Name for a beauty salon: cool ideas and naming secrets

Issues discussed in the material:

Where to start searching for the name of a beauty salon
What categories can all the names of beauty salons be divided into?
What naming principles are very important to follow when coming up with the name of a beauty salon?
How to organize the process of choosing a cool name for a beauty salon
What not to do when coming up with a name for a beauty salon

Are you going to open a beauty salon? It's time to think about a name for it. You want something interesting and unforgettable, but the name also works in your favor. A business must make a profit, and for this it is necessary to take into account all the nuances, including the name of the enterprise. This article will help you come up with a name for a beauty salon that will contribute to success.

Where to start choosing a name for a beauty salon

First of all, you should organize your thoughts and draw up a brief, and then start coming up with a name for the beauty salon. You can easily find a sample brief on the Internet. If you are a small business, then you should not adopt an overly complex brief; it is better to prefer a simple one that will outline the boundaries of your search and give it the right direction. It is very likely that you will find a good name yourself, suddenly, but it still won’t hurt to check its correctness with the help of a brief.

So, here is an example of a brief for searching for the name of a beauty salon:

A brief description of the product or enterprise, that is, what we call it.
Positioning of your salon, brand. What impression does its name evoke on the average client - desirable and undesirable associations.
Audience – to whom you will offer services. Gender, age, financial income, social group of your future clients. Brief portrait of the target audience. What price category will your services have?

Review of the market and competitors. At least briefly. Such an analysis is necessary to develop a concept for your business. Why do you like this or that name and bring success, while another doesn’t? The correct construction of a business strategy is based on the analysis of other people's pros and cons.
What will your name be written on? The medium is a sign, business card, advertising sign, booklet, banner, name for a website, etc. If we are talking about a domain, then you need to make sure whether the domain name is available for purchase. All this needs to be thought through.
It is also important to remember the language. Russian, English or Ukrainian? What font is Latin or Cyrillic?
First, make a list of names that come to your mind. A specific designation for something or a neologism, an invented word - whatever. Give freedom to your imagination.
Generic name - what will be written next to the name. Beauty salon or beauty studio? Or maybe a laser clinic, beauty bar, hairdresser? How it will sound together with the name.
Classes of IKGS – International Classification of Goods and Services. For beauty salons, studios, and clinics, the required classes for registration are 44 and 35. Using these classes, you can determine if there are similar names. This way you will save time and money when registering a logo and trademark and will not violate anyone’s rights.
Any stories, memories, associations that can help in the matter. They can serve as an important complement and lead to the right choice. Don’t neglect the little things, your personal preferences are also important, because this is your beauty salon.

Now you see that there is nothing complicated or abstruse about the brief. The main thing is to carefully and attentively answer all his questions, and then you can proceed to another important stage - opening a business.

Titles - names

If a beauty salon provides a traditional range of services (haircut, coloring, manicure, pedicure), then a woman’s name will sound good as its name. This is a logical option for the name of a beauty salon, since such establishments are visited mainly by women.

Having decided to give the establishment his name or the name of a loved one, the owner may be disappointed: it may turn out that there are already several such names not only in the country, but also in the city.

In this case, a good solution would be to modify the existing name. For example, Elena - Elenushka, Valeria - Valerie, Ekaterina - Katrin, Kitty, Katyusha. You can also give the beauty salon a name - a rare female name: Clementine, Flora, Ninel.

Often beauty salons are named after ancient Greek mythical characters: Andromeda, Aurora, Ariadne.

If the future salon has a special specificity, for example, the employees are exclusively men, or it is a place where representatives of the stronger sex can trim their beards and shave, you can give the establishment a masculine name. Alexander, Vladimir or Slava are probably not such rare names, but Sancho, Vlad-I-mir or Slavutich (derivatives) are already something original.

Rare names such as Bogdan, Svyatoslav or Radimir can also become names for a beauty salon, in which a significant part of the services are provided for men.

Perseus, Theseus or Jason are the names of the ancient Greek gods; they are also used in naming establishments.

Main categories of hairdressing and beauty salon names

At first glance, it is difficult to find any pattern in the names of beauty salons and hairdressing salons, but there is one. Before starting this business, an entrepreneur should study the peculiarities of the formation of names and determine the main groups into which they are divided. It is necessary to understand the principles of naming. Even very different brands can be classified, and as soon as you understand this, you will be able to come up with an original creative name for a beauty salon that will not get lost among others and will be bright and with its own memorable twist.

Titles-names
. A very popular trend at all times, you can confidently put it in first place in preference. Owners of beauty salons and studios often resort to it. After all, names, especially such sonorous ones as “Vilena”, “Natalie”, “Stella”, are easy to hear and appeal to clients, and they are also easy to remember. You can turn on your imagination and remember something in the spirit of the exotic “Cordelia” or “Liselotte”, or you can focus on close and dear variants of names, for example “Marina” or “Daria”. Sometimes owners give names to beauty salons from the names of famous characters or ancient goddesses who personify beauty and grace.
Names associated with the activities of beauty salons
. This refers to art, style and other concepts. Often the words “image”, “art”, “charm”, “master”, “style”, “style”, “beauty”, etc. are used to form names in this case. The advantages of such thematic names are that they at first glance they make it clear what a given studio does, and sometimes this is enough to attract a client. It’s quite easy to combine these words with any vocabulary and get, for example, “Academy of Style”, “Your Charm”, “Beauty Style”, “Hairstyle Masters”, “Professional Beauty” and the like.
Other original titles
. There is a lot of room for creativity here. Often, beauty salon owners use foreign words with a beautiful and easy sound. Languages such as French, English and Italian are suitable for this. Although, of course, you can use any if you wish. The main thing is that they do not hurt the ears, but are well remembered. The same applies to Russian words. For example, “Vanilla”, “Bonjour”, “Lucia”, “Salute” are excellent for beauty studios.

What not to call a beauty salon: basic mistakes

Very often, for various reasons, when coming up with names for their beauty salon, people make serious mistakes, which in the future significantly complicate their work with clients and advertising.

Therefore, we recommend that you analyze similar mistakes of others and avoid making the same mistakes of your own:

Earlier we already talked about the importance of associations, and this applies not only to vegetables, fruits, stones, the names of which are very often called beauty salons. For example, if you want to open a beauty salon only for men, and call it “Belle”, “Cinderella”, “Pretty Woman” , then your entire target audience will immediately lose interest in you. That is, the mistake is that beauty salons are named thoughtlessly, without drawing parallels with the goals and audience of the establishment.
Meaningless names. This applies to many aspects. For example, you declare yourself as an economy class beauty salon, but are called “A La Lounge” or “Grand Palace Beauty”, “La Bellezza”. A person who wants to receive some kind of service at an economical price is unlikely to risk going to a salon with such a name, because it suggests the special prestige of the place and the corresponding price.
Difficult pronunciation, poor sound, difficulty in perception. Of course, you can name the beauty salon in an original and pretentious way, for example, beauty salon “MNR” - yes, this happens, but these letters will not only not sound beautiful, but will also not evoke any associations in people.
Copying competitors. The last thing you can do is call yourself the same name as your competitors, albeit with minimal changes. Surely you know that there are not just a lot of beauty salons with names like “Nefertiti”, “Ariadne”, “Pretty Woman”, “Amber” , so even if you add some more to such words and you get something like “Pretty Style”, “Golden Amber” , this will not work in your favor.
Too simple a name. Calling beauty salons by your name, the name of Greek and other gods, the name of plants, flowers, precious stones - all this is already outdated. In some cases, such a solution takes place, but let’s be honest, it “works” extremely rarely.
Calling a beauty salon beautiful foreign words without knowing their meaning. For example, the word “l'occasion” looks pretty good and sounds the same, but translated into our language it is just “opportunity”.

Use titles without making mistakes

100 people will think that the name is original and beautiful, and 101 will know the language and, having laughed at the stupid idea, will tell everyone they know about your original name. This is how the reputation of beauty salons, which already operate successfully and cope quite well with their tasks, sometimes spoils. This also includes similar words and phrases “la possibilité”, “la chance”, “cas de figure”.

How to come up with a name for a beauty salon: the main principles of naming

The name of a beauty salon is as important as a name for a person. If the name is bright, light and understandable, then its bearer will be difficult to forget.

A short, emotionally charged and specific name of the salon will remain in the client’s memory. He won’t have to strain and flip through his notebook to remember what business it’s related to. There are certain rules by which you can develop a stylish name for a beauty salon, while avoiding annoying mistakes - difficulties in reading, declension and pronunciation. For simplicity, let's denote each rule with keywords.

Adequacy and associativity - strong color contrasts are known to be harmful to vision. There is no point in choosing a name that has nothing to do with the beauty industry. His pretentiousness can only cause irritation and misunderstanding. The necessary associations, on the contrary, will fit harmoniously into the overall concept.
Understandability - the name will only fulfill its function when it is understandable to the majority of your customers.
Vitality - archaic words that have not been used by anyone for a long time are not needed, the same can be said about neologisms, which few people have heard of yet.
Sonority - a good name is easy to pronounce, read, inflect and is euphonious in any variation. Three consonants next to each other is not a good idea. Hissing and whistling consonants should also not be overused.
Non-triviality - banality, as we know, is evil. In addition, they are of no use, because you will simply get lost among hundreds of other salons and no advertising will help you find your client, since he will confuse you with others.

It is necessary to remember about literacy. Any play of syllables and rearrangement of letters for the sake of originality and expressiveness should be highlighted graphically, so that you later avoid accusations of ignorance of the norms of the Russian language. Agree, it’s a shame to be considered a dropout. Spelling errors and typos do not make anyone happy.

In order to quickly and correctly choose the name of a beauty salon, it would be good to outline in general terms the concept of your business - its distinctive features. What is the design of your establishment, what crowd is it intended for, what are its main features and style. What should your client think about you, what associations will he have with your salon.

It always becomes a shame when an excellent professional in his field, who did not pay enough attention to his image, ends up not receiving a decent income, having failed to stand out and occupy his niche in the market. Why is this happening? You need to pay attention to such seemingly trifles as the stylish name of a beauty salon. After all, the name creates a certain image for you, but will it be “correct” or not? Once you make a mistake, it is difficult to correct what you have done, because there is a lot of competition. Following the rules will help you choose a salon name so that it works for your success.

What is an original name for a beauty salon?

Originality does not lie in pretentiousness. The original name can be very simple and discreet, however, one that will appeal to customers and attract them.

Here, for example, are simple phrases that work well for the name of a beauty salon:

Beauty and pleasure
Beauty and luxury
Best beauty
Victory of pleasure
Victory of beauty
Enjoy it
Power in beauty
A world of pleasure and beauty
House of beauty and style
House of beauty and pleasure
Beauty and health laboratory
Laboratory of pleasure
Territory of beauty

The original salon - the original name

You can also get original names by “playing” with words. For example, your name is Jasmine, but reading it backwards we get a very unusual and original word “Nimsaj”. If it sounds euphonious to you, you can easily use it for the name of your beauty salon

Choosing a cool name for a beauty salon

Brainstorm, a fashionable word now, translated means “brainstorming”. A great solution to inspire creativity. You can spend it either alone or in the company of friends, because, as you know, one head is good, but two (three, four, one hundred...) are better. Take your favorite notebooks, colored leaves, markers and turn on your imagination. Remember your favorite books, films, what touches you in life. Consider whether this will also inspire those you would like to see as clients in your salon.

Be sure to write down everything that comes to mind. Even what seems to be a failure. You will criticize later. First, generate ideas, while the brain is busy with only this, your task is to record thoughts. You will quickly see how difficult it can sometimes be to remember some ideas that came to you the day before or yesterday, so don’t be lazy and write them down. You can spend a few days on this, then the efforts will pay off.

Well, the names have been collected, what do we do next? Now we need to wait some time to look at the options as if from the outside. Human psychology is such that you won’t be able to do this right away. No wonder our ancestors said: “The morning is wiser than the evening.” Looking at the list with a fresh look, outline the most successful associations, hybrids from what you thought up earlier.

Determine in what directions you will look for an interesting name for a beauty salon. It is better to follow not one path, but several parallel ones. For example, abstract words, beautiful words from your native language, foreign ones, some abbreviations or personal names. For each direction, collect all the options, synonyms, clarify their meaning, add what you remember, giving yourself the task of collecting a certain amount.

How to name a beauty salon to attract success: ideas

To attract success, the name of a beauty salon must meet the following criteria:

It should be beautiful, euphonious and not too long, and also easy to remember.
The name should immediately guide the potential client about the services and pricing policy.
The name of the salon must necessarily correspond to the stated list of services provided.

Here are some examples of how to name a beauty salon to attract success:

“Rokossovsky street 6”, “On the flower street”, “Beauty salon on the street of astronauts”. Yes, yes, names of beauty salons based on their location are now very popular. It is not at all necessary to write these names in a foreign language, but such options are still in greatest demand.
It must be said that such names have a number of advantages: the client knows exactly where you are, they are not pretentious, but all the originality lies in their simplicity. If the street is named Tsvetochnaya, Kosmonavtov, Machinistov , you can use similar illustrations for your business cards, and you can even renovate your salon in a similar style. The disadvantage is that when moving to another place, you will have to come up with something with the name of the salon.

Ideas

Experts do not recommend using names to name beauty salons, since this trick has already become boring, but no one forbids you to fantasize and be creative. For example, name your salon by the first letters of your last name, first name and patronymic, or by the first parts of your name and the name of the person with whom you will do business, or your name, but backwards.

This is, of course, appropriate if after such manipulations you have a euphonious and beautiful word.
You can name beauty salons with words that encourage clients to make positive changes, for example, “Be brighter”, “Become more beautiful”, “Be better today”, “Take action”. Consider the age and needs of your audience.
Taking into account the gender of your clients: “Only for real men”, “For real ladies”, “For real beauties”.

How to choose the name of a beauty salon without making a fatal mistake

The first thing to remember is

– be careful, don’t get too creative! Too many people now believe that the more creativity, the better. It's not like that at all. You can stand out, but lose in image. Who enjoys getting their hair done at the Baba Yaga salon or a manicure at a place called Young Hen?

Even very high-quality services will cause doubts in the client - is it worth visiting a studio with such a strange name? Too much emotional stress only interferes with correct perceptions and expectations.

From an elite business, that is, beauty salons that offer above-average quality services, a certain respectability is expected, which does not imply too creative names. This is more appropriate for young people or for businesses operating in the low price segment. So rein in your creative thought for a while, or even better, give it the right vector so that as a result you do not scare off potential clients, but attract them. Caution and caution again.

The second, no less important rule
is to be careful with women’s names
in the name of a beauty salon. Yes, women by nature are great individualists and do not like to go to establishments named after other women. Even if it’s some exotic “Cleopatra” or “Marielena”. True, “Mikhail” or “Andrey” will not help you in this sense, not to mention the appropriateness of such a name for a salon where services are provided to women.

Are there exceptions? Yes, of course, but only if the name is a brand, like the name of Sergei Zverev or Slava Zaitsev. In this case, it obviously guarantees the high quality of the services provided. Just keep in mind that fame must come first. Don't put the cart before the horse. No one will be attracted to the Maria Ivanova studio, except perhaps a random namesake.

The name of a world star can create an atmosphere of eliteness, but a reasonable balance must be maintained here. “Tiffany” or “Audrey” would sound interesting, but “Schubert” or “Levitan”, as well as “Marie Curie” would be inappropriate.

The third rule is that you should also forget about mythology.

It’s better to find a name for a beauty salon in another way.

Recently, only the lazy do not use myths for the name of the salon. They have long since become commonplace. Of course, we all studied ancient Greek legends at school at one time, and so numerous “Aphrodites” and “Artemises” multiplied throughout the cities. Believe me, everyone is already tired of this. Even if you take the Scandinavian Freya or Valkyrie.

Fourth - foreign words.

It is difficult to say for what reason, but many still lack respect for their native language. The reverence for everything foreign, which was ridiculed in Soviet times, now, unfortunately, also takes place. When looking for the name of a beauty salon, some people do not take into account that they should be careful when replacing Russian words with foreign ones. Thus, the words “nagel” and “neil”, translated from German and English, also mean “nail”. But replacing the old word “barber” with “barber” or “coiffure” may appeal to many. Follow your intuition and taste, and be sure to ask your friends what they think about the name you choose. If you decide to use the word Nail, add something like “Nail studio” to it.

There is one more important rule of advertising: do not make the client perplexed. Absurdities like “ongle” (a French word) will be understood by few people, and it is difficult to remember. Without clear meaning it will be bad. Even pros in foreign languages may be internally surprised to hear such a ridiculous name as “Elephant-Lite” (“Elephant Light”?!) or “Lady East” (“Lady East”). “Moonline” (“Moon Line”) will sound stupid. Sometimes, however, an unusual name plays into your hands - you can quickly remember it, but these are rare cases, more often it happens the other way around. And if your clients say: “I’ll go get a manicure at the Horse,” then this can hardly be considered a pleasant interpretation.

If words are not in dictionaries, this is unfortunate. You also need to pay attention to the unity of style in the name of the beauty salon or studio. In addition to the name, you will have to make a logo, and this means thoughtful fonts, colors, and a way of presenting information - on business cards, signs, boards, and the like.

The fifth rule is to avoid safe words.

There are words that are like negative markers. Under no circumstances should they be used in the name of a beauty salon. They are either outdated or simply not suitable.

Firstly, these are relics of antiquity. The outdated names on the theme “beauty” and “haircut”, which used to be all over the signs, now look very dull and reminiscent of hairdressers of the last century.
Secondly, there is no need for hints that the salon belongs to high-budget establishments if this is actually not the case. The names “Elite”, “Luxury”, “Extra-class” can scare off customers who expect to receive a service at a budget price.
Thirdly, the desire to attract attention to his beauty salon sometimes leads an entrepreneur into such a jungle that the name of the salon sounds not only too complicated, but also completely unreadable. A mysterious word without any special meaning will be immediately forgotten by customers, and at the same time the brand will be forgotten. So there is no income for the establishment with a strange name.

The names “Ultrafon”, “Mionne”, Steliorn, Aramon are unlikely to evoke any emotions in you other than fleeting surprise. Besides, they are completely unmemorable.

Other original titles

For a beauty salon, you can choose a name that is not related to beauty, femininity, the work of a stylist, or a festive mood. The name can be constructed:

on a play on words (“Rose of Azora”);
on a combination of foreign and Russian letters (“SakhaR”, “MARIanna”);
on humor (“No more drama”);
a combination of letters and syllables from several significant words (“LuGa” - Lukina Galina, “ReD” - Ruslan and Daria);
and also remind us of our favorite songs, books or films (“Dragonfly of Dreams” or “Roman Holiday”).

In general, the owner of a beauty salon can have any name that evokes pleasant emotions and in no way alarms or repels future clients. For example, the hair salon “Gorgon” or the eyebrow and eyelash care salon “Dark Forest” may be named with a bit of humor, but such names can strengthen an unwanted relationship in the minds of a potential visitor. Not everyone can appreciate humor, and hardly anyone needs it.

What “male” and “female” names of beauty salons should not be used?

“Female” names, that is, those associated with what is close to ladies, are not recommended to be chosen by an enterprise that will provide services to men, including cosmetology. “Tenderness”, “Secret”, “Chocolate”, “Bunny” will look like this. A personal name (“Eugene”, “Alexey”) is also suitable, focusing on the qualities, age, character traits, status of a person (“Hemingway”, “Casanova”, “King”, “Youth”, “Elite”, “Al”) Pacino, Alpha). Historical figures in our difficult times can evoke different attitudes towards themselves, therefore, in order to avoid mistakes, it is better to do without them (“Griboedov, “Caesar”, “Aristotle”). Geographical names are also not always clearly perceived (“Alaska”, “Crimea”).

Representatives of fauna are not the best choice for the name of a beauty salon for women. Words such as “Tigress”, “Dragonfly”, “Lioness”, “Ladybug” can be perceived quite negatively or in two ways by some clients. It is preferable to consider names with unambiguous semantics (the meaning of the word), but not those that lack a clear and appropriate meaning for a given place: “Satori”, “Velor”, “Spring”.

When choosing a name for a men's hairdressing salon, it is better not to focus on the features of appearance, character, or some status things (“Favorite”, “Leader”, “Mustache”, “Macho”, “Beard”). Names familiar to women's salons or other establishments in general are also undesirable, as are ambiguities: “Your stylist,” “Men’s studio,” “Style line,” “Men’s choice.” We don’t take personal names: “Mikhail”, “Max-style”. We carefully look at mythological, literary, and also historical heroes: “Pygmalion”, “Onegin”, Napoleon, “Be”, because the attitude towards them may be ambiguous or the very use of such a name for the name of a hairdressing salon will not look entirely appropriate. Words without meaning are usually ineffective, despite their originality (Dim-Dim, KRAM).

For a women's hairdresser, you should avoid banal, boring, faceless names, such as: “Beauty”, “Smile”, “Girlfriend”, “Sorceress”, “Good Fairy”, “Chance”, “Hello”, “Conversation”, etc. d. The names of the seasons will also not sound the best - “Spring”, “Summer”, and the word “Autumn” may even look quite ambiguous, which we do not need at all. Names associated with nature must be viewed with some caution (“Sugar”).

How to name a beauty salon: recommendations

It is important to understand that the name of the salon is not just a word or phrase that will be written on a sign at the entrance to the premises. This is the salon's name, your reputation, people's associations and much more. It is the name of the salon that should initially be literally etched in the memory of your clients, because thanks to this it will always be heard.

In fact, coming up with a “working” name is not so easy.
To do this, you need to spend a lot of time and effort, as well as use all your creativity and originality.

Examples of names
To give an original name to a beauty salon, several selection steps should be carried out:

First, decide which category of people will primarily be your audience. Surely you yourself understand that older people are unlikely to be interested in the name of the salon “Sorry For My Beauty” , and young people are unlikely to greatly appreciate a salon called “Russian Barber”.
Conduct linguistic research. all the names that you come up with for euphony , evaluate how they are perceived by ear.
Gather a team of knowledgeable people who will look at your ideas from the outside and tell you what is better and more profitable.

Do the legal work. This stage, in principle, has nothing to do with the creative process of choosing a name for the salon, however, not every name you can register and this fact also needs to be taken into account in the naming process.

Please note that the name should distinguish your salon from dozens, or even hundreds of other similar salons. Also take into account these points:

What status and level of prestige will the establishment have? Agree, calling the “economy class” salon, which is located on the outskirts of the city, “Fashion Avenue Vegas” is not entirely appropriate.
When choosing a name, consider the gender group that will primarily visit the salon.
Also consider the age of your main audience. It is clear that if you call a beauty salon “Pastelle Kids”, you are unlikely to often see clients in the 20+ age group.

Name example