Dry car wash as an alternative to a classic car wash

Dry washing technology

Dry car washing is a process of applying a special spray to the body and removing dirt using a microfiber cloth. After washing the body shines like new. Not a drop of water is used!

Sellers of equipment and technology (franchises) claim that this car wash has the following advantages:

— Simultaneously with washing, the body is polished, a protective layer is formed; - Saving time. The washing process takes about 10 minutes; - Can be washed anywhere. While you are in the office, your car will be polished to a shine; - No water required; — An anti-rain effect is formed; — Low cost of service. Cons: — You can wash a not very dirty car; — The service is not yet popular. Car owners are suspicious of the dry washing method; — The idea is more suitable for large cities, where there are a lot of cars; — Greater dependence on weather conditions, especially in winter. The solution is warm parking lots in large cities.

Business technology for opening a dry car wash

Dry car washing saves time for car owners, and therefore will always be in demand in large populated areas. You can open your own car wash from scratch or as a franchise of an already promoted brand. Since there is no need to waste water, there is no need to conclude an appropriate agreement and install these utilities.

The main consumer of such a service is business people aged 25-35 years, predominantly a female client audience. It is better to locate the car wash in places with large traffic and passenger flows in small areas, given the high cost of rent in such areas.

Employees of the enterprise must be provided with a shift work schedule and piecework wages, which are directly related to the number of cars serviced.

How much money does it take to open a dry car wash?

Main costs for starting a project:

• Consumables and specials clothes - 30,000 rubles.
• Scooters, 2 pcs. for the spring-summer period -70,000 rub.
• Other organizational expenses - 5,000 rubles.

Total - 105,000 rubles . * If you have your own car, the amount of investment to open a business will be significantly lower.

Marketing policy

The clients of the mobile car wash are people with average and high incomes. They are united by being very busy, caring about their transport, caring for the environment, and convinced of the right choice and decent quality of services.

The car wash market is full of offers, so for mobile car washes with dry cleaning, the main competitor is traditional wet cleaning.

The most important task is to combat the conservative views of car owners. To do this, you need to know the pros and cons of each type of sink. Thus, one of the strengths of automatic stationary car washes is their regular customers, but they also have a disadvantage - the high cost of work. Manual and dry stationary washes are not mobile, although they offer an individual approach to customers. To get people to pay attention to you, it is important to clearly and clearly explain the advantages of dry mobile washing:

• high-quality work performance;
• accessibility almost anywhere;
• the customer does not waste time;
• low, relative to competitors, cost of services;
• the ability to use dry washing services where other types of washing cannot work.

It is important to mention all these benefits in your advertising campaign. Promoting a mobile car wash involves using various advertising techniques: distributing leaflets, installing banners, advertising in parking lots, gas stations, and television. The possibilities of an advertising company largely depend on available finances. For example, for a mobile car wash format it is convenient to use a mobile application. But, the cost of creating such an application will be high.

If you have an initial capital of about 2 million tenge, then it is most logical to use such types of advertising as:

• printing and distribution of discounted flyers. This will require 30 thousand tenge;
• advertising at gas stations and spare parts stores. This will cost about another 50 thousand tenge per month;
• work on developing a website with the ability to place an online order will cost no less than 180 thousand tenge.
• advertising on social networks.

Marketing plan for this business

The cost of the service is 300 rubles. The average cost of washing one car is 70 rubles. To successfully implement a business, it is necessary to select places where there is a large concentration of cars, which include:

• Parking areas of shopping centers, including warm parking lots;
• Car parking;
• Auto markets. Where they sell cars, you always need clean cars.

Some clients can order services by phone. The reality is that the demand for such services in our country is not yet great. Therefore, calculations should be made based on the minimum indicators. It takes an average of 10 – 20 minutes to dry wash one car if it is washed by 2 people. In an hour, taking into account the search for clients, a maximum of 2 cars will be serviced. In total, in an 8-hour working day, two washers will wash on average about 15 cars. When calculating monthly revenue, you should subtract rainy days, severe frost and other inclement weather. On average, there are 20 working days and 300 cars serviced per month. Daily revenue: 300 rub. * 15 = 4500 rubles. Monthly revenue: 4500 * 20 = 90,000 rubles. Next, consider the fixed expenses per month:

• Materials (sprayers and napkins) - RUB 21,000.
• Zar. fee (3 people) - 35,000 rub.
• Taxes, tax 6% - 5400 rub.
• Contributions to extra-budgetary funds - 10,500 rubles.
• Fuel and lubricants - 5,000 rubles.
• Advertising - 3,000 rubles.
• Others - 2,000 rub.

Total - 74,000 rubles. Total monthly profit is: 90,000 – 74,000 = 16,000 rubles.

Mobile car wash

Author of the idea: Marcel

One day Alexey, my neighbor and friend, calls me and plaintively asks me to take the keys to his car and go to the car wash, because... his car is covered with impenetrable mud armor! He himself was in no condition to drive, because he was convincingly drunk, and tomorrow morning he complained that he simply would not have time to stand in line at the car wash, and might be late for an important meeting.

Unfortunately, I also could not help him in any way for the reason that I had my own planned things to do.

Some time has passed. And I myself found myself in the same similar situation when I, my relatives and friends arrived in another city for a wedding, and there was simply no time and no desire to drive a whole convoy of dirty cars along unfamiliar streets and look for a car wash and stand in line.

I had to find and put on simpler clothes early in the morning, take a bucket of water and “go ahead.” Well, don’t go in a wedding cortege with the inscription on the rear window “Tanks are not afraid of dirt”!

If only someone would come and wash all our cars en masse! And we would continue to sit at the table, talking with loved ones

And then an idea came, a new idea for business! Mobile car wash! After all, this is exactly what was necessary at that moment for my neighbor Alexei and for me. I have not seen any advertising or other information offering similar services.

Stop! One important condition! The car wash must take place on private land, i.e. near your cottage, private house, on the territory of a commercial organization, etc. Car washing in a public place is prohibited! It is important!

The client calls the service phone. Informs: the type of work, address, make and model of the car, clarifies the availability of water and the possibility of connecting the hose to the water supply.

The price of car washing depends on the above factors: - location of the facility (remoteness), - make and model of the car: foreign cars are more expensive, SUVs are even more expensive, etc., - if it is possible to fill with water: 10% discount. If it is possible to connect a hose in the water supply: 20% discount.

Based on the prices for a regular car wash in my city, I present for your consideration a price list for the provision of services. See table No. 1.

Table No. 1 (prices in rubles)

Cars Distance up to 25 km Distance 25-50 km (+20%) basic price without water supply (+10%) no water (+10%) basic price without water supply (+10%) no water (+ 10%) father. car, “classic” 300 330 363 360 396 416 domestic car, front drive 350 385 424 420 462 485 foreign cars 380 418 460 456 502 527 MV, SUVs, incl. “Niva” 440 484 532 528 581 610 minibuses 480 528 581 576 634 665 For example, the client has a VAZ-21074 car. The basic price for an on-site car wash, if the client has a water supply system (water supply) and has permission to connect to the water supply system, is 300 rubles. If the client does not have running water, but has, say, a tank with clean water, then washing will cost 330 rubles. If there is no water at all, then we use our own supplied supply, the price is 363 rubles. The price increases at a distance from the city by 20%.

What equipment should I use?

Go to any good hypermarket and you will find a whole range of special equipment! We choose a compact, powerful, reliable, German one! I'm afraid to advertise anything. Well, everyone understood: what I mean...

What to do if the client has neither running water nor a well, i.e. Is there no way to get water anywhere? I came to the decision that I needed to take this water with me! We purchase a plastic container for 120 liters. Based on my own experience, this amount of water is too much for a high-quality wash of one car. In order for it to fit in the rear of the car in the center (for traffic safety), you will have to remove the lower sofa. For driving safety and to prevent a full container of water from rolling around the cabin, it is necessary to secure it using suitable belts.

Additional equipment and materials?

An ordinary inexpensive home vacuum cleaner. It is much more powerful than any car, and will reduce your time and nerves. Special detergents and car shampoos. Gloves, mask, glasses, boots, headgear, extension cord for electrical/equipment. Several rags, sponges, faux suede, brush. Just in case, several types of polishes.

How much money will it take to equip one car for an on-site car wash?

About 9 thousand rubles. Don't forget about ongoing advertising costs. How to place it, your imagination will help you with this, as well as other extraordinary business projects from the “treasury of ideas”.

Planned cash flows, revenue

Much depends on advertising: autoradio, newspapers, magazines, street advertising, distributed booklets. Everyone needs to know about this service! Depends on the availability of this service for the population of your city, on the number of stationary car washes in your city and their workload, on the quality of your work. First, prices need to be kept low. The optimal planned daily revenue from one field equipped vehicle is 4,000 rubles. Those. On average, servicing 10 clients at an average price of 400 rubles. The optimal planned monthly revenue is 120,000 rubles. = 4000 x 30 days.

Your income and expenses (calculated for 1 month). Income: 102,000 rub. = 120,000 rub. – 15% underload, Expenses: 51,000 rub. – salary for a mobile car wash driver using his own personal transport, i.e. 50% of revenue, 500 rub. – monthly depreciation on purchased equipment for 1 car, calculated for 1 year, 5000 rubles. – expenses for materials and equipment, 6,000 rubles. – advertising costs; when using 2 or more equipped vehicles, these costs will decrease accordingly. 3500 rub. - Unexpected expenses. Total expenses = 66,000 rubles.

Your profit from one equipped car for an on-site car wash will be 36,000 rubles. = 102000-66000. Your profit from three cars is 117,000 rubles. = (102000x3) – (63000x3).

Shouldn't you think about it?

I look forward to discussions on the proposed topic!

Addition from N.F. The mobile car wash service turned out to be very popular and in demand. Now a lot of entrepreneurs are developing this direction, especially in large cities. Such services may be called “mobile car wash” or “on-call car wash”.

There are companies that have developed an even cooler direction for washing cars on the street - dry car wash. This is when the car is washed not with foam and a lot of water, but with special chemicals and dry cloths. In a densely populated city, this is much more convenient and safer for citizens.

How to choose equipment for business

The equipment you will need is a vacuum cleaner for a car that works autonomously. The main costs will be spent on purchasing consumables:

• Soft microfiber cloths;
• Chemicals for car washing;
• Chemicals for car polishing;
• Special product for chemical treatment of interior;
• Rubber blackening agent;
• Liquid for cleaning glass and mirrors;
• Fine sprays.

When starting a dry car wash, you cannot do without a uniform. It will make the washer noticeable and recognizable. To increase business profitability, it is recommended to purchase a car for on-call trips. In the first stages of development, you can buy an old car in proper technical and appearance.

Ways to promote a business

To attract customers, you need to try. In cities with a population of over a million, there will be competition, and in small cities, clients may not be aware of the services offered.

Creating a mobile application

It is very convenient when a client can order washing services using a simple application for his smartphone. Therefore, when the business develops, we advise you to invest and create a convenient program. This will make it more convenient to accept orders.

It would be good if the application comes with a map. This way you can attract freelancers who are as close as possible to the place of order.

Flyer printing

Design ideas can be absolutely anything. For the first time, you can print 1-2 thousand pieces. The leaflet will contain an offer to wash your car, and they can be attached under the windshield wipers of dirty (and clean, too) cars on the street and in parking lots.

Such leaflets can also be distributed near shopping and office centers. You may have to coordinate these actions with the administration to avoid problems.

Radio advertising

It is recommended at the stage when you are already successfully providing services and have the funds. At a minimum, you need to gain work experience. When stuck in a traffic jam, most drivers listen to the radio, and if they don’t have time to visit a car wash, they will want to use your services.

Car wraps

There are several ways:

• you wrap your own cars;
• You can negotiate with any drivers about advertising.

Advertisements can be glued to the rear window or to the body. This is a good way to attract attention, because drivers still pay attention to cars with advertising standing nearby.

What documents are needed to open

To legalize activities, registration with the tax service is required. It is enough to register an individual entrepreneur by providing:

• A photocopy of the applicant's passport;
• Application in the prescribed form;
• Receipt for payment of the mandatory state duty.

Registering a business will not take more than 1 week. If you plan to use the labor of hired workers, it is recommended to open an LLC. The registration procedure is similar to that of an individual entrepreneur, but will allow you to carry out activities on a larger scale.

Business registration

To register a business, it is enough to register as an individual entrepreneur . At first, you will not need an office; you can work from home. To register with the Federal Tax Service, you need to pay a state fee, fill out an application and submit documents. In three working days you will already be registered. Be sure to enter the activity codes correctly.

If you decide to register an LLC, you will need to contribute start-up capital - 10 thousand rubles, and also register a legal address. This is true if you decide to create a larger enterprise, for example, a full-fledged car wash with on-site services.

Description of the business model

Not long ago, the Fast and Shine company released an application for mobile devices, through which a car owner can order a car wash, regardless of its location. In order to use the service, the car owner must:

• install app;
• link a bank card to the service;
• order a car wash and, if desired, interior cleaning.

You can become the owner of such a business by purchasing a franchise. In total, the company currently has more than 120 representative offices located in Israel, Russia, the CIS, China and other countries.

The company provides a franchise to entrepreneurs who want to open a representative office in a locality with a population of over 80,000 people. Thanks to a proven strategy, the company helps every entrepreneur organize their business correctly and quickly make a profit.

Detergents are selected that are environmentally friendly and quickly degradable

Algorithm for the operation of a mobile car wash

The operating principle of a mobile car wash is simple:

• the client selects the desired service package in the application and orders it;
• the application determines the location of the car;
• a company employee accepts the order;
• if the owner of the car ordered cleaning of the interior, he will need to provide access to the car for the employee, but if only a wash is required, it is not necessary to go to the car;
• after the employee completes the work, the application will automatically debit the payment from the car owner’s linked bank card;
• The owner of the car can evaluate the work of the washer by giving him a rating in the application using a five-point system.

The washing itself is carried out using a special specially developed technology; cleaning agents are used that do not require the use of water. These products are developed and produced by the company itself. The uniqueness of detergents lies in the fact that they:

• do not harm the paintwork;
• do not require rinsing with water;
• safe and high quality.

The algorithm for operating a mobile car wash, which has been proven over the years, is the key to business success. By purchasing a Fast and Shine franchise, an entrepreneur gets a unique opportunity to become the owner of a well-thought-out business that begins to generate income from the first days after launch.

Purchase of raw materials and materials

The most serious cost item is the cost of purchasing materials and raw materials. They are calculated based on the consumption of cleaning products and the sales plan. It is necessary to purchase the following equipment and materials:

• battery vacuum cleaner (70 thousand tenge for 2 pcs.);
• car shampoo (190 thousand tenge for 4 pcs.);
• uniform (190 thousand tenge for 2 pairs)

In general, the costs for these materials, as well as nanopolish, microfiber, glass cleaner, and rubber ink will total 800 thousand tenge. Of course, material consumption depends on the number of sales.