How to promote massage services. Texts for advertising massage: examples of how to write a short and beautiful ad

Where to advertise massage

From the article “ What a beginner massage therapist needs ,” you already know that there are a huge number of types of massage. And if for medical and sports technicians the issue of finding a client for a procedure is on a different plane, subject to cooperation with large healthcare institutions, then for professionals working for themselves, promoting services may seem like a rather difficult task.

First of all, be sure to analyze who you want to attract with an advertisement, and evaluate which channel for obtaining information your audience uses.

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The answer here is quite obvious - the main advertising channel in the 21st century is the Internet.

And in light of the events associated with forced self-isolation, the number of users of the World Wide Web is steadily growing, confidently pushing print media and television and radio broadcasting into the background.

Therefore, today we will talk about how to advertise massage on the Internet so that it resonates with the target audience.

Audiences

In the first two weeks of the project, we tested 10 audiences in order to keep the most successful ones:

Participants of 3 massage groups and all participants of massage groups

This is a symbiosis of manually collecting massage groups and collecting all the participants in these groups through a special service. Also, considering that each user is a member of at least 3 target groups. This is one of the liveliest audiences, which is 90% guaranteed to be interested in the service.

Groups of beauty salons with massage services located in St. Petersburg

This audience allows you to expand the area of ​​influence of the advertising campaign. Taking into account the fact that the audience is interested in the same services and, perhaps, is looking for them in a cheaper option.

Joined massage groups within 2 months

The audiences of new competitors who have joined groups are in the TOP of our settings. They bring some of the cheapest applications, since new subscribers are most likely in search of where they can order services and are easy to “entice” them. :)

Top 2-10 for massage

Here are group members whose massage groups are in 2-10 place in terms of frequency of visits. The audience is very narrow and burned out almost immediately. But we received the very first recordings from her.

The audience “consists of 3 groups on the topic of beauty”

After collecting audiences related to massage, we decided to expand our coverage area, since all those described above quickly “burned out.” But this audience turned out to be ineffective and we no longer used it.

The audience “consists of 3 groups on the topic of health”

Surprisingly, after the test on the “beauty” theme, the adjustment to those who are in 3 groups on the “health” theme went well.

Now this audience already numbers 38,000 people, with the opportunity to scale further.

After we realized that audiences in 3 groups with interests “health” and “beauty” were interested in our client’s offer, we decided to test the key interests from the VKontakte account – “Beauty”, “Health”, “ Personal care" .

This turned out to be a goldmine: very wide audiences with huge interest in the product.

Now we continue to work with the project and are testing audiences of those who may benefit from massage - manicurists, mothers with small children, female drivers .

So far, these audiences are bringing too expensive requests, but we continue to test ads and texts to hook this segment. Because we believe that you can work with such an audience for a very long time.

Audiences by location

Setting up by geolocation is worth talking about separately, as there were some problems with it.

Initially, the task was to tune in to certain areas. And on those who live there. Since we were looking for locations specifically from the VKontakte account, some of the applications still fell from areas whose area was captured by chance.

To mitigate this problem, we tested a slightly different setting – “1 km from the specialist’s office”. But this did not bring us the desired results.

After this, we thought that most likely many people find it convenient to go for a massage after work, rather than from home. Therefore, we tested the same spot setting for areas, but for those who work there and do not live there. And yes, it gave us more targeted applications than the first setup. ads

As we said at the beginning, the entire advertising campaign was built on the personal brand of master Elena Timoshenko. Therefore, in the advertisements we only used photos of her during massage sessions. The special charisma of Elena’s live photographs still works perfectly.

These 2 ads worked very well because they focused on issues related to different types of stress. Coupled with a pleasant, uncluttered design and a truly advantageous offer, they attracted the attention of the target audience.

This ad, with a reach of 4,951 people, had 139 click-throughs and 33 group joins.

Of course, just a beautiful photo with piercing text is good, but a carousel with a selection of different types of massage is even better. It works for a wide audience and guarantees that you will definitely hook someone.

There were also unsuccessful options. The ad below didn't work because the design we were testing here was quite crude compared to others.

Where to advertise for a massage

If you are a beginner and your client base is frankly lame, it is better to start with simple methods of attracting an audience: publish an attractive offer with a pleasant visual on social networks: Vkontakte, Instagram, Odnoklassniki, Facebook.

Here are some tips to help improve its effectiveness:

• To promote an ad through VK or Odnoklassniki, it is more convenient to create a separate page/group dedicated to massage.
• The content of your page should be meaningful and interesting to make you want to subscribe. The page should not be empty!
• pay close attention to the visual component, think over the style and a single, pleasant design for posting;
• Do not forget that some methods (cheating subscribers) are no longer so effective with the advent of the “smart feed”, and if used carelessly, they are even fraught with bans.
• Be sure to respond to subscribers’ comments tactfully and carefully - this will increase customer loyalty and create a good impression of you.

This concerns the general principles of maintaining pages on social networks.

The best type of paid advertising about massage here would be targeting or publishing ads in large communities, among opinion leaders (only if you are really sure that among their subscribers there are those who need a massage).

In addition, you can effectively interact with your audience and attract clients by creating your own website. Unlike social networks, where posts are always situational, you will be able to provide all the necessary information in a structured and detailed manner. This is very convenient for the client, therefore it is often a powerful incentive to choose you as a master - comfort is always appreciated.

Proper website promotion will help your clients find you through search engines, through a request for a massage, and the information content of the resource will make your offer attractive and useful in the eyes of the user.

Costs and payback

The list of necessary acquisitions and expenses at the initial stage includes:

• specialized couch - 50 thousand rubles; • two chairs for relaxation - 10 thousand rubles/piece; • necessary warming and relaxing creams and oils - 7 thousand rubles; • a set of white towels and sheets for massage - 8 thousand rubles; • advertising costs on social networks - 10 thousand rubles/month.

In total, to start a business, you need to purchase equipment and materials worth about 85 thousand rubles. The cost may vary depending on the manufacturer of the material and its quality. Despite your modest budget, we advise you not to buy the cheapest materials, because, as they say, the miser pays twice, and a cheap purchase can quickly become unusable.

There are not many monthly expenses; they only include warming and relaxing creams and oils and expenses for advertising on social networks. On average, every month a master will spend 17 thousand rubles. One massage session for a novice specialist can bring from 1500 to 2000 rubles in 60 minutes. If you serve 2 clients daily, a massage will bring 14,000 rubles per week, and 56,000 rubles per month. Accordingly, massage business at home will pay for itself in 3 months. It all depends on the capabilities and ideas; the master can accept either more or fewer clients per day.

The best advertisement for massage is a sundress

Of course, if clients recommend you to their friends, this is an ideal method to build a base. But for word of mouth to work, you need to have extensive work experience and an impressive reputation. And this, as you understand, does not come soon. Therefore, in order to launch free promotion based on recommendations, you must initially promote your services by all available means: through social networks and advertising on the Internet. Without these measures, word of mouth will not start working and produce positive results.

In addition, pay attention to how in the modern world the contacts of masters in the circle of interested parties are transferred from one person to another?

People share links to social networks and websites of artists they are delighted with among themselves. Therefore, at a minimum, you should have these resources and look exactly as attractive as popular rumor says.

This process is artificially stimulated by special promotions for customers in the spirit of: “Bring two friends and get a discount.”

Advertising activities and marketing moves

As you know, any business idea will not begin to make a profit without advertising. People should know about your services. Submit an ad:

• on the radio;
• to newspapers;
• in the Internet.

The cost of advertising on radio is from 1 to 4 thousand rubles. An advertisement in a newspaper will cost you 500

rubles per month.

Get your own website on the Internet. A page with a description of the services offered, prices, opening hours and other useful information will help attract customers.

When implementing this idea, carefully consider your work schedule. For most clients, the hours from 6 to 9 pm and weekends are considered convenient.

In addition, selling pharmaceutical cosmetics can provide additional income. First, you need to purchase several types of skin and hair care cosmetics and offer them to your clients. Sales can also be made through your own website.

Advertising massage services: how to create an ad

The most win-win option for interacting with future customers through an advertisement is to contact your audience directly. Trying to attract everyone at once is an impossible and, in some way, pointless task.

You must show the client that you understand their problems and are ready to help.

It is for this reason that you must initially carefully analyze and imagine the needs of those people whom you can help. And then, based on this information, it’s as if to say through text and a picture: “Are you having problems, friend? I know how to help." And if at the center of your creative is the guaranteed deliverance of the consumer from a pressing problem, he will gain confidence in you.

Relevance of the idea

This is a relatively new trend that is now actively developing. People with an entrepreneurial spirit have realized that vending massage chairs are a wonderful investment that does not require constant financing. Such a business pays off in the shortest possible time, and then only brings income.

Or in places where the client whiles away the time while waiting for services:

It is most profitable to place chairs in crowded places. And this:

Since people have recently felt a special need for rest, they need to be given it. A massage chair is a great way to relax. In crowded places, this device will become popular and profitable. You just need to pay a small amount and you can enjoy a full massage. And who would refuse this? Therefore, the presented idea has a right to exist. To implement it, you will need high-quality massage chairs equipped with a bill acceptor, and no service personnel.

Massage advertising: text for a specific audience

You will need to convey to your audience all the benefits of professional body care in the most targeted and understandable way possible and encourage them not to put off useful procedures until “someday later.” Competent segmentation of the target audience and elaboration of pain in each segment will help to achieve mutual understanding on the issue.

It happens that you are targeting one type of audience, but the techniques that you offer solve completely different problems for these people, in which case, in the center of the advertisement you must put the link: pain - relief.

To make it easier for you to understand the principles of creating a selling text, I’ll tell you how to find the key to your target audience using examples of various massage techniques.

How to start?

At the start of practice, many novice masters have a hard time - a lot of competition, lack of experience and other factors that prevent them from earning a lot do not make life easier. The following 5 ways will help you start a career in this highly competitive business, or at least understand how to attract clients to your massage parlor quickly and reliably.

Work schemes can be in two versions

When you shop for a massage therapist, people like to know that they can accrue discounts and freebies over time, so be sure to mention your rewards program in all your advertising. When customers can get a price break by paying for a bundle of services, everyone wins. Consider joining forces with a spa or salon in the same area to offer relaxing spa packages or even just reciprocal discounts.

Clients will appreciate the convenience of scheduling right away without waiting for a call back, and having an online meeting service will strengthen your online presence. Publishing a regular blog focused on health and wellness and massage therapy will help boost your local search results on your site and establish you as an expert in the field.

Gain experience in a specialized salon

Today, massage services are offered by many organizations in any city. We are not just talking about salons - this also includes yoga clubs, spa centers and so on. The advantages here are obvious - you immediately get clients, you can earn a reputation and accumulate your own base.

Equipment for massage salon

Don't be afraid to specialize and then leverage that specialty by teaming up with healthcare professionals to gain clients.
There is no need to compete with fancy day spas offering relaxing massages when you can get all the work done to treat sports injuries, pregnant women, fibromyalgia patients, geriatric patients or any other specialists. For many clients, the worst part of the massage is the end when they have to get dressed and drive home. Consequently, mobile massage services are growing rapidly, especially in busy metropolitan areas. A mobile massage business has low overhead and can operate from a virtual distance. Mobile massage equipment can also be set up at business conferences, sporting events, health fairs and many other well-organized gatherings.

In addition, when working in a salon, you will receive relatively decent money for your work. After gaining experience and forming a core of loyal clients, you can move to a more interesting salon or open your own practice and think about how to find clients for massage at home.

Look for your first clients among your friends

It sounds dubious, but many people start with this - and not only in the field of massage. Just tell your friends about your new activity, immediately indicate the price of the session and give a discount. Be sure to ask to leave a response - this is how you will earn your first money, again experience, and accumulate social proof.

Contact any local corporations or large businesses nearby and offer a corporate discount. Use the host to connect to your clients on the Internet. Call your best clients to find out which sites they frequent and set up business pages on those sites. Offer them a discount on your next service if they want or follow your page. Post links to informational articles and blogs about health and wellness, as well as new services or discounts you offer.

Remember, it's not enough to just have a page; you need to keep it fresh and interesting. Collect customer email addresses and use them to send notifications about special discounts and availability. You can instantly let your customers know that you have an open time slot with a specific discount. Your clients will feel especially invested in these exclusive deals, and you'll be able to fill any gaps in your schedule.

Ask colleagues and partners for help

The point is this. If, for example, you know a hairdresser, then ask him to recommend you to his clients who express an interest in massage or could potentially come for a session. This kind of offline “affiliate program” can bring a lot of orders.

These are just a few helpful ideas to add to your overall marketing plan. Between connecting and marketing online, email, text, and networking with local businesses, there are many opportunities to expand your massage client base. The key is to know and understand your local customer demographics and choose the methods that best suit them.

First of all, you must have a love for your work.

Taking a course is important, but technical training is not enough to become a top-notch professional. We need to deal with people with love, respect and very, very carefully. You can't touch them like cars. Massage is about sharing, and enthusiasm at work matters. Only then do clients come and go.

Classic massage: advertising with which it is profitable to start promotion

Starting promotion with the classics will be a good decision for beginners who provide services at home, or in their own small salon, opened relatively recently.

It is convenient to advertise a service solely because it simplifies working with the target audience, despite the fact that specialized technicians need more sophisticated and detailed elaboration of the ad.

Try to fill your text with benefits for the reader, avoid general, uninformative phrases as much as possible.

• Bad : “Professional classical massage by our specialists is an integral part of a healthy lifestyle.”

• Good: “Feeling tired and stressed after a long day at the office? Treat yourself to a course of professional classical massage. Our specialists will make sure that the symptoms of fatigue disappear without a trace.”

The attractiveness of the service is always made by a favorable offer (the first session for half the price, an additional type of equipment as a gift, purchasing a full course at a price lower than for each session separately, etc.), be sure to indicate in the advertisement the cost of the session and methods of communication to sign up for the procedure .

What advertising methods do not work for a massage parlor?

1. Advertising on radio and TV. Such advertising will be at least somewhat justified only if your salon opens in a small town and is advertised on city resources that do not charge a colossal fee for an announcer ad or a ticker. Otherwise, you risk spending a lot of money on creating videos, texts for radio, and regularly airing them in the media. The likelihood that this investment will pay off is almost zero.
2. Some large-scale outdoor advertising tools: illuminated displays, video boards, advertising on transport, banners. If your salon’s budget allows for the development of a billboard layout and its “publication,” this will be quite enough. Other measures require significant investments but bring little benefit.

Facial massage: advertising

Facial care is inextricably linked with cosmetology and most often facial massage acts as either an independent procedure that helps solve problems with appearance (remove swelling, improve blood circulation, tighten sagging areas, correct contour and much more), or in combination with other therapeutic manipulations for consolidation of the obtained effect.

In this case, massage advertising can also act as a way to attract visitors, or it can be used as an offer for a new expensive procedure: facial massage as a gift when purchasing this type of service.

It is better to select pictures about facial massage for advertising that maximally emphasize the benefits of this transformation method.

For regular posts on social networks, you can try comparing before and after effects; for creatives for targeted advertising, it’s convenient to use short videos of the process.

Service and collection

Maintenance of the massage chair is not difficult. The main condition is access to the electrical network. Electricity consumption is minimal. To maintain the attractive appearance of the equipment, it is necessary to wipe it with a damp cloth from time to time.

If there are more than 20 units of chairs, you can attract an additional employee who will monitor the appearance and technical condition of the equipment, solve basic problems associated with removing foreign objects or “chewed” bills from the bill acceptor and coin acceptor.

Collection is carried out 1-2 times a week.

Examples of facial massage advertising:

It's important to highlight the benefits of the technique and let your readers appreciate the value of this grooming method.

A correct massage advertisement could be as follows:

“Keep youth and beauty without injections and threads. Professional facial massage is a natural way to slow down negative processes in the skin.”

Uninformative:

"Face massage. Fast, high quality, inexpensive."

Please note that in order to show facial massage attractively in advertising, the text in the text should explain the benefits of manipulation as much as possible, and not just tell the audience that you know how to do it.

Advertising stand from the “Joker” profile with a stretched banner (for 2 chairs).

Cost - 4000 rubles.

Accommodation options:

The advertising stand is placed behind 2 chairs.

Technical information:

The stand is a metal frame made of high-quality “Joker” profile on which a banner with punched eyelets is stretched.

Printing is carried out on a solvent plotter, resolution - 360*360.

Banner dimensions: 163*138 cm.

Dimensions of fittings: see sketch in the download files.

Buccal massage: advertising

Since the technique is a component of the complex of sculptural facial massage, the principle of composing an advertisement may be similar. Indicate the main advantages and effectiveness of the method, emphasize the effectiveness, confirm your professionalism with experience and training certificates.

Important! Be careful when choosing a visual component for advertising buccal massage, since the technique is carried out directly through the oral cavity, illustrations of the process may look repulsive. Therefore, pay special, careful attention to the selection of advertising photos for this type of facial massage.

Thai massage advertising: features

Thai massage is one of the techniques that can be called a favorite among consumers. The breadth of its application, the feeling of lightness after a session and other beneficial properties provide excellent opportunities for promoting services if you specialize in this particular technique.

As with any type of massage, do not forget that when creating a sales ad, you need to focus on the female part of the audience.

Of course, Thai massage is not divided by gender, but analysts and advertising specialists note that the decision to sign up for a procedure comes more actively from the female part of the audience.

It has been statistically confirmed that much more often ladies sign up their husbands for a massage; men rarely take such an initiative on their own.

This fact can be used to develop your office. For example, offering a discount for couples or organizing hot offers during the sales season: on February 14 or 23, offering to purchase certificates for the procedure as a nice gift for your other half.

Outdoor advertising

Billboards

If you can afford to install a billboard, you should carefully consider what kind of inscriptions and images on it will attract the maximum number of customers. At the same time, you need to try to make the poster itself original and memorable. Thus, advertising for erotic massage salons often uses humor or inviting pictures, for Thai massage - colorful images, for therapeutic massage - pictures that evoke pleasant and relaxing associations.

Signposts

Signposts are one of the few useful advertising tools for a massage parlor. They contain information about the specialization of the salon and the main services provided in massage rooms.

Advertising baby massage: how to work with the audience

The catch here is that the target audience is mothers, and the service is addressed to their children. When creating your ad text, be sure to take this feature into account: you are solving a woman’s specific problem by helping to maintain the health of her child.

The description of the benefits and benefits of massage must be made as clear as possible, and the appeal to the pain of the target audience itself must be as correct as possible.

• Bad and rude : “Does your child have cerebral palsy? Sign up for healing techniques with a specialist in the field of baby massage.”

The direct appeal in this case touches on the pain of the audience, but is done in a sense tactlessly.

• Good and soft : “A course of professional baby massage will help improve your baby’s health. A master professional performs techniques that help relieve painful tone in cerebral palsy, torticollis...” - and then down the list of diseases you work with.

Do not forget that an attentive and understanding attitude to the problems of your future client can inspire trust, because the category of mothers as target audience react very sensitively to the sincerity of your offer of help.

At the same time, alertness and the desire to receive reliable confirmation of the benefits of massage will play one of the main roles in your further cooperation.

Supplement your ad with a picture of a relevant theme - a happy baby, a photo of your salon or office, equipped taking into account the specifics of the area, then your ad will acquire the desired appeal.

To visually complement the ad about baby massage, you can take beautiful pictures for advertising either from your own - illustrations of a process or work environment, or create pleasant graphic compositions based on thematic stock photos. If photo processing causes you difficulties, contact professional designers for a solution.

How to keep it?

Having settled into a new business and received your first loyal customers, you should think about retaining them. Of course, the main advice here would be first-class service and work conscientiously. But there's something else.

Increase your appointment and remind clients about available hours

The fact that you should collect the email addresses of all your clients is not even worth talking about. Let's say you do this. Then, at the beginning of each week, look through the salon/office schedule and send information about available hours to the database. Surely someone will use this data.

And the equipment for the job is basic: a massage bed and well-trained hands. There is no need to register with the Regional Medical Council or other regulatory body, but one pays registration fees and taxes as a self-employed worker. Only then will you be able to receive social benefits such as retirement.

Attracting clients is a process with several steps, but the first and most important of them is developing the ability to connect and create friendships. This activity usually grows by word of mouth, friend to friend, with honesty. Establishing rapport means capturing a person's attention long enough to support a meaningful exchange of information. In addition to word of mouth, this is usually done through advertising, mail, email, telephone or any other form of data transmission.

Always offer additional sessions

Let's say a new person comes to you and he likes the massage. Tell us how many more sessions will be needed to eliminate the problems, offer an approximate schedule, etc. Remember, clients come to solve health problems - and the initiative should come from the specialist.

Body care therapist

This is the moment when the professional introduces himself, establishes a communication channel and obtains the name and other details of the other person.
When the client comes, you or the recipient must receive the client, if you are not ready to serve him, move the client to the waiting room, and there is water and glasses in that. Therapists should provide a variety of magazines for men and women. Be sure to rotate magazines frequently so that while waiting for a massage, clients aren't forced to read the same content week after week. Before you get your client, you should check the organization of the room and its materials that will be used in the session, and review musical preferences or aversions to perfumes. Additionally, many massage therapists burn scented candles or oils in the treatment room. Make sure you periodically ask your client if they don't like the smell, and if they don't, make sure you notice that too.

Call your contact database

People who stop going to classes should be attracted with discounts or special offers. You can send them a letter, but it’s better to call them and offer them in person. This way you will get the most out of your customer base.

If you work yourself, your money will be enough for you and your family. To leave your fortune to the future generation, people must work for you (Karl Marx)

While the client is undressing, make sure you have plenty of storage for personal items. Massage therapists should provide at least two hooks behind the door for coats and clothing, perhaps a small basket of shoes, and a small container for personal items such as cell phones, watches, jewelry, etc. When these facilities are not provided during a massage, clients may feel frustrated at having to fold their clothes on the chair or feel awkward about putting them on at the door.

By providing multiple options, you can make everyone happy. After the massage and depending on your client's preferences, it is recommended to close the message or "thank you" to the client. Massage therapists should rotate these sayings at the end of a massage session - clients may get tired of hearing "Thank you" every time and something as small as "Thank you for coming today" or "thank you for your time" may be just a small change. necessary to keep it interesting. It's also a nice gesture to leave a mint bullet or piece of candy next to the towel so guests can feel refreshed and woken up every time they leave a massage.

Long ago, there was a history of such a beneficial and pleasant effect on the body as massage. It was used at that time, as in our watches, in cosmetic procedures and for the purpose of treatment.

Nowadays the service of providing any massage can be found everywhere. It is provided by salons with both specialized purposes and auxiliary ones. You can get a massage in a hairdressing salon, in a clinic or beauty salon, or in sports clubs. Many enterprising people have already made massage services their type of profit.

While your client is awake, you can spend some time talking with him or her about any frame changes and recommend custom stretches that the client can use between sessions. With widespread public outreach, many companies accepted the application. Find out how to improve your service and productivity with this extra tip. Through it you can send texts, audio and video. This is due to the fact that it facilitated contact, in addition to the fact that it was gratuitous.

Downloading the app is free and you do not need to create an account or account to use it. So where does the app make its full profit? With the change of company, this charge was dropped. However, despite being ad-free, under the command of Mark Zuckerberg, the app should continue to generate revenue through advertising. But it is not yet known how advertising will be added to the application.

This is explained both by the relatively small investments and their very rapid payback, and by the great popularity of any type of massage among the population. And among other things, only for massage for medical reasons, permission from the Ministry of Health and special specialized training are required.

While massage with aroma oils, massage for relaxation, massage with cupping, cosmetic and energetic massages do not require any special permission. Thus, anyone who has mastered the skills and has such a desire can provide services for these types of massage.

Since most users access the app frequently, it should also be taken into account that the advertisement reaches the recipient quickly. The core strategy should limit the relationship with the client. Communication with consumers is becoming faster and cheaper. Consumers will connect with the company more easily. Companies used the app to send messages to their customers about news and promotions. However, it is advisable to ask customers if they would like to receive messages or view them in groups.

We'll talk about this next. Otherwise, you will only send scattered messages that will confuse the user. According to the method, everything is clear and organized. Then list the strategies you will use. Make a schedule with clear actions. With a newsletter, you can show your customers information about your business that will benefit them. You can send messages directly within the app or, if you prefer, send a link to a page on your site.

Advertising massage at home

Providing services at home has its own characteristics. It is important for you to make it clear to future clients that the conditions in which the manipulation will take place are in no way inferior to a salon procedure and demonstrate personal tricks that confirm this statement.

In this way, text and graphics are combined together. In the text part of the ad, you can verbally express this advantage: “Massage at home, like in a salon,” and in the graphic part show “the product face to face.”

Printable advertisement

Leaflets and flyers

The distribution is especially relevant at the time of opening, when you need to create a main client base, inform residents of a particular city (if the salon is located in a small town) or metropolitan area about the start of your massage studio. However, when choosing information for leaflets, it is worth considering the specifics of a given business. Unlike flyers for restaurants, clubs, and gyms, flyers for a massage parlor should be more informative and contain information about what the effect of a particular type of massage will be and in what cases massage is necessary for medical reasons.

Business cards

It’s definitely worth handing out to clients and simply interested visitors, mentioning the salon’s address, contact phone number and website. This will serve as a small but factual reminder of your massage studio.

Booklets

It is worth offering visitors booklets with a detailed description of services, procedures and the specific benefits of them. Such “guides” are likely to be read while traveling on the subway, buses, and while waiting, and will increase the likelihood that the client will remember to return to the salon. You can also create a special promotion to attract new visitors. So, you can offer the client to distribute several booklets to friends and relatives, and upon presentation of them, give a discount to both new visitors and the person who brought new people to your salon. Whether new clients will become regulars will depend on the quality of the services provided and, of course, your price list.

Publications in magazines

The advisability of such advertising will depend on many factors. So, if you pay for the promotion of an article about massage with a link to your salon in a serious publication, your salon must have more than a substantial advertising budget and be located in the capital. It makes no sense to advertise a salon located in a city with a population of 100 thousand people in Cosmopolitan; moreover, such advertising will cost you almost more than renting a room, renovating it and purchasing equipment. Publishing in local publications is advisable if you are sure that they have a sufficient number of readers from your potential target audience.

Advertising of massage parlors

If we talk about advertising a salon on the Internet, then it is most beneficial to give the audience a complete picture of the services that can be obtained in your organization.

In addition, it would be useful to provide information about the craftsmen who work in the salon and their qualifications. Try to tell as fully as possible about where you are and show the interior arrangement of the room.

Don’t forget that a beautiful massage advertisement should also be useful; supplement your ad with profitable offers, specially prepared bonuses, promotions or a discount system.

You should not lose sight of the main rule of creating an offer (a profitable offer) - it must be truly profitable, and not in the spirit of a “magnet when buying an apartment.”

Costs of opening a massage salon

In order to open a massage salon of up to 70 square meters, you will have to spend:

Average income – 14,500 USD. e.

Massage: description for advertising - text structure

Regardless of the type of massage you want to advertise, when composing your text, adhere to the following principles for creating an ad:

1. Structure your ad: put the main pain of your audience in the title, strengthen it by describing how the situation can worsen if it is not solved with massage, give the reader hope and convince that you can solve the problem. In conclusion, be sure to add a call to sign up for the procedure and emphasize the importance of immediate action, for example, with a limited offer.
2. Show off less and show more concern for the reader’s fate. He himself should be at the center of your ad, and the solution to his problems occurs through your professionalism. In other words, less “We”, more “you”.
3. Avoid common phrases, cliches, and bureaucracy.
4. Provide maximum useful information in the language of your target audience.
5. Make sure that the text part is meaningfully correlated with the image.
6. Describe your competitive advantages as a master/salon from the perspective of how it is useful for the client. Direct comparison, “we are better than in a particular salon” is unacceptable according to the Federal Law “On Advertising”.
7. Carefully monitor spelling and punctuation; if this question causes you difficulties, use online text checking services, for example, text.ru.

Honesty and sincerity of your text will always benefit the advertisement, and if you really care about your visitors, they will definitely notice and appreciate it.

It will also be useful to look at competitors’ advertisements in order to take them into account and figure out how you can do better than theirs.

Massage chair with bill acceptor Yamaguchi

One of the best examples of vending massage chairs on the entire market. Its optimal cost in relation to multifunctionality creates reliable ground for business prosperity. In order to start a business, you need a couple of similar devices and a desire to earn money. And then the chair will do everything for you.

The range of Yamaguchi functions is represented by the following types of massage:

Massage chair Yamaguchi YA-200

The process is ensured thanks to six videos, which have several programs in their arsenal. Japanese quality guarantees long service life and the most pleasant sensations.

With a chair like this, you won't have to worry about possible risks. These include breaking the locks protecting the bill acceptor. A reliable system will not allow anyone except you or service personnel to approach this part of the chair.

The magnificent design will attract the attention of many people who, as soon as they see the device, will want to try it out. Undoubtedly, the Yamaguchi chair will bring great income and a minimum of worries. Building a business with this model is easy.

Massage advertising on Instagram

Promoting massage services on Instagram can give excellent results and will be useful for both beginners and experienced professionals.

It will be unnecessary to talk about the power of the selling power of Instagram, but if you manage your account without adhering to certain principles, you can quickly come to disappointing results - for others, sales from this platform are skyrocketing, but for you, there are very few responses.

Before you think about promoting services using paid advertising - through targeting or placement with bloggers, be sure to conduct an audit of your page, evaluate it from the standpoint of convenience and attractiveness for clients. Otherwise, you risk wasting your advertising budget if a visitor is disappointed when going to your resource - he is unlikely to want to sign up for a massage with you.

If you have difficulty in this matter, after reading the article, download free guide to managing Instagram from Angelina Bogdanova, the author of training programs for beauty masters. With its help, you can completely transform your page right now, without making much effort to find all the necessary information.

Ways to attract clients for massage

Method 1. Word of mouth

More recently, craftsmen had the only opportunity to make themselves known to the world: the so-called “word of mouth” . If a person came to a session and left satisfied with the result, then there was a high probability that he would tell his friends about the wonderful massage therapist who relieves back and neck pain with one wave of his hand.

Today, such advertising of massage also takes place, but this is not enough. Yes, this is the most reliable method, working even in cases where the massage therapist does not have a medical education.

However, it will take a long period of time to acquire your own client base and at least recoup the costs of training and minimal equipment (a couch, various oils, a medical gown, disposable sheets, etc.).

To obtain a more noticeable result (if you want to promote a massage parlor or work from home, visiting patients at their requests), you should use several techniques, and the more of them you use, the better.

Method 2. Business cards

Print business cards and have them with you at all times. Finding clients and inviting them for a massage in a personal conversation is quite easy - people are usually interested in the proposal to improve their health. But the problem is that 5 minutes after the end of the conversation, all this is forgotten.

But if a person has a business card , the chances of getting a call from him increase. Therefore, at any opportunity, in particular, when talking with an acquaintance or stranger, you can mention your skill and invite you to a trial session.

Method 3. Notice boards

Tell people about your services using message boards. Use for this, for example Avito . The site does not require investment. The only resource you have to spend is some free time.

The advertisement should not contain laudatory odes - only brief information about the nature of the procedure, expected results, cost of services and contact information.

Method 4. Cosmetologist buddies

One method that works great in a small town is to ask a cosmetologist, makeup artist, or other specialist in a related field to tell you about the service you are willing to provide. You will not be his competition, so most likely he will not reject the request and will do this small favor.

Method 5. Work for competitors

Contact a massage parlor and work there a little under the conditions that they offer you. After dismissal, you can “entice” some clients to join you.

Method 6. Social networks

Advertising your services online is a great idea. This way you can quickly, in a month or less, take the most difficult steps and get your first clients.

Post information about massage on your page on any social network that you actively use. Look for clients by creating a VKontakte group. Promote advertising of your services on Instagram .

Organize attracting customers by reposting your ad: ask your friends to make at least one repost for their acquaintances. Let's say you write to 30 of your closest friends, and at least half of them take the time to repost. Imagine how many people will know about you right away!

Must be taken into account! In order for your business to develop at a good pace, you need to supply any of your texts on social networks with good quality photographs. The first thing that attracts the eye is the image. A bright, visual picture serves as a kind of “bait” for anyone who looks at your page to wonder if anything new has appeared. If the picture “catches”, the person begins to read.

When promoting massage services, you need to pay special attention to the text. A long boring “canvas” is tiring. Therefore, you need to compose the text so that it simply and clearly answers three questions:

• What user problems can be solved?
• What result is expected?
• How much?

It is important to give brief information about the place where the massage is performed, indicate all the ways to contact the master, add a few words about the massage therapist himself: where he studied, what he can do, what is his work experience.

Method 7. Zest

When promoting your own massage business, you need to think about what “zest” you can offer to the consumer.

The challenge of starting from scratch isn't just that it's a highly competitive industry. The problem is that many offers received by potential clients are often of the same type. The master talks about how his massage helps with osteochondrosis, nervous tension, normalizes sleep, and so on.

Today this is not enough. To start earning money, you need to come up with something of your own that will additionally encourage people to come to you. What could it be?

Options:

• buy essential oils with pleasant aromas for every taste and add to massage products;
• Prepare invigorating or refreshing drinks after the procedure (a glass of ginger tea, herbal infusion);
• From time to time, give your clients small gifts (this could be something to maintain beauty and health - as they say, “pleasant little things”).

When opening a massage parlor, you need to be prepared for the fact that at first you will have to work for more than modest money . First you need to win your place in the sun, convince people that you are a really good master, and only then raise your prices.

Body massage: advertising on Instagram through Target

The main feature for this type of advertising, if you intend to promote a service through the Facebook advertising account (in conjunction with Instagram), will be a sensitive attitude to the policies of the social network, for compliance with which your ad must be moderated.

According to some points of the FB rules, it is prohibited to show a naked body (even if you want to promote a back massage through advertising), as well as to offer ideal forms for display - in order not to offend the feelings of people who are dissatisfied with their figure, the graphic and text components must be correlated carefully.

The same requirements should be taken into account if you need to promote services related to current appearance problems. For example, if your specialty is anti-cellulite massage, advertising should not be based on demonstrating “before and after” effects. Try to avoid direct appeals to the pain of the target audience; in this case, start your announcement with a direct assumption: “Do you have cellulite?” may be regarded as ambiguous, even offensive. And if you carelessly hint at problems with excess weight, then you can safely forget about showing such advertising.

No matter how strange it may seem, compliance with strict rules and their proper adherence in most cases can help you create an excellent advertising post, and with the correct audience settings, attract many active subscribers and potential clients to the service.

The mechanics of targeted advertising on FB/Instagram are based on complex artificial intelligence algorithms of the social network and are highly effective for promoting services.

LPG massage: advertising

For hardware techniques that solve the issues of correcting body contours, which have beneficial properties for lymph flow and imparting elasticity, it is important to provide the target audience with the most reliable information about the procedure.

Vacuum roller (LPG) massage is now at the peak of popularity and is in quite high demand among those who want to bring their body to perfection. In this case, the temptation is quite great to exaggerate the importance of such a method, for example, dishonest massage therapists do not hesitate to present LPG as an alternative to comprehensive weight loss, which is fundamentally wrong. Moreover, following the lead of such advertising and not ultimately receiving what was promised, the number of disappointed and even opponents of the technique is steadily increasing.

Remember we said that your advertisement should be sincere? So here this principle will be of particular importance.

Try to find an approach to potential clients and indicate in the advertisement that the technique comes in combination with proper nutrition and exercise, supports and enhances the effects of them, and helps improve the condition of the body as a whole. Don't try to invent a magic pill that will solve your weight problems without extra effort, because your goal is to acquire regular customers, which will not be possible if your interaction begins with unfulfilled promises.

The same principles apply if the goal of your promotion is vacuum massage, advertising of which should be extremely honest.

Internet advertising

Website

Creating a web resource dedicated to your massage salon will help you attract new clients and regularly inform regular visitors about new products, promotions and innovations. Its proper optimization and promotion in the most popular search engines will also allow you to increase the number of clients, since everyone interested in massage services, typing a query such as, for example, “massage in St. Petersburg” will get to the page of your website and will be able to obtain information about the services, study the price list and even book a specific time convenient for yourself.

If you decide to create a website on your own, be sure to read our articles:

• How to choose a domain name for a website
• How to choose hosting for a website
• How to choose a website builder
• How to promote in Direct with a small budget

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.

Banner advertising

Contextual and banner advertising will promote not the salon itself, but your website, thereby increasing the number of its visitors, and therefore the number of your clients. You can read more in the article about advertising banners, types and placements and production costs.

Groups on social networks

It is also worth creating a salon group on the most popular social networks. However, in order for as many potential clients as possible to visit the community or page of your salon, you should advertise your profile on larger platforms with a large number of subscribers from the city where the salon is located. Groups on social networks, like a website, can be used to publish information about the salon, services provided, artists, promotions, discounts and special offers. If you cannot get the required initial number of subscribers, you can turn to special exchanges, where for a very small fee you can attract people who will join your group and repost on their page (you must make sure that the pages of such group members are not fake and have a sufficient number of friends and subscribers, from 100 people).