Instagram can be used as a platform to promote your project or build your own business on it. The article will be useful to anyone who plans to open a commercial account on Instagram.
Instagram helps develop a business and provides it with a huge number of tools. Therefore, commerce has long settled in this social network. Do you need it too? If you still have doubts, we have 15 reasons why businesses need Instagram.
Thanks to this Internet platform, a business can solve all the main tasks: search for an audience, study its needs, advertise its products, publish engaging content, communicate with customers. The benefits for a commercial account are obvious. But for a social network to work for you, you need to configure it correctly.
This article contains all the necessary information that will help you open a commercial account on Instagram. We will look at the basics of using a social network for business: from setting up a profile to using analytics on Instagram.
Follow Instagram and Advertiser Rules
Work on the Instagram page must be carried out in accordance with the rules established by the administration. Otherwise, the instaprofile may be banned. The same rules are dictated by advertisers who will pay money for advertising. Preserving your reputation directly depends on compliance with these two simple rules, but some people neglect them, which can lead to significant losses of time and effort, as well as deprivation of profits.
A shadow ban is one of the ways to stop the activity of a business account. It is imposed in several cases, including when using pictures from another user’s page without his consent.
Photos with obscene content also lead to sanctions being imposed on the page. In accordance with Russian laws, it is prohibited to promote violence and terrorism; the administration of the social network has added weight loss propaganda to this list.
Transferring your profile to another person may also result in a shadow ban.
There are several non-standard ways to get banned. Do not neglect the quality of the photo, because... this is also a reason for profile suspension. There is also a limit on likes, comments and subscriptions per day (1000 pcs.). You can get this information by going to Settings in the app on your phone.
“You often ask...”
I have described in detail the stages of creating a business on Instagram, and now it’s time to answer the most popular questions on this topic.
1. Nobody follows me, what should I do?
Maybe you are shadowbanned for suspicious activity. Or maybe your content is not as cool as it seems (today people like it, tomorrow they won’t). There are many answers, but our article was written to help you. Therefore, feel free to take notes and put them into practice.
2. I spend almost all my income on advertising, why is there still no result?
There may be several reasons: the wrong type of advertising, the wrong campaign settings, the wrong target audience. If you are going to continue to invest heavily in advertising, then attract a specialist at least once. He will audit the account, perform market and consumer analytics, and set the vector of advertising campaigns. And then you can act independently.
3. I use all types of advertising, but I don’t understand what gives the greatest effect.
If you use all advertising tools at the same time, this may not only alienate users and reduce the effect, but also expose your account to blocking for suspiciously high activity. Remember, it's not about quantity, it's about quality.
4. How to attract subscribers from scratch?
The first option is gradual account promotion. First, decorate your feed with 10-15 posts, create the appearance of activity (catch up with 100 bots, but save the list of them to delete later) and tell about the launch of the project. And then start manually being active on other people’s pages. Or through special service, but as targeted as possible.
The second way is to also make 10-15 posts. And then buy advertising from bloggers to get likes on your posts. And then click on the button in the mobile. the “Promote” application starts looking for the same audience (the algorithm selects those who liked it) and so gradually gains momentum.
By the way, in order for the algorithms to benefit you, I recommend clearing your account of “garbage” through Spam Guard (using the promotional code “inscale” for a 20% discount).
5. How to promote your profile for free?
Let's return to the first point - you can subscribe and like your target audience yourself. Or you can use the services. Almost everyone has a test mode for 7-14 free days of use. And there are so many of them on the market now that you can take turns using the free mode of each for several months.
6. From what point can you start advertising?
You can start targeting at any time if your advertising budget allows it. However, if you have 2-3 posts in your feed and few subscribers in your profile, this may alert those who come to you from an advertising post. Therefore, it is most advisable to launch advertising when you have already designed content and approximately 1,000 people in a live audience brought by advertising in others’ stories.
7. Do they pay taxes on sales on Instagram?
If you are launching a serious business project, then you must be registered as an individual entrepreneur or a legal entity. In this case, you are required to pay taxes on any income. But, since we live in Russia, we don’t have to be afraid of this on small volumes. Although the question here is more ethical than physical.
WE ARE ALREADY MORE THAN 32,000 people. TURN ON
In-scale / marketing
Making Instagram unique
Instagram helps tell people about your uniqueness or the uniqueness of the product you offer. Show the creation process, take detailed photographs, tell the story of the origin of the project or the path to creating a business. Share useful skills.
The uniqueness of the account consists of high-quality photographs and exciting stories
Of course, the best photos are taken with a good camera, but if you can’t use one, download useful photo processing programs. For example: VSCO Cam, Snapseed, Cover.
Stimulate the audience
Referred subscribers can be retained and “warm up” to perform the target action for some time.
Building trust and stimulation also comes down to planning and laying out content, but I made separate points.
- Ask your audience questions and get feedback (and additional growth in the smart feed)
- Create mini-promotions to encourage users to make a decision.
- Create a long-term, engaging special project.
- Launch a live broadcast to close the questions of doubters; people trust real people and experts more than logos (especially if you are not Nike or Apple)
Without additional work to increase feedback from publications, there will be no adjustment to the content strategy and business growth on Instagram.
Business on Instagram from scratch
I will reveal absolutely all the cards step by step. It will turn out to be a kind of instruction for business on Instagram. And by the end of reading the article, you will already have a ready-made business plan. So to speak, take it and implement it. Therefore, read carefully and you can even write it down.
Stage 1. Choosing a niche
It is impossible to say unequivocally whether a business will enter through Instagram. But you can explore demand (where there is demand, there is money). So at this stage, if you just have an idea for a business, see how many people are interested in it. There is every chance of making money on popular ideas.
To make it easier when choosing a niche for your business, remember: sales on an Instagram business profile are divided into three areas: selling goods, services and advertising. Decide for yourself in which direction to work, I will briefly tell you the principle of choice.
- The most common goods sold are clothing, accessories, food and gifts;
- Among the services that are relevant are travel, food or flower delivery, sports, and aesthetic services.
Whatever the business, the main thing is that your product is either really interesting (clothing, handmade, etc.). Or he was semi-entertaining. This is when a person scrolls through the feed and not only studies your product, but also has fun (aesthetic medicine, travel, sports).
The second option is more relevant. This way you will quickly gather an audience and be able to unobtrusively offer the client what he needs at a given time.
Important . For example, special equipment or highly specialized services are not suitable for selling on Instagram (very difficult). Such products are looked for in specialized stores.
Now about advertising. The point here is that companies offer cooperation to profiles with a large live audience. Preferably with some specific interest, so brands pay more money (since you are an opinion leader, also for a specific target audience).
Stage 2. Determining profitability
Let's be honest, even with a cool idea you won't work for long on sheer enthusiasm. Any business must make a profit. Therefore, the next stage is to decide how effective your business will be. This can be thought of from a cost perspective or from a performance-based focus.
To help you, there are examples on the goal decomposition method. Here we move from complex to simple: we break the main goal into tasks, then into subtasks, and then into even smaller guidelines. This way you can understand what actions to take to reach your goal.
Important. If you want to understand the niche in more detail, I highly recommend the tutorial -> “How to choose a topic for a blog” (follow the link for a 50% discount for 4 hours). From the manual you will learn: how not to make a mistake with the topic, how to become popular and start getting your first money.
Example 1. Selling goods
Let’s say you’ve come up with the idea of selling fruit bouquets. You want to get a turnover of 100,000 rubles per month. You have the following data:
- The average cost of a bouquet is 1500 rubles;
- The average conversion to purchase is 30%.
Attention, question: how many applications do you need to receive to reach the target?
We count: 100,000 rubles. / 1,500 rub. = 67 bouquets. Now we take into account the conversion of 30%, that is (67*100/30), and we get = 223 applications.
So, to sell 67 bouquets per month, you need to receive 223 applications. How achievable this is, you can judge for yourself. Moreover, in this situation, you can conclude, for example, that it is impossible to bring such a number of people in your case, so one of the solutions would be to increase the conversion.
Example 2. Selling services
You are a connoisseur of beauty and want to create it yourself. And that's why you decided to become a nail technician. Let's consider how many clients are needed to recoup costs. And to do this, we first count them:
- Rent of a beauty salon for a month – 10,000 rubles;
- Consumables for a month – 15,000 rubles;
- Average check – 1,000 rubles.
It is difficult to predict the flow of customers at the stage of opening a business. But you can calculate how many people need to take in to cover the costs.
We count: (10,000 rub. +15,000 rub.) / 1,000 rub. = 25 trades.
So, we can conclude that by accepting more than one person a day you will consistently have a net profit. Next, you can decide to increase costs or reduce working hours.
Example 3. Advertising
You can make money on Instagram if you advertise other companies and their products. In this case, you must have a promoted and popular Instagram page for this, and those who follow you must be a very active audience.
So, for this you need to promote a page up to 10,000 subscribers, which will cost 60,000 rubles, provided that you only buy advertising for your profile, and handle the maintenance, design and advertising yourself.
The price of your advertising will depend on the number of subscribers. On average, the price of an advertising story with 10,000 subscribers is 2,000 rubles. It turns out that in order to recoup the costs, you need to make 30 advertising stories.
We count: (60,000 rubles / 2,000 rubles) = 30 posts.
This type of business does not begin to bear fruit immediately. As a rule, money from income is used to promote the account, which results in an increase in the number of subscribers and the price of advertising. Over time, you can achieve a stable income. However, then you can diversify your advertising business and start selling your products on an already promoted account.
By the way, a chat bot from BossDirect will help you with this (using the promo code “inscale” 3 days free). The bot itself will sell your product or service in Instagram Direct, and a unique advertising link will increase sales by 67%. So you can feel the full power of the automated assistant for 39 rubles!
On topic: How to make money on Instagram: 4 ways
Stage 3. Competitor analysis
The profitability has been assessed, now we are trying to find out as much as possible about our competitors (profile appearance, hashtags, stories, feed content, subscribers, etc.). You can carry out the analysis in programs with a competitor tracking function or manually in three ways:
- Search for profiles of competitors known to you;
- Search for closest competitors using keywords;
- Search by hashtags.
Moreover, I recommend gathering everyone first, and only then identifying direct competitors (you can even create a rating). Still, when you start, there is no point in emulating millionaires. Their audience most likely will not come to you. But the audience of others, small ones, is another matter. And the cost of your advertising or product must be compared with similar ones.
Lifehack . To search for competitors, I recommend the following services: Livedune (using the promotional code “INSCALE” 30% discount + 7 days of access), Publer. They will definitely help you keep your finger on the pulse.
Stage 4. Analysis of target audience
A detailed analysis will allow you to find out your audience: gender and age, interests and occupation, motivation for purchase and geolocation. Remember, the more specific the portrait of the target audience, the more effective the targeting will be. There are three ways to select an audience:
- Analysis of followers of accounts with similar topics;
- Analysis of your own content (who is interested in it);
- Analysis using parsers.
There is another life hack - read the comments under your competitors’ posts. You can understand a lot from them. Especially under recommendation posts, where people give advice or share their problems.
By the way. If you want to gather a high-quality audience and not waste your budget, then use parsers. The TOP ones are Pepper Ninja (“INSCALE30” +30 days upon payment) Segmento Target (“INSCALE” +30 days upon payment).
On topic: Target audience: example of analysis; Client avatar: how to make (instructions).
Stage 5. Determining the cost
At this stage, think in detail about how the value chain will function. This is a brief model of all business processes of the company, which forms the final cost of your product. It looks like this:
Most likely you didn’t even read this picture. And it is understandable, this is something complex, and we need to think about it. Isn’t that the case on Instagram?!
But here it is important to understand that it is one thing to sell advertising (the cost will be the same as for everyone else), and another thing to provide a service or sell a product on a mass scale. So think about whether you can organize delivery of goods to customers and in what time frame, where the company’s stocks will be stored, who will promote the account, what the sales technology looks like, and so on, and so on (refer to the diagram above).
Interesting. Do you want to promote your Instagram profile? Learn to create cool content and get 400 live subscribers a day, increase reach and engagement? Then click on the link and sign up for a free master class -> Clients on Instagram 2020
Stage 6. Business packaging
Packaging a traditional business is more difficult than an Instagram business. In the first case, you need to create a selling website, think about the location of sales points, offices, think about merchandising and the atmosphere of the service location. On Instagram, you only have an account and a product. And all interaction with the client is on social networks. Which greatly simplifies the process and basically boils it down to one thing – creating a brand.
Keep in mind that the brighter and more saturated the brand’s packaging, the more attention you can grab. The next question is about support. Now here are the main elements when packaging a brand:
- Naming . The name should be simple and memorable;
- Logo (or portrait) . Visually associated with you;
- Positioning . Think about how to present yourself to the client;
- Fir. style . Color scheme, presets, manner of communication;
- USP . Make your product more interesting than your competitors.
And further, further, further... The more brand elements you work on, the better you will be able to distinguish yourself from your competitors and will not get lost among the gray mass.
On the subject: Business profile on Instagram (instructions for creating) Brand platform: what is it + 9 steps
Stage 7. Profile creation
When you register on Instagram, you create a personal profile by default. However, after activation, in the settings you can switch to other types of profiles: when selling goods and services - a business profile, when making money from advertising - an author account. They open up many opportunities: visit statistics, control of advertising budgets, adjustment of target audience, etc.
Growing a business on Instagram without creating a profile is a waste of energy and money. And there are statistics on this topic: the buyer makes a purchase decision in 3 seconds. This means that the profile should show the client all the important information in these 3 seconds. Therefore, it is important to fill out the page on the following points:
- Nickname . They will know you by it and put you into searches. It should be simple and catchy;
- Avatar . You need to create a recognizable logo and upload it as a profile photo;
- Bio . Brief but succinct information about the business. Use emojis and hashtags to structure information;
- Link . In the profile header you can leave a link to your website to combine different communication channels;
- Communication methods . Indicate your work contacts: phone or email.
In general, you have many Instagram tools for business at your disposal - use them to the maximum. Also think about how your feed will look (blocks, chess, etc.), what design style you will use (gradient, presets, template). Afterwards, you need to decide the style of writing posts, select thematic hashtags and geos. This will help increase your reach and attract new subscribers to your profile.
If you want to strengthen your account even more, I recommend adding a multi-button to your profile. It will allow you to contact you directly through instant messengers, as well as place several links instead of one. To do this, simply follow the link -> taplink.ru (using the promo code “INSCALE7” 7 days free).
On the subject: TOP 15 multilink services + how to create (23 functions) Instagram design: 25 profiles with descriptions Hashtags on Instagram: how to use correctly
Stage 8. Drawing up a content plan
It’s not enough to just publish content on Instagram. We also need to make it high quality and publish it regularly. A content plan (a pre-drawn publication schedule) will help with this. And when developing such a plan, it is important to consider the following points:
- Date of publication . Adjust the publication time to coincide with customer activity;
- Content type . Alternate between selling, entertaining, and informational posts;
- Interaction channel . On Instagram you can interact with the audience through stories, feed, IGTV;
- Content. First of all, users will pay attention to the picture, and then to the text.
Lifehack. You can use delayed publishing to save time. There are many deferred posting services, for example: Parasite, Smmplanner, Smmbox.
Of course, if you are a blogger, then the content plan will fade into the background. Still, blogging needs relevance, not ready-made templates. But if you are a business, then this will not work (sometimes there may be exceptions). Therefore, study what the creation you need to create looks like in practice (believe me, it will be much easier with it than without it):
By the way, if you don’t want to bother yourself and are looking for a specialist who will write posts on Instagram for you, then click the link –> gocontent.ru. A flurry of comments and saves is guaranteed for you.
On topic: Content plan on Instagram: template + instructions
Stage 9. Profile promotion plan
Before you start promoting on Instagram, you need to stock up on at least 10 ready-made publications. Only your best friend and mother will subscribe to an empty page, but not other users. Therefore, below are the most common promotion methods.
| Method | Description | Price | Efficiency |
| Masfollowing + oil liking + mass looking | If you actively subscribe, like and watch the stories of other pages, you can get a response. But it is important to interact with the target audience. And don’t forget: the social network blocks profiles for exceeding limits. You can avoid this with automated services (Zengram (promo code INSCALEPROMO - 20% discount Instaplus) | 1000 rubles per month (approximate) | Increased activity on the page and growth in the number of subscribers |
| Competitions | You can conduct them through stories, posts, comments, etc. Mechanism: you announce a competition and set conditions, and the participants fulfill them. The winner is then selected and awarded. Contests attract live subscribers | The budget is not limited (costs can range from 100 rubles to 100 thousand rubles (or they may not exist at all, if you offer the client, for example, a permanent discount) | Increase in reach, page recognition, customer engagement (number of likes, reposts, mentions, event hashtags) |
| Partnership | A kind of competition in collaboration. For example, a circle of business accounts decided to play something. At the same time, you receive advertising both from partners and through users | Large budgets (for example, 100,000 rubles). Your costs in this amount depend on the number of partners | Increase in the number of subscribers, likes, coverage |
| Buying advertising from famous pages | You can ask a promoted account to advertise you. For example, using GetBlogger (using the promotional code “INSCALE20” - 20% discount). | The more subscribers and better profile statistics, the more expensive the advertising (an account with 10,000 subscribers charges 1,000 rubles) | Increasing subscriber loyalty, brand awareness, improving reputation |
| Hashtags and geotags | If you created a post once and marked an attractive location and the most popular hashtags, then new customers will be able to find you on their own | For free | Number of transitions from hashtags, increase in reach and impressions |
| Targeted advertising | The user, scrolling through his personal feed, can see your advertising post. If you choose the user characteristics correctly, this will be a 100% hit with the target audience | Any budget (but on average they start from 5,000 rubles per week) | Growth in the number of subscribers, number of transitions from advertising |
By the way. If your promotion plan includes such an item as advertising with a blogger, then you need the trendhero service like air. It will show real statistics of bloggers (which bloggers are engaged in cheating) and thereby protect you from wasting your budget.
As a rule, it is better to alternate all these methods with a certain frequency. This will be the plan for promotion on Instagram. But in practice, you can always use one tool - targeted advertising.
On the topic: Promotion on Instagram: 5 methods + real cases Newsletter in Direct: 30 services + 4 steps + 10 life hacks Cheating up live subscribers on Instagram: TOP 14 secrets
Stage 10. Interaction with the audience
If you have attracted real users and made them interested in your product, this is only part of the story. Now you need to interact with the audience. And your task is to increase your reach (number of likes, views and comments). You can increase your activity in different ways:
- Daily posts . For a business profile, 2-3 posts a day about yourself, employees, products are enough;
- Dialogue . Ask users for their opinion about an event, your company or product;
- Stories . Show your workflow or innovations, conduct a survey, wish you a good day, etc.;
- Geotags and hashtags . Attract attention with geolocation or show subscribers that you are on the same wavelength;
- Live . Show your subscribers what your office looks like, how the service is provided, how the product is produced, etc.
- Competitions. Reward your subscribers for spreading the word about you.
And, of course, you can create competitions or arrange mutual PR/partnerships. And don’t forget to reward particularly active participants in your events (with a simple “Thank you” or gifts).
On the subject: Reach on Instagram: what is it + 10 methods of increase
Stage 11. Performance analysis
If you want your business to grow, develop and make a profit, then you need to take care of several important indicators. They will show whether your promotion actions are effective or whether you need to change direction. In addition, start counting them from the very start and track the dynamics of changes. This will help you identify your weakest point and gradually improve it.
- Overall audience growth . This metric is important for promoting any profile. The more subscribers you have, the better;
- Subscriber growth . There should be positive dynamics (more and more subscribers every month);
- Engagement rate. The number of likes and comments depends on the total number of subscribers;
- Post statistics . You can compare data from one post to another to identify the most popular one;
- CTR. It is important to understand how many people will go to your profile for a certain number of advertising impressions;
- New subscriber cost . You can compare the price of one subscriber from different types of advertising campaigns;
- Sales figures . You evaluate sales volumes, achievement of planned targets and percentage of completion.
- Conversion to purchase . The ratio of people who bought your product to the total number of subscribers.
But the number of subscribers does not always decide. For example, you have an audience of 10,000 people, of which only 1,000 people bought the product. The conversion to purchase will be only 10%. And it happens that there are only 5,000 subscribers, but 2,000 people bought the product. Then the conversion will be 40%.
Stage 12. Adjustments
It may happen that the results of doing business on Instagram are not impressive. This means that it is necessary to make adjustments to your original plan. First of all, pay attention to the following areas:
- TA. If another target audience is also interested in your product, interact with it differently than with the original one;
- Positioning . Think about it: maybe users don’t like the presentation of information or the appearance of the account;
- Methods of promotion. You can reduce costs for ineffective methods;
- Content. Reconsider your view of the content (type of information) and profile design;
- Employees. Some functions can be outsourced if you can’t handle it yourself.
And remember, it is constant analysis and analytics that will allow you to make timely adjustments to your business development strategy. This will directly affect your costs and income.
Important. If you want to set up advertising effectively and save your budget, I recommend the promopult.ru service.
In addition, it has bonuses that will help increase conversion and attract more customers.
Instagram tools for business
When running a business on Instagram, you need to use some tools that will help improve the quality of your content. We propose to consider the main services and programs aimed at attracting customers.
- Instagram Direct is a free built-in service that allows you to communicate via private messages.
- Free statistics. Thanks to this function, a businessman can find out which publications are most attractive to his audience.
- Instagram Stories - suitable for informing about competitions, promotions, discounts and other company news. The history is stored for only a day, after which it is deleted.
How to grow your business on Instagram through other tools
Apart from the free and built-in features, there are other tools a beginner blogger will need. Let's take a closer look at them.
- Aviary is a photo editor that is necessary for processing photos. In addition, it contains a variety of stickers and decals.
- PicFlow - will help you create a video showing images after a certain period of time. At the moment, such slideshows are very popular among users. To create such a video in the program, you need to: select suitable photos, their duration and audio file. The application has both a free and a paid version. The latter option can remove watermarks and provides access to transitions between images.
- Crowdfire is a program that shows all the analytics for subscribers. Thanks to this tool, you can find out who unsubscribed and subscribed. It is also possible to create black and white lists, as well as analyze subscribers by interests.
- Adobe Spark - contains various templates for filling out profile content. The program is available in the mobile application.
- Interacts with several social networks and knows how to publish publications simultaneously in different ones. It is worth noting that the service of this application is free only for 30 days, after which you can purchase any tariff of your choice.
- Canva is a photo editor. With it, you can crop or straighten the image, as well as specify the necessary text. You can also change the picture parameters: work with brightness, saturation and contrast.
Examples of properly designed profiles
You can design your profiles correctly if you carefully monitor the quality of the content. This will not only eliminate the ban, but will also allow you to create a good public page in which many users will be interested.
You won’t be able to just make money on Instagram in a short period of time. First of all, it is necessary to publish high-quality materials that interest people. Only after this can you count on profit. Companies prefer original bloggers over people focused on making easy money.
For example, you can look at the accounts rad.slime, me_and_orla, abalancedbelly and other popular pages. Read about the correct design of an online store in the article: Online store on Instagram from scratch.
We are working on content
High-quality content allows you to promote your business, retain customer attention and increase trust in your brand.
What you can do to create good content:
. This will become a guideline when drawing up a content plan. For inspiration, study what topics your competitors are writing about. Tell us about the same thing, but in your own way. Be unique.
3-4 posts per week will be enough. Daily posting loses its relevance and can bore customers.
As practice shows, the ideal time for publication is 8-9 am and 2 pm. The most active days are Tuesday and Thursday.
which you will alternate in your posts. For example:
— useful posts on the subject of your account;
— selling posts telling about the benefits of your products;
— posts about the work process, revealing the behind-the-scenes of the business;
— entertaining posts: discussions, games, competitions, humor.
- customer reviews.
photos and videos in your feed, stories, IGTV, live broadcasts. For a corporate blog, it is very important to show the company’s activities in a lively, informal, client-friendly manner. You can talk about discounts in stories, conduct master classes on IGTV, and answer questions from subscribers live.
One photo of a happy user of your product will be more effective than ten texts describing the benefits. Photos with people will evoke certain emotions in your subscribers and help you interact with them.
In the Instagram feed, it automatically cuts it to 125 characters. This amount should contain the most important information. You can attract the attention of readers with a headline in capital letters.
follow the news, use news feeds, adapting it to your topic.
In 2020, it will account for up to 80% of all Internet traffic. Video is a more lively and intimate format. The audience perceives the video much better.
– that is, engaging users using game formats. Surveys, intellectual quizzes, mini-games, competitions, tests, sweepstakes, quests, etc., we covered the topic of gamification on Instagram in more detail here.
Make a promotion plan
To make money on Instagram, you need to have an action plan. In terms of promotion, it is necessary to resolve the following issues:
- find sources of profit and partners;
- how much do you want to earn on Instagram;
- determine the main topic;
- what is the target audience - gender, age, purchasing power;
- create a content plan (topics of publications);
- primary investments;
- page advertising campaign.
The more detailed the points are, the easier and faster the implementation of the task will be. Read more about attracting customers to an Instagram store in the article: How to attract and retain customers to an online store.
