Where to start planning the production of handmade dumplings
Why should production planning begin with sales? Yes, because many novice businessmen went broke when they invested millions of rubles in the purchase of expensive equipment, and ended up with warehouses filled to the ceiling with finished products.
Their mistake was that during the formation of the business they did not plan the sale of their products. This kind of thing could have happened in the 90s, when there was a shortage of products and any product went out of stock. Today, in a period of fierce competition, business needs to start with the question: “Who will I sell this product to, who is my buyer?”
In the case of hand-made dumplings, the first sales can begin with the sale of trial batches to close acquaintances and friends. If you see how your dumplings are praised and ordered again and again, you may think that your enterprise will succeed.
After all, your dumplings will be in just as much demand on the shelves of local stores. So we need to open up...
Technological and production secrets, advice from experienced entrepreneurs
To achieve better taste and reduce costs, I add boiled potatoes to the minced meat. The filling comes out juicy and fragrant, and costs are reduced by 10%.
V. O. Dovrigin, entrepreneur, Naberezhnye Chelny.
Do not increase the amount of bacon in the recipe. Few people like the “greasy” taste of dumplings, and the entrepreneur risks losing his consumer audience and loss of demand.
I add spring water to the minced meat. Surprisingly, they become juicier and tastier. Savings – 12 percent of cost.
Yu. Antsiferova, Kostroma region.
But you need to experiment with adding water carefully. Excess liquid causes the dumplings to become mushy during cooking and look unappetizing. Everything needs moderation.
Always take extra flour and meat. Line downtime only seems insignificant, in fact, they “take away” up to 15 percent of income, which is almost a sixth.
N. Korolenko, village. Shakhovskaya, Moscow region.
When making stocks, it is important to ensure normal storage conditions for raw materials in order to prevent loss of freshness, which negatively affects the quality of the finished product.
To optimize costs, I buy flour, salt, eggs and spices from wholesalers. And I buy meat exclusively from farms. It's fresh and fragrant. The dumplings are exceptional, much tastier than store-bought ones. Buyers are not deterred by a price that is twice as high as a factory-made product, so I consider this diversification of expenses to be optimization.
V. Isakov, Kaluga region, Obninsk district.
Selecting a room
Many entrepreneurs involve relatives and friends in the business at a very early stage. Making dumplings at home. When capital is very limited, this is often the only way out of the situation.
There is nothing shameful about this. When the volume of production and sales of dumplings exceeds 200 kg per day, you can already think about renting premises, purchasing equipment and expanding the staff.
When producing even 200 kg of dumplings per day, the size of the room must be at least 50 m2. It should include areas for receiving and cutting meat, an area for preparing dough, an area for modeling (production) of dumplings, and an area for storing finished products.
The workshop must comply with all sanitary standards for food production. The room must be clean, the walls must be plastered and painted, the floors must be plastered or tiled. The premises must be equipped with a toilet. It is also necessary to install a container with a disinfectant solution for treating and washing hands with instructions for them. And so on.
Don't forget about fire safety. These are the minimum requirements for this type of enterprise.
Consumer market analysis
In addition to high demand, there is also fierce competition. The segment of semi-finished products today is saturated; dumplings and dumplings are presented in a wide range. Manufacturers include not only well-known federal brands, but also local small firms that do not want to give in to well-known brands. Due to such factors, there is fierce competition in the domestic market, both in price and in assortment policy.
Despite this, sales levels have shown positive dynamics in recent years. And in moments of crisis, weight products in the field of economy are relevant. It is possible to achieve a reduction in the cost of production by replacing meat with soy substitutes, which then has a bad effect on the reputation. Therefore, today experts recommend that beginners work in the middle price segment.
What equipment to choose for the production of handmade dumplings
- Flour sifter - from 15 thousand rubles;
- Dough rolling – from 30 thousand rubles;
- Meat grinder – from 17 thousand rubles;
- Dough mixer - from 60 thousand rubles;
- Minced meat mixer - from 40 thousand rubles;
- Refrigeration chambers, 2 pcs. – from 100 thousand rubles.
Total costs - from 262 thousand rubles.
By the way, you can start producing hand-made dumplings without the above equipment at all. Everyone made homemade dumplings. Such production is limited only by the presence of a meat grinder, and other operations are done manually.
You can find an investor in different ways:
The other side of the coin of such savings is the speed of dumpling production, which will be extremely low.
The above set of equipment is enough to produce up to 700 kg of hand-made dumplings per day. When production volumes reach 1000 kg per day or more, it is worth thinking about purchasing blast freezing chambers and building a separate warehouse for finished products.
Manual modeling can be partially replaced by automatic modeling. To do this, you can purchase a dumpling machine, for example the HLT-700XL brand. In general, the market for equipment for the production of dumplings includes Italian, Ukrainian, Chinese and Russian equipment.
However, prices vary significantly. Italian equipment is considered the most expensive, but it is also the most reliable and advanced. However, many enterprises successfully operate using cheaper Chinese analogues. The most affordable equipment for the production of dumplings is considered to be ours - domestic.
Ultimately, the choice of equipment depends on the preferences of the business owner and his financial capabilities.
Review of plant options from various manufacturers
There are many companies on the Russian market that sell equipment for the production of dumplings, among them are:
Compact dumpling plant LB Italia (Italy). Specifications:
Mini plant LB Italia
- power – 12.5 kW;
- voltage – 380 V;
- service personnel – 2 people;
- type of work – hand modeling;
- productivity – 180 kg/h;
- dimensions – 1500*1100*3000 mm;
- weight – 1000 kg;
- cost – 5,000,500 rubles.
Model JGL-120 (China) for the production of dumplings has the following characteristics:
Model JGL-120
- power – 1.5 kW;
- voltage – 380 V;
- service personnel – 2 people;
- type of work – hand modeling;
- productivity – 120 kg/h;
- dimensions – 1150*470*940 mm;
- weight – 160 kg;
- cost – 2,500,000 rubles.
The MMK GROUP company (Russia) offers a comprehensive solution for the production and assembly of a dumpling shop, as well as equipping it with the necessary equipment. Specifications:
- power – 2 kW;
- voltage – 380 V;
- service personnel – 2 people;
- type of operation – automatic;
- productivity – 100 kg/h;
- dimensions – 2600*7200*6000 mm;
- weight – 1600 kg;
- cost – 1,900,000 rubles.
Diagram of a mini workshop for the production of dumplings
Packing of dumplings
It is also worth studying the process of packing dumplings. Currently, three types of packaging can be distinguished: manual, automatic and semi-automatic. The manual packaging process is when the operator manually packs the dumplings into a plastic bag and seals the open part.
This method is still used by many small producers in provincial cities. And this justifies itself, because to purchase an automatic packaging line, an entrepreneur will have to shell out at least $20 thousand.
For small businesses, the way out of the situation is to purchase a semi-automatic line, the cost of which is just over $3 thousand.
How to compete with large and small enterprises
Homemade dumplings are largely a unique recipe and high-quality raw materials. On a large industrial scale, minced meat in almost 100% of cases contains additives (potatoes, soy) or exceeds the amount of water required by standards. This significantly reduces the cost of products, reducing the retail cost. In conditions of such competition, a private manufacturer needs to offer the buyer a higher level product.
On the other hand, you can reduce costs by expanding the range and releasing new recipes with open (indicated on the packaging and presented as an innovation) use of natural ingredients. These could be natural dyes for dough, an expanded list of spices, new types of minced meat, or a non-standard shape of dumplings.
When organizing the production of homemade dumplings, it is important to take into account indirect factors that affect the taste characteristics of the product and the profitability of the enterprise. These include the quality of water used for preparing and washing equipment, uninterrupted power supply for refrigeration chambers, and the availability of our own freight transport with a refrigerator body. When a business is built correctly, it pays off within one to two years.
Recruitment
The most important cost item for a dumpling shop is labor costs. The less automated the production process is, the more workers are required. Therefore, even a small workshop for hand-making dumplings will require 10-15 people directly involved in the process of making dumplings.
Also, a small enterprise will need to hire a technologist, driver, sales managers, and loaders. An accountant and a cleaner can be hired under fee-based service agreements (or outsourcing). Do not forget that each employee must have a health book with him in case of inspection.
How to start a business producing handmade dumplings
The production of hand-made dumplings must begin simultaneously with registration as an individual entrepreneur or individual and, at the same time, establish markets for the finished product. To begin with, you can organize it at home and involve relatives in helping.
After the first profit appears, you can think about renting premises or purchasing production space as your own.
If over 200 kilograms of dumplings are produced per day, then the minimum production area should be 50 square meters. The room is divided into separate sections:
- receiving meat and cutting it;
- dough preparation;
- production of dumplings;
- storage area.
In addition to the above, the premises must have a toilet room, as well as a special container for workers to wash their hands. It is mandatory to have a special disinfectant solution with detailed instructions on the rules for its use.
Business plan for business profitability
Starting investment package – 200,000 rubles (minimum value). The output of finished products is 60,000 rubles. initial cycle investment – 800 kilograms. With an average price of 300 rubles/kg, the income is 240,000 rubles. With a productivity of 12 kg/hour, 800 kg of products can be produced in 70 hours. Assuming a working day of 8 hours, this will be 9 days. That is, in a month the income will reach 500 - 600 thousand. Thus, already in the first month the investment pays off, provided that the entire manufactured batch is successfully sold.
The success of implementation should be ensured in advance. At least initially. To do this, you can accept pre-orders, organize an advertising campaign, or sell products or batches of them with prepayment.
Strict compliance with contractual terms, impeccable freshness and quality contribute to the formation of a sustainable positive reputation of the brand and company. Given the high competition in the industry, reputation is considered an important component for achieving profitability, profitability, and business development.
Feedback from an entrepreneur: As soon as our products were “tried” by the public, we developed and registered an original recipe and an original label. It would seem like a trifle, but in the eyes of the consumer this is a statement of responsibility for quality and risks. Sales doubled.
The method was proposed by our young marketer and fully met the expectations placed on it.
Victor Petrov, Tuapse.
Don’t be afraid to borrow interesting ideas from competitors, read textbooks on marketing and management. Some promising technologies and methods described in them seem too naive and obvious. But they work!
Read also:
Business ideas for mothers on maternity leave
Which tax system to choose for registering a dumpling shop
When setting up production of hand-made dumplings, there is no need to open a legal entity. It is enough to register as an individual entrepreneur.
In this case, the most optimal solution would be to choose a simplified taxation system. You can also pay tax on both revenue received and profit. In the first case it is 6%, and in the second – 15%.
Professional business plans on the topic:
- Business plan for a dumpling shop (14 sheets) - DOWNLOAD ⬇
- Cheese production business plan (13 sheets) - DOWNLOAD ⬇
- Pastry shop business plan (16 sheets) - DOWNLOAD ⬇
- Bakery business plan (22 sheets) - DOWNLOAD ⬇
Effective mechanisms for selling finished products
The main advantage of producing semi-finished products is their long shelf life, but to increase the profitability of the business, the initial sales market must be prepared before the launch of the enterprise. The mechanisms for selling homemade dumplings are determined by the volume of production. It can be:
- Search for private buyers and work on individual orders . Suitable for small home production with output up to 10 kg per day. You can attract customers through personal connections, advertising services on social networks, and also by creating a small online store on free business platforms.
- Cooperation with catering agencies . Suitable for both patent forms of activity registration and mini-workshops. The search for orders is carried out through the distribution of commercial proposals and presentation of the product in person.
- Sales of homemade dumplings through your own point of sale or dumpling shop . Requires registration of another enterprise, additional investments in rent and equipment of premises for sale, advertising and salaries of service personnel.
- Sale to cafes and fast food stations . Very few catering establishments prepare their own dumplings. At the same time, in the fight for competition, they are more open to cooperation with those who make products according to home recipes, and are not so willing to make deals with companies that manufacture industrial line products.
- Deliveries to minimarkets . It is mandatory to have a product certificate and permits for production and sale. In this sector it is very difficult to compete with large manufacturers. Among the disadvantages is the need to provide the customer with a grace period for payment. There is a high probability of the product being returned.