Grilled chicken business plan: making money on fried chicken

Popularity of grilled chicken

The only difference is that a hot dog is food for a quick snack on the road, and chicken, browned using a special technology, can be brought home and served as a full dinner if, for example, you don’t have enough time after a long day of work.
Accordingly, this type of product, which must be said to be quietly gaining popularity, can always be in demand. At the moment, sales points for grilled chicken can be found not only in crowded places, such as transport hubs or shopping arcades, but also major large hypermarket chains are also switching to selling this product. In a large grocery supermarket that sells its own food prepared right there, you can also find grilled food.

Staff salaries and other expenses

To launch a retail outlet, you will need at least two sellers to ensure daily work.

It turns out 2 sellers with a salary of 25,000 rubles each. In the amount of 50,000 rubles. In addition to salary costs, you will need to take care of high-quality wholesale supplies of raw materials. To do this, it is best to negotiate with a local poultry farm. It is also necessary to purchase plastic packaging and thermal foil bags in bulk in order to convey a quality product to the buyer. Packaging costs will be included in the cost of chickens sold. You can do your accounting yourself, or use the services of a private accountant - 5,000 rubles.

Expenses for gas, electricity, taxes and accountant - 30,000 rubles.

Total: 80,000 rubles.

Where to start a business?

If there is demand, then you can make money on it. But where to start such an enterprise? As in any other case, to become an entrepreneur in this niche, you need to draw up a competent and clear business plan. And also have minimal funds to start, the size of which will be determined according to the business plan.

What’s good about this type of business is that you don’t need large investments to open the first point selling grilled chicken. And the payback period for a business is relatively short and, with the right approach, allows you to quickly reach net profit and begin expansion. Of course, no one has canceled competition. There will be certain difficulties with this. But without this, not a single business can be built. And this is another reason why a business plan is extremely necessary. After all, it will reflect all your actions, taking into account the analysis of the existing market in your area.

The main investments at the start will go to the purchase of commercial equipment. A standard tent or stall may be suitable for selling grilled products. But currently, most entrepreneurs practicing this type of business use special vans designed specifically for selling food products - food trucks (there are also trailers - tonars). You can read separately about this type of “meals on wheels” in the article about food trucks.

Or you can go the standard route and find premises for rent if your business does not involve traveling to events, but will develop in a permanent location.

In addition to the premises, you will also need to purchase equipment for preparing the main dish - grilled chicken. And a lot will depend on the quality of this equipment. After all, the main means for growing your audience is high-quality and tasty food that you will want to return to. Therefore, do not try to save money on this article, otherwise you risk ruining the whole business.

Financial plan

Financial planning needs to be carefully considered. The main expense items include:

• purchase of toner (RUR 300,000);
• electricity fee per month (RUB 30,000);
• salary for 2 employees per month (RUB 30,000);
• purchase of chicken meat (RUB 100,000);
• license fee (RUB 10-15,000);
• purchase of other equipment (RUB 55,000).

Look at the same topic: How to create a website and make money on it

Total expenses: 530 thousand rubles.

Where to set up a selling point for grilled chicken

The location of the point of sale in this type of business is very important. After all, profit will depend on attendance. Naturally, for the most part, the most delicious places with high traffic are already occupied by various eateries and cafes, ranging from shawarma to various bistros with coffee and pizza.

Therefore, it is initially necessary to understand where and how all potential competitors are located. And if the main passage points are already occupied, this does not mean that you will not be able to find a suitable place. But you don’t need to give up visiting other areas of the city either.

First of all, you will be interested in such places as:

• market or shopping arcade. There are always a lot of visitors there who can be tempted by delicious hot food.
• Crossing through streets. As usual, public transport stops for many routes are located there, which means there is always a public.
• Parks recreation. People don't go to such places to shop. However, after a good walk in the fresh air you always want to eat, which means you will get your client.
• The area near the medical facility
• Departures from the city

In addition to the above points, you can open your store near office buildings and any enterprise where many people work. Few people will refuse to buy delicious grilled chicken for lunch or home for dinner.

When the location of the deployment is wisely chosen, there will be several more trips to the administrative authorities. Firstly, you will need permission from the sanitary and epidemiological station, because you will be working directly with food products and consumers. Secondly, if we are talking about a free-standing pavilion or a van, you will need permission from the city administration to connect the electricity.

Instructions on how to open and what you need to do it

Before starting a business, you should carry out economic calculations and determine the cost of production. Please note that the cost of grilled chicken will include electricity charges and employee salaries. Delivery of the trailer to the point of sale is also included in the cost.

Stage 1 – registration and preparation of documents

To register a business you need:

• open an individual enterprise;
• issue a certificate, an extract from the state register;
• obtain permits from the SES;
• obtain a vehicle passport;
• receive quality certificates;
• medical books.

Stage 2 – search for premises

To fry grilled chickens, you need to purchase a special trailer called a tonar. It can be placed anywhere:

• at intersections;
• at forks in the roads;
• in markets;
• in areas where large numbers of people work.

There is no need to place the toner in dead ends or hard to reach places. The tone should be visible to everyone around you. Trailers differ from each other in the number of windows.

Stage 3 – purchase and installation of necessary equipment

When selecting equipment, you should decide whether you need a gas grill or an electric one. A gas grill is suitable for outdoor sales. You need to purchase the following equipment, prices in rubles:

• refrigerator (from 30 thousand);
• gas grill (from 20 thousand);
• tonar (trailer) (from 300 thousand);
• scales (from 1 thousand);
• hood (from 3 thousand);
• fan (from 2 thousand).

It is best to purchase a carousel grill. You can easily fry a whole chicken or its individual pieces on it. A carousel grill needs to be connected to an electrical network, while a skewer grill runs on gas, which is good for a trailer kiosk.

Photo gallery “Equipment for frying and storing grilled chicken”

Stage 4 – selection of employees

At the initial stage, you will need 2 sellers for one tone. Vendors will work in shifts. You should not demand high qualifications from them. They should know the best technology for preparing grilled chicken. You need to hire a visiting accountant who will submit reports to government agencies.

Stage 5 – promotion and advertising

You need to promote your kiosk in the following ways:

• cover the toner with advertising campaigns;
• take photos of the chicken and hang it in the window;
• start a group on the Internet;
• make signs on the road.

If you have more money, you can run advertising on television. To determine how profitable it is to sell chicken in a particular place, you need to stand on different sections of the road every week.

Equipment

As mentioned above, high-quality equipment is the key to the success of your business and the absence of risks. Therefore, the choice of apparatus for cooking grilled chicken must be approached with all responsibility, having analyzed in detail all the offers available on the market, as well as studied the reviews of those who have already made a choice at one time.

There are many manufacturers and suppliers of such equipment on the market, as well as models. An entrepreneur planning to open his own grilled chicken outlet should be interested in the following criteria:

1. The number of chickens that the machine can cook in one unit of time. Data is needed to determine the scale of your production.
2. Gas or electricity. The fact is that if, according to the plan, your van with chickens will be a mobile point for participation in various city events and fairs, then an electric grill will not suit you, because it will not be possible to constantly connect to energy sources. And vice versa, if the point is supposed to be stationary, then there will be no need for a gas grill, because for a long time you can connect to electricity with the permission of the administrative authority.
3. Grills also come in two types - carousel and skewer. Compare prices and characteristics, as well as user reviews of both models, and choose the option that’s right for your business.
4. The choice of a van or kiosk trailer also relates to the overall concept of your business. As already mentioned, now more and more offers are appearing on the market from companies offering specialized kiosks on wheels to entrepreneurs. And they are all different. Some radical, some not so much. First of all, you need to understand what kind of visitor flow you are counting on. And based on this, choose the number of pick-up windows for your van (if you decide to take a van rather than open in a stationary pavilion). Analyze the offers and, based on your needs and financial capabilities, select the required type (this is done at the planning stage).

Documentation

Now let's look at what documents are needed to open. Grilled chicken is a somewhat specific business, so when you want it to start easily and correctly, you need to settle all the legal issues and complete the necessary documentation. To do this, you can contact lawyers, they will help you organize the collection of necessary documents, obtain a trade license, and register your activities.

Starting a business from scratch, you should register an individual entrepreneur with the tax service

Nowadays it is becoming more and more profitable to register for a single tax with imputed income. You will also need permission from the sanitary and epidemiological inspection and a medical book, because working with nutritional authorities involves numerous norms and requirements. In addition to the above conditions, you will need to obtain many other equally important documents related to your work:

• contract for waste removal and janitor services;
• vehicle passport if you rented or bought a toner;
• permission from the sanitary station to sell food products;
• fire department's conclusion about the safety of your location;
• activity permit agreement agreed with local authorities.

Here you also need to consider what equipment you will be working on. For a stationary premises, electric appliances are best suited, and for outdoor trading – gas appliances. It must be said that when you decide on gas equipment, it will require additional documents, namely: a certificate of registration by the technical inspection of the gas installation and an agreement for its service and repair .

Which grill should you buy?

Just like with vans, there are plenty of grill options and models available these days. Once you decide on the type of your business (traveling or stationary, designed for a large number of visitors, or a minimal start-up...), it will be easier to select equipment for cooking chicken.

An overview of the equipment's capabilities will look something like this:

Carousel grill. Model. Designed to cook 16 chickens at a time. Electrical network 220 Volt.

Or:

Grill. Type – skewer, gas. Model. Price.

The next expense item is additional equipment that you will need to select to start your business. It includes equipment that is absolutely necessary for food preservation, as well as comfortable trading. This:

• scales
• freezer
• fan
• hood
• counter

Basic equipment for grilling chicken varies greatly. The minimum standard for high-quality devices is about 40–60 thousand rubles, which, however, is still not that much by business standards, where sometimes the cost of what is needed reaches 1–2 million rubles.

Additional equipment can be purchased for an amount of up to one hundred thousand rubles. The total amount of funds for equipment, including a mobile van, will be about 300 thousand rubles. However, depending on market conditions, this price will vary.

Stages of organizing the first retail outlet

To start your own fast food business, you need to have a specific business plan. This will not only prevent mistakes in organizing the enterprise, but also significantly save money, plan for accompanying growth and create a budget for opening the first point selling grilled chicken. Typically, novice entrepreneurs adhere to the following plan:

• Choosing the location of a future retail outlet, premises, traffic calculations;
• Calculation of approximate income and expenses for the first time;
• Search for suppliers of raw materials;
• Drawing up an action plan for starting the enterprise;
• Register a commercial enterprise;
• Issue a license and other necessary documentation;
• Rent or purchase premises and equipment;
• Sign an agreement with the supplier of raw materials;
• Find and hire employees;
• Carry out preliminary activities for advertising and implementation of marketing ideas.
• Opening a retail outlet.

Of course, it is important to draw up a marketing plan, in which not only to calculate the approximate number of future clients, but also to come up with a logo, name, and slogan for the company. It is also important to come up with a high-quality promotional event.

Cooking grilled chicken

Naturally, almost any company that prepares food for clients tries to develop its own recipe for a dish, even if it is a hot dog. Often the success of the entire enterprise depends on quality and taste. But even if you have no idea what you can come up with in this regard, it is imperative to know the recipe and conditions for preparing your product.

The standard method for preparing grilled chicken is simple. A marinade is prepared for the chicken (in fact, most often it is the marinade that hides the signature secret of the point). The chicken is soaked in this marinade with spices for a certain time. At least one and a half hours to completely soak the meat. The frying process lasts from 50 minutes to two hours, depending on what equipment you use.

This is the simplest and least telling recipe. However, try to find information, ask your friends what exactly they like in such food, prepare different options. In general, you will have to add a pinch of creativity and ingenuity.

Registration of permits

To avoid getting into trouble with the law, you only need to sell grilled chicken after officially registering. Both organizational and legal forms are suitable for this business: individual entrepreneur and LLC. It is easier to register an individual entrepreneur and this status is much more suitable for a fast food kiosk.

After registration, you need to obtain permission from Rospotrebnadzor, the fire inspectorate and the sanitary service.

They will require a technical plan for the kiosk, as well as documents confirming the quality of raw materials (they will be provided to you by chicken suppliers). The installation of a non-stationary retail facility must be coordinated with the local administration.

It will be possible to obtain Rospotrebnadzor permits only when the kiosk is installed, ready to open, and contracts with meat suppliers have already been concluded. This is necessary so that inspectors can reliably verify that quality and hygiene standards are being met. Registration of all certificates and permits will cost an average of 15 thousand rubles.