How to choose a profitable website theme: 7 rules for making good money on a website

Amazon

(annual earnings: $34,204,000,000; earnings per second: $1,084)

The company is growing rapidly. Founded in 1994, 24 years later it becomes the second company in America by number of employees (as of September 2020 - more than 500 thousand people) and third by sales in the world. This is the largest international online store that has outgrown its purpose, becoming the owner of a real, rather than virtual business. Since 2006, Amazon has become a corporation that has been acquiring other companies: Shopbop, Quidsi, Kiva Systems, Zappos and others. Its rapid development has caused a sharp increase in the value of shares (since 2020 - $1,000 per share). With this development, it's not hard to imagine that the company is having a significant impact on global online sales.

Content sites do not generate income

Due to low site traffic and sluggish growth, you should not hope for income in the first 2-3 years of the site’s life.
Even an attendance of 500 people per day will not give any amount of profit (you won’t even be able to buy a pie with this monthly profit). My most popular project receives 4 thousand unique users per day. Over 6 years of work, he earned a little less than half of 1 salary

. It's worth mentioning that I didn't try to load the site with ads. Appearance is still more important than income.

Comparable to 1 salary

Income from content sites now starts with 25 thousand visitors per day. And to grow to such indicators you need many, many years of work, thousands of articles and advertising. Or be damn lucky.

Google

(annual earnings: $29,321,000,000,929; earnings per second: $929)

The largest corporation was created in 1996, and to date it is difficult to find a person who would not know about its existence. The company's extraordinary goals dictate an unusual policy for searching and selecting employees, but Google's performance results speak of its success. The motto carries the main semantic message: with the help of information, make people's lives happier and more comfortable.

Google's success is evidenced by its achievements: it is a search engine and browser known to everyone; Gmail email service; social network Google+; development of unique Google X projects, including Googlemobile and Google Glass.

Newbie mistakes

I want to warn you right away. Making money on a website is not a quick process; it takes time to promote the site. This needs to be taken into account, firstly. Secondly, it is better to create a website that you have an idea about. But even better, third, is when the topic of the site is not only familiar to you, but also profitable. About the profitability or profitability of the site's theme below.

In practice, I will say that if you decide to create a website for making money, from the first days of implementing this task, marking yourself as “a website for making money” should be decisive. It makes no sense to create a website for making money, the topic of which is interesting to you and 10 other people.

eBay

(annual earnings $9,156,000,000; earnings per second $290)

eBay Inc. is the unique brainchild of Pierre Omidyar, created by him in 1995. This is an amazing alternative to online stores, which is now commonly called an online auction (or bidding). It is a kind of virtual platform without geographical barriers: people from any corner of the planet can post or purchase goods here. For this reason, the selection of lots is extremely wide and includes things that are incredibly difficult to buy in real life, including collectibles and antiques. eBay is growing by acquiring other similar, but less developed services, and over the past ten years has managed to acquire about 40 companies in this way.

Niches for the site and making money from advertising

In our affiliate catalog you can find a suitable niche for websites on a variety of topics. But there are eternal niches in which new offers appear regularly. If you are going to make a new website for making money, we recommend considering the following areas:

1. Health, self-care. There are always many offers of beauty and health products in this niche. For those who want to be beautiful, forever young and do nothing for it;
2. Gadgets. Websites on this topic allow you to earn money from affiliate programs of online stores, product CPA, offers for accessories, for example, Flourish Lama - nano-velcro for phones and other gadgets;
3. Financial sites can be used to advertise insurance, loans, microloans, bank cards, insurance offers;
4. Tourism. A thematic traveler’s blog or portal-guide to cities or countries will help you make money on travel affiliates.
5. Hobby. The optimal direction for making money on affiliate programs of online stores;
6. Construction and repair. On websites of this topic, you can advertise repair services, cleaning services, household goods or tools. For example, Fiberfix repair tape offer;
7. Automotive themes are consistently popular. A site about repairs or tuning can be used to make money on numerous offers of auto products and accessories, for example, Fugicar FC8 mirror-on-board computer;
8. Sports and fitness. The audience of this topic is well suited for making money on exercise equipment, sports nutrition, and clothing for training;
9. Games. This could be a catalog of games, a portal with news and other information for gamers. There are many affiliate offers in this topic. For example, as of November 2020, there are 533 offers in the games section;

   

10. Gambling. In this niche you can create a website with news, a blog with sports forecasts, signals or trading strategies, “secret schemes” for winning in a casino, a description of slots, or an encyclopedia on Forex, Betting and other educational information. To earn money, you can use Forex offers, betting or casino affiliate programs.

An excellent example of careful selection of a niche is an article about how a narrowly themed website about tea was promoted by 10,000 unique visitors in 1 month.

What kind of traffic do you use to make money on affiliate programs?

26 votes

From search From social networks

Yahoo!

(annual earnings $6,324,000,000; earnings per second $200)

The company, founded in 1994, by the end of the 90s was the largest search engine and was a real competitor to Google. Like the latter, it launched the Yahoo! Mail" and was fourth in the list of companies with the largest income. She is believed to have acquired more than 16 businesses in recent years and launched several successful social media platforms. In 2020, the corporation underwent a reorganization and became known as Altaba Inc.

Advantages of your own website

Having spent time and energy on creating and promoting a website, you will receive a convenient tool for making money on affiliate programs. The advantage of having your own website:

• There are no restrictions on the types and topics of advertising. You can experiment as much as you like with different advertising formats, try different affiliate programs and offers;
• This is a constant source of free traffic. Even if you don’t have a budget for further development of the site, it will continue to bring traffic, just pay for hosting and domain, and the site, its content and audience will remain;
• You have complete control over the site, unlike communities or profiles on social networks, which can be banned by decision of the administration;
• You can study your audience well, test and select offers that bring the most profit. And these tests will be free for you;
• A website with traffic is valuable in itself, and you can always sell it.

Alibaba

(annual earnings $5,557,600,000; earnings per second $176)

Another largest corporation in the world in the field of online commerce is the Chinese Alibaba. Officially, its history began in 1997; by 2011, it was already conducting trading operations in 240 countries, and the number of users exceeded 65 million people. In 2014, there were already about 280 million users. Such figures are not surprising given that Alibaba Group is a conglomerate of several online stores (among them AliExpress, Taobao.com, 1688.com), one film company, electronic payment platform Alipay and China's largest food delivery company Ele. me. It is known that this year Alibaba began work on a project to develop unmanned drones.

Online stores

The most popular topic for profit is online stores, or rather “ megamarkets”

» - present a huge catalog for selecting goods, wide-ranging online stores. A good example would be Ozon.ru, the leader of profitable sites, whose annual income is more than 30 billion rubles, and its daily traffic reaches approximately 700 thousand people. Leaders of online stores in RuNet: 1. Ulmart.ru (household appliances and electronics) – 15-20 billion rubles 2. Wildberries.ru (clothes and shoes) – 14-18 billion rubles 3. Exist.ru (Auto products ) – 10-14 billion rubles

I’ll say right away that creating a megamarket is an incredibly difficult task, but if you take a more narrowly specialized topic, there will be a chance to reach the top and make money. As in proper linking, start first with low-frequency queries, and then if there is an opportunity or need for expansion, then continue. Take for example the topic: women's shoes, then move on to shoes, then clothes, etc..

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Expedia, Inc.

(annual earnings $3,348,000,000; per second $106)

Originally a division of Microsoft, Expedia is now the largest online booking service. The impetus for its creation was the idea of ​​​​the possibility of ordering air tickets via the Internet, without contacting ticket offices or travel agencies. Over time, it became possible to book not only tickets, but also a hotel room and even a taxi from the airport. A person was able to independently plan his travels, significantly saving money. After only 10 years of existence, the online corporation has grown to a real giant, conducting operations between dozens of countries around the world.

conclusions

When I first started working on websites, I couldn’t find true information about the level of traffic and income.
Therefore, I took the statements on the forums at face value and was extremely disappointed with the results. I hope this article will help beginners estimate the budget, time and effort to start their own business. Thank you to everyone who read the article to the end. Please write in the comments how much you earn per month on your sites in the format: “content site/online service - number of visitors per day - profit per month, expressed in the number of salaries

" You can write about several sites/services. I'll start first:

Content site - 250 visitors per day - profit 0.0005 salary

per month Content site - 4,000 visitors per day - profit 0.002 salary
per
month Online service - 160 visitors per day - profit 0.015
salary
per month
* I decided to measure profitability in the average salary in the country, so as not to be tied to currency . I hope this will extend the relevance of the examples from the article. For 2020, 1 salary in the Russian Federation is approximately 39,000 rubles, according to statistics from ROSSTAT

Priceline

(annual earnings $3,072,240,000; per second $97)

This company is Expedia's main and most significant competitor. With its help, you can book tickets and hotel rooms, rent a car or yacht in advance, or choose an interesting cruise. Its main distinguishing feature in the field of online booking is. The client is given the opportunity to indicate the category of desired purchases (air ticket class, hotel star rating, brand of rented car) and indicate the amount he is willing to pay. Priceline selects the appropriate option, and does this throughout the entire travel preparation period.

What topics are the most profitable?

Well, now, here’s just a list of the most expensive topics:

• Finance (loans, forex)
• Real estate
• Business
• Job search
• Insurance
• Lawyers/Attorneys
• Construction
• Tourism
• Auto

But although these are the most profitable topics, the competition in these topics is also the highest. Therefore, if you are just a beginner webmaster, then you should NOT go into these topics just yet. Better yet, take something simpler. And only then, having practiced, you will be able to go into these topics. In the meantime, it’s better for you to just enter popular topics.

AOL

(annual earnings $2,417,000,000; earnings per second $77)

The largest media corporation in the world appeared in 1991 and initially dealt with online services. There were social networks, a huge Internet portal with all kinds of information, and mail at www.aol.com. Interesting inventions are the AOLSchool portal for schoolchildren and the AOLbyPHONE voice service. More than 30 million people around the world accessed the Internet through AOL in the early 2000s, and their number only grew every year. Currently, the corporation owns several social networks, film companies Warner Brosers and New Line Cinema, a cable television system, and the music portal Warner Music Group. Despite the fact that AOL has been steadily losing its leading position in the American online services market over the past few years, it remains a media giant to be reckoned with.

Determination of the “profitability” of a topic.

Okay, choosing a topic is generally not a problem. There are a lot of topics. But how do you know which topics are profitable?

The easiest option is to find out how in demand it is. To do this, you can use the tool Yandex Wordstat. Enter an approximate search query for your topic, and you will find out how widespread this query is.

That is, the more massive the request, the more profitable it is? Well, not quite like that. Yes, there are more popular topics where, due to quantity, you can make a profit. But it also depends on the topic itself how much profit you will make.

But how can you find out which topic is more profitable? For this, there are two common tools: Yandex Direct and Google Planner. Google Scheduler is more convenient for mass checking, but it is somewhat difficult to use.

Yandex Direct, a simpler tool. In order to use it, go to the Yandex Direct website. After that, go to the Budget Forecast tab.

After that, go to the “Select Key Phrases” item. Enter the topics you want to check and click the "Calculate" button.

Here on the screen, on the left side, you see search queries. On the right side, you see the approximate number of impressions (about the same as what the Yandex Direct tool shows), and just to the right of the middle, you see how much advertising is estimated for these requests.

As you can see, the topic of car repair is more than ten times more expensive than the topic of the history of turtles. And in turn, the subject of apartment renovation is estimated to be three times more expensive than the subject of cars.

This way, you can choose the most profitable topic by checking how much your topic is in demand in general, and how expensive your topic is.

ATTENTION. The Yandex Direct service shows the estimated price of advertising FOR THE ADVERTISER. This does not mean at all that for each click YOU will receive 25 rubles. But this is a good tool to understand which topics are more in demand.

NetFlix

(annual earnings $2,160,000,000; earnings per second $68)

An entertainment media company with twenty years of experience is confidently moving into the top 10 most successful sites. It started out as a DVD rental service in the late 1990s and moved into streaming services in the 2000s. The company began not only to supply, but also to produce information, including television series, entertainment shows and original programs. Since 2010, the services of this entertainment portal began to be used not only by residents of the United States and Canada, but also by Japan, New Zealand and Australia. Since 2020, the network has become available in 150 countries.

A site with 100 visitors per day is a large site

In order for a content site to grow to the level of 100 visitors per day, a minimum of 1 year of work is required to fill it at a rate of 4 to 6 new articles per week.
Site traffic depends on the topic. If you make a blog with the theme “hodgepodge”, the site will gain its hundred only in 2-3 years. Choosing a popular topic will reduce this time to 1-2 years.

So that things don't seem so gloomy, there is a way to make a content site that will explode in popularity. You just need to get into the trend and hope there are no competitors (but this is fantastic). For example, you can make a regional fan site for a popular new video game. There will be a lot of fans, the site will quickly surpass the level of 100 visitors per day. This can happen in a matter of weeks or months due to the fact that there are no competitors yet. But this method worked until 2010. And now there is a whole army of website makers who are chasing trends. And admit it to yourself honestly, making a website on a topic that is uninteresting to you just for the sake of money is boring.

Traffic to service sites is growing almost an order of magnitude worse than that of blogs due to the lack of content, because search engines have nothing to grab onto - there are few words on the site. And 80% of visitors to content sites come from search engines. Therefore, service sites require constant cash injections into advertising and hope for organic distribution of links to the service.

Facebook

(annual earnings $2,000,000,000; earnings per second $63)

Facebook is so popular and confident in its future that they even made a movie about it. The company was founded in 2004, and is the youngest on this list. As of 2020, the social network had more than 2 million subscribers, and was also able to expand, becoming the owner of such services as Instagram and WhatsApp.

Next come such well-known sites as Baidu, Skype, TaoBao, Groupon, Yandex, Linkedin

Questionnaires, sites for making money on the Internet without investment

Well-known companies offer profitable part-time jobs. Brands such as Adidas, Rostelecom, Ostin, RBC conduct sociological research. They need to collect the opinion of the target audience, usually this is done for marketing purposes. They ask you to fill out forms that ask questions like these:

Surveys take a maximum of 5 minutes and pay an average of 50 rubles. This option is only suitable for part-time work, because research is rarely carried out. At best, you can fill out 10-20 questionnaires per month, the main thing is to use several services. Are you interested in making money on the Internet? List of sites:

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It is pointless to describe each of them, because most projects do not have additional functions. They differ only in design and withdrawal methods. It’s better to register for everyone at once, otherwise invitations will rarely arrive (they will be sent to the email address specified during registration).