Business idea No. 1337. How to open a paid children's playground?

Opening a children's playground can be very successful. The lack of any leisure activities for children under 7 years of age is a problem in most cities in our country. Although administrations are trying to install play areas in most residential areas, their quantity, and most importantly quality, are far from ideal, and in most cases are not interesting to children. As always, business should come to the rescue, which is increasingly becoming a socially oriented business...

What equipment to choose for opening playgrounds

• A small trampoline (slide or regular). The price of a new trampoline starts from 80,000 rubles;
• Carousel sun - from 25 thousand rubles;
• Spring rockers (3-4 pieces) - from 14 thousand rubles per piece;
• Game labyrinth + dry pool (two possible at once) - from 150,000 rubles, depending on the size;
• Sandboxes and sand courtyards - from 40 thousand rubles;
• Ordinary swings (5-6 pieces) - from 20 thousand rubles per piece;
• Benches, trash cans and other park furniture - from 50 thousand rubles.

Thus, the total cost of equipment for the site should be about 400 thousand rubles.

The play labyrinth is the main “calling card” of the playground, and it is clearly not worth saving on the purchase of it. Children really like labyrinths. Therefore, the larger and more interesting the game labyrinth, the higher the chance of success for the entire business.

In addition to equipment, there will be costs for covering the site. The best and safest option for a playground is crumb rubber or tiles. Firstly, the rubber coating is soft and softens the child’s fall. Secondly, the coating is easy to install, even in the most inconvenient places. Thirdly, rubber crumbs (or tiles) are made in different colors, which makes the surface of the playground very bright and attractive for children. The cost of one square meter of rubber coating including installation is about 1,500 rubles. Covering a site with an area of ​​100 m2 will cost 150 thousand rubles.

Purchase of necessary equipment

Since the children's entertainment area is paid, the first thing you should do is take care of the fencing - install a fence. It needs to be made transparent, ensuring good visibility from the outside of the equipment to attract visitors. In order for a paid children's playground to be full of little guests, their interests must be taken into account as much as possible and landscaped, taking into account the children's desires and preferences.

The most popular attraction is the game labyrinth - a kind of card for any children's playground. Children can spend more time without leaving their favorite entertainment. Its quality and the interest it represents for the child almost entirely determines the profit received - saving is undesirable.

The second important point that requires attention is the surface of the site. It is better to use rubber versions of crumbs or tiles, which protect children from possible injuries. The bright colors of the coating will attract new little visitors. Then we can start purchasing the rest of the equipment: carousels, trampolines, sandboxes and other equipment needed by children.

How to attract more young clients

Next, it is important to resolve the issue of how to get parents to bring their children to your playground. In other words, what will parents do while their children are frolicking wildly on the playground? Leisure for adults is an equally important attribute of the playground. For example, you can open a small summer cafe next to the site. It is not necessary to sell alcohol in a cafe; you can limit yourself to the most popular products: ice cream, pastries, hot and cold drinks, cocktails, desserts and sweets. Thus, you kill two birds with one stone: 1. attract more visitors 2. earn money by selling products (for both children and adults).

Entertainment for children, ice cream for parents

In order for the site to generate large incomes as a business, you should think about the leisure time of parents. What should moms and dads do while the baby is frolicking on the rides? Parents can be pleased with a small cafe, pizzeria or kebab shop, where it is pleasant to enjoy not only a break from their children, but also their own pleasures.

It is not necessary to offer alcoholic drinks, just refreshing ones, tea, coffee and a dozen offers of cuisine. Definitely ice cream! You will win on two counts at once - children and parents are happy.

The site should be made attractive even in the cold season. In order for the playground to generate income not only in the 5 warm months (from May to September), but throughout the year, it is necessary to take care and equip the area with canopies from the rain, install small houses where children can hide from the wind and play.

In winter, it’s great to install slides for sledding, and with the appropriate size of the area, arrange a skating rink and organize rental of skates with the necessary equipment. This will help you return the investment amount faster, and the payback on the playground will happen sooner.

Indoors or outdoors

The advantages of opening a children's playground in an outdoor format include:

1. High attendance in the summer (in the summer everyone is drawn to the street);
2. Lower costs for renting a plot. In contrast to renting year-round premises in a shopping center, where payments are 5-10 times higher.
3. Finding space outdoors is often easier than indoors. Free space in popular shopping centers (which is exactly what you need) is an extremely rare occurrence. And finding a “piece” of land in a residential area of ​​the city is a more realistic option.

We are looking for the location of a paid playground

In fact, there aren't many options.

Parks and squares in your city are a great option. Lots of potential clients. You are always visible. But there is one common disadvantage. In parks, as a rule, city authorities already equip playgrounds. Moreover, they are far from the worst. But if your city doesn’t have something like this in its parks, this is a great opportunity.

The second option is shopping and entertainment centers. A good place to place a children's playground. But there are some downsides. First, incredibly expensive rent. Secondly, in such places it is difficult to find free space. And a playground requires a lot of space. Thirdly, high competition. Therefore, the third option is probably ideal.

The location of the playground is near large residential complexes and apartment buildings. This is the place where there are always a lot of your clients. And it's also very convenient. They don't have to travel anywhere to entertain their children. Everything is within walking distance. And it will be much easier for you to find a free plot of land with an area of ​​about 800-1000 m².

Do I need a business permit?

When installing playgrounds, you must be guided by GOSTs:

• R 52169-2012 – design safety;
• R 52168-2012 – safety of slides.
• R 52167-2012 – safety of swings.
• R 52300-2004 – safety of carousels.
• EN 1177-2006 – presence of shock-absorbing coatings.

All attractions installed on the site must have quality certificates. In addition, the equipment must undergo independent examination and testing.

Business Features

The market for children's play and sports equipment is growing from year to year.
The reason is that initially the density of playgrounds has been low since the USSR. In the 90s, children’s playgrounds were conveniently forgotten, and already in the early 2000s, the situation with children’s playgrounds was catastrophic. Even where there were playgrounds, they were already in terrible condition. But the social demand for playgrounds very quickly influenced the development of the industry. Since the beginning of the 2000s, companies producing various children's and sports equipment have actively begun to be created and developed. In 2008, our company joined this process.

Since 2020, the industry has received strong support from the state. The federal program “Comfortable Urban Environment” was adopted for the period 2017-2022. Within the framework of this program, 42 billion rubles have been allocated. to finance various projects in the field of urban improvement, including the renovation and creation of new children's and sports grounds.

The social demand for a healthy lifestyle is reflected in the fact that recently sports grounds, workout grounds and street exercise equipment have become widespread. Thus, the market for outdoor equipment has become even more capacious, since a sports ground or individual sports elements are often placed next to the children's playground.

In addition, we must not forget that any outdoor equipment is gradually destroyed under the influence of external forces, no matter how high quality it is. In just five years, without maintenance, the playground may become outwardly unattractive and obsolete. You need to understand that the playground industry is constantly evolving, new products, new trends, and opportunities appear. Thus, the stock of children's and sports outdoor playgrounds is constantly being updated. There is always a demand for playgrounds, and in Russia now there are a lot of courtyards where either there are no playgrounds, or they are in a sad state.

In addition, it is necessary to understand that opportunities for development are not limited only to children's and sports equipment, or only to outdoor equipment. The production of playgrounds involves a large complex of operations, including woodworking, metalworking and others. There is always an opportunity to explore new areas, for example:

• Wooden playgrounds for summer houses and cottages;
• Establishment of a division specializing in street improvement products: fencing, trash cans, benches, etc.;
• Children's and indoor sports complexes;

Thus, the opportunities for development and obtaining steadily growing income in the children's play and sports equipment industry are quite large.

Outdoor play equipment for children's playgrounds from the manufacturer in Moscow.

Children's playgrounds from are more than playgrounds, they are the magical and fairy-tale world of a single yard, dacha, kindergarten or preschool educational institution, transferred to reality. Here you can swing on swings and carousels, playfully slide down a slide, conquer an unusual street hole or sports complex, and also show ingenuity and ingenuity when overcoming a children's obstacle course. You can build toy castles in the sandbox or hide in a children's house so that no one can find you, and a second later you can hang on the rope of a children's play complex installed in the yard, and much, much more.

Our products are popular among kindergartens, preschool educational institutions (DOU), schools, housing and communal services in Moscow and the Moscow region, as well as in the regions. However, with no less frequency we are also approached by individuals who want to please their child by ordering an outdoor structure for children for their dacha or suburban area. After all, it doesn’t matter what city we live in - there will always be a desire for every person to change the world around them at least a little. But in this bustle and fast rhythm of the city, is there a place for ordinary children’s joys? Of course, there will be, and it is we, the adults, who have defended the right to a fairy tale from fate, who will be able to build it for our children, starting with small things - magical playgrounds. And I will gladly support you in this endeavor.

Do you want to decorate your site or equip a playground for children with extraordinary swings, creative slides, colorful children's houses, or conduct demonstration lessons in building sand castles in our cozy sandboxes? We will be happy to walk this path with you! Are you ready for miracles just like us? Then we are waiting for your call to make you even happier!

Small forms of territory improvement.

We are glad to present you the section of our catalog “Everything for the dacha and housing and communal services”, namely small forms of landscaping. Small architectural forms are a reflection of the style of urban, local and suburban areas, and, at the same time, an element of coziness and comfort.

Ours will delight you with a variety of representatives of small architectural forms in a number of categories:

- fences, lawn fences for courtyards and playgrounds, gates - declare your style and subtle taste almost “from the threshold”, because your home is your fortress, which begins with marking the boundaries,

- street benches and benches - a simple everyday solution: sit with a book, relax, expose your face to the setting sun,

- welded and forged gazebos - allow yourself to step away from everyday life and plunge into the world of elegant forged patterns and romantic garden gazebos,

- garden swing - a romantic fairy tale with notes of youthful joy and adult balance, and wisdom,

- flower beds and pergolas - fill your area with a subtle aroma and bright colors,

— sets for the dacha and barbecues for barbecue - confirmation of the rule that the only thing better than a picnic is a picnic with long gatherings with family and friends,

- trash cans, containers and sites for solid waste - even such a trifle as garbage collection can be arranged beautifully and elegantly, without straying from the unified architectural style,

- stair railings, interior elements and external decor - all these exquisite details like decorative bridges over the moat, openwork canopies and fireplace grates with beautiful curls that create zest and real miracles for us.

Children's playground as a business: project description

The relevance of the business project under consideration in individual cities and regions of the country is beyond doubt. Consumer demand is quite high, while the level of competition is minimal, and in some cities even reduced to zero. Small children's playgrounds in the internal territories of residential neighborhoods are characterized by a lack of variety of equipment and its low quality.

Even in large cities and megalopolises, in conditions of a high level of competition, it will not be difficult to find a good location for a play area or playground that will be in demand among the local population. This is explained by the fact that most similar establishments provide a relatively small selection of children's entertainment.

Project risks

A business plan for a children's playground with calculations will allow us to think through the main and monthly investments and form a picture of opportunities, taking into account the risks of this type of business.

Advertising and Marketing

Traditional advertising and marketing methods to attract the target audience, form an initial customer base and increase the attractiveness of the business:

• advertising in local print media;
• television and radio stations;
• posting advertisements, posters and distributing leaflets in park areas and other places with a high level of traffic to the target audience of the business project;
• maintaining your own public pages and pages on popular social networks;
• creation of a business card website for a children's playground;
• holding regular festive events;
• promotions and discount campaigns.

You also need to take care of developing your own logo and installing a bright and attractive sign with the name of the playground.

Financial indicators of the project

Investments in opening and maintaining a playground

The initial investment in the practical implementation of the presented business project varies depending on the chosen region of activity. Also, the amount of initial investment in a business project is directly influenced by the number and range of play structures, structures and equipment. The establishment of additional sources of income in the form of a children's goods store and a shop with ice cream and soft drinks will require a corresponding increase in the amount of initial investment. Thus, the average starting investment that a beginning entrepreneur will need to implement the playground business project under consideration will be 600–800 thousand rubles.

At the same time, the current costs of maintaining the children's play area include rent and the cost of paying wages to site employees, as well as utility bills for consumed electricity and quarterly payment of mandatory tax deductions. In addition, the running costs of a children's playground should include costs associated with organizing and conducting events, advertising and marketing campaigns in order to attract new customers. As practice shows, the average cost of maintaining the business activities of a children's playground is about 150–200 thousand rubles per month.

Revenues and expected profit

Income is generated through the provision of basic and additional services, hourly payment for recreation on the children's playground. The average pace of business development in the right season will attract a customer flow of at least 20 children daily. As the business develops and the number of clients increases, a novice entrepreneur can count on a net monthly profit of about 100 thousand rubles.

Equipment

The choice of equipment depends on the raw materials used and the complexity of the design. Here is the minimum set you will need:

• Woodworking equipment. The woodworking cycle includes sawing and cutting, gluing and processing procedures.
• CNC milling and copying machine. Useful for working with plywood
• Machines for working on metal. High-precision band saws, pipe bending and profile bending equipment, welding and grinding machines
• Equipment for painting. Including a separately equipped drying chamber

Also purchase a gazelle for independent transportation of materials and finished products. The estimated cost of purchasing equipment, including the purchase of a car, will be about 3 million rubles.