The art of dance has been valued at all times. Even two hundred years ago, all noble people, nobles and the “cream” of society, always invited teachers to teach their children, and from an early age they mastered complex steps and pirouettes.
Later they were replaced by circles at educational centers and houses of culture. However, now they are becoming a thing of the past - people prefer to learn dancing in a well-equipped hall, with changing rooms and showers.
There is no doubt that a dance business can be a truly promising and profitable idea. But where to start? How to organize everything correctly in order to “recoup” the invested funds in the shortest possible time and start making real profits?
Financial planning
Having outlined the financial plan, we received the most expensive item for opening a dance school - the cost of equipping the premises. This expense item will amount to 262,000 rubles. The total amount of cash investments is 460,000 rubles.
In general, all expenses were distributed as follows:
- Registration of an enterprise with government agencies – 2,000 rubles.
- Advertising events – 25,000.
- Investments in premises equipment – 262,000.
- Current costs for 1 month of studio activity are 171,000. Of these, constant costs are in the form of rent of 100 sq. m and tax 6% - 70,000 rubles. Variables include marketing costs, business contributions, the Compulsory Medical Insurance Fund - 7,000. For employees, the responsible person transfers 500 monetary units monthly to the Federal Tax Service. The wage fund costs 53,500 rubles. Utility bills, Internet connection - 8,000. Payment for the services of security agency employees - 2,000. Expenses for organizing theme parties and days off - 20,000.
Now about income:
| Month | 1 | 2 | 3 | 4 | 5 | 6 |
| number of sold subscriptions, taking into account seasonality | 100 | 150 | 170 | 100 | 90 | 80 |
| average cost of a subscription | 1 800 | 1 800 | 2 000 | 2 000 | 2 000 | 2 000 |
| income | 180 000 | 270 000 | 340 000 | 200 000 | 180 000 | 160 000 |
| consumption | 179 800 | 162 800 | 171 600 | 163 500 | 154 700 | 152 900 |
| net profit (less costs) | 200 | 107 200 | 168 400 | 36 500 | 25 300 | 7 100 |
Improvisation: advertising - it’s also advertising on the Internet
Until now, we have covered the basics of advertising for an online dance website. But art does not tolerate monotony, and choreography is able to find genre opportunities to promote its ideas. Let's not forget that this is a form of entertainment art and emphasize the visuals. Moreover, the advertising market shows a tendency to shift the vector towards video.
- We record and offer master classes on stage movement.
- We expand the audience of subscribers through groups on social networks with the help of constantly updated content. This direction attracts newcomers with its accessibility and gives an increase in conversion, the transition of users from the category of visitors to the rank of interested clients.
- Using email newsletters, we promote new offers - genre trends, fashionable dance trends, new forms of classes.
Promotion and promotion of a dance website is as creative an activity as the art of choreography. Become the director of your online resource and he, in turn, will become a reliable assistant, taking on communication and advertising responsibilities.
How to Open a Dance Studio: Step-by-Step Guide
Having decided what profile the future dance school will have, the founder must accurately determine its scale. This will determine which premises the owner chooses for his enterprise. So, if at first the studio is small, you can choose a compact room in a convenient location. Even a small dance studio should have a spacious hall for classes (preferably not in the basement and with the possibility of high-quality ventilation), a reception where potential and current clients will be consulted and recorded, and changing rooms with a mandatory shower for school students. As a rule, if at the initial stage the studio is small, it is enough to choose a room measuring 150 square meters. meters.
Having determined what the space for the studio will be like, it is equipped with all the necessary equipment (including, preferably, a lot of mirrors and machines in the dance hall), and, if necessary, appropriate repairs are made. The dance school must have high-quality ventilation and a floor covering suitable for this activity; as a rule, parquet or laminate is suitable.
Opening a dance school from scratch
When renting a room, it is important to pay attention to its compliance with the requirements of the SES, fire department and other services. To make the task easier and save yourself from the need to obtain permission from all existing services, you can rent a room already designed for such activities, for example, a fitness club or yoga studio. In this case, all permits must be obtained by the owner of this premises.
Recruiting staff will be the next important step before opening the studio. First of all, in addition to the founder and head of the school, you will need administrators, several dance teachers (their number depends on the size of the studio) and technical staff to maintain cleanliness. It is better not to skimp on teaching staff and choose the best specialists in your field, since good teachers will be one of the most important elements of an advertising campaign.
On video: Dance school step by step guide
As for the location of the dance school, there are several important nuances: if it is located in the city center, it is important that the organization receives the status of a prestigious institution and attracts the elite segments of the population. In this case, its owner can set fairly high prices for the services provided, and also save significantly on advertising, since a bright sign near office centers will attract enough customers. Such factors will make it possible to recoup the rather expensive rent for square meters in the city center.
The location of the dance studio in a residential area also has its advantages:
- cheap rent of premises;
- low competition;
- busy in the evening and morning hours, as well as weekends.
In addition to the advantages, placing a studio in a residential area also has some disadvantages. For example, a bright sign will not be enough to popularize a dance school; you will have to connect several types of advertising at once. In addition, prices for services in an area remote from the center will be significantly lower, which means you need to consider a flexible pricing policy that is accessible to potential clients.
When choosing a place to open a studio, first of all you need to find out if there are any successful competitive companies in the immediate vicinity, since such proximity can greatly hinder the promotion of the studio.
It is important to conduct a high-quality advertising campaign to attract customers to the dance studio. Depending on the selected profile, information about the school is posted on thematic resources on the Internet. Contextual advertising will also be very effective, as well as information in the media and distribution of leaflets. If the studio is mainly intended for children, you can inform about its opening in nearby schools and kindergartens, post advertisements near playgrounds and in residential areas of residential areas.
Payback period in a dance school business plan
The payback period for investment provided for in the dance school business plan is 3-5 years.
Dance studio school business plan with calculations
The business plan has a clear structure, contains detailed financial calculations, and the financial model allows you to flexibly change any business parameter. This is the optimal solution for those who plan to attract investments, want to get a loan or have a ready-made template for developing their business plan.
Structure of the financial model of a dance studio
A financial model is a separate file in MS Excel format - essentially it is a separate product designed for business planning and calculation of all its indicators. Each of the parameters of the financial model can be changed manually. There are no macros in the financial model. All formulas are transparent and changeable.
Detailed calculation of investments for starting a dance studio
While working on a business plan, we look at dozens of different sources of information. This includes data from equipment suppliers, industry portals, interviews with market experts, and official statistics - such systematic data analysis provides a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc. .
Business income plan
A necessary component of a full-fledged business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to look at profitability in the context of a separate profit center or even a separate product.
Dance studio cash flow forecast
The cash flow statement is the most important document in any business plan. Contains comprehensive information about the company's operating, investment and financial inflows and outflows, and also allows you to evaluate the overall picture of the company's performance.
