Specialties in the beauty field: which job to choose?

Keratin hair straightening

With the help of the procedure, the hair turns out straight, smooth, and the woman has to spend less time on styling. The demand for the service has only increased over the years.

Those who choose this business idea in the beauty industry need to know how much to invest and what the revenue will be:

1. Approximate costs – 45 thousand rubles.
2. Monthly profit is about 15 thousand rubles.
3. Payback period is at least 3 months.

A young business should be well advertised on social networks; with their help you can quickly attract your first customers. Word of mouth is also a great option: girls love to share information about good beauty artists. But it is less effective.

Microblading studio

Eyebrows are a woman’s calling card. They are the best face decoration along with perfect makeup. To give the necessary shape and color, you have to spend a lot of time every morning. Therefore, such a service as microblading will always be relevant.

Initial brief information that anyone who plans to create their own business in this direction needs to know:

1. Approximate costs – 250 thousand rubles.
2. Monthly profit – 50 thousand rubles.
3. Payback – 5 months.

The best advertising platform is the social network Instagram. It will take a lot of time to maintain an account; it is advisable to find an experienced administrator who knows what to post and when. Over time, you gain experience, develop your own style, and have regular clients.

Important! To become a true microblading professional, constantly develop yourself, take advanced training courses and simply love your job.

Something that inspires

Our heroine emphasizes that a makeup artist must constantly develop.

Oksana Hunanyan: “At least 10% of income must be invested in new cosmetics, be sure to participate in various events and learn from the experience of famous specialists. I was lucky that at the beginning of my career I got to attend fashion week in St. Petersburg (Aurora fashion week). It was a special experience! I learned how to do makeup not in an hour, but in 20 minutes, met different designers - it was a complete immersion in the world of the beauty industry. I am very glad that I found myself in this business. I make a good profit and work with love, even if I have to wake up at 5 am. As for self-development, I have at least 3 master classes planned per year in St. Petersburg or Moscow. I studied with Olga Romanova, Serdar Kambarov, Natalia Shik, Olga Tomina.”

For Oksana, the quality of work comes first. Therefore, she takes no more than two people to train at a time, so that later she does not have to blush for the work of her students.

Our heroine believes that the popularity of makeup, its complexity and quality will continue to grow. “The line between privileged people and the ordinary population is almost blurred in this regard,” notes our heroine. – Women want to look amazing not only on holidays, but every day. Information is open, high-quality products appear in an affordable price range, competition among specialists is growing, and so is their number. The younger generation is maturing surrounded by glossy publications, an army of beauty bloggers and fashion for perfection 24/7. It’s a little more difficult with the older generation, based on their conservatism and habits. But this is only before the first meeting with a good master.”

Oksana adds that a makeup artist is also a psychologist. Clients will not return to a professional they don’t trust. They share their experiences, so you need to treat people with respect and keep other people's secrets. With the right contact between artist and client, some magic happens. In a new image, a person is completely reborn. She throws off all the difficulties and shackles of everyday problems. The eyes begin to shine. For me this is the most valuable thing. And rave reviews from clients are what makes us move on.”

Children's hair salon

Business provides not only profit, but also positive emotions. Simple, festive hairstyles, face painting (a technique of applying special paints to the skin), instant tattoos - all this will definitely appeal to children, as well as their parents:

1. Approximate costs – 600 thousand rubles.
2. Monthly profit – 50 thousand rubles.
3. Payback – 12 months.

Since this is a children's hair salon, the furniture in it should be bright and eye-catching: chairs in the shape of cars, cartoon animals, with an original design. It is more profitable to order cosmetics online from wholesale suppliers.

Fact! The size of the profit is influenced not only by professionalism, but also by the ability to communicate and find an approach to every little visitor.

Range of beauty salon services as an example

• Hairdressing services.
• Reconstruction and treatment of hair and scalp.
• Makeup.
• Permanent makeup.
• Eyelash extensions.
• All types of manicure.
• All types of pedicure.
• Nail extensions (acrylic, gel, painting, branded rhinestones and stickers from leading designers).
• Aesthetic cosmetology.
• Injection techniques (injections to maintain beauty).
• Medical cosmetology.
• Correction.
• Hardware techniques.
• Solarium.
• Body care.
• Tattoo.
• Cosmetic laser treatment (papeloma on the eyes, inaccessible areas, wen, facial hair and other minor imperfections).
• Any hair removal.
• Men's services.
• Children's services.

The practitioner says:

Hairdressing and makeup courses

Training courses are always in demand. Makeup artists, hairdressers, as well as representatives of other beauty specialties, strive to acquire and improve their skills. To implement this business idea in the beauty industry, first of all, you need to collect the minimum investment amount:

1. Approximate costs – 1 million rubles.
2. Monthly profit – 100 thousand rubles.
3. Payback – 10 months.

Also read: Team building – what is it?

It is advisable to open in a large city, where there will always be an influx of both students and their future clients. To increase profits, in the future you can improve the lessons, divide them into certain categories, create a beauty salon on the basis and open a professional cosmetics store.

Important! Competent selection of teachers ensures a stable income.

Professional hair cosmetics store

Beauty salons use special hair products that cannot be found in regular retail outlets. By selling them in your own store, it is possible to find even regular customers from the first months. After all, hairdressers always need materials for their work.

Quite a profitable business idea in the beauty industry for 2019:

1. Approximate costs – 845 thousand rubles.
2. Monthly profit is approximately 100 thousand rubles.
3. Payback – 9 months.

For the first months, in order to save on a merchandiser, administrator, or cleaner, you can hire only two salespeople on a shift schedule.

Also read: 10 goods from China for profitable resale in Russia

Then add about 7 thousand rubles to the average salary (35 thousand rubles). In total, the monthly payment for the work of two employees is 84 thousand rubles, plus accounting outsourcing (an effective way of doing accounting) 6 thousand rubles.

Threshold for entry into the profession

Before choosing beauty courses, you need to evaluate how much you will invest in acquiring a specialty and how quickly you will recoup it. In general, the situation looks like this:

• Cosmetology training costs about 65,000-100,000 rubles. On average, a beginner will earn 30,000 per month, and an experienced, well-known master will earn up to 100,000 per month. To enter the profession, you must have a medical education.
• Training a specialist in eyelash extensions costs from 5,000 to 10,000 rubles. The initial investment in consumables costs about 5,000 rubles. A beginner in this field receives about 15,000-20,000 rubles per month, and the salary of an experienced master reaches 50,000 rubles per month. But there must be a lot of clients! If you are not willing to actively look for them, your earnings may be zero.
• Training an eyebrow master costs about 15,000 rubles, and another 5,000-10,000 will have to be invested in consumables. A beginner with average employment can earn about 20,000 per month, and experienced craftsmen receive 50,000-70,000 rubles. This industry also requires a large number of clients. If a master does not have a large client base, it will be difficult for him to pay for his training even in a salon.
• Training a hairdresser costs about 25,000-30,000 rubles. You will have to invest about 10,000 rubles in purchasing tools, paints and consumables. A beginner’s salary per month is 20,000-25,000 rubles, while experienced and talented craftsmen have unlimited pay, with an average salary of around 50,000. In rare cases, more. There is a great demand in this area. But there are few talented craftsmen.
• Training in permanent makeup costs about 45,000 rubles, and for a starter kit you will have to pay 50,000 rubles. A beginner can earn about 50,000 rubles a month in this industry, and the salary of an experienced craftsman can reach 100,000-150,000 rubles with average employment. There is a fairly high barrier to entry into this area, but the competition is lower than in others. Fewer clients are required to pay for the training and start earning money. If you get a job in a salon, you can quickly become skilled and earn a decent income.
• Makeup artist courses cost from 10,000 to 30,000 rubles. Beginning craftsmen receive about 20,000 per month, the earnings of experienced specialists reach 50,000 - 70,000 per month. It’s quite difficult for makeup artists to get promoted. Basically, it's working for yourself. The client base is fickle, unlike other beauty professionals. Competition in the field is high.

How much beauty professionals earn is largely determined by their desire to develop and improve.

Crossfit gym

CrossFit, which is in demand abroad, has many fans in Russia. But competition in large cities is not yet high. The amount of profit depends on the quality of the equipment, the professionalism of the trainers and the location of the gym:

1. Approximate costs – 800 thousand rubles.
2. Monthly profit is approximately 70 thousand rubles.
3. Payback – 12 months.

Advice! As an additional income, you can organize personal training.

Having chosen this business idea, study the exact location of CrossFit gyms in the city. A new enterprise needs the least competitive, densely populated area.

Barbershop

This is now the name of a men's beauty salon, where stylists do mustache and beard modeling for clients, different types of haircuts, and close shaving. After all, a well-groomed appearance is one of the necessary things for modern business representatives of the stronger sex:

1. Approximate costs are approximately 1,825 thousand rubles.
2. Monthly profit – 440 thousand rubles.
3. Payback – 5 months.

Advice! In addition to basic professional equipment, it is recommended to install several large TVs and a game console. You can also organize the serving of treats and drinks.

When choosing a Barbershop as a business idea in the field of beauty, you need to understand that this establishment is not a simple hairdressing salon with a standard set of services, but a real place for relaxation, like a closed club. The best conditions should be created so that each client can truly relax from the bustle of the city and work.

Also read: 12 ideas for starting a business in Thailand for Russians

Creative hair coloring studio

Most women like to emphasize their uniqueness and stand out from the crowd. Such people will certainly be interested in the opportunity to make original coloring according to the latest fashion trends.

1. Approximate costs – 775 thousand rubles.
2. Monthly profit – 35 thousand rubles.
3. Payback – 23 months.

The office should be located in the central area of ​​the city, near a transport interchange. The best option is shopping centers.

Advice! To open, it is better to look for space in new, beautiful business centers. This will add ratings to the new studio and create more confidence in the professionalism of hairdressers.

Tattoo parlor

The main target audience of the tattoo parlor is young people. To the key service, you can add correction, tattoo removal, permanent make-up (permanent makeup of lips, eyes, eyebrows).

1. Approximate costs – 600 thousand rubles.
2. Monthly profit – 70 thousand rubles.
3. Payback – 9 months.

Advice! Considering the size of the investment, you can save on rent by choosing an apartment on the ground floor of a residential building, a former beauty salon, cosmetology or dental office.

In the first months after the opening, active advertising and promotion of the new salon will not hurt. 90% of success is the presence of a professional master with extensive experience, whom satisfied clients will praise to their friends.

What types of services are the most popular in a beauty salon today?

The salon business is growing very quickly, so stay tuned for new beauty techniques. If before opening a salon you look at the list of services provided by competitors, then by the time you open your business it will already be outdated. Accordingly, clients will not find a reason to visit your salon. Stay up to date with trends and the latest trends.

Based on the following classification, determine which category your beauty salon belongs to:

• Medical.
  Such salons provide services for rejuvenation, correction of figure flaws, peelings, anti-cellulite sessions, and also do mesotherapy.
• Image.
  In such a salon you can get a manicure and pedicure, piercing, get a tattoo, visit a hairdresser or a solarium.
• Relaxation.
  The salon is visited by people who want to relax through massages with various types of wraps, aromatherapy sessions, spa treatments, thalassotherapy and light therapy.

What your beauty salon will be like depends on many factors. First of all, you must study well the needs of people, namely what services they need. In any case, the larger the list of services provided in the chosen specialization, the more patients will come to you. If you settled on an image salon, but did not hire hairdressers, clients who want to get a manicure and a haircut will not come to you. They will visit a salon that provides all the necessary services. When you think about the prices of procedures, keep in mind that each service should bring in at least thirty percent of net profit.

Recommended articles on this topic:

• What consumables for manicure are needed first?
• Manicure nail files: types, shapes, abrasiveness
• Where to buy quality nail materials wholesale

Salt cave

A full-fledged complex that functions independently without connection to fitness centers, medical clinics or spas. It will require a room no larger than 40 square meters. m.

The amount of investment in this business idea in the beauty industry is quite justified. Its popularity is growing rapidly, but competition is still very low. Staying in a salt cave helps prevent the treatment of the nervous system, respiratory tract, and also support general health.

1. Approximate costs – 900 thousand rubles.
2. Monthly profit – 150 thousand rubles.
3. Payback – 6 months.

In the middle room, 8 people can be in one session at a time. Install good ventilation, a good sound system, low lighting. Salt walls, floors. The atmosphere should give a relaxing, relaxing effect.

Important! The salt cave has nothing to do with medical organizations, therefore a medical license is not required for its operation.

Any business will bear fruit if you show interest in it. If you love what you do, then at first you will devote every free minute, even for minimal profit. Every business idea, implemented in 2020 with sincere participation, will give inspiration, quickly gain popularity and become competitive in the beauty industry.

"If…"

Today, the beauty industry market offers an endless variety of means and methods to solve the problems that arise with age in every woman, as well as those shortcomings that, in our opinion, nature made when creating our appearance. I want to tell you about the most popular procedures in various beauty salons and clinics. I think that this information will help you more easily navigate this kaleidoscope of services with very intricate names. After all, you must admit, when looking at the list of services in any such establishment, you feel like you’re in a wizard’s shop - not the names of the procedures, but the spells of alchemists, all gobbledygook))) In this article I will only talk about those procedures that have a scientific basis. And today they are in maximum demand. And so to the point!

Bioreinforcement

We all remember how back in the 90s such a procedure as “Thread lifting” was popular, when gold threads were used, which were inserted under the skin using small incisions. This procedure was quite painful and not as effective as they said about it. To begin with, the gold threads provoked an inflammatory process in the skin, in response to which a supporting framework of collagen and elastin fibers formed around the threads. The lifting effect lasted for 2-3 years, but then the tissues not treated with threads inevitably aged. And “stitching” the entire face is quite traumatic! Today, “Bioreinforcement” has gained well-deserved popularity. An excellent replacement for gold threads! These are intradermal injections of preparations based on hyaluronic acid, which are administered along vector lines or lines of natural tension of the epidermis. This procedure is non-surgical, almost painless, and the result is visible literally immediately. And what is very important, bioreinforcement can be repeated periodically. Hyaluronic acid, once in the deep layers of the skin, “pushes out” fine wrinkles, improves microcirculation of skin cells, moisturizes them, and also accelerates collagen synthesis. True, dermatocosmetologists do not agree with the anti-aging ability of acid. But, in my opinion, due to moisturizing and stimulating cell microcirculation, the skin will in any case look more youthful and well-groomed!

Botox

As they say on Wikipedia - “As a result of injections of botulinum toxin or Botox, even stubborn and deep wrinkles are smoothed out by relaxing the overactive muscles involved in their formation by blocking the signals between these muscles and their motor nerves. Under the influence of botulinum neurotoxin, muscle motor activity weakens. Fine and deep wrinkles are smoothed out, and the surface of the skin becomes smooth. To administer the drug, thin needles are used to inject the drug into the muscles. To numb the procedure, local anesthetics are used, which are first applied to the skin. The drug begins to act on average after 7-14 days. The effect of the drug lasts from 2 to 8 months, after which the procedure must be repeated to restore the effect. With regular procedures, the muscles are kept relaxed, wrinkles of any depth are smoothed out and new ones do not form. Despite its ability to reduce the signs of aging on the face, botulinum neurotoxin still has disadvantages. With this drug it is impossible to eliminate all wrinkles, but only facial (or dynamic) ones formed as a result of excessive muscle activity. For example, the area around the mouth, cheeks and chin are not the best places for botulinum toxin injections. To eliminate wrinkles in these areas, fillers or gels are used to fill the grooves of the wrinkles. There is a technique called “mesobotox” - this is the subdermal administration of microdoses of the drug (micropapular). This technique allows you to smooth out fine purse-string wrinkles around the mouth.” In Russia, botulinum toxin analogues are approved for use: Dysport, Lantox and Xeomin. Unlike the others, Xeomin can be stored at room temperature. That is, the chances that the product will be deactivated and will not have any effect are significantly lower than with other drugs that must be stored in the cold.

Botox non-injection

No matter how tempting this phrase may sound, in this case we are talking only about cosmetic products based on botulinum toxin. That is, non-injection Botox is the application of creams and serums with a small content of Botox to the face, neck and décolleté. The effect of such procedures is insignificant, since the botulinum toxin molecule is too large to penetrate through the pores or transepidermal channels. The substance can be delivered into the deep layers of the skin only through a needle. And what can be combined with the cream is only part of the complex protein. Therefore, it is simply not fair to talk about some immediate effect from Botox-based creams, about the fact that pronounced wrinkles become less obvious. Non-injection Botox has only a preventive, anti-aging effect.

Brossage

The name of this procedure is much more romantic and mysterious than the procedure itself. Over the past 10 years, there have been global updates in the cosmetology equipment market, and the fact that a machine for mechanical skin cleansing is still used in many prestigious beauty salons is somewhat shocking to me. There is evidence that “brossage” was used back in the 30s of the last century. And today, neither the technology nor the machine itself have changed. The principle of operation is simple: rotating brushes, much like electric toothbrushes, remove dead skin cells. The device is used to remove dead skin cells both on the face and the entire body. By the way, the brushes on such a device cannot be removed or replaced, which means you can only dream about hygiene! Moreover, this procedure is contraindicated for people with sensitive skin, acne and skin allergies.

Vaporization

Behind such a “magic” name is hidden the banal treatment of skin with water vapor. With the same success, you can bend over a bowl of hot water, with some oil or herbal infusion - the effect will be no worse! Vaporization is most often offered before skin cleansing. However, today dermatocosmetologists unanimously claim that cleaning pores mechanically (by squeezing) after steaming is unsafe - there is a risk of damaging blood vessels. Vaporization as a procedure is acceptable only for aromatherapy in a spa. The specialist directs aromatic cool or variable temperature steam at you, and you enjoy the notes of essential oils.

Gas-liquid peeling

Most often, this procedure is carried out using a device - Jet Peel. This is a procedure during which dead skin cells are exfoliated mechanically. The name of the procedure varies depending on the imagination of those who offer it. Therefore, you can find both “gas-liquid peeling” and simply “Jet Peel”. Gas-liquid peeling is recommended for: *desire to even out skin texture; *for acne; *with aging skin; *decreased skin tone; *wrinkles around the eyelids and lips; *for enlarged pores; *strong pigmentation and the presence of age spots; *for scarring after acne; *for seborrhea of ​​the facial skin; *for skin prone to the appearance of comedones (blackheads); *for the prevention of aging; *to improve complexion.

Gas-liquid peeling is contraindicated for: *herpes in the acute stage; *mental disorders; *colds and infectious diseases; *high temperature; *circulatory disorders; *systemic lupus; *oncological diseases; *diabetes; *chronic diseases of the heart, liver and kidneys; *autoimmune diseases; *hypertension; *states of intoxication; *pregnancy and lactation period.

Darsonvalization

Here is a classic hardware procedure. It is as old as the branch of medicine it belongs to – physiotherapy. The name comes from the darsonval apparatus. Today almost every salon with a cosmetologist’s office has this installation. The principle of operation is this: a high-frequency current, passing through a glass vacuum tube, affects the epidermis, or more precisely, the blood vessels. During the procedure, ozone is released, known for its bactericidal properties. Darsonval tones the skin well, improves blood microcirculation (and therefore complexion) and has a lymphatic drainage effect. As a rule, it is not used as an independent procedure, but only as the final stage of basic care. Indications for the use of high-frequency alternating current may be as follows: the presence of acne; problems with oily skin; pore expansion; unhealthy complexion; pustular lesions. The device for local darsonvalization allows you to fight even small wrinkles on the face and décolleté. It is successfully used for all types of baldness. In addition, pulsed current therapy is successfully used to treat headaches, neuralgia, and varicose veins. It is also used at the initial stage of obliterating vascular lesions, for chronic ulcers and wounds, frostbite, and skin itching.

Iontophoresis

Iontophoresis and darsonvalization can argue among themselves which of them is older! This method also came to cosmetology from physiotherapy. The range of action of this device is very extensive: getting rid of fine wrinkles, dry skin, swelling, dilated capillaries. The action is based on polarly charged particles (cations and anions, if anyone has forgotten) and constant galvanic current. A special cream, tonic, lotion, whatever, is applied to the surface of the face, after which it is treated with iontophoresis. And everything useful that the product contains gets into the upper layers of the epidermis. Facial iontophoresis is prescribed to solve age-related and teenage problems with facial skin: * in order to eliminate and slow down the formation of wrinkles (it is better to start at 35 years old); *lifting the oval of the face due to activation of the facial muscles; *increasing skin elasticity and color; *creating tissue hydration; *reduce nasolabial folds, “crow’s feet”; * saturate the skin with useful substances; * cleanse the skin of toxins and free radicals; *reduce the severity of scars; *elimination of acne and its consequences.

Lymphatic drainage

Provided that you do not suffer from thrombophlebitis, kidney disease, heart disease, or thrombosis, this procedure can be very useful! Lymphatic drainage can be performed manually - through massage performed by a specialist in order to remove excess fluid from the body. Either hardware - pressotherapy or myostimulation. Pressotherapy involves a suit made of rubberized fabric in which your body is packed and left to rest for a while. The device operates according to a given program, which is installed by the master. The specialist selects the time of the procedure, the frequency of compression and their strength. In the case of manual lymphatic drainage, everything is different - the human factor intervenes. The quality of the procedure performed and, accordingly, the effect after it depend on the professionalism of the master. It is recommended to go for lymphatic drainage once a week. Lymphatic drainage is carried out only after a doctor’s prescription and in the absence of contraindications. The procedure is recommended for: *the initial stage of varicose veins; *chronic venous insufficiency; * complications after diabetes mellitus; *swelling and inflammatory processes of the skin; * shallow scars and scars of the skin; *obesity; *cellulite; *acne; *decreased skin elasticity.

Mesotherapy

Mesotherapy is an alternative medicine method invented by the French physician Michel Pistor in 1958. Considering that the skin is a derivative of mesoderm, almost any treatment method that involves intradermal or subcutaneous administration of drugs or other effects can be conditionally called mesotherapy. Therefore, simply put, mesotherapy is a method of treating aesthetic skin problems in which vitamin “cocktails” are delivered under the skin using injections. Today, beauty salons offer women cocktails for every taste: moisturizing, draining, anti-rosacea, nourishing. The main thing here is to find a knowledgeable, experienced specialist. Indications for mesotherapy: *teenage acne, nail problems, skin unevenness; *sagging skin; *disproportionally full arms can be reduced within 2 months by doing the procedure every week; *hair loss in women is well treated with mesotherapy; medicinal preparations are injected directly into the hair follicle and after this the hair takes on a healthy appearance. In men, this method does not have as good results as in women; *scars on the body, their treatment depends on the accuracy of the injections; *herpes; *scabies; *cellulite.

Microdermabrasion

In my opinion, this procedure is one of the most terrible! But as those who have subjected themselves to microdermabrasion say, it is very effective. The method removes the epidermis and the upper layer of the dermis mechanically, after which the regeneration processes are inevitably activated. Aluminum oxide powder under high pressure is precisely directed onto the face, and after the crystals reach the epidermis and “shave off” everything that comes their way, another nozzle, like a vacuum cleaner, sucks the particles back. The cosmetologist moves the device over the face, and this is the main catch: the face is not a skating rink and has a relief, and the skin has different thicknesses. But on the other hand, the procedure is calculated down to microns and if it is performed by a specialist, then you probably shouldn’t worry. After the procedure, the skin is bright red and covered with a blood crust! But, as I already said, after the recovery period the skin becomes noticeably younger. You decide! Indications for microdermabrasion: * uneven skin tone and the presence of age spots; *presence of small and deep wrinkles; *scars and stretch marks of various origins; *loss of skin cells' functions; *presence of acne and pimples; *enlarged pores on the face; *rough skin due to the influence of wind, sun and other negative factors.

Plasmolifting™

The main indications for plasma lifting are: * facial wrinkles; *changes that occur with age, the first noticeable signs of aging, wrinkles; *withered, flabby skin; *presence of acne, blackheads and pimples; *dry skin, peeling; *earthy, gray color due to accumulated toxins in the body; *swelling and bruises under the eyes; *scars, acne marks; loss of elasticity, firmness; *deterioration of the contours of the chin; *deformation of the oval of the face; *vascular network – rosacea; *photoaging; *damage or deterioration after surgery, exposure to laser or chemical concentrates; *decreased skin turgor; *changes in connective tissue fibers that occur with age; *initial stages of tissue sagging. The procedure itself is carried out in several stages. You must first take several blood tests. The blood is then placed in a centrifuge where it is separated into fractions. After this, the number of platelets in the plasma increases significantly. The doctor makes an injection into the area that the client considers problematic, then growth factors begin to form in the body - compounds that stimulate the growth of new cells. This will be the main reason for the active regeneration of the skin and, accordingly, its visible rejuvenation. The patient will be able to admire the first results only after 14 days.