Idea #185: How profitable is it to open your own diner?

Financial plan

Opening costs

First, let's figure out how much it costs to open a drink shop. This niche is not the most difficult to organize business processes, and the amount of investment is not so large.

It should be noted that you may not even break even in the first two months, so you immediately need to set aside funds for the operation of the establishment during the first two unprofitable months.

Monthly expenses

Regular expenses are also not that high.

Revenues and profits

When it comes to income, the location of your establishment plays a very important role. A business plan for a wine bar with profit calculations should take into account the traffic of the place. The more people within a two-kilometer radius, the greater the revenue.

The average bill for a glass shop is approximately 150 rubles, with a 200% markup. Thus, for our enterprise to break even in a month, 1030 people must visit us, that is, 34 clients per day. This is a very realistic and achievable figure. After you overcome it, you need to somehow make a profit, there are two options: increase the average check, or increase traffic.

Let's assume that you raised the average bill to 200 rubles and were able to increase traffic to 1,300 people per month. Then the monthly revenue will be 173,000 rubles, and the net profit will be 70,000 rubles. The payback period for the business will be 7 months.

Financial calculations

This point of the plan contains calculations of initial investments, monthly expenses and future business income.

Start-up investments and running costs

The list of initial investments will include:

1. Registration of documents – 50,000 rubles.
2. Rent and cosmetic repairs – 200,000 rubles.
3. Purchase of equipment and furniture – 200,000 rubles.
4. Other expenses – 20,000 rubles.

In total, you will need an amount of 470,000 rubles.

Current expenses for the year include:

• Rent – ​​1,000,000 rubles.
• Salary to employees – 1,000,000 rubles.
• Purchase of alcohol and food – 2,700,000 rubles.
• Taxes – 3,000,000 rubles.

That is, during the year of operation of the establishment, another 7,700,000 rubles will be spent.

Income of the drink shop

The glass shop is a very profitable business; in the first months of operation alone it will bring in about 700-800,000 rubles. After about six months of operation, income will begin to grow, and the establishment will generate even more revenue. For 1 year, the average turnover of a glass shop is approximately 9,000,000 rubles, and the net profit is 1,300,000 rubles. That is, the business will recoup the initial investment in about 6-7 months of operation.

Market and competition

As already mentioned, a modern glass shop is something like a mini-bar with its own specifics, taking into account the Russian culture of alcohol. As in a regular bar, the main assortment here will be strong alcoholic drinks and several types of snacks. Another difference is that people usually come to the wine bar for a short time, while gatherings at the bar can last the whole night.

To open a glass shop in Moscow, where the number of drinking establishments is incredibly large, you must definitely study potential competitors. In this sense, it is easier with small provincial towns: as a rule, local bars and wine bars are very “simple”, and it will not be difficult to compete with them. Opening an establishment in a large city requires the creation of a full-fledged integrated business strategy, where an important role must be given to advertising - both regular and online.

What is a shot glass?

Many people live under the misconception that a liquor store is a dirty place, some kind of obscene eatery where not the most pleasant people gather. But this has not been true for a long time. The modern glass bar is a classic mini-bar that adheres to old traditions. Here, customers are served strong alcoholic drinks on tap and simple cold snacks.

If in the case of a bar we mean long gatherings, then the motto of wine bars is speed, most clients do not stay long, literally 10 minutes and go home.

The benefits of a glass drink are determined by:

• Minimum investment.
• No risks.

Such a business pays for itself in any case - there are no risks here as when opening a cafe or restaurant. Therefore, adding to a drinking glass is considered a safe investment.

Step-by-step instruction

A great way to clearly understand how to open a shot glass from scratch is step-by-step instructions. So, here are the main stages that a novice businessman will have to go through:

• Creation of a business strategy, initial assessment of profitability.
• Search for funds for initial investment.
• Search for the premises in which the establishment will be located.
• Obtaining all necessary documents and licenses, LLC registration.
• Concluding a lease agreement for the selected premises.
• Obtaining all permits from the fire inspection and sanitary-epidemiological service.
• Re-equipment of the premises, decorating it in a corporate style.
• Purchase of equipment, furniture, materials necessary for work.
• Personnel search.
• Search and conclusion of contracts with suppliers.
• Opening of the establishment.

It would seem that the algorithm is simple. But in practice there are many nuances that will have to be taken into account.

Marketing plan

The absence of competitors in the area where the glass shop is located gives a much greater chance of a successful outcome of the plan. But if you can find other similar points in the immediate vicinity, then you cannot do without it, ensuring the attraction of people.

In this case, a lot depends on a properly designed exterior, but you can’t skimp on the marketing campaign either - placing a colorful and meaningful sign will intrigue many passers-by.

Depends no less on:

• communicative and polite service staff;
• presence of a signature drink on the menu;
• convenient work schedule, for example, from 16 to 03 hours.

When developing a menu, you need to take into account the financial level of visitors, as well as the amount they are willing to leave in the establishment.

If you are wondering how to open a beer bar from scratch, read this article. How to draw up a competent business plan for opening a sports bar - see here.

Wine glass format

The popularity of such establishments is explained by the following reasons: according to the current legislation of the Russian Federation, alcohol cannot be sold below the established price in stores. Thus, for some people it is much more profitable to buy a shot of alcohol in a glass shop than to pay for a whole bottle bought in a store. Of course, we are talking about a not very wealthy category of the population, but due to the number of clients, wine glasses remain a fairly profitable business.

If you decide to open a liquor store from scratch, the business plan involves one of two strategies:

• An elite class establishment
  is essentially a bar operating in a “bistro” format with its own design, atmosphere, and corporate identity. Such an establishment should be located in the central areas of the city, distinguished by a stylish establishment, qualified employees, and a high level of service. It will be necessary to attract a technologist and develop a menu. The initial investment in such a business will be approximately 400-500 thousand rubles. Of course, this is more than you would have to invest in a regular eatery, but the profit in this case will be much higher. In addition, you can save on developing a corporate identity and advertising campaigns by using this type of entrepreneurship as a franchise business. Thus, the name of a famous brand will immediately work for you.
• An ordinary wine bar, in the most budget format
  - here you need to start from maximum savings, both in terms of furnishings and in matters of pricing policy. You should immediately understand that in this case your target audience will not be very wealthy sections of the population, therefore accessibility should be the main idea. On the one hand, this is the easiest option to implement (and quite profitable, because there will be a lot of visitors). On the other hand, this format has almost no prospects for development, and if you want to develop as an entrepreneur, you will have to reformat it over time for wealthier clients.

It is important to decide on the format at a very early stage, because the business strategies for these two cases differ very fundamentally.

Choosing the direction of the drink

Any public catering establishment can be launched along two different development paths:

1. For a wide audience - affordable prices, location near bus stops or in a residential building.
2. “Civilized” establishment – ​​average prices, more strict selection of premises.

The first option is quite simple - there is no need to invest heavily in the development of the business, there is no need to invest in interior decoration, or launching a large advertising campaign. To open, you will need an amount of 300,000-400,000 rubles - it depends on the choice of location where the establishment will be located.

The second case is more complex and costly. In order to open a glass shop, you will need to buy a bar counter, hire professional workers, create a personal “feature” for the establishment by which visitors will recognize the glass shop, and think over a menu. The cost of such an establishment will be more than 1,000,000 rubles, but this option is more preferable.

Popular are the wine glasses, decorated in a specific style. For example, you can design it in the spirit of socialism - propaganda posters, a radio or gramophone, dumplings and pasties on the menu, old furniture, suitable staff uniforms. Different segments of the population will visit such an establishment: some want to remember their youth, some want to sit with friends, and some people just want to relax alone.

Such an establishment, if well designed and all the nuances worked out, will never become an ordinary “eatery”; problematic guests and law enforcement officers will not come to it. In this case, it will be positioned in people’s minds as an ordinary cafe.

Business registration

Doing business necessarily requires registration. In this sense, opening a liquor store is not easy: you will need a license to sell alcohol. Registration as an individual entrepreneur will not work either - you need to register an LLC.

The requirements put forward by Rospotrebnadzor will also be more stringent: staff must have medical records with notes indicating that they have undergone regular medical examinations, proper sewerage and water supply, and separate rolls of toilet paper for staff and clients.

SES requirements

When opening a point of sale of alcohol, it is important to carefully read the requirements of the SES. In order to obtain permission to open a drink shop, the requirements will be as follows:

• The nearest educational institutions must be at least 500 m away, counting from the external fence of the institution.
• Availability of running water with both cold and hot water.
• Availability of proper sewerage and separate bathrooms for staff and clients.
• Weekly wet cleaning using special antiseptics.
• Each employee must have a medical record containing information about undergoing regular examinations by a medical commission.
• If the menu suggests the presence of not only drinks, but also dishes, be sure to have a technologist and cook with specialized education on staff.

These requirements apply to glass bars of all formats, from the simplest to large, reputable establishments, including those opened as franchises.

How to get a liquor license?

What do you need to open a liquor store, besides premises, equipment and personnel? First of all, having a license to sell alcohol. To do this, you need to prepare the following package of documents:

• Protocol on your registration as a legal entity.
• Confirmation of registration with the tax service.
• A notarized copy of the constituent agreement.
• Current extract from the Unified State Register of Legal Entities.
• A document reflecting the degree of authority of the chief accountant and director.
• A lease or ownership agreement for the premises to be used. It is also necessary to provide a technical passport of the premises or its plan.
• A certificate from the tax office confirming the absence of any debts.
• Confirmation of payment of state duty.
• A document confirming the registration of the cash register.
• Application for a license.

On average, it takes 1-2 months to obtain a permit, but this period may vary.

Algorithm for starting a business

You already have a general idea about this business. What does it take to open a drink shop? Let's list everything step by step:

1. We draw up a business plan, estimate approximate expenses and income.
2. We are looking for a sponsor or investor if we have no money of our own.
3. We are looking for a suitable premises.
4. We submit documents for LLC registration, while simultaneously preparing papers to obtain a license.
5. We get a license.
6. We conclude a lease agreement.
7. We obtain permits from the SES and fire inspection.
8. We carry out renovations and give the room the desired style.
9. We are looking for employees.
10. We purchase equipment and install furniture.
11. We are looking for suppliers of products for the wine glass.
12. We open and make a profit.

Room

So, we move on to the stage of finding premises for such an establishment as a wine bar - it is, of course, impossible to open a business without this. The requirements here are very simple:

• Area more than 25 sq.m.
• The distance from schools and other educational institutions, markets, train stations, large areas, airports must be at least 500 m.

That's all. A good idea would be to locate a wine bar near large enterprises, workshops, and warehouses. Since, first of all, your audience will be people with not too much income who want to relax after a working day. If you are focusing on a more elite format, you can consider more central areas of the city. But you should remember that there will be much more competitors there.

Production plan

No establishment can do without equipment, and a wine bar is no exception. First of all, you need to purchase:

• At least the most primitive bar counter.
• Several refrigerator display cases in which cold snacks will be stored. If you plan to open a restaurant-drinking shop, then it is better to purchase a spacious refrigeration chamber for raw materials.
• Refrigeration unit for storing an assortment of alcoholic beverages that cannot be stored for a long time at elevated temperatures.
• Several kegs and defoamers if beer is to be sold.

Don’t forget about purchasing tables and chairs that can provide a comfortable location for visitors.

The main assortment, of course, is traditional “folk” drinks - vodka, wine, beer . Among the snacks, the most popular are: nuts, crackers, hot sandwiches, fruits, chips and the irreplaceable dumplings. In addition, tea and coffee are required on the menu.

A suitable room for a wine glass must meet the following characteristics:

• area of ​​at least 50 sq. m ;
• distance from a school, kindergarten or market, as well as a train station, square and airport of at least 100 meters;
• The most favorable location is a residential area or the city center.

Necessary equipment

When the premises have been found, you can proceed to the purchase of equipment. The wine shop as a business is very simple in this sense. Here is a basic list of what you will need to purchase:

• Bar counter, from the simplest to more interesting options (for example, made of untreated wood for a room decorated in the loft style).
• Refrigerators and display cases for selling snacks.
• Refrigerators for storing products (including alcohol, which does not tolerate high temperatures).
• If there is beer on the menu, you will need to purchase kegs and defoamers.
• Tables and chairs for visitors. Many visitors will not be happy at the prospect of eating or drinking at the bar, so several tables and chairs will need to be purchased.

If you calculate everything to the minimum, starting from the most budget options, then you will need approximately 200 thousand rubles for everything you need.

Business Features

Any business includes positive and negative sides; let’s take a closer look at the features of a wine glass shop as a business.

The advantages of the business are:

1. Minimum starting investment.
2. Demand for bottles - due to the decline of the country's economy, few people can afford to visit expensive cafes and bars, but an inexpensive glass shop attracts visitors with its affordability.
3. Quick payback is a big plus for business, because few entrepreneurs are willing to wait for years until the business they have started pays off and starts generating income.

But what kind of business can do without a negative side, and the wine bar has its downsides:

1. Special contingent. Typically, the clients of wine bars are people with low incomes and low moral standards. So you need to be prepared to communicate with such people.
2. High level of competition. Don't forget that wine bars are a popular business. When choosing this direction, you need to take a serious approach to market analysis. It's very easy to open a bottler, but you need to be able to keep the business afloat.

Staff

At first, when you have just begun to implement the idea of ​​​​opening a wine glass from scratch, in terms of personnel you can select only two sellers working in shifts. However, if you plan to prepare snacks, you will also need a chef with specialized education and a technologist. It would also be nice to have a cleaner (at least a visiting one) and an accountant on staff. It is also necessary to take care of the security of the establishment by installing a quick response button. In terms of operating time, the optimal solution would be the mode from 17-18 to 24 hours.

Registration of the case

Unfortunately, it will be impossible to register an individual entrepreneur. After all, in order to open a drinking establishment, you need to register a joint stock company. Since, according to the law of the Russian Federation, trade in alcoholic beverages is allowed only to organizations. Obtaining a license to sell alcoholic beverages will be a troublesome bureaucratic step. Without this document, you will not be able to engage in this type of trade.

Experienced entrepreneurs advise entrusting the paperwork to professionals

In addition, you will need to visit the SES, Rospotrebnadzor and the fire department to learn about the nuances of the design of the premises. After meeting all the requirements, you will be inspected by special commissions and issued the necessary permits. Experts say that it is appropriate to contact a professional in completing and obtaining all the necessary documents so that there are no problems with registering your activities.

How to attract visitors?

A business plan for a drink shop must necessarily include the promotion of a newly created enterprise. If you have few competitors, this is a huge plus - it will be enough to simply create a bright, eye-catching sign and time some promotions to coincide with the opening. Of course, quality of service, correct behavior of staff, and affordable pricing are also important. Another prerequisite is the presence of popular items on the menu and convenient operating hours for the majority of customers.

If there are direct competitors nearby, you will have to approach the issue of advertising more carefully and come up with original solutions that are not available in other wine bars. For example, this could be a system of promotions and bonuses, the availability of original non-standard drinks, etc.

Format options

The ever-growing popularity of shot glasses is partly explained by legislation. The state annually monitors the level of minimum retail prices for vodka, below which it is impossible to buy this strong alcoholic drink. So, a half-liter bottle costs 220 rubles and more, and a glass (50 g) can be bought for only 40 rubles.

Such an assortment, of course, comes to a not very “rich audience” who cannot afford to purchase a normal bottle, but the revenue of the glass shop is steadily growing from this.

Opening your own establishment of this nature involves choosing one of 2 paths:

1. An establishment “for everyone” does not require a specific design, high service and the presence of qualified personnel. To start such an eatery you will need from 300 to 500 thousand rubles.
2. A “civil” drinking establishment requires being located in a good location, developing a specific design, forming a good team, attracting an experienced technologist, developing a unique menu, etc. The price, naturally, will be slightly higher than in the first case. But this option allows you to count on attracting a richer audience of clients. The size of the initial investment will increase by at least 2 or even 3 times, but the revenue will also be greater.

In addition, you can think about such a popular option for starting a business as a franchise. Among its main advantages are:

• a significant reduction in costs for advertising campaigns, due to the promotion of the business;
• assistance in organizing activities from the brand owner.

Useful information on how to open your own bar is presented in the following video:

Furniture and equipment

Once you have decided on the menu, it is easy to make a list of what you need to prepare the specified dishes. We offer a wide range of equipment, allowing you to expand your range as much as possible.

Also worry about the availability of plastic tables, chairs, stands, simple hangers for clothes, air conditioning for the summer, etc. And although this constitutes the main initial expenses, for the full picture you need to familiarize yourself with a detailed example of a business plan with calculations. Keep in mind that if you are preparing only one type of dish, you will need much less equipment.

Necessary documents and mandatory requirements

In order to open and officially register this kind of establishment, or any catering establishment, you will have to endure a lot of bureaucratic procedures. The following documents will be needed for the glass shop:

• documents for the premises - an agreement to purchase or rent the premises of your wine glass;
• ,registration of a cash register with the tax office;
• permission from local authorities of the Moscow Region to conduct trade;
• employment contracts with all employees;
• permits from SES, fire inspection and Rospotrebnadzor;
• contracts with relevant services for waste removal, deratization, and disinfection.

The cost of completing all the documentation can take about another 100-odd thousand rubles. The costs will go mainly to the preparation of SES documents.

for 550 rubles, from our partners, with a quality guarantee. It is not publicly available on the Internet. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The bar must undergo daily wet cleaning and disinfection. Each employee of the establishment must have a medical record and undergo regular medical examinations in medical institutions. In addition, each type of food product used in your establishment must necessarily be provided with a sanitary and epidemiological certificate.

As a result, taking into account salaries, registration of all necessary documents, promotions and other expenses, at first you will need an amount of approximately 600,000 rubles. At the same time, in the first months the glass shop will bring a net profit of 40,000 rubles per month. In about six months, the establishment will begin to generate consistently high profits, the amount of which will also steadily increase. During these six months, a regular clientele will be formed, and the establishment, with proper promotion, will gain popularity.

Advertising for a drink shop

The best advertising for this type of business is advertising transmitted by word of mouth. Your successful promotion in the market will be facilitated by satisfied visitors whose behavior complies with the unspoken “4/8” rule. Its essence is that a dissatisfied client will take eight potential clients with him, since negative emotions come out much more often than positive ones. And those who are satisfied with the quality of service will bring only four with them. In this regard, make every effort to ensure that guests always leave the wine glass in a good mood, so that they have a desire to return to you again. The basis for the success of your establishment is regular, satisfied customers, for whom the wine bar is a favorite place to meet friends and have a good time.

Another business idea is opening a sports bar.

By drawing up a business plan that takes into account all of the above points and your capabilities, you can make a good profit at minimal cost.

Trade building

To avoid possible failures, before opening a liqueur (shot glass), you should weigh all the arguments against and in favor of the opening. In addition, you should select the ideal location for the business and include the entire cost estimate for its organization in the developed action plan. Then you can be sure that luck will be on your side.

According to most experts, the opening would be appropriate in industrial and residential areas of the city

A lot depends on where your wine glass will be located. If you open a business in an unsuccessful place, from a commercial point of view, it can result in failure for the entire event. So, this issue will need to be approached extremely seriously. First of all, it is important to follow the standards of the sanitary and epidemiological service before opening a drink shop. The requirements of the SES, which must be followed and observed, look like this:

• any drinking establishment is located at least half a kilometer from educational institutions;
• the minibar must be equipped with a drainage system, as well as a water supply;
• availability of a toilet for bar workers and visitors;
• a medical record and a preventive examination every six months for all staff (some tests need to be taken less frequently, others more often).

When you choose a place to work, pay attention to its traffic. Establishments of this kind do not have to open in the city center. The best solution would be to do this in a residential or industrial area . Remember, the clients of such eateries are people with modest incomes. You definitely need to pay attention to this when you are looking for a place to trade. The cost of renting a suitable premises of 100 m2 will cost approximately 86,000 rubles per month. Do not forget that according to the standards, the building must have a toilet and water supply connected. Therefore, when considering the layout of the building, do not forget about these details.

Winery business plan

Financial model of a drink shop

Brief investment memorandum

Wine shops have always been one of the most popular places in various cities. Their popularity is often associated with fairly low prices and a varied selection of alcohol. It is worth noting that a significant number of these establishments are dark, gloomy and sloppy places with poor service. Therefore, for any entrepreneur, with the proper level of service, quality of alcohol and a good assortment, this business can become quite profitable. The payback period will be about 15 months, and the break-even point will be in the 9th month.

To open a liquor store, you will need to rent a sales area. The total area will be about 80 m2. Of these, 50 m2 will be for the sales area, 20 m2 for technical and production areas. Also, 10 m2 will be allocated to the bathroom. It is best to look for premises on busy streets, near public transport stops.

In addition to the premises, the drink shop will need to employ 10 people.

On average, the monthly number of visitors will be about 700 people. The cost of 1 order is 500 rubles. In this case, the markup will be at the level of 120-130%. The share of costs for alcohol and food is 60%. With similar operating indicators, financial parameters will be as follows:

• The amount of initial investment is 830,500 rubles
• Monthly costs - 651,675 rubles
• Monthly profit - 55,209 rubles
• Payback period - 15 months
• Break-even point - 9 months
• Return on sales — 14%

Description of business, product or service

A glass shop is a fairly profitable type of business. This is mostly due to the high popularity of these establishments. This applies to small towns, villages, and large cities. The most important factor for the success of modern wine bars is a good assortment, beautiful interior design and fairly affordable prices. It is worth noting that this business does not require large capital investments.

Initially, when opening a liquor store, you will need to rent retail space. Location is a key factor in the success of a given business, which directly affects payback and profitability.

It is best to open a glass shop in a fairly crowded place. Locations close to public transport stops, offices and industrial areas are ideal for this. In order to open a glass shop you will need about 80 m2. They will be divided into the following functional areas:

• Hall for visitors - 50 m2.
• Technical and production premises - 20 m2
• Bathroom - 10 m2.

In addition to finding premises, you will also need to find a good construction company that will also prepare a high-quality design project for the wine glass.

Also, in order to develop successfully, you will need to create a good menu. Often, the most popular drinks in wine bars are alcohol and a good selection of snacks, which allows them to attract a fairly wide audience.

The menu of this wine bar will include:

• Alcoholic drinks (beer, vodka)
• Cold appetizers and snacks
• Sandwiches
• Slices
• Pickles
• Hot dishes (potatoes, meat, pilaf, etc.)

Thus, the glass shop will feature classic Russian cuisine. To sell you will also need to obtain a license to sell alcoholic beverages.

In order for the wine glass to be fully stocked, you will need to purchase the following equipment:

• Cash desk
• Computer
• Tables
• Chairs
• Dishes
• Table top
• Fridge
• Microwave oven
• Electric kettle
• Kitchen tools
• Other equipment (towels, sponges, etc.)
• Bake
• Plumbing for the bathroom
• Alarm system
• Shelving

This equipment will fully ensure the activity of the wine glass and provide comfort to visitors.

Description of the sales market

The key clients of wine bars are predominantly men aged 25 to 60 years. Most of them work in industrial enterprises. They prefer fairly simple dishes.

It is also possible to increase your target audience with the help of a lunch menu, which will include a full first and second course, salads, and a drink. This will help to significantly increase traffic due to taxi drivers, students, various workers, couriers, etc.

To successfully develop your business, at the opening stage you will need to analyze competitors' offers. Based on the results of the analysis, you will be able to determine the key advantages of your wine glass and actively promote it on the market.

Sales and Marketing

In order to successfully recoup the investment, you will need to create a competent advertising campaign. You can contact a private marketer to compile it.

Since the target audience is quite diverse, it will be necessary to carefully consider promotion channels.

Key channels include:

• Distributing promotional materials near the drink shop
• Bright sign
• Promotion of a wine glass on the social network Instagram
• Advertising in local media (magazines and newspapers)

The list of channels is not final. A marketer will help you make adjustments depending on the effectiveness of each channel. You can also actively use outdoor advertising as a source of new customers.

Winery business plan

Organization of a snack bar: drinking culture

No matter how many times Russians are warned about the dangers of alcoholic beverages, alcohol in our country has always been in stable demand. The culture of drinking is gradually being instilled in Russians, which is reflected in such popular establishments as wine glasses. Having a drink and a snack in a cultural setting without causing the wrath of your household is an attractive prospect for many lovers of strong drinks.

It is no coincidence that opening a glass shop is considered a very successful investment of funds. The profitability in this type of business is quite high, which allows you to recoup the invested money in the shortest possible time. But there is one significant drawback - impressive competition, which will be very difficult for you to cope with. In order to open a glass shop, you need to have a good understanding of all the nuances of this type of business, and understand how to choose the right niche that will allow you to achieve high profits.

For example, you shouldn’t try to seriously compete with such reputable establishments as pubs or bars. Pay attention to another category of clients - those with low incomes, by providing them with a wide range of alcoholic drinks and snacks at affordable prices.

Have a drink!

Before opening a business such as a liquor store, it is important to conduct a thorough analysis of the market capacity in various areas of the city to determine the most favorable location for your drinking establishment. These are usually busy streets with shopping centers, clothing markets, train stations or large grocery stores. A market snack bar, for example, can become a successful business. When choosing a premises, you need to pay attention to the presence of potential competitors. Ideally, if there are none nearby at all. But this rarely happens.

If you can’t find the ideal point, you can go in two ways: rely on the fact that competitors cannot cope with the large flow of people and wait for your client, or offer visitors a higher level of service combined with affordable prices. That is, what is missing in other establishments. To do this, you need to carefully study the methods of work of your competitors, get acquainted with their menu, and determine how your eatery can stand out from others. Pay special attention to staff recruitment, giving preference to experienced specialists who know how to find an approach to any client. This is important because the audience in your establishment will be a little specific, and the ability to extinguish the emerging conflict is of great importance.

Opening a diner from scratch can seem like a daunting undertaking, especially for first-time entrepreneurs. Especially in order to facilitate the process of organizing a business, a professional business plan for a wine glass shop was developed. It describes in detail the process of creating this type of business, which allows a businessman not only to identify likely problems, but also to find ways to solve them.

Equipment and product list

A glass room is a mini-bar that does not require a rich menu. Experienced businessmen recommend sticking to crackers, chips, sandwiches, salads, and dried fish. Also a good solution would be to prepare khinkali, dumplings or ravioli - they cook quickly and are in high demand. In addition, this product is not very expensive.

Of course, you can organize set meals, but for this you will need to hire a cook and equip a separate room for the kitchen. Perhaps in some cases this option will be appropriate, but often this decision is unjustified.

After all, in such establishments the main thing is the presence of alcohol. Therefore, experts advise it is better to diversify the list of alcoholic drinks. You can include vodka, wine, beer, low-alcohol cocktails, as well as non-alcoholic drinks: tea, coffee, juices in the bar. Remember, here the client should always have a choice, and its breadth determines whether visitors will switch to competitors. You can initially serve snacks to visitors, for example, nuts, crackers, chips, salads or fruits as a compliment. This will help attract the first visitors.

You should not focus special attention on the kitchen - your task is to select the widest possible range of alcoholic beverages

Before opening a drink shop, a detailed project plan must be fully prepared and implemented step by step. Experts consider issues related to the acquisition of equipment to be one of the points of the production part of the strategy. Here is an approximate list of equipment that you will need to start a business. It will look like this:

1. Stand . The cheapest model now costs approximately 50,000 rubles on the market.
2. Refrigerators . This is a must-have equipment since most visitors prefer chilled drinks. In addition, you will need to have a refrigerated display case for salads and other similar snacks. The price of this position will be approximately 200,000 rubles.
3. Keg . If you want to sell beer, you will need to buy several keg machines (approximately 4,000 rubles apiece), a couple of defoamers (approximately 2,000 rubles each) and, in fact, the bottling installation itself.
4. Dishes . It is necessary to stock up on the required quantity of cups, glasses, plates, glasses, forks, spoons and knives. Here you will spend about 30,000 rubles. (we are counting on 80 visitors).
5. Furniture . The most important part of the furniture is tables and chairs. You should not buy cheap plastic structures - it is better to spend money on high-quality and reliable wooden models. Here you need to provide approximately 40,000 rubles.
6. Small items and accessories . If you want to include hot snacks in the menu, you need to buy a microwave oven. You also need to purchase disinfectants, napkins, and decorative items (minimum). Here it is optimal to set a figure of 25,000 rubles.

So, to organize such a successful business as opening a liquor store from scratch, you will need to invest approximately 357,000 rubles in purchasing the most necessary equipment.

Selection of premises

In the business plan for the diner, you need to note the requirements for choosing premises. A good location is an important component for the success of an establishment. Therefore, it is best to locate a snack bar:

• close to train stations and public transport stops;
• from colleges and institutes;
• on the highways (roadside cafe);
• on streets with high pedestrian traffic.

To open a snack bar, a room with an area of ​​30 square meters is sufficient. m. You can rent or buy it. It must also meet all sanitary requirements and fire safety standards.

Search for premises

As already mentioned, it is fundamentally important for your establishment to have a high traffic volume of people. And this can be achieved by choosing a building next to:

• shopping center;
• Universities;
• offices;
• train stations;
• dormitories;
• road junctions, highways for truckers;
• plants and factories;
• on the central streets of the city.

The size of the room can be small, within 30-50 m2. Be sure to highlight a food preparation area, a hall for visitors, a toilet and a storage area. Expensive renovations will not be required, since this type of eatery can use a simple, discreet interior.