profit - 100,000₽ | Average monthly profit — 140,000₽ |
| Average monthly expenses — 200,000₽ | Average monthly expenses — 210,000₽ |
| Payback - 12 months | Payback - 4 months |
| Website, employees, client base - no | There is a website (advertising in Yandex.Direct, SEO promotion), 18 employees work on a piece rate basis, all business processes are built |
With comparable monthly costs, a ready-made, established business brings more profit and is convenient from an organizational point of view. It will pay for itself faster and justify large investments at the start.
What employees are needed for a carpet dry cleaning shop?
The choice of staff will also depend on the format chosen. If we are talking only about field services, then, in principle, one employee with a car or a mobile team of two people working for 20-40% of each order will be enough. There can be as many teams as desired, depending on demand.
For workshop work, 5-7 people will be enough who will be able to cope with all stages of the work. It is necessary to hire an operator who will work with clients and call businesses and potential customers. You will also need at least one driver with a car who can pick up and deliver carpets.
For a full-fledged carpet cleaning service, you cannot do without a manager, who can be the entrepreneur himself. He is required to organize the work process, control the work of personnel, search for new customers, and promote. Of course, in addition to organizational skills, he needs knowledge in the field of equipment maintenance and chemistry issues, or a specialist with such knowledge. You will also need an accountant who can be outsourced.
About transferring orders
Theme is about the sweetest things. How to get money and not work.
Although first you still have to work. You will need to set up all the advertising, maybe spend a little money to speed up the process.
If you plan to simply take out money and not work yourself, then you will have to use all channels to attract clients.
First, you find a company that provides similar services in your city. You call up, meet with the director, or there is an option with a separate employee and agree that you are ready to customize orders for 20% of the cost of the work.
Most likely you will be rejected, remember how I talked about corporate clients, and you will settle for 15%.
This is an excellent result! An average cleaning costs 1500-2000 rubles. Thus, by simply accepting the order and transferring it to the contractor, you receive 300 rubles from the client without leaving your home.
On average, after a month of work, doing everything according to my scheme, you will receive at least 2-3 orders per day. And this is a mower of passive income per day.
There is nothing stopping you from doing this on an ongoing basis, hiring a master and receiving 50% from each such order.
How to promote your carpet cleaning service
The choice of ways to promote carpet cleaning services will depend on the target audience. If you are going to work for private clients, the best means would be to post advertisements in entrances, distribute leaflets and flyers to the mailboxes of residential buildings, place advertisements on the Internet, as well as create a selling website and advertising configured for it with Yandex.Direct and Google AdWords .
What information should be on the site
x
carpet cleaning :
- A video that clearly shows exactly how cleaning occurs and other convincing information that confirms the effectiveness of the work.
- Portfolio. A gallery of works of varying complexity that you have completed will certainly increase your confidence.
- Cost calculator. Since the final price is influenced by many parameters, for the convenience of the customer, give him the opportunity to calculate the total cost of the order himself. To do this, the user will need to specify the carpet material, square footage, degree of soiling and pile length.
- Reviews. There must be reviews of your work with client photos or reviews in video format.
Additional advertising may include advertising on a work vehicle, participation in specialized exhibitions on construction, design and cleaning, or advertising in the media. The latter is more acceptable on a barter basis, since the cost of placement on radio or TV is quite high for beginning entrepreneurs.
Keep in mind that the carpet cleaning business is seasonal. The period of high demand is the warm season - from March to August demand increases, from September to February (except for December, when it is observed) - it decreases. It is most effective to time your advertising placement around the holidays.
To work with organizations, it is advisable to have a sales specialist or a call center specialist on staff who can make hundreds of calls a day using a ready-made conversation script and offer services.
You should not forget about maintaining the loyalty of old customers. In order not to miss them, it is advisable to introduce a discount system or provide free dry cleaning, for example, when ordering the service 5 times.
How much can you earn from carpet cleaning?
If we are talking about on-site services, then one mobile team can fulfill 4-5 orders per day, earning about 6-7.5 thousand rubles per day, about 4 thousand of which the entrepreneur keeps for himself. That is, the monthly revenue with such options will be about 180-225 thousand rubles, taking into account wages and the purchase of raw materials, the profit will be 90-120 thousand rubles.
For a business in a workshop format, due to its greater throughput, the numbers may be different. For example, when cleaning 10 carpets with an area of 20 square meters daily. meters (250 rubles per square meter), revenue will be 1.5 million rubles. Net profit will be about 900 thousand rubles.
Communication, appearance, and manners
Your appearance: you should look neat, neat, you should smell nice. People are always greeted by their clothes, remember that.
This is a bomb if you are, elements of corporate identity. Badge, T-shirt print, business cards, something specific and special.
These things cost a penny, but have a very strong impact on the client’s feelings. He knows who came to him and what he will do now. Be sure to pay attention to this!
Manners: be polite, exclude “Che” and other parasitic words from your vocabulary.
Look the client in the eyes; when you look away, the client is not confident in your professionalism.
Your speech should be calm, slow down, and speak clearly and intelligibly.
Pay attention to the client's speech, you should speak a little slower (but not quite like a brake).
When communicating with clients, move your hands a little (gestures further away) and do not swing them in different directions.
Here's your kit:
Bag – hose, brush, tape measure, odor removal tool (optional, but recommended), shorts, T-shirt, socks, slippers.
In a tank for clean water, a gun, a furniture nozzle, a bottle of main detergent, a spray bottle.
Before you start fulfilling orders, be sure to clean the sofa/carpet of yourself, friends, for practice. To make you feel confident in ordering.
Ready? And now my friend, take heart, gain experience, earn a reputation and remember! They will do it with high quality, that is, I answer clients and money for each order personally.
The next step is to hire a dry cleaner for the position.
