How to develop an Instagram account from scratch: 4 steps to popularity

Why you need to register an account on Instagram

In 2020, it is no longer possible to ignore the influence of online platforms on business. According to statistics, 90% of brands have their own account on social media. networks.

According to Clutch's 2020 Small Business Social Media Survey, 52% of small business owners choose Instagram to promote their business. If you're in the remaining 48%, you're falling behind your competitors.

The audience of active Instagram users in Russia exceeded 37 million people per month.

To attract as many potential clients as possible, you need to promote your Instagram account.

Promotion is advertising and purchasing targeted actions on a social network. However, without proper design of social networks, your promotion will not produce results.

Promotion assistants

Promoting your account on your own requires a lot of time and effort. Therefore, for a good start, you can use promotion services:

• Likemania. One of the most popular sites for promotion. Convenient to use. The functionality of the service will be accessible and understandable to any user. Here you can get likes or subscribers for little money. There are also discounts for large orders.

• Bosslike is a service through which groups and accounts are also promoted. It works on the principle of mutual exchange of likes, subscriptions and comments. The user performs certain actions and earns points. For the bonuses you receive, you can promote your public pages and accounts. There is also the possibility of withdrawing funds.

But such services are inconvenient and ineffective to use on an ongoing basis. It is much better to make the indicators grow more naturally. The integrated promotion service Zengram is more suitable for this purpose.

Promotion through this service practically does not require your participation. You just need to update the content regularly. Zengram will independently perform the following actions:

1. Subscribe to people belonging to the target audience.
2. Will give likes to new or old subscribers.
3. Greets subscribed users in Direct.
4. Comments on subscribers' posts.

The service imitates the activity of a living person.

Features of an Instagram business account

There are two types of accounts available on Instagram: personal page and business account. To promote your brand’s account on Instagram, we recommend switching to commercial. Why? Here are a number of advantages:

Communication button

Using the button you can call, write SMS or email. This function is available only for smartphones; on computer versions the buttons are not visible.

"Contacts" button for feedback

Physical adress

By clicking on the active address of the company, subscribers will be able to see the location of the object on the map and build a route to it. A very relevant feature for local businesses.

Company address and route planning

Account statistics

Click on the “Statistics” button in the upper right corner of your account. You will see data on content, account actions, and audience. The button is only available when the account has at least 100 subscribers.

Interface of the “Statistics” section on Instagram

Targeting

You can promote an Instagram post from the application itself using the “Promote” button or set up advertisements through Facebook.

“Promote” button under the publication

A selection of promotion services on Instagram

Promotion services are much cheaper than targeting or advertising with bloggers. Therefore, they are chosen most often. Although, in fact, investments in advertising pay off faster than mass action tools. But there is one “but”. Users are more willing to subscribe to pages that already have some kind of audience. In order to know how to promote photos on Instagram using such sites, you need to know reliable options.

I'll give you a few:

1. Likemania. This is something like an online store, only the products here have followers, about and comments. The interface is simple - you can immediately proceed to payment class=”aligncenter” width=”648″ height=”490″[/img]
2. Bosslike. On this site, you earn points by liking other people, commenting on posts, and subscribing. The resulting “currency” can then be used to pay for a package of services for yourself.

3. Socelin. And another online store. True, it is more expensive than Likemania, but this service is known for its low unsubscribe rate.

Connecting a business account and creating a profile

To connect a business account, go to the application settings in the “Account” section, click on the “Switch to a professional account” line. Select the profile focus: author or business (new from Instagram).

Sequence of connecting a Business profile on Instagram

After this, you will be prompted to link your account to Facebook. This will allow you to use all the capabilities of your Facebook advertising account to analyze your new business account. Then all you have to do is fill out your company profile. Ready!

Avatar

An Instagram account should be such that users can immediately see who you are and what you do. If your goal is to promote your personal brand on Instagram, then place a high-quality portrait on your avatar. Natural light and a friendly smile on your face are your best friends

Example of an avatar for a personal brand

If you want to promote an Instagram account for a product or service, then a high-quality photo of the product and brand logo will do.

Examples of avatars for promoting confectionery products and a clothing brand

An avatar is the face of your project. It is visible already during the search, and it is this that is the decisive step for moving to the profile.

For example, we are looking for custom cakes. We have already imagined how delicious and luxurious it is, and we want to see a result that will be similar to our expectations. When we type “Bryansk cakes” into the search bar, we see a large number of accounts, but our attention will be drawn to the one that reflects the essence of the request.

Name

The simpler the better. Of course, many names are already taken now, but try to use as few characters as possible. The name should be easy to remember in order to quickly find the account in a search.

Personal brand – first and last name; if you are promoting a store page, indicate the name.

An example of a profile name for an interior designer

If the business is tied to a geographic location, then indicate the city in the profile name.

An example of a profile name georeferenced to a city

Account name

Thirty characters must contain what you do. The account name should not be duplicated.

Instagram account name example

The key phrase of the account is “flower shop” and the city where the business is located.

Account Description

In 150 characters you need to contain the entire essence of the business - the field of activity, the city (if this is important), advantages, a unique selling proposition, methods of communication, opening hours, website address, call to action. It’s important to hook a person here, it’s time to get creative!

Proper formatting of the profile description

If, for example, you have several important methods of communication and there is no way to indicate everything in the account description, then services will come to your aid that will collect all the information together:

Communication methods

Now, when you click on the link, the user will be able to choose a convenient way to contact you.

Selection of services:

1. msto.me
2. mssg.me
3. lintr.ee

Choose the one that is more attractive to you and test it.

Why promote Insta

Instagram is currently at the peak of popularity. In terms of the number of visitors, it competes with VK and is far ahead of other public resources in terms of attendance.

The creators of Insta initially conceived it as a place for storing and processing photos - now it is a full-fledged social network, extremely promising in terms of monetization and business.

The Instagram audience is constantly growing. If your goal is to promote your personal brand or company brand, you definitely need an account on this social network that will attract new clients and work to increase profits 24/7. Now it is a full-fledged business promotion tool that obeys all the laws of marketing.

To make money on this network you do not need any special skills or professional skills. All that is required is your time and desire. Plus knowledge of how to promote your account, attract your target audience and create unique selling propositions ( USP ).

If you are a representative of a small or medium-sized business or a beginner entrepreneur without an initial budget, you should understand the technical part of promotion - this is precisely the issue that our article is devoted to.

Even if in the future you delegate the task of running a business to specialists, the information received will help you speak the same language with the contractor and set him adequate and understandable tasks.

Business on Instagram is wonderful because it suits everyone. It doesn’t matter who you are or what you do – schoolchildren, students, pensioners, mothers on maternity leave, and businessmen with an existing business can earn money.

If you are a freelancer, the account will promote your skills. If you do handicrafts, your online page will become your personal store, where you don’t need to spend money on rent or pay a salary to the seller.

Another option is to make money on your own popularity. Advertising on a well-promoted channel costs a lot of money - the advertiser is willing to pay hundreds of thousands of rubles for one post in a super popular public page.

Promotion on Insta is part of multi-level marketing. What is social media marketing and why is it needed?

My answer is simple - this is a way of selling a product in which the need to engage in sales disappears by itself. The task of a marketer is to make the client want to buy a product or service from you. The goal is global, but quite achievable.

How Instagram can help you create a brand:

• recognition increases. The potential audience on the social network is millions of visitors;
• direct contact with the consumer;
• An effective way to remove buyer objections. The account becomes an encyclopedia of your business. By visiting the page, the client gets access to all the necessary information. By anticipating the client's questions, it is much easier to gain his trust;
• An excellent opportunity to show the client the value and uniqueness of your sales offer. Here it is especially important to show the product in person, since the visual presentation of information is crucial on Instagram.

But remember that your products and services are just a way to fulfill the client’s needs. Show people how their lives will improve when they buy your products. But keep in mind that intrusiveness has long been ineffective in modern marketing. Promotion should be powerful, but as natural as possible.

So, it's simple. There is a social network with an audience of more than 300 million users. All these people are potential consumers of your services and products. You advertise a product or your skills and make a profit. Choose the income that is closest to you - advertise and sell your own products or advertising space on a well-promoted blog.

How to do this correctly - read in the following sections.

Content for Instagram

In order to successfully promote Instagram from scratch on your own, you need to pay attention to both photos and texts. Publishing chaotic posts without a clear strategy means losing subscribers who could make a purchase.

Now on Instagram you can share content in three feeds: main, Stories, IGTV.

Text

Although Instagram is a visual social network, text is an important component of the post. If you are talking about something important under the photo, let the picture not be particularly bright.

The maximum length of a post is 2200 characters, but keep it to about 800. It’s better to leave longreads for the blog, and split long texts into several posts or upload them to a carousel.

Write headlines. This is the first thing the reader sees. Get him interested enough to want to click “more”

Example of a title in the picture

Break the text of the post into paragraphs, add emoji, but don’t overdo it. At the end of the text, leave a call to action, for example, so that the reader answers the question in the comments. To stir up your audience, you can be the first to write a comment under the post.

Photo content

On Instagram, photos are everything. Think over your original concept to make the account memorable and different from others.

Examples of Instagram profiles designed in a certain style

Now many people are moving away from using templates for publications when promoting and keeping the feed in the same style. Such accounts attract more attention and may potentially seem more interesting. The likelihood of clicking on the “Subscribe” button increases.

Making a content plan

A content plan is a publication schedule by day for a certain period of time (optimally for a month). These include posts in the feed, Stories, live broadcasts, IGTV.

As a result, you just collect ideas and don’t think agonizingly about what to write about. If you don’t have inspiration, everything is written down in the plan. This way you don’t confuse or forget anything, and you will collect the necessary information for posts in advance.

You can peep the content from your competitors, but be sure to adapt it to suit yourself. Pay attention to reactions: likes, comments, reposts, as well as the nature of the comments. We recommend Popsters for content analysis. Based on activity on previous publications, it will select the most successful time and day of the week for posting.

We recommend using Google Docs spreadsheets for your content plan. You can access your document at any time and from any device. It is very comfortable!

Everyone shares content differently, we distinguish the following types of posts:

A post may not belong to any one specific type, but combine several. The main thing is to test the frequency of content and its focus. Based on activities (likes, comments, etc.) you need to identify what exactly arouses interest among your audience.

Paid ways to promote Instagram

You can promote your Instagram profile using paid and free methods. We discussed the free ones above. As for paid methods, they boil down to the following:

1. The use of automatic services (ZEUS, Instaplus.me, Do Insta or Zengram) are highly effective and moderately costly methods.
2. Hiring an SMM specialist – the effectiveness of the technique is high, and the cost is moderate.
3. Buying advertising is a controversial method, since its effectiveness is determined by the type of advertising, and costs can reach hundreds of thousands per post or cost pennies.
4. Order likes, comments (VKTARGET) - such promotion is inexpensive, but not always effective, you need to look for a real specialist in a similar niche.

For certain investments, you can speed up the process of promoting your profile on Insta.

Ways to promote your Instagram account

Hashtags

A hashtag is a keyword or phrase used on social media that is preceded by a # sign. It is clickable, and by clicking on such a link, the user is taken to the feed of publications tagged with the same hashtag.

Example of hashtag search

Using hashtags, you can increase your audience reach and attract new subscribers to your page. The number of people who linked to your account through a hashtag can be tracked through Instagram post statistics.

Number of impressions of a publication via hashtags

Hashtags can be used to navigate your account, for product categories, participate in marathons, and for searches. Don't ignore this tool when promoting.

Stories

This is a separate “feed” in which you publish 15 second videos; they will disappear after 24 hours. Stories (or stories) are needed to show the “kitchen” of your business, what is happening here and now.

Location of Stories on Instagram

Stories are visible to all your subscribers, but you can limit the circle of people by adding certain people to your “best friends” if you want to show the content only to a select few.

You can attach a geolocation, a hashtag, tag a profile, select a GIF, set the time, conduct a survey or ask a question, start a countdown to a specific date, do a test, organize a chat, and even indicate the air temperature in the place where you are currently located.

What can you add to Stories?

Also, through Stories, you can launch a live broadcast with your subscribers in real time to answer questions, discuss exciting topics, or simply share what is happening to you at the moment. At the end of the broadcast, the video can be saved.

What else you can do in Stories:

• conduct a survey or quiz;
• organize a question-and-answer session with subscribers;
• tell about an exclusive promotion that is valid for one day;
• make an announcement of the published post in the feed to increase coverage;
• demonstrate the effect of a new product.

What you need to remember when working with Stories:

• all stories are at the top of your Instagram feed: the author’s avatar is marked in color;
• You can publish stories only for selected “close friends”. A random person not on the list will not even know that you published something;
• You can also hide stories from certain people;
• You can prevent people from sharing your story in messages or, on the contrary, allow them. The same can be done with responses to your story;
• After 24 hours, your story will not be viewable by other users unless you add it to Highlights (eternal stories). The most relevant and important information can be saved in collections on your page;
• within 24 hours you can track who watched your stories and also statistics on transitions, clicks, etc. But after a day, all information will become unavailable;
• With the help of broadcasts on Instagram Stories, you can always be in touch with your audience. Just swipe to the right (on the screen for viewing the content feed from subscribers) and click the “Start live broadcast” button;
• In Stories, you can tag another user and track link click statistics.

Some tips for designing Stories:

• a large amount of text is not perceived by the audience. Focus on conciseness. Don’t forget about a contrasting background to the text so that the words are easily perceived by subscribers;
• When placing an active link to someone else's profile via @, provide a visible place for it. Don't leave it close to the edges of the story;
• use emoticons and gifs to attract the attention of the audience;
• If you say something in the video, add subtitles at the bottom. Many people view stories without sound;
• Stories are an excellent mechanism for engaging the audience, receiving feedback, and announcing short-term promotions. Create a separate content plan for stories to be as effective as possible. The audience will appreciate it.

Highlights

These are “Favorites” for Stories, they can be seen even after 24 hours. Current stories are located in the profile immediately under the header with personal information and above the feed.

Example Highlights

Stories can be grouped into “folders” and designed in the account style for easier navigation around the page. Bring here the most up-to-date information about you.

What you can add to Highlights:

• price;
• terms of delivery and payment;
• reviews;
• Answers to frequently asked questions;
• promotions and discounts;
• selections of goods.

IGTV

In 2020, Instagram launched a new IGTV feature - a platform with long videos from 15 seconds to 60 minutes. It's almost like a small Youtube on Instagram. The main difference is that all videos are full-screen and vertical, designed for viewing on a smartphone.

IGTV interface

Instagram itself selects content based on your preferences. Available sections: for you, your subscriptions, popular and those videos that you started watching but did not finish.

A video from IGTV is available for publication in the main feed. It will appear as a post up to 1 minute long. Just one click and you are in the full version of the video.

Advertising with bloggers

Such advertising will increase your reach and give you an influx of subscribers if you choose the right blogger. It is important that your target audience matches and the engagement in the advertiser’s account is not inflated.

This type of Instagram account promotion is suitable in those niches where you can see the product. Brands pay bloggers to present new products, increase awareness and increase loyalty.

Blogger exchanges:

• epicstars;
• GetBlogger;
• Sotiate.ru.

How do you know if a blogger is right for you?

1. Request account statistics to measure your audience.
2. Analyze engagement, look at comments and who they are from. If the same people appear in the comments, then most likely this blogger is doing such activity artificially.
3. Follow the blogger for a while. See how often he advertises and what kind of response his sponsored posts receive.

And don’t neglect placing your ads in bloggers’ Stories. Nowadays, many opinion leaders prefer this particular placement of advertising posts rather than in the feed. There are two ways: the advertiser provides layouts, and the blogger places them in his stories with profile or website tags, or the opinion leader himself records a video recommendation from himself.

Mutual PR

Mutual PR is a budget-friendly way to promote Instagram on your own. How to make it have an effect:

• the target audience of the two accounts should be approximately the same. For example, a realtor and interior designer. They complement each other;
• in your account and on another page with whom you want to do mutual PR, the number of subscribers and the level of involvement should be approximately the same;
• put your account in order so that the users who come will remain your subscribers;
• do mutual PR on different days.

And be sure to analyze all the results of mutual PR in order to adjust promotion strategies.

Marathons and giveaways

These types of Instagram account promotion from scratch greatly increase engagement and help grow your audience.

A marathon is an association of bloggers with similar interests who provide useful information to participants, who, in turn, share the results on their account. You can run such a marathon yourself.

Giveaways are prizes for tagging friends in comments and reposting in Stories. Many people specifically sign up to win, and then unsubscribe.

To avoid a large number of “prize catches” unsubscribes, attract exactly the target audience by promoting the competition post. And, of course, engage participants during the competition with calls to action at the end of posts, Stories with polls and games. Better yet, show your real life in Stories. It’s more interesting this way, people don’t like falsehood. Announce winners live to increase your credibility.

Don’t hold giveaways too often so as not to create a community of prize-catchers around you. One draw every 1-2 months will be enough. Otherwise, you can devalue your product, which people will try to win but not buy.

Giveaway

Giveaway is a drawing of expensive or useful prizes in a separate account, and not in the brand account itself (a separate account is created on Instagram). The winners of this drawing receive their winnings for free. It differs from a regular competition in the large number of sponsors.

In order to participate, you need to follow the account participating in the Giveaway, as well as all those who are subscribed to the account itself. The cost of participation for a sponsor starts from 6,000 rubles and can reach up to 150,000 rubles.

Giveaway example from Olga Buzova

Interest in Giveaway arose due to the hype about increasing subscribers. But in fact, subscriptions only come during the Giveaway. In addition, this is not a target audience, but an audience that does not care about the content of your account, since there can be a lot of sponsors and you need to subscribe to everyone.

After the Giveaway ends, this audience begins to unsubscribe. That is, an imaginary effect of gaining new subscribers is created. Moreover, the ranking of your publications in the feed also decreases, as the dynamics of subscriber growth goes into a deep negative. Therefore, it is better to weigh the benefits several times before participating in a Giveaway.

Attracting visitors to your website on Instagram

If your business has a website and social networks, then use the “trust feed” to increase the number of customers.

A Trust Feed is a gallery of Instagram posts on your website. It can be placed on the home or product pages to increase brand loyalty.

In 2020, the online store Vanity Planet shared the results of A/B testing. Using Instagram user-generated content on a product page increased conversions from 6.56% to 8.11%.

Vanity Planet's Trust Feed looks like this now

Your assistants in creating a “trust tape” will be:

• Instagram Feed by Expert Village Media;
• Juicer;

Targeted advertising

Target - showing ads to your target audience. It's more expensive than if you ran a raffle.

You can promote an existing publication on Instagram through a business profile, but we do not recommend this method. You will have more opportunities if you set up an advertising campaign through Facebook, although it is more labor-intensive.

You can target a specific geographic location. If you are promoting the account of a coffee shop with delicious cakes, then show ads to those who are often near it.

You can also select users by gender, age, marital status, interests, education and position.

Keep this in mind when setting up your target:

• Money for advertising on Facebook is debited after a certain amount has been spent. Those. This network is postpaid.
• Don't forget about limits. Especially if you are a beginner.
• Test your ads to find the best results for your audience and turn off those that don't.
• On Facebook, you can create a look-a-like audience. For example, you can show ads to those who are very similar in behavioral factors to your existing customers. Isn't that great?

Keeping followers on your page - tricks and life hacks from professionals

To keep users on your page, you need to follow several recommendations:

1. Unique and high quality photographs.
2. Be sure to sign the pictures.
3. Post more often.
4. Actively respond to comments from commentators.

As you can see, promoting your profile is not that difficult, you just need to know the approach. With the right choice of direction and drawing up a content plan, promoting your Insta profile will not be difficult. And if you use the messenger in combination with other social networks, then promoting your business will become much easier and more effective.

Related video:
How to add music to an Instagram video on your phone without breaking it

Setting up payment before launching targeted advertising

Before launching targeted advertising, you need to set up payment methods.

On Instagram itself, you can set up payment for advertising by going to “Settings” - “Company”:

Next, go to “Payments for promotions”:

Next, in “Payment Methods”, select the most convenient payment method:

After we set up the payment method, we move on to setting up the advertising itself. Our paid advertising expert Sergey Denin tells how this is done from a mobile device:

In your Facebook advertising account, you can choose a convenient method of debiting funds: manual or automatic. If you specify a non-automatic method, you will manually top up the balance yourself before running ads. If you chose automatic, the amount spent will be debited from your linked card or PayPal account after the ads are displayed.

In Ads Manager you need to go to “Settings”:

Next, select “Payment Settings”. And at this stage you can choose a convenient payment method for advertising:

Complete instructions for setting up targeted advertising on Instagram are described in our article. You can watch the video where Sergey also talks in detail about each step of setting up targeting through the Facebook advertising account:

Audience engagement in your account and how to increase it

You got subscribers, what next? Now you need to retain and engage them so as not to lose the time and money you spent on attracting them.

Liketimes

This engagement mechanic is aimed at increasing likes. This is especially useful when publishing a new post to get more early engagement. Instagram will like this, and the social network itself will do its best to promote your content. Liketimes look like this:

Example of Liketime

Comments

Are you trying hard to create quality content, but there are still no comments? Tips for increasing activity on your profile:

1. The content should be interesting not only to you, but also to your customers. To do this, you simply need to conduct a marketing analysis of the needs of your audience. Look through reviews, forums, conduct surveys. This will form an understanding of what your client needs.
2. At the initial stage, ask your friends to be active on your account. After all, there is a theory that people are afraid to write the first comment under a publication. Inspire your followers to be active.
3. Video content is a must have on social networks. Add a video to your account if you haven’t used it before, or increase its quantity and quality if the videos in your account weren’t logged in before. Experiment and find the best option.
4. Don’t get stuck on the same topics, rubrics, and engagement mechanics. Over time, the effect of novelty is lost, and the audience reacts worse to familiar content.
5. Don't neglect live broadcasts. Show life in your company as it is. By the way, naturalness is truly the trend of 2020.
6. Don't be afraid to ask questions, conduct polls and votes. If there are no questions, then you should not expect answers.
7. Organize community management. Let every comment from subscribers receive a response on behalf of your account. The faster the better. Show your interest to your audience rather than just talking about your benefits.
8. Bring your photo content to life. It's no secret that it's more interesting to watch a personality than a person. Let the photos reflect your character, features and charisma.
9. Take care of reviews on your company page, likes and account reposts. The percentage of subscriptions of people who come to your page through targeted advertising depends on social proof.

Increasing coverage and getting into recommendations

1. In order to determine what to do, you need to find out who to do it for. You simply must know your target audience, their tastes and interests. Analyze, test and identify those topics and types of publications that are sure to get the most response from your audience. If you get the most engagement in terms of likes, comments, shares, and saves within an hour of publishing a post, there's a good chance the post will rank at the top of Instagram. Therefore you will get more coverage. Plus, it's free!
2. Feel free to ask your followers to like and comment. Write the first part of the post on a provocative topic (or a topic that is very interesting to your target audience), and promise to continue it after receiving 5000 likes on this publication.
3. Stay on trend. Monitor hot topics and adapt them to your blog. Discuss them with your subscribers.
4. Don't forget about hashtags and geotags for posts. Using them, you can also get to the top and get free coverage and new subscribers.
5. If the topic and focus of your account allows, use photos with people for publications. It is these images that receive greater response than impersonal ones.
6. Announce your published post in stories to achieve greater coverage.
7. There is nothing wrong with publishing an old post that was already “logged” into your account. The audience is updated, not everyone scrolls through and reads your old feed.
8. Do you know bloggers or friends with a large audience on Instagram? Ask them to like your posts. Likes from large accounts are valued more in the ranking system than from “ordinary” social network users.

Statistics

If an account has existed for some time and has a certain number of posts, it is recommended to pay attention to its statistics (in general, as the account develops, you should periodically refer to it), this will allow you to see a more complete picture, evaluate the correctness of the efforts and actions, analyze the results obtained and adjust them in the future.

Thus, you can always evaluate what is most attractive to the audience. For example: a different method of presenting material or advertising products was chosen. Let’s say that a conventional bracelet seller always published his photos simply on a dark background, but now he decided to do it using a model. An analysis of Instagram statistics will show which option worked better and attracted the largest number of audiences.

Several tools can be used for analysis:

• Instagram (the service allows you to track statistics only for business accounts; you can transfer your account to a business using the settings).

• popsters.ru (the service allows you to analyze the statistics of any social network, both your own and your competitor’s).

Profile analytics

Keep track of which types of Instagram account promotion are effective for you, and which are not worth spending time and money on.

The following services will help you collect statistical data on subscribers and activity:

• Socialstats
• livedune.ru
• Popsters
• Picalytics.

Self-promotion of an Instagram account from scratch requires a comprehensive and thoughtful approach. This is not as simple as it might seem at first glance. It is important to draw up an up-to-date promotion strategy and stick to it, while not forgetting to make timely adjustments depending on the changed situation and new trends.

How to develop an Instagram account from scratch: to summarize

I told you in detail how to develop Instagram from scratch. In particular, to gain subscribers and become popular with your audience, you need to:

• prepare a profile;
• draw up a content plan and strictly adhere to it;
• use hashtags;
• use such simple “tools” as mass following and mass liking;
• provide only high-quality content;
• work on user retention.

In the article, you learned not only how to develop Instagram for free, but also how to use paid methods. The integrated use of all of the above methods and your hard work is a guarantee of undoubted success.

If you want to get more useful and valuable information on how to develop your account, sign up for a free training on Instagram development. There you will learn secret tricks and understand how to quickly increase the number of followers from your target audience.