Gift wrapping business - business plan with expenses and income, reviews and ideas

Everyone loves to receive gifts, and giving them is no less pleasant. Especially if they are beautifully packaged. Remember the feeling of anticipation of joy and happiness familiar from childhood, when you impatiently peeled off several layers of decorated paper from a mysterious box found under the New Year tree or given for a birthday. In those few minutes, thousands of thoughts flashed through my head: what is there? And this childish feeling of happiness when receiving or giving a gift does not leave a person throughout his life. No less pleasant gift wrapping business

: relevant, cost-effective and does not require large investments at the start.

How to open a gift wrapping business to make it successful

It would seem that it could be simpler than opening a gift wrapping business: registering an individual entrepreneur and renting a tiny nook in a crowded shopping center. However, at some packaging counters

for some reason there is a queue, and behind the others the sales girl sits and is bored.
The thing is that the main secret to the success of a gift wrapping business is good taste, design talent, communication skills and insight of the seller. After all, having exchanged a few words with the client, he must very quickly get a feel
for what kind of packaging is suitable for a particular gift and a particular occasion, propose an idea, and then skillfully translate it into material.
For example, a gift for a male chef should look strict and elegant, for a female colleague - elegant and unambiguous, for a beloved woman or man, hearts, angels and other attributes of a declaration of love can already be scattered on the packaging, and a child can be intrigued by a surprise gift , hidden in a soft toy. First steps in the gift wrapping business: choosing a location, materials and service format
A very important condition for the success of a gift wrapping business is a good location.
Of course, the ideal option is a large shopping center
, but there may be difficulties here: high rent or the administration of the center prefers to work only with one or two “familiar” packaging companies.
As an option, you can consider supermarkets, large gift and souvenir shops, flower pavilions, train stations, large markets in densely populated residential areas. In private residential areas or industrial zones, the gift wrapping business is unlikely to be successful. Another important advantage is that you can open a gift wrapping business in the full sense of the word on a piece of land with an area of 2-4 square meters. m. That is, the costs even for expensive rent in a prestigious shopping center will not be too burdensome for your budget. Salaries for salespeople
, as a rule, depend on production and are calculated as a percentage of the cost of each package - the most convenient option for any business owner.
To solve the awkward situations associated with dishonesty of sellers that are typical for any type of trade, it is useful to install a video camera. This is a little thing that will reassure the owner of the packaging point and discipline the seller. To start a
gift packaging business, you need to buy a display rack for packaging materials, a sales counter-desk, an assortment of wrapping paper, ribbons of different colors, lace, boxes, tubes. You should not immediately buy very expensive materials and premium accessories; it is better to expand the range of services using them as your business develops. However, if you find an experienced and talented sales designer, an excellent prestigious place to locate the outlet and are not too limited in funds, then luxury gift wrapping services can be included in the assortment at the start.

Where should you start?

If you decide to start a business producing souvenirs, then first you need to think through several important points:

how, where and to whom you will deliver products;
which premises for production and sales are best to choose;
what kind of souvenirs will be produced;
where to find experienced specialists;
what equipment is needed for production.

Once you have become familiar with these issues, you can begin to implement your business plan.

Business registration process

At the initial stage, you can do your business at home, as a hobby. Then there is no need to collect documents and register a business.

When your business begins to develop and there are more clients, you need to think about registering. You can register as an individual entrepreneur or LLC. Opening an individual entrepreneur is easier, but an LLC has more bureaucratic procedures. However, if you have a co-founder, then only the LLC option will do. The OKVED code from the “production of souvenir products” section will be provided to you by the tax office.

Registering your business will make it easier for you to enter into contracts with suppliers and customers in the future. There is no need to obtain additional licenses, which means that no additional certificates or approvals will be required.

Room

You can start your own business absolutely anywhere - it could be a garage, a summer house, or a separate room right in the house, since no special conditions are required for production.

If you plan to seriously engage in this business in the future and register it, then it is worth renting a more suitable premises that meets all requirements and safety standards.

Also, do not forget about a place to sell finished products. At first, you can offer your product on the Internet or rent a stand at a fair.

Workflow employees

Initially, to reduce costs, you can do without staff. As your business grows, you may need the following employees:

production workers;
designer;
sellers;
drivers;
premises cleaner.

There are cases when even large businessmen prefer to do their own business, considering it more profitable. Therefore, the question of the need for hired workers is up to you to decide.

Business relevance

On all holidays and all year round, people give each other gifts. For New Year, Valentine's Day, February 23 and March 8, Birthdays and other events. There is always a demand for this type of service, although it is somewhat seasonal. Each of us gives several gifts throughout the year, and everyone wants it to look beautiful and presentable. But not everyone can handle gift wrapping themselves, which is why they turn to professionals for help.

It is best to open a gift wrapping point in a large or medium-sized city. There, the target audience is wider, and the income level allows you to often use such services. In addition, in large cities there are more options for hosting a gift wrapping service, because packaging outlets are usually located in shopping centers, flower shops and near gift shops. However, even in a small city, you can succeed in your business if you correctly evaluate all the pros and cons of the idea of gift wrapping, and also draw up a competent business plan.

Advantages of a gift wrapping business:

low costs: a large staff and rent of a large premises are not required - 3 sq.m. will be enough;

At first, you will be able to work independently, saving on employee salaries;

there are prospects for growth. You can start with simple gift wrapping, and later develop into a full-fledged gift store, expand the range and list of services, and then open several points around the city;

simple technological process. Doing your own gift wrapping requires some skill, but it can be acquired in no time. To fulfill orders, you do not need to handle complex equipment - everything is quite easy and understandable;

The payback period for a gift wrapping business is 3-5 months. If you open during peak sales, you can recoup your investment in the first month of operation. Therefore, it is recommended to open a gift wrapping outlet at the end of November, in anticipation of the New Year rush;

business profitability can reach 300%.

However, every business idea (especially one that does not require large investments) has its pitfalls.

Flaws:

the need to develop a client base;

competition from major players. Gift shops usually have a wrapping section, so a newbie will have to gauge the market beforehand.

In order to analyze

idea for a gift wrapping business, a gift wrapping point, you need to solve a number of problems:

identifying your target audience and creating a unique selling proposition;

analysis of business locations: pedestrian traffic, presence of competitors nearby.

Based on the collected data, you will be able to draw up a business plan for a gift wrapping business and evaluate its prospects.

How to advertise a business

A gift wrapping business advertises its location. The income from one point is not high enough to seriously invest in advertising. However, you can try cheap promotion methods:

Work with gift shops: print coupons, have them give out with every purchase and show directions
Exchange business cards with souvenir shops and handmade shops
Post ads in gift groups on social networks

Beautiful advertisement for gift packaging

Minimalist advertising for gift packaging
The packaging business brings in a small income: consider it as an addition to your main activity. The ways to develop a gift wrapping point are simple: opening new points around the city, and then in other cities. Or expansion of activities: selling gifts themselves, accessories, souvenirs, and so on.

Gift wrapping is a business built on emotions

The prospects for the gift wrapping business are great, but why is it that not everyone manages to succeed in this business? Why can seemingly identical points generate different income? There’s a whole line lining up next to one, and the other seller is bored behind the counter. What is the secret of success?

Secret of success

is to feel the needs of the client, to offer him what he is looking for.

Hire a professional.

The success of an enterprise directly depends on his insight, taste, design skills, ability to communicate with people and find an approach to everyone. Both the seller’s advice and the quality of service must be at a high level.

Diversify your assortment, but don't overdo it.

A small assortment of packaging material will force the client to go to a competitor, and too rich an offer can confuse and complicate the choice. By the way, keeping a huge amount of packaging materials is not profitable for you either - this increases purchasing costs and complicates storage.

Stand out.

Even if you are the only gift wrapper in that mall. Offer something interesting and you will find clients not only among people who pass by by chance. It is to create a unique offer that competitors are assessed.

Choose a location.

Even the most well-thought-out business can fail if the location is chosen incorrectly. In this case, the main advertisement of your services will be a favorable location.

Get involved.

Gift wrapping is a creative business that requires constant attention. At the same time, it is quite simple, so the entrepreneur himself can handle it. The main thing is to have the skills to decorate gifts. Before you get started, be sure to attend classes or workshops that teach gift wrapping. Despite its simplicity, this activity requires knowledge of some tricks and techniques. If there are no such courses in your city, you can find them on the Internet. When you achieve certain success in this matter, teach your staff all the tricks.

Now that you know the key success factors, you can move directly to organizing your business.

Souvenir business: how to make money from tourists

"The Star-Spangled Banner"

The main souvenir in the USA is patriotism. Americans for the most part really consider themselves a unique nation, no matter how much the rest of the world may ironize about it. That's why they sell very specific things. For example, traditionally they often buy the US national flag. Every year, 150 million copies of them are sold throughout the country for a total amount of 302.7 million dollars. Moreover, most of them are produced in the USA, imports account for only 4.0 million dollars and this is mainly from China.

In total, the US souvenir and gift market has recovered from 9/11 and the 2008 economic crisis. Moreover, it not only reached the level of 2000, but also significantly exceeded it. In 2013, more than $21 billion of souvenirs were sold. And this growth is unlikely to stop anytime soon. But it must be said that Americans don’t think much about what to sell to tourists. For the most part, this is a familiar set for tourists. Most tourists do not bring souvenirs, but household appliances and branded clothing.

“Bring me, father,... scarlet!”

Of course, the most popular souvenirs were and remain mugs, keychains and refrigerator magnets. Cheap, cheerful and “gift-worthy”. But what else is really brought with national flavor from different countries? From Russia they bring nesting dolls, hats with earflaps and various handicrafts such as boxes with Palekh miniatures, Gzhel porcelain and an Orenburg down scarf.

France

It’s hard to find traditional souvenirs in France. On the one hand, France means cheese, wine, fashionable clothes and postcards with views of Paris. But with equal success they can be ordered in advance in the online store. It will come just in time for his return. Therefore, very often tourists, especially wealthy ones, bring handmade French tapestries. In Russia they will cost 350-1000 euros, in Paris they are at least a third cheaper.

Germany

In Germany, things are much better with souvenirs. Even the mugs sold here are not standard ones, but beer mugs with national characteristics. Shops in crowded tourist areas are filled with them. You can also look for Meissen porcelain or Solingen blades. But an absolutely unique souvenir is a mechanical wall clock with a chime and a cuckoo. The simplest option can be purchased for about 200 euros, and some exclusive models can cost up to 7,000 euros.

Italy

Italy is a real disaster for tourists' wallets. The country is small, but every city has its own souvenir, which is almost a sacred duty for a visitor to buy. This is probably explained by the fact that the tourism business here began to develop in the eighteenth century. Therefore, you should immediately stock up on money to buy a carnival mask in Venice, a candle with Saint Antonio in Padua, and a notebook made from local paper in Florence. But the special chic is traditional Italian handmade dolls. As a rule, they are rag or wooden, and depict traditional commedia dell'arte characters (Pulcinella, Scaramuccia, etc.) or more modern and media heroes, like Pinocchio or Barack Obama. The simplest doll will cost 20 euros.

Registering a gift wrapping business

To start your own gift wrapping business, all you need to do is register as an individual entrepreneur. No special permissions are needed. The procedure for registering an individual entrepreneur is standard. The main OKVED code is 82.92. Activities related to packaging goods. When registering an individual entrepreneur, try to cover as much as possible the codes of the activity you plan to engage in. Otherwise, you will have to redo the documents later. What other codes might be useful?

47.78.3. Retail trade in souvenirs, folk arts and crafts;

47.62.2. Retail trade in stationery and stationery supplies in specialized stores.

This is not an exhaustive list. It may be supplemented depending on what products and services you choose.

In addition, you need to decide on the tax regime. The simplified tax system is suitable for your activities. Because expenses in this business are small, it is better to choose the simplified tax system “income” at a rate of 6%.

Finding a suitable location

To successfully run a gift wrapping business, it is very important to choose the right place for trading. The best option for a gift wrapping counter is a popular shopping center. But this is where problems can arise. Most likely, the best places in such centers will be occupied by other entrepreneurs, and the rental cost is higher than in other locations.

But even if you don't find a suitable place to wrap gifts in the mall, that's not a problem. You can locate on the territory of a souvenir shop or flower pavilion - offer them cooperation.

Increase sales without investment!

“1000 ideas” - 1000 ways to differentiate yourself from competitors and make any business unique. Professional kit for developing business ideas. Trending product 2020.

The advantage is that 2-4 sq.m. will be enough for a counter. This area will accommodate a packaging table, a small stand, and consumables. The rent will be small - about 8 thousand rubles. But the cost may vary depending on the city and shopping center.

What you need to pay attention to when choosing a place:

Competitors.

It is unprofitable to open next to a competitor, so choose a location further away from them.

Customer traffic.

Your retail outlet should be located in a crowded place with high traffic. Otherwise you will have to spend money on advertising.

Advantageous neighborhood
.
Consider the proximity of stores where gifts are usually bought. For example, perfumes, home goods, gift shop.

Home business from scratch: gift baskets

Decorating your own gift basket is just part of the job. It is much more difficult to find a generous buyer for your product. The first thing you should pay attention to is the target audience. It’s clear that holidays are present in the life of every person, and both a respectable director of a company, who doesn’t have a lot of money, or a young student without extra money in her wallet, can come for a ready-made set.

This does not mean that you need to buy more of everything. This principle will lead to the collapse of the campaign. If your small home business plans to cooperate with several segments of society at once, whose income varies greatly, then all finished goods should be divided into three categories. In the table below, we present the approximate contents and cost of three different types of sets: “budget”, “golden mean”, designed for the average buyer, and “elite”.

Set name	Content	Price
Budget	A jar of coffee, a package of aromatic tea, a set of chocolates and lollipops, a postcard	RUB 1,850
Average	French wine, box of chocolates, decorative candles, vanilla scented sachets, homemade cookies, chocolate covered nuts, souvenir, postcard	RUB 4,950
Elite	Pineapple, coconut, mangosteen, oranges, pomelo, kiwi, banana branch, pomegranate, ceramic souvenir teapot, grape sprig, lime, honey, jar of orange jam or maple syrup, package of coffee and chocolates with nuts.	RUB 9,450

If starting with such a wide range of products is too expensive for you, then it is enough to focus on the first two categories of sets. They will find their buyers in any case.

With the “elite” the situation is more complicated. Buyers with money are selective. Working with this category is like stepping on thin ice: either you will find your balance, or you will fall into cold water.

In order not to take too much risk, it is enough to purchase content for two or three trial elite sets. If they find their customers and they even become regular, then the size of purchases for expensive baskets can be gradually increased.

Of course, you will need a beautiful and sonorous name for your company.

Supplier search

After you have chosen a place, you need to decide from whom to purchase supplies for gift wrapping. To work, you will need high-quality paper of different designs and packaging tape. There are many types of packaging. Which one to start with when starting out? From the most popular: craft wrapping paper and with themed prints for the holidays, boxes and gift bags of different sizes. In addition to consumables, you will need to purchase various goods: postcards, small souvenirs, etc. You can purchase hand-made products. Needlewomen can be found on forums, on Instagram, at the Crafts Fair, etc.

To find suppliers, explore websites and professional forums on the Internet. Negotiate all the conditions immediately, do not hesitate to ask for a discount on bulk purchases. Before concluding an agreement, read reviews, talk to clients, compare options by price and reputation, and choose the most profitable one.

Equipment required for work

To produce souvenirs, special equipment is required. Before purchasing it, you should decide exactly what direction you will be working in.

In any case, you will need a large table with drawers, a comfortable chair and good lighting in the room where you will work.

At first, we recommend buying Chinese-made machines. Of course, they are designed for a shorter service life, however, at the very beginning, this purchase will help save your budget, because Chinese equipment is much cheaper.

It is noted that Chinese machines are designed for six months of continuous operation. This time will be enough for you to come to an understanding of whether you should pursue this matter further. If you realize that you are ready to continue working in this area, you can purchase better equipment, albeit more expensive.

You will also need additional tools to complete the work (for example, when working with wood, you will need cutters, a jigsaw, a screwdriver, and so on).

Purchase of equipment and consumables

In order to operate a gift wrapping outlet, you will need minimal investment. Equipment needed is a counter where a table for packaging, a seat for the seller, a small display case, packaging tools and a cash register will be located. For all this you will have to spend 30 - 40 thousand rubles.

The cost of supplies for gift wrapping is also minimal. To begin with, it will be enough to make a purchase of 10 thousand rubles. As you work, you will understand what is in demand and what is unprofitable. The next time you make a purchase, you will already know the preferences of your customers and will be able to adjust the assortment.

The purchase of consumables is closely related to the range of services and prices that you plan. Be sure to work out the item of expenses and income in the business plan. Let the indicators be approximate at this stage, but you will be able to assess whether it is profitable to purchase a particular product, material, etc. Immediately make a list of goods and services that you plan to sell. After all, it is better to make a one-time purchase in order to get a discount or save on delivery.

When you choose packaging material, be guided by fashion trends in decoration. In recent years, eco-decor and natural themes have been especially popular. Therefore, your arsenal must include canvas bags, craft bags, cotton ribbons, and dried flowers. Select material taking into account the upcoming holidays. You should prepare for them in advance.

Classification of souvenirs, which direction to choose?

There is a huge amount of souvenir products, but they all consist of several types of materials:

Acrylic. Acrylic souvenirs are made using mechanical processing or casting. Products made using casting can be shaped into different shapes and objects can be placed in them. Machining is used for logos, tombstones and similar things. A good example of a business based on acrylic souvenirs is the production of magnets. To launch this direction you will need from 120,000 to 150,000 rubles.
Metal. Working with metal requires more additional equipment and costs, and it is not easy to handle, but it is worth it. You can make anything from it: figurines, jewelry, candlesticks, and so on. At the initial stage, to open a business you will need 200,000-250,000 rubles.
Various stones. As a rule, they are used to make jewelry or decorative compositions. To start this type of business, you will need a minimal investment, about 5,000-10,000 rubles (depending on the quality of the selected material).
Glass or plexiglass (including 3-d printing). They are used to create home decorations or figurines. To start working in this direction you will need about 100,000-200,000 rubles.
Tree. Wood products are traditionally popular. In this matter, the main thing is the skill of the master, therefore the investments are minimal. You just need to purchase the tools, which will cost, depending on the manufacturer, from 200 to 2000 rubles.
Paper. Most often, souvenirs made from this material are photo books, birth certificates or congratulatory posters. The initial investment in this business will range from 10,000 to 50,000 rubles.
Glycerin, flavorings and other inorganic substances. This includes making handmade soaps, balls and bath bombs. Such a business requires minimal knowledge and skills. Initial investments require about 10,000 rubles.

Business souvenirs (T-shirts, pens, glasses, etc.) can be included in a separate group. They are made by embossing on a specific surface. The costs for starting such a business will be the highest, about 500,000 rubles. But the payoff will be huge.

Types of gift wrapping services

Your main offer is a gift wrapping service. Additionally, you can sell greeting cards, balloons (then you will need to purchase a helium tank), various souvenirs, bouquets of dried flowers, and gift boxes. Offer themed gifts. For example, on New Year's Day you can sell gingerbread men and lollipops, and on Valentine's Day - chocolate with confessions, heart-shaped sweets, etc. It all depends on your imagination and enterprise.

Don't limit yourself to one-time gift wrapping orders. Try to find corporate clients for cooperation. Recently, the design of corporate gifts has become relevant, especially in large organizations. The design of such gifts differs from a regular order. You will need to use the company logo and its corporate colors. You may need to order custom printing on boxes. Don’t be afraid of non-standard solutions - this way the client will come to you constantly.

How to make a gift set with your own hands

First, choose the theme of the gift.
By choosing a specific theme, it will be easier for you to decide on the contents of the box. Most often, the theme is related to an event (such as the birth of a child or New Year), but it can also be chosen based on the person's personality or interests (a box for a gardener or for a cosmetics lover).
Make or buy all the necessary items for the gift box.
These can be store-bought or home-made items, or a combination of both. For example, if you're shopping for an edible gift, you could fill the box with cheese, wine, and a dish towel.
Select a container for the gift set.
You can use a box, basket, large jar, bucket, or any other container that can hold whatever you choose to contain.
Decorate the box with wrapping paper
or fabric at your discretion.

Setting prices for gift packaging and assortment

The price of gift wrapping consists of the cost of materials and your work. Very often, to simplify calculations and record keeping, used paper is counted by rolls - that is, if you spent 1/3 of a roll on packaging, you will have to write off a whole roll. On average, the wholesale price of such a roll is 80 rubles. This paper is enough to pack 2-3 medium-sized gifts. Don’t forget to include decor in the cost: ribbons, bows, tags, etc. Based on these calculations, the cost of one wrapped gift will be about 60 rubles. Feel free to multiply by two and get the approximate cost.

Another tip when setting prices: find out what your competitors are pricing. This is quite simple to do: take a couple of boxes of different sizes and go pack them. Check several points to come up with an “average” price – and go from there.

Be sure to consider how much the decor will cost. Because the order is not always limited to paper packaging and ribbon. The client may ask to pack a gift of non-standard sizes and shapes, creatively decorate the box, etc. You must be prepared for this too. Be open to new things and don't be afraid to use methods that you haven't tried yet.

At first, you will be able to handle the work on your own. But in the future we will have to hire employees. Find yourself an assistant who will do the gift wrapping. You will also need the services of an accountant. You can perform these functions yourself or hire someone to work remotely.

Stages of organizing your own business

The first stage is the purchase of initial goods. They are presented in three categories:

The container, that is, the baskets themselves. It is advisable to choose containers of different sizes and shapes to provide the buyer with choice.
Filling . You can complete the sets with food, alcohol, cosmetics, flowers, and soft toys.
Decor . Not a single basket will look festive without a thread with pearls or a bow that coquettishly sat on the handle like a butterfly.

A big plus for the profitability of the venture will be the entrepreneur’s ability to weave baskets on his own. It is recommended to purchase filling in bulk, this will allow you to save significantly.

Another way to save money is to make some “tasty” filling yourself. For example, the housewife loves to bake cakes, muffins or make delicious chocolates. Why not include them as the centerpiece of one of the sets? This will allow you to improve your culinary skills and earn extra money.

The next stage is the creation of a platform for advertising and presentation of the product range. First you need to collect a dozen sets and photograph them beautifully. The photo can be posted on your own website, which you will have to create first, or in a community/group on one of the social networks. Internet advertising is the most effective.

The target audience can be attracted by organizing small competitions where one of the sets will be the main prize. Many aspiring entrepreneurs work using this marketing model. The main condition for competition participants is to bring friends with them to the community or post a link to it on your personal page.

Another popular marketing model is the “purchase” of fictitious community members, that is, “dead souls”, to whom the customer pays a small reward for referring friends or advertising the company on their personal pages. The budget for such advertising campaigns is very small, but the return can exceed all expectations.

The next step in creating a business selling gift baskets is delivery. This problem does not arise for entrepreneurs who rent retail spaces, because buyers come or run in horror a couple of hours before the “X” moment on their own.

For a home-based business, you will have to think about ways to deliver goods. The best option is to deliver the baskets yourself, including the delivery cost in the total invoice. If the family does not have a personal car, then you can use the services of courier services, which are sufficient in large cities.

The last stage, but not least important, is registering your individual entrepreneur or LLC. Any business must be legal. If there is only one entrepreneur, then the right decision would be to register an individual entrepreneur. For a group of people who organize a common business, an LLC is more suitable. The code that needs to be selected in the All-Russian Classifier of Types of Economic Activities (OKVED) is 47.11.3. Behind it lies trade in a large assortment with a predominance of food products. There is not yet a type of activity called “sale of gift baskets” in OKVED.

Recruitment

Basic
requirements for the seller-packer
:

sense of taste, creativity, imagination;

friendliness, sociability, sociability;

ability to listen to client requirements and implement them;

decency, responsibility, perseverance.

Typically, young people aged 23-35 are hired as salespeople.

When selecting an employee to wrap gifts, be sure to give him a test task. Just ask him to wrap the gift, indicate your wishes for the design. And then observe and draw conclusions: how quickly and efficiently did the master complete the work? Did he listen to your wishes, or did everything his own way? Based on this task, you can make a decision in favor of a professional, but you should not forget about personal human qualities.

Ready ideas for your business

When hiring staff, you need to determine how much you are willing to pay for their work. On average, the salary of a salesperson-packer is 17-20 thousand rubles (salary depends on the city). Outsourcing accountant services will cost approximately 7 thousand rubles. Total, with all deductions, 25-30 thousand rubles.

Calculating the profits of a gift wrapping business

It is quite difficult to calculate the income of such a business. Profit depends on seasonality, the number of regular customers, and price levels. As practice shows, on average, a retail outlet can earn 20 thousand rubles at the start and 40-50 thousand rubles in the future. During the holiday rush, revenue can double or even triple. The turnover of the outlet during the pre-New Year period can reach 150 thousand rubles - it all depends on the entrepreneur.

If we are talking about an average income of 50 thousand rubles per month, then for this you will need to complete 8-10 orders per day. This is a lot, but it is quite realistic. Especially if, in addition to gift wrapping, you will sell related products. At this level of income, the initial investment, which amounts to 50 thousand rubles, will pay off within 3 months. And if you correctly take into account the start time, then in the first month you will be able to achieve a net profit.

Eventually

The business of producing souvenirs from plywood looks quite promising; it does not require large investments and rental costs. Engraving items was popular with consumers decades ago, and now the fashion for engraved items is making a comeback. In addition, buyers prefer to decorate their home or give gifts to loved ones from natural materials, in an original and high-quality design.

The developed example of a business plan for the production of souvenirs from plywood showed that the project will require 604 thousand rubles at the start, and the payback will occur in a year. To implement a business, you will need to rent a premises of 25 sq. m. m in a shopping center in a large residential area, purchasing equipment and raw materials, hiring qualified personnel. Monthly expenses: 312.2 thousand rubles, monthly profit will be 47.8 thousand rubles. The plans include increasing the company’s income by increasing the average bill and the number of clients.

Every year Russians buy small gifts for family and friends, during the year there are several national holidays, as well as personal occasions for congratulations. Companies are paying more and more attention to corporate gifts and souvenirs; this is an opportunity to express loyalty, respect and gratitude to partners, employees and clients.

Advertising for a gift wrapping outlet

The easiest way to promote a gift wrapping outlet is a good location and advantageous neighborhood. If you manage to get a good place, you can consider that the promotion is 80% complete. The rest will have to be obtained through bright signage and counter design. A good option would be a themed design depending on the holiday. Such a counter will certainly be noticed.

This business cannot be classified as highly profitable, and therefore the advertising budget is very limited. Use inexpensive methods: cooperate with gift shops and souvenir shops. Print coupons that will be issued when purchasing gifts: even a 5-10% discount can bring a client to you; post ads on social networks, post examples of your work.

Gift wrapping materials

What can serve as material for gift wrapping:

cardboard;
different types of paper;
ribbons;
textile;
leather.

This is not a complete list. Only your creativity and individual approach to each client can tell you what specific material to use for packaging.

It is important that everything combines well with each other: both packaging and contents. If desired, even a jar of homemade compote can be packaged in such a way that it will be the most pleasant and unexpected gift.

Business risks

When drawing up a gift wrapping business plan, be sure to work out such an item as risks. You should always be prepared for difficulties - and it is advisable to take measures in advance to avoid them.

This business may face the following risks

wrong location.

This will lead to the fact that you will have few orders and maintaining a retail outlet will simply become unprofitable. To avoid such mistakes, analyze the location in advance;

poor performance of staff in their work.

A poorly placed order means a spoiled impression and the loss of a client. Someone will leave dissatisfied and remain silent. Someone will demand a redo. All this has negative consequences. Therefore, take seriously the assessment of the skill of the person who will be involved in gift wrapping;

seasonality of business

. The excitement that is observed in December-March can turn your head. But such a number of orders will not be available all year round. And you need to prepare for this. Come up with interesting offers to fuel sales during the off-season, supplement your store with new products that will work at this time.

actions of competitors.

The risk is serious because gift wrapping is a specific service. And a variety of retail outlets with packaging is of no use here. It is quite possible that a gift store located nearby will suddenly add a packaging service. And this is where the beneficial neighborhood ends. What to do? Create a unique selling proposition, maintain a competent pricing policy, immediately agree on cooperation, increase your client base, and recruit regular customers.

7 people are studying this business today.

In 30 days, this business was viewed 71,058 times.

Calculator for calculating the profitability of this business

Unfortunately, everyday life is by no means filled with pleasant surprises and positive emotions, so when the holiday periods arrive, almost all people expect gifts. It is worth noting that often it is not the gift itself that is important, but the intrigue that accompanies it and the process of waiting itself. Proper packaging plays a significant role when decorating a gift, because with its brightness and rustle it not only attracts attention, but also sets a certain festive tone.

The idea of wrapping gifts did not appear in the Middle Ages - it is known that in Ancient Egypt people wrapped gifts in papyrus to protect the gift from the evil eye. Later, gifts began to be wrapped in bright colored paper, but now giving something without festive packaging is considered completely bad manners.

Packaging services are in considerable demand, because in people’s lives there are not only such generally accepted holidays as, for example, the New Year holidays, but also birthdays and various anniversaries. Taking into account the low cost of materials, opening a retail outlet providing gift wrapping services can be recommended to entrepreneurs who do not have large financial resources.

Room

To organize a gift wrapping point, you need to choose a suitable place that meets the following criteria:

Environment;
Patency;
Rent price.

Naturally, shopping centers have the highest traffic rates. It is worth noting that they are also suitable for the environment, since on their territory there are various shops where you can buy almost any thing. However, in terms of rental costs, shopping centers are significantly inferior to almost all other places.

In principle, to organize a point you need a maximum of 6 square meters. m., however, the administration of the center can set additional conditions in the form of a minimum rental period and a minimum area, that is, when concluding a contract, these points must be discussed separately.

As another suitable option for locating a gift packaging store, we can recommend renting a separate pavilion on the territory of the city market.

Range of services

The assortment of the outlet should include various packaging options, since one type will clearly not be enough. In principle, packaging options can be divided by age, gender of the person being gifted, his social status, as well as the holiday itself.

In addition to standard gift wrapping services, the store can sell related products such as various boxes, cards, decorative items, confetti, as well as original types of packaging using corporate labels and corporate colors.

Staff

In this type of business, the main problem is employee control. The fact is that due to unscrupulous staff, up to 50% of monthly profits can be lost. As a control measure, you can install video surveillance cameras, the cost of which ranges from 5-8 thousand rubles. You can also recommend conducting test purchases.

For fruitful operation of a gift wrapping station, it is necessary to hire two salespeople with a shift work schedule. Because gift wrapping requires specific skills, you shouldn't allow salespeople to lay off during the holiday season, as finding and training a new employee can lead to significant losses.

Results

To organize a gift wrapping business you need approximately 65 thousand rubles:

Purchase of the first batch of packaging materials and decorative elements – 30 thousand rubles;
Purchase of commercial equipment, surveillance cameras, as well as registration costs - 35 thousand rubles.

Monthly expenses may include:

Renting a point – 10 thousand rubles;
Salary fund – 30 thousand rubles.

Total: 40 thousand rubles.

With a relatively small initial investment, this business can pay for itself in about two holiday seasons. However, in order for the outlet to achieve self-sufficiency in the off-season, it is necessary to work on expanding the range of services.

Perhaps one of the newest and most interesting possible business paths is the packaging of gift sets and gifts. In Europe, this type of business is successfully implementing itself. In Russia it is still less in demand, but has positive dynamics. It’s nice not only to receive the gift itself, but also to unpack it with special trepidation and anticipation.

The most attractive thing about this field is that it does not require huge start-up capital. Moreover, you can meet the minimum amount (up to 30,000 rubles). What causes this:

no large room required;
no staff required at the initial stage;
consumables at wholesale prices are not expensive.

First of all, you need to find a suitable premises. Or even a corner indoors. The peak selling points will be:

in gift shops;
in souvenir shops;
in shopping centers.

If the amount of free space in shopping centers allows, then you can safely create your own small stall where you will pack gifts for a reasonable fee. In small stores, you can only rent a small nook where you can place your desk and a small display case.

At the very beginning of a business, there is no need to purchase many different types of packaging. A standard and small set is enough so as not to scare off your visitors with an overly wide range.

Another big advantage of a gift wrapping business is that there is room to grow. Having developed your business a little, you can open several points, hire staff, you can sell handmade goods, sell souvenirs and gifts. It’s good if you bet on seasonal souvenirs for a specific holiday.

Finding suppliers of hand-made products is not difficult. The Internet and forums where handicraft citizens often communicate will help you here. There you can also discuss the price before planning to sell any products. In the future, you will determine whether you should engage in gift wrapping wholesale or retail.

Useful articles

If you want to start a business, but don't know where to start? Choosing a business idea depends on the goals you want to achieve and how much money you can invest in the implementation of your chosen business idea.

If you do not own a lot of capital, then a business idea related to the provision of gift wrapping services may be optimal for you.

The advantage of this business is obvious

, you do not need to invest a lot of money in the business, at first you will be able to work yourself, that is, expenses will be minimal, since you will not need to pay wages to employees.

Gift wrapping services

They are especially relevant in stores that sell gifts and souvenirs or in large shopping centers, where a buyer, having bought something as a gift, will immediately want to pack this gift in a beautiful and stylish package.

Paper and other materials for gift wrapping will be available at wholesale stores at low purchasing prices. There are such bases in almost every city and you can easily find their addresses on the Internet or in the directory of enterprises in your city.

Prices for gift wrapping services

, usually very high. In order to determine market prices, you should learn the prices that competitors charge for gift wrapping services. To have an advantage over competitors, you can reduce the price relative to the market by 5-10%.

Business - gift wrapping

When you have already achieved a little in the packaging of goods, you can expand the range of services you provide, for example, arrange bouquets or provide interior decoration services for holidays, name days, and weddings.

Thus, this business is easy to implement, but with the right approach to business it can bring you a stable and not very bad profit; also, this business will allow you to develop in a creative and professional direction.

Market analysis

Hundreds of years ago, engraved items were popular: family watches, personalized spoons or antique jewelry. Thanks to technological progress, engraving has become more functional, more sophisticated in execution and easier to use. Laser engraving stands out for its decorative appeal, high-quality and durable image, which does not wear off over the years and is not washed off with water.

Such properties of laser engraving make it very popular among craftsmen, and products made using laser cutting and engraving techniques – popular among clients. Currently, wood products are gaining popularity; this material attracts consumers with its naturalness, environmental friendliness, and pliability. Craftsmen can make products of any complexity according to individual designs. At the same time, such a souvenir will cost the client an affordable price, since wood is cheaper than metal or glass.

The business of making souvenirs is subject to seasonality; the main peak in consumer demand is observed on the eve of the New Year, from about mid-November. Then there is a slight decline, but by February demand is increasing again. Consumers buy souvenirs for February 23 and March 8. In summer, demand drops by 50% compared to pre-New Year sales. For this reason, the company is scheduled to launch in October.

There are many companies on the market that offer engraving and cutting of products from various materials, including wood. They try to attract customers with low prices, original designs and speed of work. However, the demand for such goods exceeds supply, and still a small percentage of the Russian population and city residents know about such products. There is also a growing demand for wooden souvenir products from companies that want to surprise partners, employees and clients with an original corporate gift.

Target audience of the project:

Corporate clients: companies with their own image, brand, staff of 20 or more people, companies with multi-thousand and million-dollar turnover.
Young people from 20 to 35 years old who want to surprise their friends with original gifts, decorate their interior, or present an unusual souvenir for a wedding, birthday, or the birth of a child.
Wedding salons, event agencies, photo studios, creative workshops, decorators, designers.