How to open a donut shop? Step-by-step instruction

I want to open a donut shop!

The organization of a donut shop is suitable for entrepreneurs who are not ready to invest significant funds in their business, but want to receive income in the shortest possible time.

Hot chubby

- This is a fast food popular among people, a tasty and inexpensive option for a snack during a lunch break or between lectures at the university. They are yeast baked goods fried in oil, sometimes with a round hole in the center of the product. The target audience of this affordable product is representatives of the middle class.

Equipment for the production of donuts

The selection of equipment also depends on the scale of production. On a large scale, semi-automatic and manual ones are usually used, since it is possible to invite a larger number of workers into the business. But considering that now we are talking about a novice entrepreneur, it is more appropriate to talk about a full-fledged machine that replaces excess workers.

In any case, the minimum set for opening a donut shop can be represented by the following list:

Dough mixing machine - dough mixer.
Deep fryer.
Automatic baking machine. It is important that the technique is suitable for both dough and ready-made mixtures.
Refrigeration unit.
If necessary, furniture for visitors: chairs, tables.
Work table for semi-finished products.
Cabinets.
Washing.
Baking trays.
Demonstration thermal showcase.
Coffee machine or coffee maker/teapot.
Ventilation/air conditioning.

When opening a donut shop as a large workshop, you will need an additional set of expensive electrical equipment, for example: a mixer for beating dough, a loading system for semi-finished products, an automatic fryer, an automatic dispenser, etc.

Step 1: Finding a place to open the lump point

The key to the success of a new pyushka is its correct placement in the city. Whether it is a small cafe or a kiosk, it must be located in crowded places or near them. The most advantageous location is near educational institutions, business centers, hospitals, or directly in them.

The busiest period for fast food is the morning and mid-day, when people want to have a snack before work/school, or drink a cup of coffee during their lunch break.

It is very profitable to install a kiosk in the middle of a large residential area. For example, on the first floor of an apartment building. Regular buyers of hot pastries for lunch will quickly appear here. Suitable for a metro station, bus stop, train station, markets, etc.

Starting a business: own crumpet shop

Opening a crumpet shop is a relatively simple line of business; many people love crumpets, so such outlets usually do not experience a shortage of consumers. Donuts can be a competitive product even for fast food, because their relative cheapness and pleasant taste attract those who just want to have a snack during their lunch break. Thus, if you choose the right location, you can count on a good profit even in the first months of work.

Registering your donut shop is similar to registering any other catering establishment. An entrepreneur has the right to choose any form of business entity, and after registering with the tax authorities, it will be necessary to apply to Rospotrebnadzor and the Ministry of Emergency Situations to obtain permits to conduct activities. After registration, you can start looking for a place for your work, and the success of the entire endeavor often depends on this. In general, for a donut shop to generate income, it is best to choose a place with a large crowd of people, and it does not have to be located even in the city center, because even among a residential area there can be a lot of buyers - these are residents of surrounding houses. Here, the entrepreneur should decide in what format he is going to work. Namely, he can open just a kiosk in which crumpets and donuts (or even some other pastries) will be made immediately on the spot, or he can open a full-fledged cafe or just an establishment where products are prepared on site and sold, but in the format cafe.

To have a more complete idea, let's start with a simpler option. So, to work in a kiosk format, you first need to agree on the location of your outlet. Here, most often, entrepreneurs turn to the local administration with a request to place their pavilion in a place they like - of course, we are talking about cases when the entrepreneur plans to set up a kiosk on neutral territory - near bus stops, in markets and similar places. If you want to be located on private territory, then there is a direct path to the owner of the site, and you will have to conclude a standard lease agreement with him. You can organize your own small donut shop in a relatively small area - 10 m2 will be enough; a non-permanent structure, which can be ordered today from many companies, is suitable for these purposes. A good supplier will always bring the ordered pavilion to the site and install it. The cost of a new pavilion can vary greatly among different manufacturing companies, and also depend on the complexity of the design and quality. The cost of a kiosk for 10 square meters is from 70 thousand rubles. But you will additionally have to spend money on installing a heating system and supplying electricity. As a result, the price of purchasing and equipping your outlet will be approximately 100 thousand rubles.

Another option for organizing your own business is to open a small cafe with a fully organized kitchen. The advantages of this business format are the following: a more competent organization, the ability to produce higher quality products on a larger scale, as well as the ability to receive visitors and offer them service. In general, each entrepreneur decides for himself what is more preferable for him. If you do open a cafe, then you need to develop a good and interesting menu and, of course, also offer drinks to your visitors. In general, there are no special features here - this business format falls under the category of an ordinary cafe. The cost of renting a room starts at approximately 500 rubles per square meter of space, that is, to rent a room of 50 m2 you will have to allocate 25 thousand rubles monthly. As for the equipment, it is almost the same in both cases, it’s just that a full-fledged establishment is focused on accelerated and large-scale (compared to a kiosk) production of baked goods. In any case, you will need refrigeration equipment, a stove, as well as a special device that can be found in specialized companies. This is a device for making crumpets, as well as donuts and even some other baked goods. If we take into account a simple, “home” unit, then it will be sufficient not only for a pavilion, but even for a normal cafe - in terms of dimensions, such an installation is unlikely to take more than 2 square meters, while its productivity is from 200 to 300 products per hour. It is clear that this is more than enough for a small establishment. Such a car costs about 30 thousand rubles. If we take into account a full-fledged industrial apparatus, then it will cost about 150 thousand rubles, but its productivity will be enough to feed crumpets, donuts or other baked goods to everyone in the area. It is most often not advisable to buy such an installation at first. Moreover, there are also models of average productivity - this is in case an entrepreneur decides to improve his production. You will have to spend from 100 thousand rubles on the rest of the equipment and utensils - this is for the smallest kiosk, the cost of equipping a cafe is always calculated individually and depends on many factors, but in any case you need to count on at least 200-300 thousand rubles additionally.

The next point is the purchase of the necessary consumables for the production of crumpets. But there shouldn’t be any difficulties here at all, because all you need is salt, flour, eggs, dough and other ingredients that are used in baking. Of course, you can add vanillin, powdered sugar and other ingredients, and if you plan to produce different types of baked goods, then you also need products for filling, but be that as it may, everything you need can be bought from any wholesaler. In big cities you can even go to wholesale trade centers, but in small towns there are always companies or individual entrepreneurs who supply such products. You can always find them on the Internet, for example. That is, there should not be any difficulties at this stage. But we must not forget that the quality of the resulting product is very important here; the products produced in this way must differ favorably in their taste from what you can simply buy in a store. You can import products with your own transport, if you have purchased one, or negotiate with suppliers for deliveries directly to the retail outlet. As a result, the cost of one product is unlikely to be more than 5 rubles (meaning the “classic” crumpet), and it decreases with increasing production volumes. You also need to think about packaging - it can also be supplied by a third party, but if you wish, you can even order custom-made containers. The cost of one container starts from 5 rubles; you can buy plastic or cardboard containers. They usually hold 6 crumpets. That is, to produce 1 thousand crumpets, you will need to allocate 5 thousand rubles for the purchase of consumables and about 1 thousand rubles for the purchase of packaging.

The next expense item is hiring staff for your donut shop. To work in the pavilion you will not need to hire more than 2 people, one of them takes orders and takes part in cooking when there are many orders, the second is a pastry chef, constantly busy preparing crumpets. However, you need to understand that the work schedule of such a retail outlet is usually daily for 10-12 hours. Therefore, it is likely that you will have to hire additional staff who will work in shifts. That is, to ensure the operation of your pavilion you need to hire at least 4 people. Such specialists receive at least 20-25 thousand rubles. This is enough to serve a kiosk, but a cafe needs additional workers - kitchen support staff, a cashier, an administrator, and if you want to provide high-quality service - also waiters (however, for such an establishment this is almost always superfluous ). You will also need to hire a person who prepares drinks: coffee, cocktails, tea. Thus, the staff in a cafe can be about 10 people (and in a large establishment with high productivity even more). At the same time, the entrepreneur himself can take a leadership position in order to get rid of additional expenses. Total - with an average salary of 25 thousand rubles, a staff of 8 people, for example, will cost 200 thousand rubles per month plus up to 30% of the wage fund for social contributions per year.

As for promoting your outlet, the best advertising is word of mouth, and a good location eliminates the need to conduct a full-scale advertising campaign. This applies to a lesser extent to the cafe, because it will be possible to inform the whole city about it, giving information about yourself to all media. If you maintain a website and/or pages on social networks, you can receive feedback from customers, which means you know exactly what customers need and don’t like. But in any case, when a positive reputation is obtained, you can count on a good flow of customers. Usually, already in the first months of work it is possible to make a good profit if the location turns out to be successful and consumers really like the product.

Now let’s calculate the costs of opening a simple kiosk for making donuts. They consist of the following indicators:

Purchase of a kiosk, its equipment and installation – from 100 thousand rubles.
Equipment – 100 thousand rubles.
Consumables – up to 15 thousand rubles.
Salary for the first month – 130 thousand rubles.
Registration – about 20 thousand rubles (in case of registration of a legal entity).

Thus, it turns out that 330 thousand rubles will have to be allocated to open a pyushka store in a kiosk format. The amount of monthly expenses is up to 150 thousand rubles: wages, outsourcing of some business processes, purchase of consumables and payment for electricity. Now let’s make calculations on the profitability of this business. The cost of one donut is 10-15 rubles, so a package of six donuts costs the buyer 95 rubles. It turns out that to cover your expenses you will have to sell almost 1 thousand 600 such packages per month. That's only 53 packs per day. If you already sell 2 thousand packages per month, you will get 190 thousand rubles in income or 40 thousand operating profit (after taxes, 34 thousand rubles remain). The calculation was made taking into account that the kiosk is open at least 12 hours daily.

Now let’s carry out calculations for opening a cafe-cake shop.

Rent of premises for the first six months – from 150 thousand rubles.
Equipment – 300 thousand rubles.
Consumables – up to 50 thousand rubles.
Salary for the first month – 260 thousand rubles.
Registration – about 20 thousand rubles.

The total is 780 thousand rubles for the opening of a café. Monthly expenses will be about 280 thousand rubles. It should be noted that the cafe offers not only donuts, but also many other products; someone comes into the cafe to buy donuts to take them home, someone stays in the cafe to snack on them with coffee. With an average check of 200 rubles, 1.4 thousand visitors per month will cover expenses (this is about 50 visitors per day on average). And this does not take into account those who enter the cafe solely to buy a package of crumpets. In all cases, the productivity of even the most expensive donut machine is sufficient to produce such volumes of products.

However, such a business requires constant development, not only in terms of improving quality and expanding the range, but also increasing its network. If successful, it makes sense to consider opening one or even several additional points. It would also be useful to have reserve funds in case competitors open retail outlets, so that there is an opportunity to introduce some new product into production and thereby gain an advantage. The payback period for a simple kiosk is unlikely to be more than a year (according to our calculations - 9-10 months), but at first all the money earned must be put into circulation. Next, you can think about opening your own donut shops in neighboring cities, and if successful, even start trading as a franchise. Donuts, donuts and other baked goods are a product that is loved by many, and many people will purchase it, especially if it is prepared immediately after ordering and offered fresh to the buyer. You usually don’t have to worry about the lack of customers, especially if you keep prices at an acceptable level, but there are risks here too. So, to summarize, we can say that such a business can be opened with a starting capital of 300 thousand rubles, and if the kiosk turns out to be a profitable undertaking, then you can open an additional cafe or begin expanding the network by opening additional retail outlets. The biggest problem may be that there are not enough visitors, and well-placed cafes and kiosks are most successful.

Matthias Laudanum (c) —

Business expansion

From time to time it is better to replenish the assortment, for example, add donuts with new fillings and toppings to the sale.

Later after opening or immediately, if finances allow you, you can open a street or indoor cafe, where you will sell not only a variety of crumpets, but also drinks.

In addition, you can create your own website, which will not only advertise, but also use it to order donuts with courier delivery to your home, office or any other place.

Business registration

Documentation of a donut business, in fact, like any other line of activity, is mandatory. In this case, there are two options: individual entrepreneur or LLC. The first organizational and legal form is suitable if you are planning to open just a point selling a product. For all other forms, it is recommended to register an LLC.

As for the taxation system, since we are talking about trade in food products, a “simplified” tax system is optimal.

Don't forget about OKVED codes. The following will do:

10.2 – preparation and sale of food products from shops or transport.
10.21 – a catering enterprise with a take-away product service.
10.22 – preparation and sale of food from market stalls.
56 – preparation of drinks and food.
10 – restaurants and food delivery services.
30 – serving drinks.

In addition to registration with the tax service, you will need to obtain some permits:

Permission from the sanitary and epidemiological station.
Permission from the fire department.
Declaration of conformity with technical specifications (TU).

You will also need to provide Rospotrebnadzor with:

Technical preparation instructions.
Recipe for manufactured confectionery products.

If you hire staff, make sure that everyone has open health records.

Please note that the declaration of conformity is issued for a specific time. After the expiration date, you need to be tested again and receive a new document based on it.

How much does it cost to open a donut shop?

Purchasing a complete set of equipment for a small pie will cost up to 109,000 rubles, depending on the manufacturer and model. The calculation was made for automatic equipment that prepares up to 600 donuts/hour.

Purchased separately:

dough mixer (planetary mixer), costing from 35 thousand rubles;
proofing cabinet - about 23 thousand rubles;
a set of ventilation equipment – from 10 thousand;
boiler - 5 thousand rubles.

You should also take into account the costs of purchasing furniture for cafes and kitchens, as well as decorative elements and utensils.

The cost of one employee's salary is about 10.5 thousand rubles.

If you do not plan to purchase the premises, then you should take into account rental costs. On average, for large cities, the price per 1 sq. m. is approximately 700 rubles.

To open a fast food outlet, you will need to invest about 350 thousand rubles.

Business plans

The mothers of their children, the lovers of their lovers, and the co-workers of their colleagues came to taste the cheap crispy donuts sprinkled with powdered sugar. The popularity of crumpets has not fallen over time. There has always been a demand for donuts. This is a product that attracts with its satiety and cheapness. Moreover, for the older population, it is a kind of time machine that can transport them to a well-forgotten past, to the times of a poor but happy youth.

That is why many modern establishments equip their interiors in the “Soviet style” with real household items from the 60s and 70s, turning them into “museums of Soviet catering.”

In order for the donut shop to make a profit, you need to organize the business competently. Choose a place with high traffic, add other fast food items to the assortment - pancakes, pies with different fillings, perhaps salads, cutlets. There should also be variety in drinks: in addition to traditional instant coffee with condensed milk and fruit drinks, milkshakes are a big hit.

The only thing you should never do with crumpets is sell them as an alcoholic snack. Cheap alcohol can turn a pyshetka into a tavern, and then the traditional contingent of pyshetki - grandmothers and grandchildren, students, shoppers of shopping complexes and residents of the neighborhood - will simply run away.

But first you need to decide on a place. The place where the future pyshena will be located must be passable. The ideal option is close to the metro, market and educational institutions. Because the main contingent of those who eat donuts are schoolchildren, students, office workers, tourists, children with their parents who want to have a cheap and tasty snack.

Another option is to locate the pyshechnaya in a residential area on the first floor of a residential building. In this case, its main clients are residents of neighboring houses. The main disadvantage is the complaints of the residents themselves about the smell, noise, and queues that the future entrepreneur will have to deal with.

The main condition that almost all owners of donuts insist on is that the property must be owned by the entrepreneur. Because one of the problems in this business is the high cost of rental rates for commercial real estate and their constant growth. This is the reason why most new establishments close.

The next stage after choosing the premises is the purchase of equipment. It is better to choose domestic equipment, because it is better suited for baking donuts from yeast dough. American-made machines are designed for preparing donuts from dry mixtures, which bear little resemblance to Russian crumpet - they are eaten cold and are more like cakes with various additives and toppings.

The raw materials used to make crumpets - yeast, fat, flour, milk, eggs, sugar - are purchased at food depots or in the Metro and Lenta hypermarkets. Great attention should be paid to the quality of the ingredients, because they can change the taste of the donut beyond recognition.

The qualifications of the cook who prepares the crumpets also play an important role. Regular customers in some establishments “follow” their favorite chef.

As for the assortment, it is important not to overdo it. Donuts come in sour cream, lemon, chocolate, Easter, potato, with raisins, with fillings, etc. You can use powdered sugar, coconut and chocolate chips as a topping. A wide range is often not justified - there is a lot of hassle with preparing the dough, but there is no demand.

Technological processes in the kitchen should be divided into separate simple operations and strictly regulated. This industrial approach transforms unskilled employees, who usually work in the factory, into professionals and guarantees consistent product quality. Strict control allows you to minimize the cost of crumpets, which will immediately affect the price. Since price is the determining factor for these products, reducing it even by a ruble will attract more buyers.

Calculations

Investments - from 250 thousand rubles, subject to the presence of your own premises.

Room

Utility room from 6 sq.m. m plus sales area from 40 sq. m for 3–5 tables (with or without chairs). Electric power - at least 10 kW.

Certificates and licenses

Not required.

Equipment

Occupies an average of 6 square meters. m. Price: planetary mixer - 40,000–66,000 rubles; proofing chamber - 21,000–47,000 rubles; crumpet machine - from 21,000 rubles (semi-automatic with a productivity of 200 pieces per hour) to 85,000 rubles (full automatic with a productivity of 600 pieces per hour); deep fryer - about 13,000 rubles; ventilation equipment - from 8,000 rubles (depending on the occupied area).