Aerodesign business - payback from the first orders

How to start your own business selling balloons

Before you start your own business selling balloons, you need to weigh all the pros and cons.

Advantages:

• Small starting capital. To start a business, you don't need a large initial investment. This is convenient for new businessmen.
• At first, it is not necessary to rent office and warehouse space. You can store goods at home and sell them from there. For example, a customer needs balloons to decorate a room. You can go to the place and inflate the balloons there, or bring ready-made (inflated) ones to your destination.
• Profitability. Despite the high competition, businessmen make good money in this area. If an entrepreneur has brought his business to a good position in the market, then he will always have clients.
• There are a large number of educational materials on aerodecor, which will be needed if you plan to create any figures or panels from balloons.

Flaws:

1. In small towns there is often a shortage of balloons to decorate rooms. For example, a customer is planning a large banquet in the next two days, where they need a lot of balloons, but they are not available. Then the businessman will have to go to the regional center to get them or order them on the Internet, but this will take a lot of time (at least three days).
2. Low level of revenue. At the initial stage, an entrepreneur is unlikely to receive a decent income. And if he does not develop the business and does not find potential regular customers, then bankruptcy awaits him.

Who needs it?

Strictly speaking, really, who is he – a potential client? Many of those who are about to have some kind of celebration need the services of an aero designer. The latter can be considered weddings, corporate parties, celebrations of anniversaries and just birthdays (including children's).

In addition, wedding salons and agencies, shops, entertainment centers and other similar institutions will not refuse the original design of balloons. True, in order to interest the clientele, it is necessary to conduct an advertising campaign.

Variety of services offered

The fashion for using balloons to decorate festive events was borrowed from abroad. The beginning of its formation is considered to be 1997. At that time, there were serious restrictions on the choice of color range of products, which was due to the lack of necessary technologies. Over time, the industry has changed greatly, which ultimately reflected an increase in interest in doing business of this kind.

To make a profit from a hot air balloon business, you will need to have a diverse range of products, as well as offer customers different types of services.

1. You can distribute products directly through a retail outlet, providing colorful interior decoration and balloon delivery for a fee.
2. Selling products at the venue of major holiday events.
3. Attract customers with a non-standard assortment, including bouquets and balloon toys. Recently, balloons of various shapes filled with helium have become very popular.

Using the listed services and products in this type of business will allow you to make a good profit.

Staff

If you are just starting your business, then you will have to do everything yourself: attract clients and inflate balloons. But over time, the number of clients will increase and you will no longer be able to do it without outside help. If you are opening a full-fledged studio, then you will need to take care of attracting an order manager, another aerodesign specialist and several support workers to carry out various small tasks, inflate balloons and decorate the room.

Balloon business - pros and cons

What are the advantages of this activity:

• Low entrance fee, as mentioned above. Today there are few such ideas that you can open from scratch and subsequently earn good money.
• At the initial stage, you can do without an office and warehouse. At first, all minor work can be done at home or on the customer’s premises.
• This business can be considered “proven.” The service is in constant demand, as there are always holidays and birthdays.
• There is a lot of available material and books with which you can learn the basics of an aerodesign without leaving your home.

And, of course, the disadvantages of the balloon business (or pitfalls):

• Difficulties often arise with the purchase and delivery of materials for decoration. Especially in small towns. For example, a situation may arise: an urgent order has been received that needs to be completed within 1-2 days. But as luck would have it, the required amount of material (mostly balls) is not enough. We have to urgently go to the regional center to the wholesalers. Ordering online may not help, as delivery will take at least 3 days.
• Low income when starting a business. Some may think that this business is not so serious and you won’t earn much money here. This is partly true, since you won’t earn much by completing small orders from friends and acquaintances. There is a high probability that this may be the end of the matter, if you do not move on time from a private designer to a full-fledged company providing aerodesign services (and maybe not only aerodesign).

Business plan: balloons

At the initial stage, you need to have 2-3 thousand dollars, the main expense item is a car and renting a room. A small amount will be spent on website promotion and advertising campaign. The compressor will cost 200-300 dollars.

A 40-liter helium-filled tank will cost on average just under $200. The price of a quality ball is 15-20 cents. If you are planning to decorate the halls, then it would not be a bad idea to spend money on making a portfolio where your best creations will be presented, which you can show to customers.

In order to organize everything correctly, it is necessary, of course, to competently draw up a business plan. Balloons can have a markup from 100% (usually set for single events) to 200% (for mass celebrations). For decorating halls for corporate parties or weddings, it is realistic to charge the customer 250-300 dollars.

In general, your income will depend on your clients' interest in your services. The better your design skills, the faster the production of beautiful compositions will occur, and accordingly, the higher the profitability of your business. Typically, entrepreneurs who decorate various holidays using balloons achieve profitability of up to 30% or higher.

As an option, you can also master related areas (musical accompaniment, floral decorations, pyrotechnic effects, interior decoration, etc.). Or you can even start designing turnkey holiday events.

How much can you earn from aerodesign?

When calculating the cost of an order, the costs of materials, frame, delivery, installation, urgency of order fulfillment, working conditions (indoor or outdoor), working hours (day or night), etc. are taken into account. Thus, decorating an average wedding costs the client 4,000 rubles, decorating a children’s wedding holiday - 1500 rubles, decoration of the hall for an anniversary or corporate event - 2500 rubles. If you process at least 20 orders per month, you can earn about 50,000 rubles, of which the net profit will be 25 thousand rubles. The main expenses are: materials, fuels and lubricants and salary of the designer.

50 clients will allow you to earn about 60,000 rubles, and 100 clients, respectively, already 120,000 rubles. Income can be much higher if you take a larger average bill (it can vary dramatically in different cities). We took as a basis the average bill of 2500 rubles. In your city it could be 4000r - 5000r. In this case, the profit will be 1.5 - 2 times higher. According to experts, the profitability of the balloon business is 30–40%.

Financial aspects

A business plan is drawn up depending on the focus of the activity. So, for the retail sale of balloons in crowded places you will need one sum, but to create an office and decorate holidays you will have to spend more significantly. And if the first option involves only minimal costs for the purchase of goods and a hand pump, then the second method of earning money needs to be described in more detail.

In addition, you will have to pay monthly for utilities, rent of premises, Internet, telephone communications and staff work. The exact amounts will depend on the number of employees, volume of work, orders and prices in your region.

Income level is also difficult to predict, because it is influenced by many factors. For example, for one order to decorate a hall for an event, you can charge 20 thousand rubles. Then, if you have at least 15 clients per month, you can count on a profit of 300,000.

Even with monthly operating expenses, we can talk about high profitability. The investment will pay off within six months. True, it is not always possible to achieve such good results from the first days of work. Therefore, it is better to set more realistic goals and prepare for the fact that you will be able to achieve net profit only in a year.

Video: balloon business.

The relevance of the balloon business

Helium balloons are popular as part of a gift for a birthday or other holiday, as well as as decoration for rooms where birthdays, anniversaries, weddings, and any other events, festivals and competitions take place.

The hot air balloon business is attractive because an entrepreneur can launch it at minimal cost and without taking into account the launch region.

How to start a balloon business: a step-by-step action plan Let's take a step-by-step look at how to start a balloon business, because any project, even one that seems quite simple, requires detailed elaboration.

Advantages and disadvantages of business

Advantages of hot air balloon business:

• lack of large capital investments;
• at first, you can avoid spending on an office and other premises; everything can be done at home;
• the demand for the service is only increasing, because holidays and celebrations have not yet been cancelled;
• a lot of literature about the activity.

Disadvantages of business:

• if you do not have your own large supply of balloons, then you will not be able to take urgent orders; it may take several days to deliver the necessary goods, and sometimes this time is not available;
• You can’t earn a lot of money from this type of activity, especially at the beginning, there may be two ways out, or use this type of activity as a stable part-time job, and seriously approach opening a full-fledged company that will specialize not only in aero design, but also provide the entire range of holiday decorations interior

We start by searching for markets

In addition to decorating gifts, as well as holidays and events, which include corporate parties and presentations, helium balloons are often used by business owners to open establishments or stores, and also, if necessary, to decorate shop windows.

Additionally, depending on the situation and/or seasonally, you can organize sales points in amusement parks, at fairs and festivals, during state or local holidays, for example, City Day, and in local recreation areas.

Remember that in our country balloons are usually used in large quantities at all significant celebrations and events, but the market is already flooded with large chains selling and decorating helium balloons, so the most basic and at the same time most difficult task will be to find regular customers.

To interest them, you need to make them an original offer, as well as provide a good quality product.

Decorating for the holidays

Are there any patterns by which this business exists?
Some trends stand out.

'When is the best time to decorate the interior with balloons?

Clients try to time the order of such a service to coincide with a significant event in their lives, primarily weddings and birthdays. Business activity during the warm season is directly proportional to the growing number of weddings at this time. In this case, the cost of the order can amount to a decent amount of several thousand dollars.)

Each event must have its own idea.

• For a wedding, you can use a red heart composition (the personification of love and passion).
• On public holidays, a garland of the colors of the flag (Russian white, blue, red) looks good.
• Children's celebrations will be perfectly represented by cartoon characters.
• For corporate events, you can even use balloons to depict the organization's logo.

Decorating a room with balloons
There can be countless examples. But in order to quickly get your bearings, it is best to undergo special training.

Choosing a suitable room

At first, you can organize a business without premises, for example, offering your clients delivery of the balloons they need. But at the same time, it will be easier to find clients if you have a premises. The best option would be to rent a small space or a shopping island in a shopping center in your city where there is a lot of traffic - this way you will be seen by a larger number of potential clients.

If you place a promoter with advertising flyers near your premises, this will additionally attract people's attention. You also need a stand with a helium balloon inflator (and helium cylinders for this) so that you or your employee can inflate the balloons right on the spot.

The room should be decorated colorfully to attract the attention of potential clients. Such a room will definitely be noticed by children who will not pass by the balloons.

But keep in mind that the premises or retail outlet should not deviate from the style of the shopping center or complex in which it is located. In other words, the design of the premises must be agreed upon with the center administration.

Along the way, you can decorate your display with gift boxes and cards. Such a product will additionally attract attention and generate income. If you are setting up a temporary retail outlet, for example at a fair or festival, be sure to decorate it as brightly as possible.

It will be good to attract attention with a hanging banner, along the edges of which there are bundles of helium balloons. Children will surely lead their parents to such a point.

Street trade or office

It's time to pay attention to what you need to open a store, and in general your business in this area.

Although a balloon selling business typically requires a small amount of cash to get started, it still needs to be available. Although risky individuals begin work in this direction at home, one can say from scratch, raising and developing the business. Money is needed to finance four components of this type of activity: renting a premises or office, purchasing materials and equipment, hiring staff and an advertising campaign.

The cost item is renting the premises. As the already established practice of successful representatives of this type of business shows, the best option for renting an office is premises (a separate place) in a shopping center with high traffic (traffic). This is explained by the fact that it is visual acquaintance with multi-colored balls of various shapes that will ensure the flow of buyers and recipients of services in the form of hall decoration. If space allows, then it makes sense to collect several options for compositions that can demonstrate the imagination and skill of the owner of the outlet. As a minimum option, this could simply be a retail point of sale.

The only disadvantage of this location is a possible ban on the owners of the shopping center from working with gas cylinders on their premises.

As for the actual volume of investments, they depend on the area (20-30 square meters is enough to start work), and on the average rental price in a particular locality.

Where to begin?

To realize sales, you must first purchase a retail space and draw up a business plan. Balloons can be sold in the pavilion of shopping centers, at the market or in some thematic specialty store in the city. It is important that the place is well visited, and even better if a kindergarten or other children's institution (institution) is located nearby.

In general, for your business to take off, you yourself must come to your potential clients, that is, to children. After a place for trading has been chosen, you should purchase helium cylinders, colorful balloons, pumps, etc. Fortunately, it won’t take a lot of money, but the business can still become quite profitable.

How to choose a supplier

Don't try to buy the cheapest balls possible. High-quality and dense balls will make your services more attractive.

The most common option for finding suppliers is the Internet. There you can find a fairly large number of possible suppliers, as well as reviews about the product, the process of working with the manufacturer, as well as the terms of cooperation and delivery.

In addition, be sure to look for a seller in your city as a backup option : even if he does not have the best offer, a situation may arise that you will not have the necessary materials for an urgent order, that is, you will need the balloons as soon as possible, which is not available in conditions for ordering from afar.

Remember that it will be more profitable for you to collect orders in bulk - in this case, most suppliers will provide discounts and even delivery at the expense of the supplier itself.

Business registration

Before you run to register a business, you should first work without registering (I hope the tax office doesn’t read). The fact is that at first you will have very little orders and income, respectively. Your main clients will most likely be among friends and acquaintances. And in most cases, you will either charge very little or no money at all for the order (well, perhaps just for the material). The main thing is to get better at it and create a portfolio. In this case, unnecessary running around with papers and reports will be useless. Moreover, as a “taxpayer” the tax office itself will not be interested in you for now. Business registration will be required only when you reach stable orders and when corporate clients appear who pay for services by bank transfer.

Recruitment

At first, as with premises, an entrepreneur can do without staff. But over time, you will still need it. As your business grows, you will definitely need an accountant and a manager.

In addition, in order to interest potential customers, the entrepreneur must offer something interesting, for example, figures made from balloons.

Aerodecor needs to be learned. The entrepreneur himself can do this, but the best option would be to find an experienced worker, or find a person without experience, but send him for training and thus get an aerodesigner to join your team.

A good specialist should be able to implement a variety of ideas with balloons so that you have something to offer potential clients. When opening a retail outlet, you will also need two salespeople who will work in shifts.

Required Skills

It should be noted that such a business requires certain skills. In particular, you will need knowledge of aerodesign. Helium balloons should take on harmonious and beautiful shapes that will delight and delight the eye. What can you make from balloons?

Aerodesign experts say that almost anything is easy to replicate. In other words, there is no figure or object that cannot be modeled using balls. Compositions can be created both on a frame basis and without it. Cartoon characters, animals, objects, various characters - all this can really be made from round balloons.

To create such beauty, you need to take special courses where you will learn patterns of balloon figures and master other skills. Try to master aerodesign yourself (with the help of special literature, video lessons, etc.). Once you have learned the necessary skills, add a little creativity and imagination to your creativity, and then crafts can pay good dividends.

Selection of equipment for selling helium balloons

To organize a business selling helium balloons you will not need much equipment. To inflate the balloons, you will need a compressor, a two-way pump, a helium cylinder, which can then simply be filled, a helium dispenser either with or without a pressure gauge, as well as some consumables, such as tape, fishing line and others.

A very important point about how balloons are inflated: helium balloons will tend to rise, which is convenient when decorating rooms for events, which is why you should give them preference. Filling balloons with air does not always suit these purposes. If you are organizing a point where you will attract customers, you will need commercial equipment . There won't be much of it, but it should still be there. Be sure to keep in mind that you will also be working on delivering balloons to the event site, then you will need a vehicle to transport your equipment.

Ways to make money with balloons

There are several ways to make money with balloons that can be used simultaneously to increase the company’s income:

1. Sale. On holidays or weekends, you can see people selling balloons in city squares and parks. As a rule, each retail outlet has a large assortment of goods, and in addition to traditional round latex products, there are foil balls with images of various cartoon characters. In addition, the seller himself knows how to make interesting animals, which children especially like. A project of this format is the easiest to organize; you just need to find a good place for trading, purchase a large assortment of balloons, as well as a helium cylinder and a pump. It should be noted that if you use air to inflate the products, rather than helium, they will not fly on their own, and buyers are unlikely to want to purchase such a dull balloon.
2. Decoration of halls for celebrations. This method of earning money is the most profitable and stable, because... celebrations are held quite often, and besides, you can earn more from one order than from 1 day of selling latex products on the street. Before you start offering interior design services, you need to master aerodesign skills, purchase a large number of consumables, several pumps and helium cylinders. To attract customers, you should create a catalog with photographs of examples of work done, so that the customer knows what exactly the company’s employees can do.
3. Printing on balls. Today, printing is the most effective advertising, so many companies use various products with their logo or slogan. In addition, they often order printed balloons and distribute them to their customers, for example, on the opening day of the store. To start providing such a service, you will need to purchase a special printer with which you can print on latex products.

Do not forget that to organize a business you will need help, so you will need to hire several employees. If you plan to deal only with the sale of products and printing, then it is enough to find 2-3 people, and if the list of services includes the decoration of premises, then up to 10 workers will be needed.

Paperwork

The most suitable form of business organization would be individual entrepreneurship. When filling out documents, you must indicate OKVED for the activity. The main code will be 74.84 - provision of other services to the population, and you can also add code 92.3 - other entertainment and entertainment activities, allowing you to decorate holidays with balloons.

As for taxation, the easiest way would be to apply for a patent. With it, its owner only pays a specific amount once a year, but such a system does not work in all regions.

If there is no patent in your region, you can choose UTII , or a simplified taxation system.

According to the Federal Law “On Licensing of Certain Types of Activities”, the sale of balloons is not an activity that requires a special permit , so you do not need to obtain any license.

You can complete all the necessary paperwork yourself by first registering an individual entrepreneur (the state fee will vary between 1-2 thousand rubles depending on the region where the business is opened), and then choosing the appropriate taxation system.

Next, you need to open a current account in one of the existing banks in your city, which is used to store funds, accept payments and pay tax obligations.

Legal registration

To engage in any business activity, and aerodesign is no exception, you must register yourself with the tax authorities. At first, an individual entrepreneur will be enough, such registration takes a minimum of time, and the package of documents is also small, so it is best to play it safe and declare yourself to the state in order to avoid serious problems with the law.

Of course, at first, while you are just looking for your first clients and building a portfolio, taxes may seem like a waste of money to you. But, do not forget that from the very first days of activity your business reputation begins to form, and the stigma of a “tax evader” is not the best distinguishing characteristic. In addition, today the tax legislation provides for several simplified forms of taxation that minimize the burden on the entrepreneur. Talk to a tax inspector, describe your situation to him and ask for help in choosing the most favorable tax system so that you can get back on your feet without unnecessary overpayments.

Experts advise paying attention to the patent form of taxation. This is the simplest option, you pay once for a patent and you are engaged in activities for a whole year. But the problem is that not all regions of the country allow patents for this type of activity. Then entrepreneurs need to choose UTII and simplified tax system, which is less convenient, since it requires maintaining financial and tax records.

Later, when your activities become more stable, an office and staff will appear, it will be necessary to carry out non-cash payments, you can change the form of business to a non-public company by re-issuing the relevant documentation.

The cost of state registration of a business will be 800 rubles. This is the amount of state duty. Within five days after submitting documents to the tax authorities, you will receive a certificate of state registration and can now safely engage in business activities. You can also go to a financial institution to open an account.

How to put an end to a city event?

To obtain permission to trade as part of a city event, you need to decide who the organizer is. This information is usually indicated at the bottom of the posters, with contact information and telephone number. After contacting the organizer, you need to clarify the intended format of participation in the holiday.

You can set up a table with balloons for a certain “entrance” fee, or you can try to negotiate a barter with the organizer and decorate the entrance area with growth balloons. This will save liquid funds and serve as additional advertising.

If the holiday is citywide, then the permit for trade is issued by the city administration. The permit contains information about the enterprise and field of activity.

The possibility of placing a helium balloon at the party should also be discussed. To do this, a helium certificate is requested from the company that refills cylinders. It indicates that the gas is non-flammable, non-toxic and non-explosive. If the administration approves, the certificate must be carried with you at all times during trading.

To sell the balls, you will need a minimum of equipment: a table, a chair, a gas cylinder and balls of various shapes, sizes, and colors. The emphasis in the nomenclature is on the theme of the holiday, for example, for an ice cream festival, it is logical to stock up on all sorts of balloons with the image of a horn or learn how to make one from balloons for modeling.

Sale of balloons at a holiday in honor of Russia Day

Supplier search

A superficial analysis of purchase prices shows that the conditions of various enterprises for the supply of goods to the industry differ insignificantly. Russian suppliers are concentrated in large cities, which must be taken into account when choosing, since the cost of delivery affects the formation of the cost of the product.

Some items are more profitable to order directly from China, for example, small shaped balls. Low-quality Chinese balls are not used to create frame figures; they do not hold their shape well and often have uneven coloring. In addition, such a product does not have Russian quality certificates, has a strong smell and stains your hands. Here are some of the wholesale suppliers.

The creation of a successful company is largely determined by the direction and aggressiveness of the marketing policy. It is difficult to promote the retail sale of balloons, since the island trade format is aimed at spontaneous, unconscious purchases. The emphasis in advertising should be placed not on the product, but on the services: room decoration in an individual style, a unique holiday atmosphere, fast delivery. For this purpose, pages on social networks with a regularly updated portfolio, seasonal offers and a package of services for birthday people are suitable. Such promotion does not require a lot of money and is effective provided that it is regularly filled with colorful content.

All niches of the holiday organization business are those rare cases where print advertising still works. Booklets, samples and mini-compositions left at counters in registry offices, kindergartens, schools, banquet halls, and confectionery shops give clients an idea not only of the list, but also of the level of services provided. Joint work with advertising, wedding and event agencies for 10% of revenue brings new clients and increases their loyalty due to the completeness of the range of services.

Special mention should be made of social advertising - decoration of charity concerts, orphanages for the holiday, participation in flash mobs for launching balloons, etc. Such activity does not require large expenses, increases the loyalty of future customers, and in addition serves as additional free advertising.

Flash mob for launching balloons in Yoshkar-Ola

Marketing strategy: how to sell a lot of balloons

High-quality advertising of helium balloons will attract the attention of potential buyers and recoup the initial costs within a month of work. The most promising focus at present will be on online advertising.

1. Contextual advertising in the browser and targeting in social networks. Both options reach the target audience almost 100%, since the display of ads is based either on the history of queries in the search engine or on the personal data of users. Setting up these types of advertising requires a number of skills, so hiring a specialist would be a wise decision.
2. Outdoor advertising - rental of banners, billboards, stands, light boxes. It attracts a lot of attention, but is quite expensive, at least 5 thousand rubles per month.
3. Own pages on social networks. In fact, a free type of advertising that helps you constantly be in the field of view of potential customers. You need to be careful when filling out your accounts: post only high-quality photos, write funny and positive texts, post daily.

Search for sales channels

Understanding sales markets is important even at the business planning stage. The aero design business is seasonal: most orders are in the summer (this is wedding season), on New Year's Eve, as well as in spring and autumn. In addition, you need to think about delivery methods in advance. Typically, large orders are collected on site, and small orders are delivered by car.

When to order balloons

• for corporate events;
• for weddings,
• for children's parties;
• for adult birthdays;
• for decorating shop windows;
• for opening offices and shops.

It is IMPORTANT to look for customers, try to transfer them to the category of permanent ones and pay attention to the quality of services.

Word of mouth is the simplest and also free promotion tool. Let everyone know that you are starting this business by posting on social networks. If you have already worked in the holiday organization industry, or you have many solvent acquaintances (including business owners), this may be enough to find clients.

You can use contextual and targeted advertising on the Internet. To do this, you will need to make at least a small one-page website and create social networks. Other advertising options are advertising on cars and in elevators, outdoor advertising.

How much can you earn?

Despite the pronounced link between sales volumes and national holidays, it is possible to ensure this type of business has an even workload throughout the year by expanding the range of services. The main income comes from on-site design services and home delivery of balloons; retail sales and off-site trade during holidays bring much less.

The average percentage of profitability in retail trade of balloons is 100–150%, design services – up to 400%, outdoor trade – 200%. When purchasing materials for 50 thousand rubles. monthly profitability will be about 200 thousand rubles, which barely covers the costs of maintaining a retail outlet in a large city.

The profitability of an organization can be increased by eliminating the retail outlet in favor of an online store, delivery and clearance services. Then operating expenses will be reduced to the cost of materials, gasoline and advertising, which will allow you to receive 100 thousand rubles. profit per month.

Business profit structure on balls

Opening a franchise store

There are several types of franchises in the field of balloon sales on the Russian market. This type of activity is suitable for those who do not lack funding, but do not have any entrepreneurial experience. The franchisor provides full information support, design of advertising products, a supplier base and staff training. In return, the businessman pays a one-time lump sum fee, or shares monthly profits with the parent organization.

The initial costs can be even more impressive than if you start on your own. This is explained by the fact that the franchisor often requires strict compliance with all corporate rules: specially designed display windows, software, and monthly full utilization of the advertising budget require additional funds.

There are several companies on the market offering franchises under various conditions. Each has its own recommended trading format, which varies depending on the individual requirements of the entrepreneur.

Glowing balloon production technology

The production of glowing balloons takes place in two stages, which are quite simple to perform. Basic steps:

1. Installation of flashlights . LEDs are installed in the balls, with batteries already inserted inside them. The lamp is a capsule, which allows the flashlight to remain safely inside the ball. The batteries last from 5 hours to two days.
2. Treatment . If you want the balloons to remain inflated longer, then apply a special composition to them (on the inside). Accordingly, the price of such products will be higher.
3. Inflating balloons . This stage is carried out using air or helium cylinders. But before you begin the process, you need to remove the sticker from the ball. The diameter of the inflated product can reach 30 cm.
4. Decoration . Depending on who you are selling the product to, you can decorate the finished product with paints.

DIY technology for making balloon figures

There are two basic rules on how to actually inflate balloons correctly: 1. You don’t need to overinflate the balloons. It will be difficult to make anything out of overinflated balloons, and there is a high probability that they will simply burst. 2. It is necessary to tie the balloons correctly. Forget about threads and ropes. The balls should be tied with their own tail into a knot. In aerodesign, there are such concepts as cluster, primitive, twos, threes, fours, etc. What is a two-cluster - these are two inflated balls connected by tails. By connecting two clusters of two with each other, we get a cluster (primitive) of four. Clusters and primitives are all that from which more complex figures are subsequently assembled.

You will also need to study the technology for making frames for figures: hearts, numbers, etc. Most often, to make a frame, professionals use an AVVG 4x25 cable (a regular power electrical cable). This cable consists of 4 cores, each of which is wrapped in a plastic winding. You can buy it at construction markets and in specialized stores.

The cable cores are cut using a special knife, cutting the insulation. The result is four cores.

Why are customers willing to pay dearly for helium balloons?

The most significant advantage of a hot air balloon business is the combination of small investments with the ability to pay them back very quickly. Aerodesign compositions and figures cost from 500 to 3000 thousand rubles, with a cost of 300-1000 rubles.

Why are buyers willing to pay such a high trade markup? There are several reasons. Firstly, buying balloons is most often associated with festive events, when people are in high spirits and are ready to spend a lot of money.

When decoration with helium balloons is an integral part of decorating the interior for a celebration, its high price is completely lost against the background of other expenses.

Secondly, beautiful compositions look expensive and convince customers that they are worth their price. That’s why it’s so important to learn aero design, follow fashion trends and constantly improve . The skills of a specialist should allow him to compose compositions and figures that are beyond the power of an ordinary person.

The most significant advantage of a hot air balloon business is the combination of small investments with the ability to pay them back very quickly.

Business prospects

It is not possible to build a big business on balloons alone. Of course, you will always earn money for your bread and butter, but as they say, money is always not enough. Therefore, be sure to plan in which directions you will move next. For example, aerodesign goes well with the business of organizing holidays. You can not only decorate the hall, but also hold turnkey events, collaborate with showmen, animators, DJs, photographers, etc. You will already have a client base, so it will be much easier to promote new services. All in your hands!

Advertising campaign

Attracting clients in this business can be quite a difficult task, especially if there is high competition in the city. But with a focused approach, significant success can be achieved. Try the following methods:

1. Create your own website, where you just need to indicate the address and telephone number of the office, describe the services provided and display as many photographs (portfolios) of finished works as possible.
2. Disseminate information about your agency on social networks, forums, and special groups.
3. Print business cards, flyers and other printed products with which you can attract the attention of potential customers.
4. Cooperate with the city administration and participate in all events - fairs, festivals, concerts, etc.
5. Make interesting offers to owners of large companies that periodically organize corporate events, presentations, etc.
6. Place information about your company on various advertising platforms - newspapers, magazines, television, banners, public transport, etc.
7. Cooperate with agencies for organizing holidays, weddings, celebrations, and flower shops.
8. Periodically arrange free small compositions in registry offices, restaurants, kindergartens, puppet theaters, confectionery shops, etc.
9. Decorate charity concerts, organize flash mobs.

The more you use your imagination, the more interesting the project will be and the more chances you have to make money. When your first clients appear, you can count on the most common type of advertising in our country – “word of mouth”. Having told his friends about the good service and interesting approach, a satisfied client will bring a few more and return on occasion.