How to monetize a business idea

Risk in business

It is important to understand that a winning business in Europe may not succeed at all in Russia. A new startup is always a risk. This must be taken into account even before starting your own business. Operating a business abroad is not always successful in Russia for the following reasons:

  1. Low level of solvency. In developed foreign countries, salaries are several times higher than in Russia.
  2. Fear of the new. Some options require more time for promotion and money for advertising.
  3. Mentality. What may seem interesting abroad may be rejected here.

The selection of ideas must be approached responsibly, taking into account all possible risks. When implementing business ideas that do not exist in Russia, you need to understand that it will not be possible to rely on the experience of competitors.

New business risk

Business ideas in the garage

  • Repair shop

This is a perfect garage business idea. If you have the appropriate skills and experience, you can repair anything: cars, bicycles, computers, household appliances, furniture, and so on. Sometimes repairing an old item is more expensive than buying a new one, but clients will still come to a master of his craft. In addition, you can buy broken items, repair them, and sell them directly in your garage or online.

  • Installation

If you have a talent for collecting things, you can set up a business in your garage. When people buy new furniture, appliances, or anything else that requires assembly, they have to spend time studying the instructions—not everyone has the patience for that. You can do the work for them, saving your clients time and energy.

  • Studio

If you know how to sew and repair clothes, you can set up a workshop in the garage. To do this you will need special equipment, sewing materials and good lighting. In the atelier you can also create household goods: bed linen, curtains, tablecloths and napkins, blankets and bedspreads, aprons and potholders, rugs, storage baskets, interior decorations and so on.

Making handmade jewelry or repairing jewelry is another simple and profitable business that can be done in the garage. You can focus only on accessories or make them a part of your clothing business.

The best ideas that do not yet exist in Russia

Foreign business options can be easily adapted into the Russian environment. There are a lot of ideas that no one has yet implemented in the Russian Federation.

Home for people with disabilities

There will be great demand for such a house, but you need to take into account that the costs are also quite high. The main essence is the creation of a building that will have everything necessary for a full life for people with disabilities. There you can provide jobs, rent out apartments and even open a cafe.

Building materials made from carbon dioxide

This is an idea from Australia. You can open a business creating environmentally friendly building material from carbon dioxide.

Paper sculptures

This business abroad is in demand among people who love unique things. The essence of the business is the assembly of paper sculptures using ready-made or independently created templates. Abroad, the cost for a finished product starts from $50. Another option is to create unique templates for assembly and make money on them or sell ready-made assembly kits.

Clothing that changes color

This is a popular business in Europe. The color of clothing changes with intense sunlight. The creation technology is extremely simple. You need to purchase a special film, apply a design to the clothes, and also fix it under a press or a hot iron. The advantage of this foreign business is that there is no need to purchase expensive equipment or hire a large number of craftsmen. If you organize your business correctly, you can earn 300-700 rubles on each product.

Color changing clothes

Restaurant with calorie counting

When figuring out what kind of business does not exist in Russia, special attention should be paid to a restaurant with calorie counting. Every year the number of people who begin to monitor their diet increases significantly. Due to this, the demand for this small business increases.

Esports camp

Esports is becoming more popular every year. The basic requirements will be the same as for any regular camp. The organization will require a large amount of money, which will pay off fairly quickly. Not only equipment will be required, but also the hiring of counselors.

Alcohol quest

The investment will quickly pay off. Alcohol quests have already gained popularity all over the world. This option is especially beneficial, for example, for wine companies. The essence of the game is that the participant needs to solve simple tasks and find where exactly the alcohol is hidden. The organizers receive double profits from this unique sale of alcohol. An additional advantage is company advertising.

Transparent concrete

This is a popular business in Europe, which has virtually no competition in Russia. Transparent concrete is called illumicon. It can be used to make countertops, interior partitions, doors, and fireplaces. It is important to take into account that opening costs are quite large and amount to approximately *2-3 million rubles. The payback period is approximately 2 years, which is a considerable indicator.

Transparent concrete

3D printing

If you have a 3D printer, you can make money by manufacturing:

  • small toys and souvenirs;
  • architectural models;
  • molds for soap making;
  • spare parts

This interesting startup is popular in Europe. It has already appeared in Russia, but the competition is practically zero. Initial costs are about *50 thousand rubles. The largest amount of funds will be spent on advertising.

Dishes you can eat

This business will only work with the right approach. You will have to invest a considerable amount of money in advertising. Edible tableware is completely environmentally friendly. This is precisely what needs to be emphasized. It can be eaten immediately after a meal. The main advantage is that production can be organized right at home.

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Electronic coffee subscriptions

Even an ordinary coffee shop can be made profitable with minimal investment. Earnings will come from regular customers. By introducing digital subscriptions, you can reduce the risk of customers visiting different establishments to buy coffee. The approximate costs will be the same as opening a regular coffee shop.

Salad designer

In the USA, this option is wildly popular. The point is that the client can choose what his salad will consist of. It will be enough to figure out what toppings will be offered in the establishment. It is better if there are at least 15 of them.

Salad designer

Lighting from the energy of steps

This idea came from London. There, special tiles are installed in the sidewalk, which helps convert the kinetic energy of steps into electricity. All accumulated Watts go into lighting bus stops, shop windows, etc. They can also be stored on the battery. In London, after a short period of time, this tile began to be used not only on the streets, but also in schools and shopping malls.

Selection of products for specific dishes

There is not a single store in Russia that sells products according to recipes. This is a convenient solution that saves people from unnecessary searches. At the same time, the markup on goods can be higher than usual. Such a small business can pay for itself completely within a year.

Track scooters for rent

To start, 1-2 scooters will be enough. The main thing is to make cool advertising that works. The downside is that you will have to invest about 500-800 thousand rubles.

Healthy fast food

An ideal option for large cities, where the popularity of healthy eating is at its peak. The cost item will be the same as when opening a standard fast food.

Healthy fast food

Zombie Apocalypse Shop

Such a store should include all survival goods. Business is suitable only for large cities. In small towns the store will not be popular.

Goods delivery

This type of business is especially relevant during disease outbreaks. Virtually no investment is required. In 2020, many people choose home delivery out of concern for their health. All investments will go only to creating your own website and advertising it.

Mini golf

Mini golf can be created for renting lawns or hosting various tournaments. You can arrange the field yourself, which will save a lot of money. However, for this you will have to study a large amount of specialized literature.

Alcohol second-hand

This is an internationally recognized, popular business. It is important to understand that second-hand alcohol is most often not bottles that have already been opened, but completely sealed ones. It is better to take only valuable alcohol for sale.

Smart punching bags

The set includes a bulb, display and holding structure. The main feature of this product is that it measures the force and accuracy of the blow. The strength of the backlight directly depends on this.

Smart punching bags give beginners the opportunity to practice their punching power and tactics.

Smart punching bags

Capsule hotel

Capsule hotels appeared in Japan in the last century. The essence of the business is that a person is given a small room with nothing but a bed. Other amenities are located outside the room.

Business ideas at home

  • Buy products wholesale and sell them online

Many entrepreneurs purchase goods in bulk and then sell them at retail at a premium. Choose unique or niche items that are not available in your local market. If they are easy to store and transport, then you can initially run your business from home. It will be possible to rent premises and hire employees when there is no longer any doubt about the success of the idea.

  • Sell ​​handmade products

Turn your hobby into a business. Even if the products need to be created in another location (for example, in a studio or workshop), they can be stored and sold at home. You will be able to control the quality and cost of products and tailor them to a specific audience. You will also be able to collaborate with marketplaces or create your own online store, and over time, hire employees and scale production.

  • Open a dropshipping store

Dropshipping is a business model in which a third party company produces, stores and transports products on your behalf, while you handle marketing and customer service. Working according to this model, you take on all the costs and earn on a markup. To attract customers, try selling items from different suppliers, distinguishing yourself with high quality service, entering an underserved market, or targeting a new audience for your product.

  • Print to order

As with dropshipping, there is no need to buy equipment or deal with deliveries. Use your own designs or work with a designer to make unbranded items unique. You can work with things like backpacks, pillows, mugs, t-shirts, phone cases and so on.

  • Offer your services online

Selling services from home is even easier than selling goods. This is usually done by professions such as designers and copywriters, but online cleaning, personal training and dog walking can also be offered. To find clients, you will need to actively network and ask people you know to recommend you. But satisfied customers will definitely come back to you again.

  • Conduct online classes

Almost every skill has its own audience: someone wants to learn English, while others need marketing tips or household life hacks. The size of study groups and the duration of classes can vary. If you don't want to interact with your audience, sign up for a paid online course.

  • Turn your services or experience into a product

Create an additional source of income - a physical or digital copy of your services. This could be online courses, licensed content (stock videos, photos or music), reports on any topic, templates, e-books, and so on. Typically, these are digital products that do not require special equipment or storage space to create.

  • Build an audience you can monetize

Try making a Youtube channel or Instagram blog your source of income. If you attract a large number of subscribers, you can receive a commission for selling affiliated products or posting sponsored posts. It's not the easiest way to make money from home, especially in the short term, but if you gather like-minded people around you, you can monetize this effort.

  • Buy an existing e-commerce company

If you want to get a source of income that can be supported remotely, buy a ready-made e-commerce company. Its price may depend on various factors: revenue, potential profit, available assets (volume of email database or number of subscribers on social networks), inventory balances, and so on. Some sellers of such businesses can even bring you up to speed.

  • Play video games

Many people think that gaming is a waste of time, but this hobby can be profitable. Streaming platforms like Twitch have made gamers famous and some, rich. The eSports industry is valued at more than $1.5 billion, and a Twitch broadcast can attract up to 100 thousand viewers. One way to monetize esports is through collaboration with sponsors. They pay you to play their games and broadcast it on their channel.

How to choose your own ideas

New TOP ideas for business appear regularly. That is why it is important to be able to look for them. If implemented correctly, it will create a huge competitive advantage.

There are several options for finding new ideas:

  1. Foreign sites. You need to regularly study foreign sites to keep abreast of all new ideas.
  2. Trip abroad. In this case, you can explore the new idea on your own. It would also be a good idea to consult with an entrepreneur.
  3. Social media. Another great way to find new ideas.

These are the main search methods.

Which area might have the most brilliant business ideas?

Your idea can relate to any area. If she is worthwhile, she will be appreciated. You can even open a business selling innovations if you are such a creative person that you always have brilliant ideas. And so, it can be any niche:

Creative architectural solution . Suddenly your project will become a worldwide property and bring in billions.

Original innovative ideas in the world of fashion and beauty also have a place. Not all famous designers, makeup artists and stylists have studied this for years. Maybe your idea will make a splash in this industry.

Creativity in the culinary arts is fertile ground for growing fresh ideas. Perhaps your future masterpiece will become the highlight of a famous restaurant in France or Japan.

cooking

Even unusual ideas for flower arrangements or landscaping can bring considerable profit. Go for it, you will succeed!

Are you an unrecognized math ? Don't lose hope and don't give up. It may be that a brilliant theorem or formula will come to you soon!

The IT sector also needs new ideas. An exclusive program that will solve important problems can be written by you.

Of course, if the discovery is from the field in which you work, then the process of finding investments for its implementation will be easier. But this does not mean that you cannot try yourself in other niches.

Subtleties of introducing foreign ideas

It is important to remember that not every successful business from abroad will be in demand in Russia. It must be remembered that in other countries all the necessary conditions are created for entrepreneurs - subsidies, loans, etc. It is several times easier to open your own business there.

Before opening in Russia, it is imperative to draw up a thorough plan with all the risks and opportunities.

Niche analysis and plan development

Budget idea test

If the budget is not too much, then you can divide it wisely so that there is enough money for everything. Testing startups is mandatory. Doing this on a budget is realistic. To do this, you need to create a one-page website yourself, set up advertising on it and analyze the number of orders. If there are a lot of orders, then the business will definitely take off. However, you need to keep in mind that this type of testing is not suitable for every business.

Opening a business that does not exist in Russia is an ideal option. The main thing is to analyze everything and take into account the existing risks.

Where to start preparing to sell ideas

First there must be this idea. In European countries, unusual ideas have been implemented, for example, bicycle cafes. Check out the top 12 business ideas from Europe. But verbal presentation or a ghostly image in the head is not enough. No one will be seriously interested in oral history, even if it is a brilliant idea. You need to do the following:

  • Prepare thoroughly
    before you start looking for an investor for your creation.
  • Think through the details
    . Have you come up with an ingenious solution to the waste recycling problem or invented a new IT technology? Or did you come up with an unusual idea? Analyze and research the idea. For someone to want to buy it, it must make a profit.
  • Prepare a project
    . If you want to interest investors in your creation, give reasons for how it will work, how much money it will take to implement it, and when the investment will pay off. These should be real numbers that you prepare by researching the necessary information, and not your guesses taken out of thin air.
  • Another nuance that you should consider when preparing is documentary evidence
    that

    you are
    the author
    of this idea , and not Petya or Zhenya from the next department. Depending on the field of your idea, protect it with a patent or copyright. This is not done in 2-3 days and you will have to run around before getting it. Therefore, analyze the benefits of an innovation before you receive documents for it.
  • Start searching for a future investor
    . Prepare thoroughly and work through possible options for questions and objections. No one will invest money in an idea that cannot be proven to be profitable.
  • Sales process
    . To sell an idea, it’s not enough to know everything about it. We still need to present it correctly and convey the benefits of its acquisition to a possible future investor. Prepare your presentation and rehearse everything. Enlist the support of your friends and ask them to be an investor. It will be easier to present the project if you have already spoken the text in front of others.

presentation

What to consider when presenting your idea

  • Check whether this is really an innovative solution or whether it has an author. This is important to take into account, otherwise the time and energy you spend will be wasted.
  • Check the correctness of the arguments in the report several times and format everything correctly. Maintain a clear and understandable document structure. The investor should not waste time searching for the required information throughout the report.
  • Check the text for typos and errors. No one will take seriously a project that contains basic errors.
  • Sell ​​not the idea itself, but the benefits it will bring. No matter how ingenious it may be, businessmen are interested, first of all, in the benefits and profits from your idea. Otherwise, why would they invest money in it?
  • The amount invested must be adequate, as well as the period in which it will be repaid. Who wants to invest millions and make a profit in 20 years? Therefore, consider how realistic these numbers are in your project.
  • The uniqueness and relevance of the idea for business. Its peculiarity, can competing companies beat it and do something similar.
  • Appearance. No matter what they say that geniuses can look strange, but until no one recognizes you, and your bank account has not been replenished with a couple of millions, your appearance should be at its best. Torn jeans and a wrinkled T-shirt will not help this in any way. Clean, neat clothes in a classic style are ideal for this.

Where else can you sell ideas?

In addition to the option of finding an investor, knocking on the thresholds of philanthropists and large businessmen, you can use the site for selling ideas.

Yes, those exist too. They are easy to find on the Internet, and the advantage of this method is saving time and money. You can post your idea there for free. In addition to the pros, there are also cons. This can be risky, but if you are not ready to spend time and effort looking for an investor, then this option is suitable. Perhaps you will be lucky and the idea will be appreciated.

Another option is an investment bureau. Go there and propose your idea. If investors are interested in it, then enter into an agreement with them, which will spell out the terms on which you are selling the idea and what your further role in its implementation will be.

idea

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