Business in growing rare ornamental plant species

Almost every woman has at least a few indoor plants in her home (in rare cases, men are also fond of indoor flowers).

Decorating a room, purifying the air, or just for fun, there can be many reasons for growing indoor flowers. Why not combine business with pleasure?

Of course, city streets are full of shop windows offering indoor plants. But at the same time, the business idea for growing indoor plants remains highly profitable.

If caring for indoor flowers (watering, fertilizing, planting, pruning, etc.) brings pleasure, why not try to make money from it?

To try to start such a mini-business you will not need a lot of effort and finances (many women started such a business on their windowsill).

The main thing is desire, determination and self-confidence, and everything else will appear over time.

How to start a business growing indoor plants

The first step may be to propagate the plants. You can test your strength on plants that won’t take much time to care for. We are talking about plants that grow quickly: parsley, mint, dill and other spice plants.

Of course, you will have to invest a little money (purchase of special soil and disposable plastic or paper cups). Next, you need to plant strong shoots of plants in purchased cups. As soon as the sprouts get stronger and take root, you can begin to search for clientele.

Where to grow indoor flowers

In order for the indoor flower business to be successful, it is necessary to create favorable conditions for this. This also applies to the premises. The best option would be to rent premises for a flower shop. Or you can organize a florist boutique - a novelty in the flower business.

Construction of a store will require large financial investments, which may be irrational, since there is a risk that the business will not take off and then the financial investments may be lost. If the business organizer is very financially strapped, then you can set aside a room in your own home for growing indoor flowers. It is important that optimal living conditions are created for plants that correspond to the conditions of their growth in natural conditions:

illumination - for some, diffused lighting is important, for others, shading, for others - bright sunlight;
temperature regime;
humidity level;
a certain type of soil.

We recommend reading:

growing cherries in your garden
growing porcini mushrooms
how to grow parsley
growing onions
growing grapes from seeds

Where to look for clients for indoor plants

Very often, walking in parks and on avenues, you can notice women with small folding tables on which stand the most popular and inexpensive indoor plants (cacti, violets, etc.), you can try to offer them.

Mothers walking with their babies or couples in love can purchase a flowerpot with any flower they like at an affordable price. But of course, not everyone can afford to spend so much time on this option from selling indoor plants.

And weather conditions do not always allow it, since some plants do not tolerate temperature changes well. The most convenient and budget option would be to place your ad on free bulletin boards on the Internet.

If you have your own page on the Internet, you can place photographs of indoor plants in a photo album. It is also worth trying to post small leaflets advertising your product on the streets of the city. Thus, your favorite hobby can bring considerable income.

Over time, your own clientele will appear, and you can think about expanding your business and purchasing premises for a store, the main thing is not to give up and believe in yourself!

What you need to start a business

In organizing a flower business, there is the same algorithm that can be applied in organizing any other business:

development of a business plan, with financial calculations.
Business registration;
Selection of premises for a flower shop (can be a flower kiosk, florist boutique, online store). A store or boutique needs a suitable, walk-through location.
Purchase of equipment and consumables. As equipment, you need to purchase floral stands, display tables, shelves in different versions, and office equipment. You also need special tools - knives and pruners, spatulas, pots and flowerpots. One of the main components of the equipment is the air conditioner, as it provides a certain temperature in the room necessary for the plants.
Access to suppliers of plants, seeds, soil and other materials for the flower business: exotic and tropical indoor plants, flowering and unpretentious. They are grown in greenhouses and greenhouse farms, with which it is necessary to establish cooperation. In addition, plant lovers grow indoor flowers at home. Wanting to earn a small income from their hobby, they can also become suppliers of products for sale.
Personnel selection. Much attention should be paid to this issue, since it is better for professionals to deal with flowers. A seller with knowledge and experience working with plants will be able to give sound advice and attract buyers.
Marketing, product promotion on the market.
Methods of marketing products;
Formation of product range and prices.

How much finance will be required to start a business?

You must have the following starting capital, which will go towards:

1.5 – 3 thousand rubles. – purchasing materials to create shelves on which pots of plants will stand;
2-3 thousand rubles. – purchase of high-quality planting material;
3-5 thousand rubles. – purchase of necessary equipment for growing and caring for plants, fertilizers and all kinds of additives;
1-13 thousand rubles. – purchasing hydrogel and soil, depending on which assortment of plants you prefer.

Kadupul

The ranking of expensive flowers is completed by a truly priceless crop. Kadupul is one of the varieties of the cactus Selenicerius grandiflora. The plant cannot be bought for any money; it is a botanical rarity.

The flower simply does not tolerate home conditions and dies in just a few hours in captivity. A distinctive feature of the plant is its needle-shaped petals. The buds bloom only under cover of night and take on the shape of a crown. Because of this, the culture received its second name - the Queen of the Night. If you try to pick up the bud, it will immediately disintegrate. Therefore, you can only admire the beauty of this rarity from a distance. The aroma of Kadupul can be heard at a distance of up to 7-10 meters.

This rating describes the most expensive flowers, which only a few can afford. But in fact, the cost of the bouquet is not at all important if the gift is presented from the heart.

What equipment to choose for growing plants at home

Before you begin choosing the necessary equipment, you first need to decide what types of plants you prefer to grow. To directly plant future plants, you will have to buy appropriately sized pots and special spades that will help you in the process of caring for the plant.

In addition, you should think about buying fertile land in which plants will grow. The quality of the future plant will depend on its quality. Also make sure to purchase special lamps that will serve as good lighting, which is sometimes so necessary for the plant.

Search for clients

Surely, many have seen women of different ages standing on the streets, with neatly and beautifully arranged vases and pots in which growing or already mature plants sit.

Sometimes these are the same spices that are filled with juice, and even have such a wonderful aroma, but more often these are simple indoor plants. And so, walking back past such women, a few hours later, you can pay attention to half-empty or completely empty tables, as well as satisfied saleswomen.

Affordable prices, a “little tongue” and good knowledge of floriculture are the keys to success in this business . Of course this is an example. And, of course, working on the street is not at all suitable for young mothers, however, there are other wonderful advertising options.

The first thing you should do is leave colorful and interesting advertisements on all kinds of websites and forums . You can post paper advertisements around the city, as well as tell your friends and acquaintances.

As you know, the best advertising is word of mouth . In addition, magazines, newspapers and the Internet are full of information and advertisements about how good it is to have “your own green corner.” Based on them, you can learn how to choose the right plants and design their appearance.

Building a flower business, or How to make money from floristry

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Try different formats

Start with small compositions, take orders for a small fee while you learn. Tell your friends and acquaintances that you are making bouquets at a discount, come up with bonuses. You will practice your knowledge and recoup the cost of the courses.

During the holiday season, a florist earns 3-4 times more than usual. For example, the wedding season, from May to October, is the busiest season. The budget for one holiday reaches 40,000 rubles. A week before March 8 or a month before the New Year, you will earn an amount equal to several salaries.

An event prepared by a VIP florist brings in from 50,000 rubles. The price depends on the audience of buyers and seasonality.

Be friends with clients

You will always find work - there will be more weddings and events than florists. Recommendations will help you with this - they will become high-quality advertising. Be friends with clients - the “mood” of recommendations depends on this. Ask friends and customers to write detailed reviews, explain that this is important to you. Compare:

"Nice bouquet";
“My bridal bouquet was made by Tanya: they were the most beautiful flowers in my life! The composition looked harmonious and bright, the flowers were so fresh, as if they had just been picked. Tanya heard my requests, did not forget about her allergy to lilies, and I was the happiest bride and did not have time to give out her number to my friends!”

Ask clients how the event went and congratulate them on the holidays. Make time for everyone as much as possible.

Agree to any projects

Novice florists work as “extra hands” at large-scale events. Again, the work is varied, there is enough for everyone.

Ksenia Anichkina, workshop for organizing celebrations Sanders Studio:

“Designers are looking for help through social networks and forums. Next comes word of mouth - people will recommend you to their colleagues. You need trusted people: if you have worked well with a designer, there is a high probability that he will call you on other projects. I have been working with my assistants for more than three years.”

An assistant's payment depends on the complexity of the task, the agency and the budget: from 2,000 to 7,000 rubles per shift. You will also get a great experience: practice decorating, watch how others work, and see the event from the inside.

Take part in competitions

This will be a good start to start your career. Start with beginner competitions where you can make a name for yourself. Professional florists strive to enter international festivals, where they compete for cash prizes: from 5,000 to 30,000 rubles.

Such competitions are the best self-promotion, but to participate you need to confirm your education or completed courses in floristry.

Natalya Kogotkova, workshop for organizing celebrations Sanders Studio:

“Competitions bring money when you participate at a professional level. Your business is your face; potential customers and partners see you. To participate in competitions, you need to have a professional education or graduate from competitions. Self-taught people are not allowed to participate in competitions.”

Calculate your budget

The salary consists of salary (1500–5000 rubles/shift) and interest and depends on the salon.

Income also depends on geographic factors. Compare the average salary of a florist by region of Russia ( according to trud.com

Moscow - 50,000 rubles;
Stavropol - 47,000 rubles;
Republic of Tatarstan - 30,000 rubles;
Irkutsk - 25,000 rubles;
Rostov-on-Don - 20,000 rubles.

If you want to open your own business, prepare a “financial cushion”. It will take about 200,000 rubles, but this money will pay off in about six months of work. After which you will be in profit.

For example, in a month you made three simple bouquets (4,500 rubles), designed two events (20,000 rubles) and worked on two projects (6,000 rubles). Plus, you work in a salon with a 2/2 schedule, and your salary is 30,000 rubles. In a month you will earn 60,000 rubles. Imagine the earnings if you take more orders and raise the price.

It turns out that you will “recoup” the initially invested amount in 4–5 months of work.

Combine similar professions

Make it extra work. Many professions require basic knowledge of floristry: this increases income and professional status.

Ksenia Anichkina, workshop for organizing celebrations Sanders Studio:

“I believe that an event manager, or event organizer, should understand floristry. This will raise the average bill for services. Offers for clients will become more attractive; they will not need to look for a separate florist. You will be able to take on large projects. If these are small orders, you will do everything yourself: organize and decorate the event. You can't imagine flowers that will wither in 2 hours. When you hire florists for a project, you will understand what they do and how much you need to pay.”

Directions where knowledge of floristry will be useful:

landscape designer;
florist in a flower salon;
interior decorator;
flower decorator;
phytodesigner;
floral arrangement designer;
florist designer;
graphic designer;
event manager.

If you love flowers and want to work as a florist, don’t waste your time.

Don't miss out on the job you dream of. Free yourself from the stereotype of a prestigious profession, status and other things.

We live in free time, when talent is more important than a diploma. Save money, take courses and go for it!

How much do they earn from flowers?

They earn from one hundred thousand to a million rubles a year on flowers, this amount consists of several trading periods. For example, in August you won’t be able to earn much from flowers, but in September, on the contrary, you get a high income.

This amount of earnings from flowers is limited by the productivity of one person, provided that he does everything himself. An aspiring entrepreneur will earn 400–500 thousand rubles in the first year, and then everything depends on perseverance.

To increase your income, experiment with varieties and increase your staff (salespeople, decorators, etc.). New (exclusive) plants are selling like hot cakes at an impressive price. For example, the first seller of bacopa in our city made 30,000 rubles. a day without straining.

Do I need a permit to sell flowers?

The most common question asked by novice flower traders is what trade permits are needed? According to the law, only a person or organization registered with the tax service can sell flowers. The only exceptions are cases when flowers are sold from personal plots, that is, grown personally by the flower seller. But, as you understand, this option is not suitable for us. In this case, the question arises: is it even worth registering an individual entrepreneur for just one day? Even if opening an individual entrepreneur costs only 800 rubles. state fees, but no one needs the extra hassle with paperwork. Despite the fact that then you will have to go and close the business (otherwise your pension contributions for the year will be calculated at 20 thousand rubles). What are we risking if we just stand with flowers near the metro or market? The worst thing that awaits you is an administrative fine of 2,500 rubles. (or a little more). Is this too much? I think a little, and there are real examples of how people managed to trade, pay a fine and still remain in the black. By the way, here is one example:

In no way do I encourage you to conduct illegal business; on the contrary, I am for honest business conduct. But you must admit, for the sake of one day, you can take a risk. And if you go there, be sure to register. Some forums offer to try delivering flowers to offices on March 8th - that’s also an option, so you definitely won’t get caught.