Thai ice cream is fried ice cream. Business idea No. 151

Advantages and disadvantages of opening an ice cream parlor as a franchise

Franchising has a number of advantages:

• no need to waste time and money on brand promotion;
• the franchisor provides support to the entrepreneur;
• he also provides equipment and raw materials for production;
• franchisees will need much less investment than when opening from scratch;
• Ice cream is a favorite treat at any age.

Despite the advantages, the franchise also has a number of disadvantages:

• seasonal business, because in winter people want something warmer;
• high competition in summer;
• the franchisee is obliged to follow the established rules;
• dependence on the stability of the franchise company.

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How to open an ice cream parlor as a franchise

To simplify the task and open a cafe under a franchise agreement, you need to study the offers of the most famous franchises, their requirements and focus on the following conditions:

• business reputation of the company;
• how many years has she been working;
• network scale.

Important! To study in more detail all the pros and cons, you need to get in touch with entrepreneurs who collaborate or have previously collaborated with the franchise.

The next step: register as an individual entrepreneur or open a legal entity, because... Some franchisors are unwilling to enter into a deal with non-entrepreneurs.

Next, begin to study the most favorable places to open and choose the most suitable one. They may be:

• family recreation places (parks, etc.);
• shopping centers;
• places near educational or extra-curricular children's and youth institutions.

Some franchisors have their own requirements for points of sale, so this stage may be postponed until the conclusion of the contract.

After choosing a location and concluding a lease agreement (or registering ownership of the premises), you need to purchase: a refrigerator, sun umbrellas if the cafe has an outdoor format, etc.

Attention! The rest of the equipment is purchased after signing an agreement with the franchisor, because he can offer his own.

When the premises are available, they begin to collect a package of documents for opening a cafe and concluding a commercial concession agreement.

The last step: hire staff (a mandatory requirement is a health certificate). Depending on the terms of the franchise, the franchisee can find people himself or trust the company.

Important! Franchisors often offer training for employees. You should not refuse such an offer, because sellers and manufacturers will be aware of all the innovations in production.

Necessary documents to open a point

The package of documents includes:

• certificate of state registration of an individual entrepreneur or legal entity;
• extracts from the Unified State Register of Legal Entities or Unified State Register of Individual Entrepreneurs;
• TIN;
• if the premises are owned - a USRN certificate and a title document (purchase and sale agreement);
• if the premises are rented - a lease agreement;
• conclusion of Rospotrebnadzor;
• conclusion from the fire inspection;
• contracts for the destruction of food waste and garbage removal;
• disinfection agreement;
• laundry agreement;
• the commercial concession agreement itself.

Important! After concluding a franchise, the franchisor will also help with collecting the necessary documents.

Gelato Chocolate

The Italian ice cream confectionery is popular in Europe, in its homeland and among lovers of Italian cuisine in Russia. Excellent taste and affordable price according to the classic Italian recipe allow you to profitably invest in the purchase of this franchise, which pays off when the planned indicators are met in 4-6 months .

The franchisor provides training and advice, accompanies the opening of a point and issues the necessary documentation, supplying finished products for sale.

Major costs include:

• Lump sum contribution – 100,000 rubles.
• Investments on average from 350,000 rubles for a mobile carriage, 500,000 rubles for a kiosk up to 10 sq. m and 750,000 rubles for opening a cafe of 20 sq. m (stand, rental, showcase, scales, purchase of products).
• There are no royalties.

Accommodation on an area of ​​up to 10 sq. m with a staff of 3-5 people allows for low overhead costs for monthly maintenance. The price of an average check of 200 rubles and the relatively low investment in the business are fully recouped within the planned period of up to 6 months, if the traffic volume is from 50 people per day.

Estimated Costs and Profits

Expenses depend on what type of cafe the entrepreneur has chosen: a separate establishment, an island in a shopping center or an outdoor spot. Each franchise sets its own investment price and fees.

Opening an island will cost 130-140 thousand rubles + a lump sum fee if it is established by the franchise (the more popular the brand, the higher the price). Equipment is paid separately (30-100 thousand rubles). The total amount will be about 500 thousand rubles, which will pay for itself in 5-6 months.

Most companies prefer to work with a full-fledged cafe. The total costs will be more than 1 million rubles, and they will pay for themselves in 1-2 years.

How much does it cost to open an ice cream parlor in Russia?

Without the help of a franchise, costs will double. To open an island in a shopping center, an entrepreneur will need:

• equipment - about 200-300 thousand rubles;
• cash register - about 50 thousand rubles;
• equipment for ice cream (dishes, etc.) - about 30 thousand rubles;
• purchase of the first batch - 25-30 thousand rubles;
• rental of premises - about 20 thousand rubles. per month.

Important! Here you should add registration of an individual entrepreneur or legal entity, employee salaries, payments to the Pension Fund and Social Insurance Fund, and taxation.

Financial calculations

Start-up capital

Monthly expenses

Current expenses will be:

How much can you earn?

You can earn up to 7,000 rubles in one day by making and selling “fried” ice cream. Consequently, the monthly revenue will be approximately 210,000 rubles, and the net profit will be 105,000 rubles.

Payback period

You can recoup your investment in just 3-4 months.

Popular franchises

There is a large list of companies that enter into contracts with entrepreneurs and provide them with business assistance.

Important! The cost of a franchise includes a lump-sum (one-time) fee, royalties (monthly payments for using the brand) and investments in equipment, furniture, building rental).

33 penguins

One of the largest chains of ice cream and dessert cafes. On the company's account:

• 5 countries;
• 180 cities;
• more than 70 types of ice cream.

Cooperation with a franchise reduces an entrepreneur to a minimum range of tasks: finding a place for a cafe and employees, following the rules established by the company.

To open 1 cafe (separate room) the costs will be only about 700 thousand rubles. Franchisors offer:

• high quality products and a well-promoted brand;
• assistance in creating a retail outlet (cafe);
• assistance in business development at all its stages;
• marketing support;
• employee training;
• regular deliveries to the warehouse.

Important! All details about interaction with a franchise can be found out when communicating with a company specialist. To do this, you need to fill out a form on the official website 33pingvina.ru , leaving your contact information.

Baskin-Robbins

The company appeared in 1945-1947. in California, at the same time Irwin Robbins and Burton Baskin became “pioneers” in franchising. In Russia, construction of the factory began in 1992, and in 1996 it was opened. The network now includes:

• 50 countries;
• 7 thousand cafes;
• 5 thousand points in the Russian Federation (of which more than 300 are cafes).

The franchisor offers:

• assistance with choosing premises for a cafe;
• drawing up a business plan;
• training and consultations;
• regular deliveries;
• innovation in development;
• quick payback.

The company has the following requirements for the cafe:

• separate room – 50-120 m2;
• island – 6-10 m2;
• food court – 15-30 m2.

Sale at a kiosk is allowed.

All questions can be asked on the website ( baskinrobbins.ru ) or by contacting the franchising department (head – Tatyana Popova):

Telephone

Email

Fried ice cream

Light Group offers to combine the sale with a small show program. The ice cream is prepared in front of the buyer: the ingredients are frozen at 210 degrees.

Franchisees will only need to find a location and follow the instructions provided by the franchisor. They, in turn, offer:

• package of documents;
• education;
• business support.

Important! Fried ice cream becomes most popular only in the spring and summer, so this type of franchise is recommended for additional business.

Gelato Chocolato - Italian ice cream franchise

The brand has been operating in Russia since 2007. Its specialty is the production of traditional Italian gelato, a frozen dessert with a lower milk fat content.

7 years later, in 2014, the company’s management decided to provide assistance to budding entrepreneurs, and soon Gelato Chocolato became one of the leading franchises. On their account:

• more than 40 cities;
• more than 80 points.

They offer entrepreneurs the following conditions:

• assistance at all stages of business;
• preferential terms for purchasing ice cream;
• traditional Italian gelato recipe;
• education;
• small lump sum fee.

As a business, it is proposed to open an island in a shopping center or a mobile cafe.

Attention! The company is more willing to cooperate with creative and positive individuals who understand that only perseverance and work will lead to success.

All questions can be asked on the official website by filling out the electronic form ( gelato-shokolato.ru ).

Soft ice cream (Penguin)

The company has been producing ice cream since 2010, and 3 years later began selling franchises. They offer:

• turnkey retail outlet;
• assistance from a personal manager;
• delivery of ice cream and ingredients;
• provision of equipment and recipe secrets.

All investments (relatively small) pay off in 2-3 months.

Tutti Frutti Frozen Yogurt

The production of frozen yogurt dates back to 1970. This type of ice cream is a healthy alternative containing calcium, vitamins B6 and B12 and probiotics.

For production, the company uses machines of its own invention. On their account:

• more than 50 countries;
• more than 720 points in the world;
• more than 50 cafes in the Russian Federation and the CIS.

Conditions:

• design development;
• promotional materials;
• equipment;
• training and visiting conferences;
• consultations;
• technological developments.

The franchisee is required to:

• choosing a place of sale;
• develop a project;
• agree with the company on the list of product suppliers;
• open a cafe together with the company team.

If you plan to open an island, its area should be 12-25 m2, if a cafe - 40-72 m2.

Attention! The fees are quite large. Payback - in 1.5 years.

Comparative table for opening conditions

Ice cream roll business plan

The usual ice cream does not cause such a stir among customers, unlike this new product. It's similar to deep frying ice cream with other treats added. It is important to note that customers receive pleasure not only from consuming the dessert itself. The cooking process is accompanied by a small show, which only adds interest to the product.

How to open a roll ice cream business

The tasks that will have to be solved before opening are quite familiar to already experienced entrepreneurs:

• Market and demand analysis.
• Drawing up a competent business plan.
• Registration of activities.
• Purchase of necessary equipment.
• Setting up supplies of raw materials.
• Hiring.
• Competent leadership.
• Calculation of expenses and profits.
• Marketing and advertising.

Relevance

This is a novelty for the discerning clientele. Thai ice cream, although it appeared quite recently, has already managed to gain a powerful position in the market. It was not only the novelty, but also the deliciousness of the dessert with its spectacular cooking process that attracted the attention of consumers. At the moment, it is a very relevant and profitable business in its field.

Advantages and disadvantages

Like any commercial activity, the fried ice cream business has its positive and negative sides.

Let's consider the advantages of the activity:

• new on the market and an unusual idea;
• minimal opening costs and high profitability at the start;
• a spectacular and attractive idea for implementation;
• the possibility of an endless selection of ingredients and recipes.

Some disadvantages:

• acute dependence on weather conditions and demanding sanitary standards;
• with a lack of experience, the idea may fail;
• seasonality inherent in all types of ice cream;
• a long cooking process, in contrast to the product everyone is familiar with, which can lead to the loss of customers.

Cooking technology

If you look at it, everything is quite simple and clear. On the flat surface of the freezer, cakes are prepared from ready-made mixtures. This substance freezes very quickly and it is important to roll it up in time and then place it in a box or glass. After composing the composition of these rolls, other ingredients and additives (syrups, shavings, chocolate, cookies or pieces of fruit) are added to them.

Organizational plan

It includes everything that is necessary for business success. Legal and bureaucratic aspects, investments, management and marketing processes. You should carefully approach its development, since the success of the future business depends on its planning.

Registration of type of activity

To start a business like fried ice cream, you need to register as a sole proprietor. You will need the following documents:

• copy of civil passport;
• receipt for payment of state duty;
• TIN;
• a written statement in the prescribed form.

Next, you need to obtain permission to conduct trade from the municipality at your place of residence. All raw materials must have a product quality certificate.

Buying a freezer

It will be quite difficult for an inexperienced person to choose the necessary unit. It is advisable to purchase proven equipment from a well-known company with warranty certificates. There are a huge number of different freezer options on the market, so you need to pay attention to the main characteristics of the right equipment:

• minimum depth (flatness) of the cooking surface;
• the larger the area of ​​the pan for cooking, the better;
• powerful compressor;
• the temperature of the working plane should be from -27 to -25 degrees;
• The minimum permissible fan speed is 1300 rpm.

Search and rent a place

Fried ice cream is in demand, but only under certain conditions. There are both mobile and stationary freezers. The former can allow you to change the point at any time. The latter require choosing a specific location. The most successful are public places with good traffic, such as shopping and entertainment centers, public parks and public gardens, beaches and cultural events.

Staff

If you have only one freezer, a less expensive option at the beginning of your business would be to provide customer service yourself. All the required experience can be obtained in the shortest possible time. If over time you have lost interest in cooking, you can hire a salesperson with a suitable schedule (for example, a student) who will sell goods.

Fried ice cream advertisement

The most effective and efficient way of advertising is to distribute leaflets. A good addition to promotion would be bright design and musical accompaniment throughout the cooking process. Then, watching the spectacular appearance of the dessert, customers will definitely want to try it. But the largest advertising company is word of mouth. The rumor about the unusual delicacy will quickly spread among buyers.

What other unusual ice cream can you sell?

Once upon a time, soft ice cream was a novelty, but now it is found in almost every city. To surprise visitors, you can enter into an agreement with other franchises that are just gaining popularity.

Thai ice cream

Since this trend is not yet so widespread, it is recommended to open not a full-fledged cafe, but an island in a shopping center.

Thai ice cream is fried, but its recipe differs from that offered by Light Group: preparing the dessert is reminiscent of frying pancakes, but in fact this process cools the ingredients at a temperature of -25 degrees. The finished ice cream is wrapped in a roll.

Pros:

• originality of production;
• no large room required;
• small investment;
• quick business launch and payback.

Minuses:

• seasonality;
• long cooking;
• it takes a lot of time to obtain permits;
• fear of novelty among some consumers.

Important! The investment will be only about 350 thousand rubles. Payback – 3-6 months.

Ice cream roll

Another type of fried, which is also similar to Thai dessert, because the product is wrapped in a roll. Recommended for sale on islands, street spots in the summer and as an additional look in ready-made cafes.

Roll proposes to conclude a franchising agreement in the Russian Federation and the CIS. One-time payment – ​​280 thousand rubles without additional investments.

Nano ice cream or granular ice cream

The dessert consists of granules or beads made from ice cream or frozen berry juice. The production process consists of the use of liquid nitrogen and low temperatures (up to -70 degrees), which gives the ice cream such a microscopic shape.

Suitable for islands, small retail outlets or as an additional product in a cafe.

Investments - from 190-230 thousand rubles, taking into account the lump-sum contribution. The franchisor may be MilkyMoon's.

Cryo ice cream

The cryogenic ice cream franchise (the recipe is similar to the production of nano ice cream, since low temperatures and liquid nitrogen are used in production) can be purchased from Freazy Lab. The total contribution (investment + entry) is 5 thousand dollars. Payback period is from 6-12 months.

Purchasing a franchise saves time on collecting permits and money for starting a business. The help of well-known brands minimizes risks. Concluding a franchise agreement with one of the leading ice cream companies is a combination of a profitable business and a job you love.

Cooking technology

The principle of preparing the dessert is simple: flat cakes are prepared on special equipment with a flat, constantly cooled surface. For their preparation, milk mixture for ice cream, natural yoghurts, and other components are used. Since the mixture literally freezes on the fly into a cold pancake, it is quickly rolled into a roll and packed in a cardboard or plastic cup. A composition of several rolls is decorated with chocolate chips, coconut flakes, syrup, and jam.