The business idea for making kono pizza is interesting because it is unusual for our country. “Fast food” is always popular among society, so creative ideas of a new direction will be received with delight by the public. The launch of a Kono pizza point of sale will expand the food market and surprise fast food lovers. What is it, what are the properties of the product, and how to organize a business in its production and sale?
Making cono pizza as a business
general information
Kono pizza is an Italian dish that falls under the fast food category. It has positive reviews from fast food lovers. The product is a crispy dough cup in which the filling is placed. It may include meat, sausages, vegetables, mushrooms, cheeses and salads. Some entrepreneurs successfully sell sweet products filled with fruits, berries, cream, ice cream and nut butter. The type of pizza is determined by the combination of products that fill the glass.
The process of preparing the cup and filling takes place in front of customers, who have the opportunity to choose its components. If there is a high demand for fast food, an entrepreneur can produce products for future use and place them in a thermal display case, which will reduce the time it takes to serve customers.
A new format for a familiar dish
Cono Pizza comes with all sorts of toppings. The base, like any other pizza, is sauce and cheese, but the rest of the ingredients can be very different. Pizza in a cone can be with seafood, vegetarian, spicy, meat and even sweet. If you prepare this pizza at home, you can adjust the ingredients (and their proportions) to your taste.
If you don't want to waste time in the kitchen, take advantage of TOKYO CITY restaurants' food delivery service. Orders are delivered to all areas of St. Petersburg. We recommend that you order pizza delivery in St. Petersburg to the Nevsky district. Today, residents of both banks of the Neva have the opportunity to order delicious dishes from the TOKYO-CITY restaurant to their home.
Business organization algorithm
The easiest way to organize a business for the production and sale of kono-pizza is to follow a certain algorithm. First of all, you need to develop a business plan, register the planned activity, register with the tax office and issue permits. The next stage will be to resolve financial issues if there is no personal funds to invest in its opening. An entrepreneur can use the credit services of banking institutions or apply for a loan from private financial institutions.
To open a retail outlet, you need to choose its location, arrange a lease and purchase the necessary equipment. After installing it, you can start working.
Sources of financing
Any entrepreneurial activity is preceded by the development of a business plan. It plans all the expenses for organizing and maintaining the functioning of your business, and also calculates potential income. At this stage, the entrepreneur must assess his financial capabilities and compare them with the scale of the business. He has the right to adjust it to a certain amount of money or apply for a loan for the missing funds to start the project. Financial institutions willingly issue loans to potential entrepreneurs if they provide a well-written business plan and a certain package of documents.
Obtaining Permits
To obtain permits to conduct activities, it is necessary to put in order all the documentation regulating it. An entrepreneur must draw up a lease agreement for a retail outlet, as well as enter into an agreement with a specialized organization for waste removal, water supply and drainage, electricity supply, as well as for the supply of raw materials. Additionally, you must submit documents for the purchase or rental of refrigeration equipment that allows you to preserve perishable products.
When conducting franchise activities, the issue of obtaining permits is within the competence of the franchisor.
Technological nuances
Kono-pizza is made from frozen dough for cups, which are filled with filling, which is also a semi-finished raw material. Production technology involves the step-by-step implementation of a number of operations:
- dividing the dough into portions;
- molding cups using a press and simultaneously partially baking it;
- longitudinal cutting of cups into two parts;
- greasing the molds with sauce;
- filling molds with filling;
- bakery;
- packaging in paper bags;
- placement of finished products in a thermal display case;
- sale.
A brief history of the appearance of pizza in a cup
Lately, unfortunately (for our digestion), it is often common to have a snack on the go, saving time, which is now (quite rightly) considered the main human resource. Add to this the sad phenomenon of hours-long traffic jams. Spice it all up with a little creativity and you'll get pizza in a cup that's easy to hold in your hand without the fear of staining your clothes.
Well, now let’s move on directly to describing the implementation of this business idea.
Equipment for cono pizza
Thermal showcase
Preparing and selling fast food without special equipment is impossible. To start a business, you need to purchase a closed street counter, which will cost the entrepreneur 150,000 rubles. To make cones, you need a press that allows you to perform molding and baking operations. Its average cost is 40,000 rubles.
To bake and heat semi-finished products, you will need a convection oven. It must be professional, characterized by high productivity, allowing the production of up to 1000 units of products per hour. Such models cost up to 40,000 rubles. Another 38,000 rubles are needed to purchase a display cabinet, the functionality of which includes the ability to maintain a constantly high temperature. It is necessary for prompt customer service during rush hour.
The seller has the opportunity to prepare Italian food in advance and place it in the display case, and customers do not have to wait for it to be reheated. Do not forget about the convenience of the product distributor, to ensure which you should purchase a chair and an umbrella that will help him from overheating in sunny weather and from rain and wind in bad weather.
Profitability
Kono pizza is a new type of fast food, the unusual appearance of which attracts domestic consumers. Buyers have a positive attitude towards all new products, so creative Italian food will certainly be in demand.
Heating horse pizza
From one outlet you can sell up to 100 pizzas daily. The average cost per unit of production reaches 90 rubles. Having made simple calculations, we can conclude that monthly revenue will be 270,000 rubles. The net income from these funds will be 90,000 rubles. The remaining amount falls into the category of expenses for the purchase of raw materials, wages and taxes. Costs may also include depreciation of equipment and payment for the location of the outlet. For a business with these parameters, the return on investment is four months.
Convection and rotary ovens
Convection oven
The formed cones are filled with fillings and placed in a convection or rotary oven. Any convection oven designed for baking confectionery and bakery products is suitable for preparing cono-pizza. The baking time for cone pizzas in the oven is on average 1.5 – 2 minutes.
You can read about convection ovens of different brands here:
Convection ovens Unox Convection ovens and combi ovens Piron Convection ovens and combi ovens Electrolux Convection ovens Angelo Po
Rice. Convection oven for baking Kono-pizza with turntable
Convection VS Microwave
There are references on the Internet that you can use a microwave instead of a convection oven. Of course, a microwave oven is cheaper than a convection oven. At the same time, it cannot be compared with it in terms of baking quality. Pizzas baked in a convection oven turn out deliciously browned and have a specific aroma of fresh baked goods. Microwave pizzas do not look as appetizing, and their taste is inferior to the taste of pizzas cooked in a convection oven.
Rotary oven
Instead of a convection oven, you can use a rotary oven. Rotating racks with pizza holders ensure even heating of the food being prepared throughout the entire cooking process. Rotary ovens with internal lighting can be installed directly in the sales area of a restaurant or cafe, allowing customers to observe the process of preparing canopies. A distinction should be made between small rotary ovens for kon-pizza and industrial/semi-industrial rotary ovens, which are used in bakeries and bakeries for baking baked goods.
Thermal showcase
Thermal display cases are used to display finished conical pizzas and keep them warm. Special rotating shelves with holes for inserting canopies provide excellent visibility and uniform distribution of heated air flows. For convenient placement of ready-made dishes, the display cases have a large swing door. The temperature level is maintained automatically. It is controlled by a thermostat. Many modern models of display cases for cone pizza are equipped with a steam humidification system that protects dishes from drying out, and built-in lighting.
Rice. Kono-pizzas in the window
You can read more about thermal showcases in the article “Thermal showcases, bridges and surfaces”
Increased profitability
To increase the profitability of a retail outlet, it is necessary that fast food products be in demand, which can be achieved by expanding its product range.
You can attract the attention of customers by preparing food with various filling variations. The cono pizza recipe determines the type of final product, which can be a creative appetizer or dessert. After promoting a point of sale and obtaining the maximum expected result from it, you need to think about increasing their number.
How to make it easier to enter a business
Entrepreneurs who do not want to independently deal with organizational issues of starting and operating a business can open it as a franchise. The right to use a brand name, equipment developed and tested by a business in the real conditions of a business plan can be purchased for 300,000-400,000 rubles.
To formalize a franchise relationship, it is necessary to fulfill the conditions put forward by the franchisor and sign an agreement. They most often consist of the requirements for the location of the retail outlet, its design and the quality of the equipment used, if it is not provided under the terms of the agreement for use. The advantage of working under a franchise is that the franchisor is responsible for all organizational issues, as well as legal and consulting support at all stages of the business.
The disadvantage of franchising cooperation is the limited powers of the franchisee, whose activities are completely under the control of the franchisor.
Another option for an easy entry into business is suitable for existing entrepreneurs who are owners of public catering facilities, such as canteens, cafes and restaurants. Italian fast food in such establishments can be an addition to the main menu. It will be easier for owners of established businesses to organize an offsite location. The preparation of Kono pizza can be organized in a catering establishment, and the finished product can be delivered to the point of sale for sale. To heat it, you need to equip the point of sale with a convection oven or microwave. Working according to this scheme, you can increase the profitability of a business by selling products at several points.
Secrets of making pizza
From the consumer's point of view, pizza preparation technology is very simple. First, a yeast-free dough base is prepared, on which the filling is laid out. Then the product is baked and served to guests (or packed in a cardboard box and taken to the delivery location). It seems that there is nothing difficult about making pizza. This is not entirely true. The fact is that the quality of the product depends on the proportional selection of ingredients, their ratio and compatibility, the thickness of the dough, baking time and many other nuances.
Almost every establishment works on its own recipes, analyzing what turns out well and is in demand, and what is not of interest. Such research should be carried out by employees with specialized education - food preparation technologists. Successful combinations and recipes are a trade secret.
Every successful pizzeria develops its own approach to work. For example, one of the most successful chains in this area, Dodo Pizza, relies on mathematically precise adherence to recipes: quantity of ingredients, external design of the pizza, baking time. Other chains, on the contrary, rely on the creativity and skill of each individual chef.
The most important equipment for a pizzeria is a professional pizza oven. There are 3 types of ovens: wood-burning, hearth and conveyor. The minimum price is 80 thousand rubles, the maximum can go for 1 million rubles. Other equipment will be standard for catering establishments: dough mixers and dough sheeters, work tables, mixers, blenders, kitchen utensils. The total cost of all necessary equipment and furniture for a small establishment is 600 thousand rubles.
If you find an error, please select a piece of text and press Ctrl+Enter.
Advantages and disadvantages
The business of making and selling kono pizza does not require any special knowledge or skills. To achieve the desired results, it is enough to act in accordance with a certain algorithm, covering the scope of organizing the start of the project, compliance with production technology regulations and the use of methods for promoting the offer through advertising campaigns.
The advantage of the business is the demand for fast food products, which you can have for breakfast, a snack during the working day and dinner. Consumers of the products will be people who periodically or constantly include fast food products in their diet. The new product will be especially interesting to teenagers and young people, so it is better to choose points of sale near educational institutions.
Design of a retail outlet
The advantage of the business is the possibility of its implementation without a special room with tables for eating. Kono pizza is convenient to eat on the go. It is easy to deliver to your home or public place.
The pitfalls of business lie in the need to obtain permits for its implementation from authorized bodies.
All catering facilities are subject to control by various departments. Therefore, problems are possible in the process of business operation, caused by inspections and identified inconsistencies with the regulated requirements of legal acts. Violations of the operating procedure may result in the imposition of penalties, and in some situations, suspension of the operation of the facility until they are eliminated.
Mobile retail outlet
Another disadvantage of the business is the impossibility of organizing a full production cycle of products at the point of sale. Operations such as kneading dough, cleaning and cutting vegetables are not prohibited. Semi-finished products must be purchased or manufactured elsewhere. To store them, you will need to purchase additional equipment in the form of a refrigeration unit. With such a business implementation scheme, it is necessary to take into account additional costs for delivery and losses of perishable products.
Pizza cup production technology
The technology for producing such pizza is quite simple. The working surface of the molds is lubricated with vegetable oil. Next, a dosed portion of dough is inserted into the inner glass, which is fixed in the outer one. The molds go into the oven and after 10 minutes the finished cups are removed.
Then, according to the client’s preference, the glass is filled with pre-prepared filling: fried mushrooms, vegetables, bacon, chicken fillet, etc. and goes into the microwave. After 2 minutes the product is ready for use. You can add a little grated cheese and herbs on top, since the filling sags as a result of heat treatment.
Results
Kono pizza is one of the types of fast food. Its distinctive feature is the cone-shaped shape formed by a test cup into which the filling is placed in a composition determined by the customer's preference. Italian food is popular abroad, but it is little known in Russia. Since the niche of activity is practically free, you can make good money on it. At the same time, it is recommended to focus on expanding the business by increasing the number of outlets and sales volumes, which is achieved through a launched advertising campaign. This approach to business will allow you to occupy profitable sales positions with high traffic and not give your competitors a chance to advance.
Another version of the appearance of cono pizza
On another continent, the unusual idea of pizza in a cone appeared in the head of American Essa Joseph in 1983. But the official presentation of Cono Pizza was made by American culinary specialist Nir Adar, who received a patent for the technology and equipment for making dough for such pizza. Then the American suggested using the unique technology and distributing it to the masses to his friend, Rossano Boscoli, already known to us, who is the owner of the Boscolo Group company. At first, the Italian restaurateur refused to invest in an idea that was dubious from his point of view, but after two years he decided to patent the technology for producing pizza in a cone. In addition, Rossano Boscoli began actively selling such pizza under the Kono Pizza brand. At the same time, the process of producing an unusual new product differed from the technology used at one time by Nir Adar.
