Build a business with love. To the animals. How to open a cat cafe

In this material:

• Features of a cafe with cats Where to get animals?
• List of cat cafe services and price list

There are many bars, restaurants and cafes open in our cities today. There are so many of them that any establishment that differs from the traditional one in its format is sure to become popular. One example is cafes with cats, which are not yet very common in Russia, but are extremely popular around the world.

Market analysis and risk assessment

The main advantage of such a business is the absence of many competitors, small initial investments, and the social orientation of the idea. The target audience of the cafe will be people who are partial to cats, and in Russia, according to statistics, there are almost 40% of the total population. Couples, parents with children, and single girls will especially like to visit the establishment. However, before starting a business, it is important to analyze the market situation and assess the risks, including:

• instability of demand;
• insufficient flow of visitors;
• emergence of competitors;
• future rent increases;
• animal diseases and injuries.

All this is due to the fact that the format of such institutions in our country is new, and there is no real practical experience in this area. However, a competent approach to project implementation makes this business idea profitable.

What was and what became

“Kotofaynya” was born in three days. Before this, the guys worked under the partner’s brand for a month, but it didn’t work out. And I had to start from scratch. Our first post.

The next day I became the page admin. There was no time to prepare a strategy and content plan, and at first most posts consisted of photos of cats and a neutral phrase. Our typical post:

Such posts were “diluted” with gifs and funny pictures about cats from the Internet.

Step-by-step instructions for organizing a business

Organizational issues should be approached as responsibly as possible.

Registration of activities

To organize such a business, you need to register an individual entrepreneur if the cat cafe is designed for no more than 20 visitors, or an LLC if you are planning a larger establishment, and also if your plans include opening a whole network of similar establishments or selling low-alcohol drinks.

The main OKVED code is 93.2, which provides for work in the field of organizing entertainment and recreation. You can also specify code 90, especially if the cafe will host master classes (the code regulates the organization of creative events), code 56.3 (“Serving drinks”) is also needed.

A small establishment is recommended to switch to a simplified taxation system. Owners of large cafes can remain on UTII.

Permits

Before starting work, you should obtain some permissions:

• from local regulatory authorities, primarily from the SES;
• from Rospotrebnadzor;
• from neighbors if the cafe is planned to be located on the ground floor of an apartment building.

Any establishment with animals must have a veterinarian on staff; at the initial stage, you can use the services of a visiting specialist in this field. In any case, to obtain a package of permits, you must attach a copy of the employee’s diploma.

Search for premises, location

The cat cafe should be located in a separate building or in a room with an area of ​​100–200 square meters. m, which is part of an office, shopping and entertainment, other complex or even a multi-storey residential building. In the latter case, your own exit to the street is required. The room must consist of the following mandatory parts:

• entrance area with wardrobe;
• common hall for visitors;
• animal rest room with an area of ​​at least 8 square meters. m, into which guests are strictly prohibited;
• bathroom;
• warehouse for storing everything you need;
• kitchen area with a cooler, coffee machine, electric kettle, cabinet or rack for dishes and other accessories, refrigerator, food buffet, serving table.

The food unit should be separated from the cats’ habitat in order to avoid problems in relations with the sanitary service.

Additional premises include a separate playroom for children, a hall for master classes, lectures and other events, and an administrator’s office.

The location of the establishment does not play a decisive role - it can be located either in the city center or on its outskirts, in a residential area; in the latter case, the ideal option would be to locate a cat cafe near children's educational institutions. The advantage will be the presence of a platform in front of the entrance that can serve as parking for cars of cafe guests. Also in this space you can organize advertising and presentation programs to attract new clients.

Purchase of equipment and inventory

For a cat cafe you will have to buy a set of furniture for visitors (dining tables, coffee tables, chairs, bookcase, sofas, poufs), everything necessary for the kitchen area (furniture, refrigerator, electric kettle, cooler, coffee machine), computer, TV, dishes in sufficient quantities, sets of board games, decorative elements, wardrobe hangers, reception desk, shoe covers or replacement slippers.

For animals, you should purchase sleeping places, toilets, dishes, toys, scratching posts, care items (combs, medicines), pillows.

The work will also require specialized resources to record the time that clients spent in the cafe and calculate the final payment - a program developed for establishments in the anti-cafe format is optimal for this purpose.

Staff

To operate a cafe at first, you will need 2 administrators working in shifts, one of whom may be the business owner himself. Their tasks include not only interaction with visitors, but also feeding and organizing leisure activities for animals. At night, the cats are looked after by a nanny-cleaner - there should also be two such employees. They maintain cleanliness in all areas of the establishment and provide daily hygienic care for pets. There are no special educational requirements for employees, but they must be punctual, sociable, stress-resistant, able to work with people and love cats.

Cat cafe staff must have a health certificate and undergo regular medical examinations.

Some additional operations, such as preparing themed events or running promotions, are performed by temporary staff or volunteers. Bookkeeping is entrusted to a visiting specialist, as is veterinary care for cats.

How to open a cat cafe from scratch, where to start in 2020 and how much you can earn – %sitename%

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• Features of a cafe with cats
• Step-by-step plan - where to start a business and how to open your own cat cafe from scratch
• How much can you earn from opening
• How much money does it take to open a cat cafe?
• What documents are needed to open - registration and registration
• Required Permissions
• Which OKVED ID should I indicate when registering a cafe?

The modern business niche requires entrepreneurs to keep their nose to the wind and follow the latest fashion trends. This also applies to cafes. In the modern world there are so many different cafes, bars and restaurants that people are simply tired of them.

They want to come to a place where they can rest and get a dose of relaxation, and recharge their batteries. Such a place can rightfully be considered a cafe with cats.

This type of establishment is not very familiar and popular in Russia, but in other countries they are very popular.

A Taiwanese businessman first brought such an idea to life back in 1998. The cafe immediately became very popular among tourists and local residents, who enjoyed spending time with their four-legged friends.

Since then, cat cafes have begun to spread throughout the world (Korea, Austria, Spain, Hungary, Germany, France, Great Britain and the USA). This type of cafe is also called an anti-cafe - a cafe where you don’t eat, but spend time pleasantly and usefully.

This is a place where people can calmly relax from the everyday hustle and bustle and receive a charge of positive emotions.

Features of a cafe with cats

The idea behind the cat cafe is that people can come here to play and even feed the cats. For people in such establishments, food is not provided, only tea, all kinds of coffee and desserts - and this is all absolutely free.

In addition to playing and cuddling cats, you can also play interesting board games or a console and read entertaining books. Visitors pay only for the time spent in the cafe and for the purchase of cat food.

True, there are a number of restrictions for visitors to such a cafe:

• You cannot come in smelling of alcohol.
• It is not advisable for children under 12 years of age to hold cats.
• Bring your cats.
• Buy cat food elsewhere.
• Usually in a cafe of this type you pay first for an hour of stay, and after the time has elapsed for each subsequent minute. Prices per hour can range from 150 to 500 rubles, per minute from 5 to 10 rubles.
• Be noisy.
• Parents should supervise their children so that they do not harm the cats and that they do not scratch or bite them.

The entire interior and dishes should be in the same style - cat style. If you plan to conduct master classes, you should also conduct them in a cat style, for example, drawing, sculpting cats, making toys in the shape of cats. When entering such an establishment, the visitor must understand that he is not the owner here, the cats are the owners here.

Step-by-step plan - where to start a business and how to open your own cat cafe from scratch

In order to open such a cafe, you need to decide on potential visitors. Cat cafes are very popular among cat lovers, but who for one reason or another cannot get one, families with children and simply young progressive people. Then follows:

1. Choose a location for a cafe. It is best if it is somewhere in the city center or near universities, schools or even offices. In the room itself, it is necessary to allocate a place, hidden from visitors, where the cats will eat and go to the toilet. There must be an emergency exit, a kitchen, and a bathroom.
2. Decide on the interior. Hand-painted walls with painted cats will look very harmonious.
3. Choose the right furniture. It is best if the furniture is small cozy sofas, armchairs and beanbags (chairs in the form of bags). For cats, accordingly, you will need to purchase houses or just beds, toys, scratching posts, trays and other cat trifles.
4. Select employees. It is worth choosing people who not only love cats, but also know how to care for them.
5. Obtain all necessary permits and documents
6. The final stage will be to determine the breeds of cats that will live in the cafe. It is best to choose short-haired cats; they will produce less lint. It is also worth deciding on a veterinarian who will serve the cats.

How much can you earn from opening

It is impossible to say exactly the amount of earnings, since it all depends on where the cafe will be located, what furniture you choose, and even on the type of coffee or tea.

The cafe's payback can be accelerated a little if you introduce some paid services, for example, taking a photo with a cat and selling cat food. The trick of the cat cafe is that you can buy the cat you like. You can also hold all kinds of master classes and birthday parties.

On average, if you follow the cat cafe concept, you can earn about 200-300 thousand rubles per month. The cafe can pay for itself within a year.

How much money does it take to open a cat cafe?

If you plan to open a large cat cafe, then accordingly the investments will not be small (according to rough estimates, from 4 million rubles). For a more modest cafe, the investment will be about 600 thousand rubles. It is also worth allocating some money to buy shoe covers or slippers. Since it is not customary to wear shoes in an establishment of this kind. All cats must be vaccinated and have passports.

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Information When choosing cats, it is better to choose cats with a non-aggressive character who love children. To attract even more visitors and not to anger animal activists, it is recommended to take cats from shelters and, of course, give them all the necessary vaccinations. Such an act will make correct and good advertising for the cafe.

To open a cafe, you must register an LLC or individual entrepreneur. It all depends on the number of people for whom the cafe is designed: for up to 20 people it is better to register an individual entrepreneur, for a larger cafe it is better to register an LLC.

Required Permissions

Since this is not an ordinary cafe, the following documents and permits will be required:

• SES, fire inspection, local administration
• work permit from Rospotrebnadzor
• All animals must have veterinary passports
• if the cafe is located in a residential building, then you need to obtain the written consent of the neighbors

Which OKVED ID should I indicate when registering a cafe?

It is best to choose OKVED code 90 “Organization of entertainment and creativity” and 93.2 “Organization of recreation and entertainment” as well as 56.3 “Serving drinks”.

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Advertising and marketing of cat cafes

The main way to attract customers to the establishment will be to maintain pages on social networks, on which it is worth posting photo and video reports about the work of the cafe, about the life of its inhabitants, and announcements of upcoming events. Outdoor advertising also plays an important role - an attractive sign, placement of presentation materials on billboards, advertisements in children's institutions. The influx of visitors will also help organize active social activities of the cafe staff: holding thematic meetings, lectures on animal care, partnerships with animal protection societies.

What documents are needed to open - registration and registration

To open a cafe, you must register an LLC or. It all depends on the number of people for whom the cafe is designed: for up to 20 people it is better to register an individual entrepreneur, for a larger cafe it is better to register an LLC.

Required Permissions

Since this is not an ordinary cafe, the following documents and permits will be required:

• SES, fire inspection, local administration
• work permit from Rospotrebnadzor
• All animals must have veterinary passports
• if the cafe is located in a residential building, then you need to obtain the written consent of the neighbors

Financial calculations

The cat cafe business plan should include detailed calculations of the financial investments required for start-up and ongoing work.

Project investment and maintenance costs

The initial investment in the business will be (in thousands of rubles):

• business registration – 50;
• rental of premises during repairs and preparation for launch – 80;
• repair and decoration of premises – 150;
• purchase of equipment and inventory, including signage – 250;
• cost of an annual license of specialized software – 6;
• sterilization and vaccination of the first pets – 24;
• starting advertising campaign – 20;
• reserve – 20.

Total: 600 thousand rubles

Current monthly expenses will include (the cost is indicated in thousands of rubles):

• premises rental – 40;
• staff salary with all necessary deductions – 80;
• purchasing everything necessary for cats (food, litter) – 18;
• services of a visiting accountant – 6;
• utility bills – 10;
• veterinary expenses – 10;
• supporting advertising campaign – 5;
• expenses for the purchase of drinks and desserts, shoe covers, replacement slippers, disinfectants, cat toys - from 50 (depending on the number of visitors and animals).

Total: minimum 219 thousand rubles

Income and profit of the cat cafe

The income of a cat cafe depends on where it will be located, on the flow of guests, and on the drinks and desserts offered. Profits can be increased by introducing several paid services: photos with cats, selling cat food for guests’ pet cats, and in many similar establishments you can take your favorite animal home as a new pet for a nominal fee. A variety of master classes, thematic lectures, and entertainment events will also increase business profitability. The average income of a cat cafe is 250,000–300,000 rubles monthly.

Project profitability assessment

The calculations made allow us to state that the project’s profitability can reach 30–40%. With a constant flow of visitors, the cat cafe will pay for itself in about 1 year.

This business is profitable today because it has little competition and arouses keen interest among potential clients. In the future, the cat cafe owner may consider expanding his business by opening branches in other areas of the city and neighboring communities.

Specifics of cat food

A cat cafe is not a public catering establishment where people can have a full lunch or dinner.
The establishment belongs to the anti-cafe group. The establishment is home to several live cats that calmly walk around the premises. The atmosphere is more like home. Guests are provided with free tea and some snacks such as gingerbread, cookies or toast. Entrance and time are paid, the first hour is included in the ticket price and costs 200-250 rubles, from the second hour the payment is per minute - 2-10 rubles. Visitors can feed the animal or treat it to “snacks” (but only those purchased at the establishment). Upon entering, guests take off their shoes or put on shoe covers. To make time useful and interesting in an anti-cafe with live cats, you can play various board games and read books that are freely available on the shelves.

Target users of the cat cafe: people with children, young people, cat lovers.

A cat cafe may differ in the following ways:

1. By location. Be located in a residential building and have a separate entrance or be located in a separate building.
2. According to the internal layout. Small with one hall for guests and a kitchen, and a separate playroom for children, a room for master classes.

The cheapest option is to open a cat cafe in a residential building, but you first need to negotiate with your neighbors. Not everyone will like the proximity of an establishment with cats. It’s easier if we are talking about a private house or a city cottage.

For a small cat cafe for 20-30 guests, the following price list of services is offered:

1. Staying in a cafe for one hour, free tea, cookies, books, board games and communication with cats - 250-300 rubles.
2. Staying in an establishment for more than one hour per minute – from 2 rubles/min.
3. Holding birthday parties, matinees with animators – from 2 thousand rubles/hour. Animators are paid separately.
4. Master class on making products from polymer clay, paper, flour – 250-500 rubles. per person.
5. “Sweets” for cats at the prices indicated in the menu.

As an additional income, you can open a circle for cat lovers at the cafe, where people can get acquainted with the breeds and learn how to properly care for a pet.

Whether it is profitable to run an anti-cafe with live cats yourself depends on the size of the city. In a small province, interest in cafes will quickly disappear, but in cities with millions of residents this business idea will be successful.

Eventually

To register and organize a cat cafe in a small town, you will need an investment of 1.8-2.5 million rubles. The final estimate is approved after drawing up a clear business plan. The price will vary depending on the complexity of the project, the price of construction materials and labor, and the size of the planned establishment.

The payback for the cat cafe can be expected in a year, since the business is not very competitive in Russia and is of interest to anti-cafe clients. It is possible to further expand and open similar establishments in neighboring cities, which will bring an additional 100-200% of total income. An important point is that local animal activists will support the cat cafe. And this will reduce advertising costs on social networks. With a clear organization and phased implementation of work, the cat cafe business will bring its owner from 300 to 500 thousand rubles per month.

Permits

The cat cafe organizes its activities in accordance with the following permits:

1. Conclusion on electrical safety in accordance with SNiP 23-05-95.
2. Coordination with the fire service on the safety of the establishment in accordance with GOST 12.1.004.
3. Conclusion of the city environmental service on the safety of the establishment according to SP.2.3.6.1079-01.
4. Conclusion from Rospotrebnadzor that the cats are vaccinated, have medical passports, are registered and the food area is located separately from the place where the animals are kept.

Documents are prepared before inspections and are stored in the institution along with the conclusions of various government control services.

An effective advertising campaign for a cat cafe

Social advertising will bring the greatest effectiveness for promoting the original anti-cafe. For example, you can create appropriate groups in several social networks at once, and also offer cooperation to any organizations for the protection of stray animals. This way you can attract about half of the regular visitors.

Placing relevant announcements on stands in schools, kindergartens and even universities can also be very effective.

To attract clients, you can print flyers that will give the client a one-time discount of 10-15%. Also, the discount system should include birthday celebrations and matinees, visits by certain categories of people (students, schoolchildren, retirees, groups of visitors of more than 7-10 people).

Revenue forecasting

If the cat cafe has no competitors in its city (or in the area/surrounding areas of a large city), then thanks to advertising the project will quickly begin to generate income. Revenue will consist of the following segments:

• Cat food – 20%.
• Entrance and time spent in the cafe – 60%.
• Programs with animators – 10%.
• Master classes – 10%.

The average income of a cat cafe for 6 months can be seen on the graph.

In the first month after opening, the cafe will begin to gain regular customers. In November it will reach average profitability. The rise in December is planned due to the large flow of clients who want to hold children's matinees with live cats. The average profitability in a small cat cafe is planned to be 850 thousand rubles. Achieving a stable amount by January.

To increase profitability, the following promotions are offered to visitors:

1. After visiting, each child receives a small gift from the establishment (a keychain or a badge with a cat).
2. The administrator will take photographs of the child while playing with the cats; before leaving, parents are invited to look at the photographs and purchase the ones they like for a symbolic amount.
3. Each visitor can leave their wishes for the cat cafe at a special stand (the wishes will be taken into account by the administration).
4. An acquiring agreement is concluded with the bank so that visitors can pay using the card.
5. A gift card is issued for 1, 5 and 10 visits to the cafe for 2 hours.
6. Children under 3 years old, accompanied by a parent, can visit the cafe for free.
7. Admission for birthday people is free for five days starting from the date of birth.
8. For a group of more than 5 people, individual discounts.

Project Implementation Plan

The cat cafe project is planned to be launched from June 1 to October 3. An error of 2-3 days is allowed.

Each stage of work is carried out according to plan. Lagging behind schedule entails a delay in the opening of the cafe. The owner must control each stage and take into account the schedule when concluding a contract with the construction team.

How to choose a coffee shop format

Conventionally, all coffee shops can be divided into 2 formats:

• express coffee shops, where people come to quickly drink coffee and choose dessert or light snacks;
• atmospheric establishments with an emphasis on a variety of coffee varieties, unusual dishes, and spectacular design.

Clarification:

Although there are more express format establishments in any city than atmospheric coffee shops, it is easier to acquire regular customers and make the project profitable when opening an express coffee shop. It’s not so easy to find regulars at an atmospheric coffee shop, especially if similar establishments already operate in the city, and the name of the newly opened outlet doesn’t mean anything to potential customers.

The most promising coffee shop formats for large cities and smaller towns:

• single-coffee shop format;
• coffee cars (cars from which coffee is sold);
• coffee islands (kiosks).

Monocoffee shops

Mono-coffee shops are in demand in Europe; in Russia this format is still gaining popularity: the new mono-coffee shop has every chance for rapid development.

The operation of a single-coffee shop requires a small selection of snacks and the absence of a large hall for guests - only a few tables for those who want to drink coffee, drinks and snacks indoors. The main thing in a single-coffee shop is excellent quality coffee and speed of service. Almost half of visitors - 45% - go to a mono-coffee shop to take coffee or another drink with them.

The main target audience of the monocoffee shop is office workers aged 30-35 who come in to order coffee and snacks before work, after work, or during their lunch break.

Coffeemobiles

A coffee mobile is an option that, with the right approach, will quickly pay for itself and begin to make a profit. Starting to work on a coffee truck is easier than opening a standard coffee shop: you will need less financial investments and less time to open, you will not need a premises for work at all.

Another advantage of a coffee car is the ability to be located in a place where potential clients gather without competitors working nearby: in the area of ​​recreation areas or, conversely, closer to office buildings. Trade from a coffee truck involves a large selection of coffee, drinks, and a limited selection of food: customers can be offered snacks and frozen baked goods.

Coffee islands (kiosks)

Opening a retail coffee island will require small financial investments compared to a classic coffee shop. By choosing a good location for your kiosk, you can recoup your investment in a few months.

The coffee island format offers a large selection of coffee, tea, cocktails and other drinks, and a small assortment of snacks and desserts. Coffee kiosks are convenient because, if necessary, the establishment can be transported to another location.

Cats and coffee: 10 best “cat cafes” in the world from St. Petersburg to Tokyo

Cat Cafe Neko no Niwa, Singapore

The owners of many cat cafes try not only to brew delicious coffee, but also to attract the attention of visitors to the problem of stray and stray cats. Sam and Sue, owners of the Singapore cafe Neko no Niwa (literally translated as “Cat Garden”), say: “Our colleagues in Japan, Korea and Thailand usually only have purebred cats. But all animals deserve love and affection, especially homeless and abandoned ones.” Therefore, only selected animals live in their cafe. The regulars' favorite, blue-eyed beauty Emma with snow-white fur, was also sheltered from the street.

"Republic of Cats", St. Petersburg

In Russia, the first “cat cafe” appeared earlier than in London or Paris - the “Republic of Cats” in St. Petersburg opened in St. Petersburg in the summer of 2011. Now the cafe is home to 20 cats of different breeds, from the big Maine Coon to the phlegmatic Persian, and the establishment is so popular that you can only get in by appointment.

Le Café des Chats, Paris

Le Café des Chats opened in 2013 in the Marais quarter next to the Museum of Hunting and Nature. And since the establishment is located in Paris, it can be called a cat restaurant rather than a cafe. Although few of the guests understand why the restaurant needs such a menu, if feeding cats duck breast from the table is still prohibited.

Lady Dinah's Cat Emporium, London

The first cat cafe in London opened only in March 2014 and instantly became extremely popular - registration is already open for July. For those who are languishing in anticipation, the cafe organized a live broadcast. A two-hour visit costs £5, which by London standards is practically free. Maybe that’s why Lady Dina also has a store where you can buy cute trinkets like magnets or a tie with cats.

Temari no Ouchi and Nyafe Melange, Tokyo

Many Japanese cannot keep animals at home, and only in the “cat cafe” do they manage to spend time with their beloved cats. The Japanese scale is amazing: in Tokyo alone there are 40 such cafes, and many have their own “specialization” - animals of certain breeds, black cats or fat fat cats. You can start your acquaintance with Tokyo cat cafes with Temari no Ouchi or Nyafe Melange.

Il Neko Café, Turin

The first Italian “cat cafe” is only a few months old. In terms of the amount of entertainment - from board games to books - it can rather be called a “cat anti-cafe”. Guests at Il Neko in Turin are entertained by 7 cats, and judging by the reviews “Bravissimo! Cats rule the world! Meow!”, they succeed quite well.

Purrfect Cat Cafe, Penang

Life on the island of Penang in Malaysia depends heavily on tourism, and locals try to keep up with fashion trends. That’s why the “cat cafe” was opened here even earlier than in the capital of the country. There are 8 cats in Purrfect, but you won’t be able to see them all at the same time - the stars of the cafe “work” in shifts.

Cafe Neko, Vienna

“Cat cafes” came to the capital of coffee shops, Vienna, from the capital of cat cafes – Tokyo. There are only five cats in Café Neko, but the Japanese owner of the establishment has brought an oriental flavor to it. In addition to strudel and coffee, you can try exotic teas, such as bancha or genmaicha.

"Cats and People", Moscow

You can come to the Moscow co-working space “Cats and People” with the usual cockroaches in your head for a metropolitan resident, and leave with your cat. This “anti-cafe” takes care of stray animals and helps them find a new warm home. They also treat adults and children to freshly brewed tea with Belgian desserts.

La Gatoteca, Madrid

The cats of the Madrid Catoteca never get bored. The 15 local pets have not only toys to chew and rugs to scratch, but also a huge number of boxes, boxes and bags in which to hide and rustle.

As in Singapore, the owners of the Madrid “cat cafe” pick up and care for stray cats and try to find them a permanent home and loving owners.

"Kotokafé" in Russia and CIS countries:

• Ekaterinburg - “Cat House”
• Kirov - “Murlandia”
• Krasnoyarsk - “Kis-kis”
• Novosibirsk – Murchim
• Rostov-on-Don - “Paws and Tails”
• Samara – MURZIK
• St. Petersburg – Soulmate
• Kharkov – “Kitty Cafe”

Sources

• https://xn—-8sbebdgd0blkrk1oe.xn--p1ai/biznes-plan/eda/kafe-s-koshkami.html
• https://zhazhda.biz/idea/kak-otkryt-kotokafe
• https://www.openbusiness.ru/biz/business/biznes-plan-kotokafe/
• https://zhazhda.biz/plan/kotokafe
• https://www.skyscanner.ru/news/kotiki-i-kofe-10-luchshikh-kotokafe-mira-ot-peterburga-do-tokio

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