Fried ice cream is a tasty and profitable business

STARTING POINT IN THE PRODUCTION OF FRIED ICE CREAM

Fried ice cream is a relatively new product.
The so-called freezers - installations for its production appeared not so long ago, but the market for this product is growing rapidly, as is the competition. If you decide to open your own business related to the production of this product in combination with traditional soft ice cream, then you need to carefully study the technology, analyze the market and, most importantly, formalize your desire in the form of a plan of specific actions.

This form of planning is called a business plan and will allow you to combine and structure all the intricacies of fried ice cream , from market research to calculations of the project’s payback.

What is Thai ice cream

The homeland of this wonderful dessert is Asia. In our country, such ice cream appeared relatively recently, but has already become popular. Both adults and children love him. The dessert is also called hot or fried ice cream. Externally, the delicacy resembles rolls - using a special manufacturing technology, the soft, cold mass is rolled into small tubes. Hot temperatures are not used in this case - on the contrary, the router operates in minus mode. Therefore, ice cream was called fried because of the external similarity of the preparation process - it is similar to frying pancakes.

There are a great many recipes for the popular dessert. It is usually done in open areas - on streets, squares, beaches. The outlet is located with maximum visibility, because there are always enough people who want to see this spectacle, especially if the cook is a true professional in his field.

If we consider the production of hot dessert as a business, it has its advantages and disadvantages.

The advantages can be considered:

• the novelty of the product on the Russian market, and therefore increased demand among the population;
• does not require large areas;
• quick access to full payback of the project;
• diversity and availability of raw materials;
• the opportunity to quickly launch a business from scratch.

Flaws:

• connection to the time of year - in winter the product is not so in demand;
• Thai ice cream requires special and expensive equipment;
• to make one serving, even a professional needs to spend at least 5 minutes - not every buyer is ready to wait that long;
• higher cost compared to regular ice cream.

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To launch the brewery, it was necessary to attract external investment, and we decided that a line of credit in our case would be the optimal solution. After preliminary negotiations with Sberbank, we compiled a list of necessary documents that needed to be prepared. Among the bank's requirements was both a business plan and a financial model for beer production. Having studied various business plan developers, we settled on the Plan-Pro company for two reasons: first, we liked the quality of execution of ready-made business plans, second, the financial model seemed to us quite thoughtful and understandable, plus the bank said that such a level of elaboration the project is more than enough. As a result: our brewery received a bank loan in the amount of 250 million rubles. Thank you, because thanks to the painstaking work of developing a business plan and making adjustments, we received approval for the loan. Thank you for your turnkey work!

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Our confectionery production facility has risen to the challenge of the times and we needed additional investment. At first, we did not consider the possibility of ordering a ready-made business plan and wanted to do everything ourselves. But making a good business plan from scratch turned out to be a difficult task, so we bought a ready-made solution on the website plan-pro.ru to use it as the basis for our own production. We did the right thing: thanks to the high-quality work of plan-pro.ru, investors did not have any unnecessary questions, and we received an investment of 40 million rubles.

Maria Mikhailovna, Tomsk Bakery"

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Our organization needed a business plan for two purposes: we assessed the profitability of feed production and wanted to attract external financing. After looking online at various business plans for a feed mill, we settled on the project of the Plan-Pro company. In the end, we were satisfied with the result and received exactly what we needed: a ready-made business plan with a clear structure, a financial model for the development of a feed production plant, which is quite easy to change to suit your needs.

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Workers

The next step of the business plan is to approve the number of employees and determine the level of wages, because this is the most significant item of expense, and monthly. Ten people will be required for the work. You can also hire students, because there are no strict requirements for the level of training and experience. Here is the approximate salary level for each ice cream parlor employee:

The result is an amount of 139 thousand rubles.

DESIGN ALGORITHM

Ice cream production involves the need to collect and carefully study large amounts of information, allowing you to draw the right conclusions and formulate an effective action plan. All components of this plan are reflected in certain sections of the business plan , the sequence of which is usually as follows:

• determining the demand for fried ice cream as a new product, identifying key competitors and the best points of contact with future consumers;
• formulation of qualities that highlight your product and make it competitive;
• ice cream production technology and review of existing equipment;
• development of sales policy and promotion methods;
• determining the number of employees for production and sales through a network of own retail outlets;
• calculating the volume of financial investments into the project and searching for an investor.

Is it worth using a franchise?

When purchasing a franchise for a business such as fried ice cream, there are many advantages and disadvantages of this transaction. Let's start with the fact that the franchisor, the buyer of the franchise, receives an established model of production and business organization.

An already well-known brand, technology, recipes, partners, suppliers and other positive aspects of an already established enterprise become the right to use. A huge disadvantage of the solution is the monthly fee - royalties, which can be a significant price for a beginner.

On the other hand, you can start a business yourself. Then the entire success of the project depends entirely on the managerial and organizational abilities of the leader. The decisive factor here will be the experience of the entrepreneur. If a businessman is not new to the market and can organize everything himself, paying royalties will be inappropriate. For a beginner, this option will be quite acceptable.

MARKET CONDITIONS AND POSITIONING OF FRIED ICE CREAM ON IT

Any business plan is preceded by an analysis of the subject area - in this case, the production of fried and soft ice cream. Without clear product positioning in a highly competitive market, it is impossible to achieve leadership positions in the industry.

The result of the study will be the determination of those characteristics of ice cream that will allow the project to be successfully implemented:

• innovativeness;
• interactivity and show element at points of sale;
• naturalness;
• accessibility in price and location of sales points;
• range including a wide variety of fillers.

A slightly different, but also very popular segment of the food production business could be the creation of a cheese factory. Try to study the business plan for the production of confectionery products (workshop) for sweets and cookies, and you will be able to independently assess the prospects of this area.

How to make roll ice cream

Thai roll ice cream is prepared outdoors from a mixture for soft ice cream or a mixture according to your own recipe from heavy cream, milk, sugar and other additives (but here it is important to understand that you need to make declarations for your own mixtures for the SES).

• The mixture is poured onto a special metal surface of the freezer.
• Using kitchen spatulas, it is mixed and, like a spatula, distributed in an even layer over the entire surface.
• At this point, you can add various additional ingredients, such as crushed cookies, fresh berries, fruits, syrups or jam.
• After hardening, the resulting frozen cake is divided into equal parts, and using the same spatulas, small rolls are rolled up.
• Then the seller places five or six rolls in a paper bowl, additionally decorates them with all sorts of goodies and serves them to the client.
• And, of course, along with the glass there is also a plastic spoon.

The success of trade depends on the quality of the product, on the creativity of the seller, the presentation of the product to the client, and, among other things, on the quality of the equipment, that is, the freezer for preparing roll ice cream, on which the dessert is made.

ORGANIZATIONAL COMPONENT OF PRODUCTION OF FRIED ICE CREAM

A new product is always actively sold at the start, but it is necessary to understand that in order to successfully implement a business plan, you also need to be a competent organizer and be able to ensure the functioning of administrative, economic and other auxiliary processes in ice cream production:

• ensure the correctness of registration actions, obtaining a license, tax registration and conclusion of an agreement for banking services;
• soft serve and fried ice cream mixes , as well as prepared packaged products;
• select a supplier of the necessary equipment for the main production site and retail equipment for points of sale;
• organize the process of hiring and updating staff, since small retail outlets are characterized by increased turnover;
• find a potential investor for the project and be able to convince him to participate in it.

Ice cream making technology

Preparation of soft ice cream consists of several stages:

1. Preparation of raw materials. The components are brought to the desired temperature and consistency.
2. Mixing raw materials.
3. Filtration and pasteurization (for further storage).
4. Homogenization (giving uniformity) and cooling.
5. Freezing is the introduction of tiny air bubbles to create a specific structure.
6. Hardening (freezing).
7. Packing.

To make ice cream you will need cream, milk, sugar, food additives, and fillers.

However, for simplicity, ready-made mixtures have been invented - liquid and dry, intended for preparing a cold dessert. Vacuum-packed dry mixture is convenient to store, it takes up minimal space in the warehouse and is diluted with any liquid phase - milk, cream, juice, water.

CALCULATION OF THE ECONOMIC EFFECT FROM THE IMPLEMENTATION OF A BUSINESS PLAN FOR ICE CREAM PRODUCTION

In order for your business to achieve the planned results, you need to work a lot at the stage of its launch, since a carefully drawn up business plan will allow you to quickly launch the production of fried and soft ice cream with the necessary investments. To speed up the process, download from our website a sample business plan for the production of ice cream with calculation of the main financial indicators to justify it to investors. This will speed up the time from launch to first profit.

Any project requires investments, which at the initial stage may seem too large, but an effective business must recoup them within a reasonable time. Investments are grouped in accordance with the corresponding enlarged blocks of the business plan :

• searching for premises and bringing it into compliance with the necessary ice cream production - XXX rub.;
• purchase of equipment that allows combining the production processes of fried ice cream in the form of rolls and soft ice cream - XXX rub.;
• trade equipment for retail outlets – XXX rub.;
• vehicles for installation and dismantling of retail outlets – XXX rub.;
• program to support the entry of a brand into the market – XXX rub.;
• payment for recruitment of employees in production and retail outlets - XXX rubles;
• other expenses.

The total amount of funds required to start a business will be from 50 to 120 million rubles.

NEW TECHNOLOGIES USED IN THE PRODUCTION OF FRIED ICE CREAM

The basis for making fried ice cream is a freezer - a device that, using a compressor, creates pressure at which freon passes from a gaseous state to a liquid one. This allows you to use a special tube and the reverse process to instantly freeze the ingredients in the form of rolls . Often such equipment is equipped with trays for soft ice cream .

In addition to the freezer, it is necessary to ensure the presence of a number of technological process components:

• industrial mixer for mixing components;
• device for pasteurization and homogenization of milk;
• equipment that allows ice cream to “ripen”;
• pumping equipment that transfers the mixture for packaging;
• freezers of various types;
• freezers for storage;
• vehicles with thermal booths for product delivery.

Ice cream cafe format

At the stage of choosing a premises, determine the format of your establishment. It will be a tiny take-out point, or a small cafe with 3-4 tables, or a full-fledged cafe, where, in addition to ice cream, there will be a large menu of drinks and other sweets. You also need to decide what kind of ice cream you will sell and find a reliable supplier. If you are opening a large cafe or chain, it makes sense to produce your own ice cream.

For an ice cream cafe, it makes sense to consider a premises that will allow you to move the tables outside in the summer and turn your point into a summer cafe.

WE COUNT THE EXPENDITURE AND REVENUE PART AND DETERMINE THE ECONOMIC EFFECT

OPERATING COSTS IN THE PRODUCTION PROCESS OF ICE CREAM

This type of production is not too complex, but it imposes certain requirements on raw materials, resources and rules for storing and transporting the final product. Despite the name, fried and soft serve ice cream remains a product that requires transportation and storage at low temperatures, which increases operating costs within the business plan :

• payment for rent of the main workshop and a network of own retail outlets - XXX rubles;
• electricity and other utility bills - XXX rub.;
• equipment repair and replacement fund - XXX rub.;
• costs for delivery of products to consumers, installation and dismantling of retail outlets - XXX rubles;
• advertising activities - XXX rub.;
• wages for production employees and sellers – XXX rubles;
• other current expenses.

All items form the amount of XXX rubles necessary to carry out current activities within this type of business.

HOW MUCH YOU CAN EARN FROM SALES OF ICE CREAM

An entrepreneur’s earnings are influenced by many external and internal factors, but efforts need to be concentrated on what can be changed. These are the characteristics of the product, the share of its individual types in revenue and total sales volumes.

The main characteristics affecting revenue from the business process of fried ice cream production are:

• quality and visual appeal of the product;
• completeness of sales staff;
• weather conditions for outdoor points of sale;
• wide range of components and fillers;
• availability of an alternative – traditional soft ice cream .

The following sales structure is planned:

1. Fried ice cream (rolls) – XXX rub.
2. Soft ice cream – XXX rub.

The total revenue from the sale of two types of product will be XXX rubles. per month.

COMPOSITION AND NUMBER OF EMPLOYEES

The main difficulty of this type of business is the need to have a large number of sellers in street retail outlets. The requirements for their qualifications are low, but the turnover rate is very high. As for the production of fried ice cream , the requirements for staff are quite standard.

Therefore, in the business plan it is necessary to determine the minimum number and remuneration for each category of employees:

• head of the plant 1 person – XXX rub.;
• HR employee 2 people – XXX rub.
• food production technologist 2 people – XXX rub.;
• shift supervisor 2 people – XXX rub.;
• workers – 6 people. – XXX rub.;
• salespeople in retail outlets – 30 people. – XXX rub.;
• drivers and cleaning service – 6 people. – XXX rub.;
• sales representatives – 2 people. – XXX rub.

Organizational plan

Registration of type of activity

To organize a stationary or mobile trade in fried ice cream, it is enough to register an individual entrepreneur. To do this, you will need a photocopy of your passport, a receipt for payment of the state duty, TIN and an application in the prescribed form.

You must obtain a trading permit from the local municipality.

Raw materials must be accompanied by quality certificates, and the seller must have a medical record.

OKVED codes:

• 15.52 – ice cream production;
• 52.24.3 – retail trade of ice cream and frozen desserts.

Buying a freezer

Choosing equipment is not the easiest task for a person who has not previously dealt with freezers. The choice of models is amazing, so you need to pay attention to the following characteristics:

1. Working surface depth. The deeper the “frying pan”, the more inconvenient it is to work with it.
2. Working surface diameter. The situation is exactly the opposite of the previous one. The diameter of the “frying pan” should be at least 45-50 cm.
3. The power of the compressor pumping the cooling gas.
4. The temperature of the working surface should not be kept within the range of -25-270C. If the indicator is higher, the mixture will not freeze enough, and if it is lower, it will begin to break and crumble.
5. The fan must make at least 1300 rpm (1400 m3/h).

It is preferable to purchase equipment from trusted companies, making sure that it is covered by a warranty and that in the event of a breakdown it will be possible to quickly repair it.

Search and rent a place

Freezers can be stationary or mobile (carts on wheels). In the second case, you can change the location depending on demand; in the first case, you can choose a crowded point with high traffic. It would be justified to open a point in a shopping center, amusement park, on the beach or in places of public celebrations.

Staff

Having one freezer, it is rational to make and sell fried ice cream yourself. After some experimentation with the ingredients, the viscosity of the mixture, and the cooking time, you will be able to prepare a beautiful and tasty delicacy. If there is no such interest, then you can hire a student with a convenient schedule and low wages as a salesperson.

TIMELINE FOR RECEIVING YOUR FIRST PROFIT

The payback period for an ice cream production business plan , taking into account consolidated costs (XXX rubles) and gross revenue (XXX rubles) will be from 3 to 5 years.

Ice cream business plan: fried, soft and roll ice cream

The business plan has a clear structure, contains detailed financial calculations, and the financial model allows you to flexibly change any business parameter. This is the optimal solution for those who plan to attract investments, want to get a loan or have a ready-made template for developing their business plan.

Structure of the financial model for ice cream production

A financial model is a separate file in MS Excel format - essentially it is a separate product designed for business planning and calculation of all its indicators. Each of the parameters of the financial model can be changed manually. There are no macros in the financial model. All formulas are transparent and changeable.

Detailed calculation of investments for launching ice cream production

While working on a business plan, we look at dozens of different sources of information. This includes data from equipment suppliers, industry portals, interviews with market experts, and official statistics - such systematic data analysis provides a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc. .

Business income plan

A necessary component of a full-fledged business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to look at profitability in the context of a separate profit center or even a separate product.

Cash flow forecast for ice cream production

The cash flow statement is the most important document in any business plan. Contains comprehensive information about the company's operating, investment and financial inflows and outflows, and also allows you to evaluate the overall picture of the company's performance.

Determining an advertising strategy

There is a stereotype in the market that only children eat ice cream. But statistics show that this dessert is also popular among adults, with 40% of buyers being men. Therefore, when creating a menu, focus on different categories of consumers.

The more varieties of ice cream offered on the menu, the better for your establishment. A wide selection is always appreciated by consumers. However, the golden mean is important in everything - there is no need to try to embrace the immensity. Too much variety can confuse the visitor and make it difficult to choose. The optimal number of ice cream positions is 15.

Most often, your establishment will be visited by families with children. Therefore, it is better to support the theme both in the design and in the concept of the cafe itself. For the youngest visitors, provide a bright, attractive presentation; and pay attention to adults to the wide range and quality ingredients.

If we talk about consumer preferences, the most popular is chocolate ice cream. Therefore, it is advisable to offer visitors several variations of it. Pistachio and vanilla are also popular. Women prefer low-fat varieties with the addition of fruits and toppings. Children like bright, fruit-flavored ice cream. Recently, there has been an increased interest in dietary ice cream - you can also bet on this.

A few ideas on how you can increase ice cream sales:

• come up with unusual tastes, original combinations and launch it as a limited offer. Someone will want to try, someone will share the information with a friend. Finding an idea is quite easy. On the Internet you can easily find information about the most unusual ice cream flavors. You could copy a few recipes from different countries and announce "Tricky Geography Month" by asking visitors to try the ice cream and guess which country it's from. Such an original move will certainly attract the attention of even those who had not previously intended to eat your ice cream;
• organize event marketing, invite everyone to the show of an animator-ice cream maker, who not only sells behind the counter, but entertains the audience. You can periodically organize such events to attract attention;
• When you think about the shape of the ice cream packaging, keep in mind that an adult buyer, when choosing ice cream for his child, most often buys the one that is more convenient to eat. Therefore, if you want to sell a certain type of ice cream, try changing the packaging and making it as convenient as possible. For example, ice cream in a box and with a spoon is regarded as more convenient than a waffle cone;
• Organize a tasting day and invite your guests to try a mini-portion of new types of ice cream. If you like it, then with a 70% probability a person will buy a whole portion.

Since the products of ice cream manufacturers are mainly aimed at children, competition in this market segment is the most intense. An adult buyer, when choosing ice cream for his child, most often purchases the type that is more convenient to eat.