Beauty salon franchise: laser hair removal, massage and hair salon

Advantages and risks of opening a beauty salon as a franchise

In order for a beauty business to be effective and generate a stable income, you need to choose the right concept by thoroughly studying this market segment. If you do not have sufficient experience in running a business, then the optimal solution would be to open a beauty salon as a franchise .

Purchasing a beauty salon franchise has the following advantages:

• Customer loyalty.
• Step-by-step guidance from experienced specialists on opening a new beauty salon from searching for premises to opening, which eliminates the occurrence of errors and unnecessary expenses, from which those who build a business on their own are not insured.
• Consulting and assistance in solving complex problems in the field of marketing and advertising, accounting and finance, personnel and legal issues.
• Purchase of equipment and materials from trusted suppliers using corporate discounts.

When opening a beauty salon as a franchise, the risks are lower than when building a business on your own. However, before deciding to purchase a particular franchise, you should carefully study the activities of the company itself and its existing franchisees. A company's franchising activity is considered successful when less than 10% of its outlets are closed. It is advisable to personally meet not only with the management of the parent company, but also with the heads of the franchisee companies. They will help you find out the nuances, advantages and disadvantages of the future project.

Beauty business: is it possible to make money from a hairdressing salon as a franchise?

Opening a beauty salon will cost 1–2 million rubles, but you shouldn’t count on big profits

General Director of the Monet and Beauty Point salons Elena Shpachenko (Photo: Alena Kondurina for RBC)

​Vladimir Sudovsky from Smolensk completed hairdressing courses as a schoolboy, and from the age of 16 he worked as a model. In 2014, having sold a car donated by his parents, Sudovsky bought a franchise of beauty salons “Beauty Point”, renting premises in. The first offer he came across was the Beauty Points franchise program. Having become acquainted with the terms of the contract and the company’s managers, Vladimir abandoned further searches.

Affordable Beauty Network

The Beauty Point franchise appeared in 2012 on the initiative of the founder of the Monet network, Alexander Glushkov. “With such prices [the average check in a Moscow salon is about 2.9 thousand rubles], we could not only enter the regions, but even get beyond the Garden Ring,” Elena Shpachenko, general director of the franchise, tells RBC "Beauty Point". Thus was born the idea of ​​opening a chain of “affordable beauty” salons.

The first franchise “Beauty Point” opened in the New Khimki shopping center in 2012. Over 2.5 years of operation, the network has grown to 57 salons, with another 13 at the renovation stage (70 contracts in total). Of these, 40 are in Moscow and the Moscow region, the rest are in the regions. The total monthly turnover of the Beauty Point franchise network, according to Shpachenko, is about 30 million rubles. The head of the company claims that all commercial concession agreements are concluded for a period of five years and are registered with Rospatent (only in this case they are full-fledged franchise agreements). RBC was able to find only six contracts in the Rospatent database.

The cost of the “Beauty Points” franchise is 250 thousand rubles. for five years, royalties - 25 thousand rubles. per month. “We chose a fixed amount immediately and consciously,” admits Shpachenko. “If you work on a percentage basis, owners may be tempted to understate revenue.” For this money, the franchisee will receive a complete set of documents for opening a beauty salon. The franchise owner promises to help select personnel and provide them with 10-day training at Moneco College for free. A training course consisting of two blocks is provided for the franchisees themselves. The first, the so-called introduction to the brand philosophy, is a story about the features of running a local business, recruiting staff, and communicating with clients. The second is a financial literacy block, where businessmen are taught the basics of operating activities and are helped to determine the organizational and legal form (recommended as an individual entrepreneur) and the taxation system (patent).

The design of the salons, furniture and cosmetics used in the salon are strictly regulated by the franchise owner. “With furniture, everything is simple - the franchisee contacts the manufacturer, leaves a request as “Beauty Point” and gives the address where the standard set is delivered,” says Shpachenko. For 50–100 sq. m can accommodate six to eight workplaces and a mandatory play area for children. Thanks to purchases from approved suppliers, franchisees receive discounts (about 10%). “As soon as a person signs our contract, he no longer belongs to himself,” jokes Shpachenko. According to her, deviation from the general concept threatens the brand with reputational losses. “Of the 28 pages of our agreement, the last 12 are a story about fines in case of violation of the rules,” explains the head of Tochka. Thus, for any use of a trademark in violation of the terms of the agreement, the franchisee can be fined $3 thousand. However, according to Shpachenko, fines have never been applied in 2.5 years of work.

Salon economics: the franchisor says

The initial investment in opening a “Beauty Point” will be 1.2–1.8 million rubles. This amount consists mainly of a lump sum contribution, rent for the first and last month (300 thousand rubles), expenses for repairing the premises (500 thousand rubles), and the purchase of furniture and equipment (350 thousand rubles). The franchise owner also recommends creating a “safety cushion” of 200 thousand rubles. “Investments vary depending on the region and rental conditions,” says Shpachenko. — In Moscow, investments are traditionally higher and profits are higher, but region is different from region to region. Some regional franchisees see a profit of 200 thousand rubles, and some - 70 thousand rubles.” If the salon operates in a large shopping mall, "Capitol", RIO), you will have to splurge on the additional requirements of the owners of the shopping center (ventilation, water supply), warns Shpachenko. Additional costs can amount to up to 500 thousand rubles.

Read on RBC Pro

Out of spite Kawasaki: how loyalty defeated competence in Russia Billionaire downshifter: how a mortgage seller got rich by comparing prices So says Gref: there are few people with a “nuclear engine” inside Hiring with a demotion: is it worth hiring a former manager for a linear position

The average salon revenue is 600–900 thousand rubles. per month, says the franchise owner. In the cost structure, the share of materials should not exceed 8%. “If we talk about coloring, this figure will be 20%, in haircuts - 3%,” Shpachenko clarifies. The salary of a master depends on the amount of revenue he hands over. The head office recommends setting remuneration for craftsmen no higher than 40% of the cost of the service. As a result, the salon owner should receive at least 52% of the proceeds. With this money he will pay rent, utility bills, and taxes. The average profit of the salon should be 150 thousand rubles, the franchisor claims. In this case, he will be able to return the investment in 12–18 months.

Totalitarian control

It is quite difficult to control franchisees, says Elena Shpachenko: the awakened entrepreneurial spirit often makes them overly proactive: “Many insisted on doing tattoos in the salon. They say that “customers ask.” But, firstly, this ruins the concept of our salon, and secondly, today I will allow tattoos, and tomorrow they will put a shoemaker there and repair shoes - also because “clients ask.” In addition to tattoos, franchisees tried to get piercings and massages in the salon, says Shpachenko, but were also refused. But the head office does not prohibit installing solariums, but warns that it will not bring profit.

However, once every three to four months, changes are made to the list of standard services at the initiative of the franchisee. To do this, all salon owners need to vote “yes.” The discussion takes place in a general chat on WhatsApp, and the decision is submitted for the approval of the CEO. As a result of such votes, for example, braiding and styling with a hot tool appeared in the price list of “Beauty Points”. More global issues are discussed at round tables, which usually take place once every one to two months. Regional franchisees take part in Skype conferences.

Each morning, franchisees begin by sending revenue data for the previous day to the main office. According to Shpachenko, she personally calls businessmen whose numbers seem suspiciously low to her to find out what the reason is and offer help, such as replacing a sick employee from the reserves of college graduates. Once a month, support department employees visit all Moscow locations, and once every three months, regional salons to check whether quality standards are being met: they look at how the administrator communicates with clients, and whether there are any traces of paint or hair left on the floor.

Salon economics: franchisees say

One of the first “Beauty Points” under the franchise was opened in Volgograd by Anatoly Dudkin and his wife in 2013. Before that, they developed another business in the field of cosmetology. Despite the difference in the cost of starting a business in the capital and the regions, Dudkin assures that the numbers from “Beauty Point” are close to the truth. The entrepreneur spent about 1 million rubles to open the salon. According to Dudkin, this amount was made up of his own funds and a loan that the Moscow office of Monet helped him obtain on “very favorable terms.” True, the revenue of the Volgograd salon is only 260 thousand rubles. The entrepreneur associates such results with the incorrectly calculated, from his point of view, economics of the service. The craftsmen receive exactly half of the amount the client pays, another 10% goes to materials for the services, and only 40% is the businessman’s income. “I’m going to gently and gradually reduce the percentage of earnings for craftsmen that we set at the start, when we were afraid of not recruiting the required level of staff,” explains Dudkin. From an income of 104 thousand rubles. an entrepreneur spends about 20 thousand rubles on utility bills, cleaning, etc. Dudkin owns the premises in which the salon is located, but, according to him, in Volgograd such an area (60 sq. m) in the city center can be rented for 50 thousand rubles. per month.

The founder of the “Beauty Point” in Smolensk, Sudovsky, also claims that his profit is less than the declared 150 thousand rubles, but refuses to name a specific amount.

Raksana Antonyan's salon in the Orange Park shopping center (Moscow) opened only in April 2020. The entrepreneur’s start-up costs amounted to about 2.5 million rubles. The bulk of it was spent on renovating the premises (1.4 million rubles), where, apart from the walls, there was nothing, not even a ceiling. Rent 83 sq. m costs Antonyan 168 thousand rubles. per month, another 90 thousand rubles. she spends on utilities, wages for craftsmen and an accountant. Despite the fact that there are only five to seven people a day in her salon so far, and the average check is 500 rubles, Raksana hopes for a fairly quick break even.

But the salon of Lyudmila Monchuk in the Krasnodar shopping center “Red Square” is a real legend of the “Beauty Point” network in terms of efficiency. Monchuk has owned it since the end of April 2020 - she acquired an already operating business. “We bought this kind of “turnkey apartment” - come and live,” she explains to RBC. “The previous owner brought the business to a good level, assembled an experienced team of craftsmen, so it is not surprising that we had to pay more than if we had opened the salon from scratch” (does not disclose the figure). She plans to return the investment in two years.

Beauty salon “Beauty Point” (Photo: Alena Kondurina for RBC)

The average check at the Krasnodar location is 700 rubles; the salon receives about 25 clients per day, which gives monthly revenue of 525 thousand rubles. Lyudmila explains such a high figure compared to the earnings of other franchisees due to the successful location of the salon, an experienced team and a wide client base, which she inherited from the previous owner. The initial rate of masters is 35%, the percentage may increase depending on the volume of sales of professional cosmetics that each master shows. Average material costs are 20%. Despite this, Monchuk’s monthly income can reach up to 250 thousand rubles.

Main difficulties: personnel and marketing

Despite the fact that the franchise owner helps select staff and trains them, some salon owners complain about staff shortages. Entrepreneur Artem Grinev told RBC that due to problems with staff he was forced to close his salon in Lyubertsy. Shpachenko reminds that Moscow franchisees can hire graduates of Moneco College - to do this, they need to leave an application to the franchising manager. However, Antonyan, for example, told RBC that Moneco never received the promised students: there were no available specialists.

The main concern of the owner of the Smolensk “Beauty Point” is attracting customers. He says he “emphasizes” word of mouth. And he is counting on a federal advertising campaign, which he promises to launch in the near future.

Shpachenko considers the salon window to be the most effective type of advertising for a beauty salon - a properly designed sign and facade attracts more than 50% of customers, she assures. In second place is the work of promoters: “The main thing is that the promoter works in branded clothes from Beauty Points: blue T-shirts and baseball caps in the summer, blue down jackets and boots in the winter.” Stops—street stands with advertising—bring a quick effect,” says Shpachenko. The central office is ready to compensate up to 50% of the costs of street advertising (a billboard on the road, a banner on a shopping mall, explains the general director of the network.

Antonyan complains that the central office is slow to respond to questions from franchisees: “answers to questions about legal subtleties do not come immediately.” Dudkin and Sudovsky, on the contrary, are satisfied with the support of the central office, although they note the periodic “forgetfulness” of development managers. “One day we started stomping our feet about the fact that they hadn’t communicated with us for a long time. We wrote a long letter with proposals for improving work with the regions. In Moscow, everyone immediately started moving, they even fired the then franchising manager, although we, of course, had no such goal,” recalls Dudkin. “Most often, franchisees think that by purchasing a franchise, they absolve themselves of all responsibility for their own mistakes,” says Shpachenko. “They almost always ask us to find them premises and select staff. But our task is not to do everything for the franchisees, but to teach them how to run a successful business on their own.”

Where does “Beauty Point” come from?

Alexander Glushkov opened the first Monet salon in September 1998. Currently, the network, managed through Moneco LLC, has 23 points, of which eight are open as franchises. Moneco's revenue in 2013 amounted to 594 million rubles. , net profit - 16.7 million rubles . The Russian company is 100% owned by Cypriot Anoka Investments, in which Glushkov has 61%, and the investment fund Mint Capital has 39%. The Beauty Point and Monet brands are also owned by a Cypriot company (through Anoka Brands). The owner of Tochka LLC is Glushkov himself.

Which option should I choose?

The beauty salon franchise market in Russia is quite developed and offers salons of various formats. Each brand has its own business concept and competitive advantages. The cost of the franchise, terms of provision and the size of the starting investment also differ from each other.

Table: overview of popular beauty salon franchises

The range of starting investments is from 150 thousand rubles. and up to 10 million rubles. depending on the format of the beauty salon. The size of the required premises varies from 40 to 250 m². Thus, knowing your financial capabilities and choosing the business concept you like, you can opt for one of the popular and successful franchises operating on the Russian market.

Hairdressing salon “Just a haircut”

“Just a Haircut” is an express hairdressing salon using Japanese technology. The establishment has several features: a fixed price for any haircut, speed of service, increased requirements for cleanliness and service. “Just a Haircut” specializes in creating hairstyles, but at the request of the partner, the list of services can be expanded by adding hair coloring and manicure. The cost of the franchise will not change. “Simply Haircut” accepts without an appointment. This format may seem unusual to some clients, but the management company calls it effective and consumer-friendly.

The target audience is not limited by gender or age: “Simply a Haircut” cuts hair for men, women, and children. The income of the audience is average or below average, which is important in a crisis.

Looking ahead, we note that this option is the most budget-friendly on our list - the lump-sum payment is 178,000 rubles; additional expenses (repairing the premises, purchasing the necessary equipment, etc.) will require about 177,000 rubles more.

The minimum area of ​​a hairdressing salon is 15 square meters. Royalty - approximately 5,000 rubles. Moreover, support is provided throughout the entire period of cooperation. Lawyers, accountants, marketers, designers, SMM managers and other specialists advise partners on emerging issues. The management company says that the number of such consultations is not limited.

“Just a haircut” is a good opportunity to try yourself in business, since large sums are not required to open and run a business. We talked with several partners, they spoke positively about the work of the management company. Reviews on social media also indicate the integrity of the creators of “Just a Haircut.”

Features for different cities

When choosing a franchise, the city in which the future beauty salon will be located is of great importance. You should evaluate the competitiveness of the salon format you like in a particular city. For example, when planning to open a children's hairdressing salon, a salon with a low-cost concept, or, conversely, a salon designed for clients with an above-average income level in a small city, you need to carefully study the competition in this particular niche in the beauty industry market. Perhaps some niche will be free and, by occupying it, you can increase the success of the project several times.

If we talk about large cities, then the same rules apply to them as for small cities, only at the district level, and not the entire city. If you want to open a salon in the center of a large city, you should take into account that the offer must have clear competitive advantages that can interest sophisticated consumers, a well-thought-out business development strategy and a clear marketing plan. Otherwise, there is a risk of bankruptcy, since the costs of renting premises are very high.

Next, we’ll take a closer look at some of the best deals on beauty salon franchises.

Price

If you are interested in purchasing a Persona franchise, then the first and perhaps most important question you will face is the question of price. The total cost of a Persona franchise should be understood not as a one-time payment, but as the total amount of investment, which includes renting suitable premises and hiring and training staff. Today, to buy a Persona franchise and open a business under this franchise, you will need an investment of at least 3,500,000 rubles.

Not a single franchise catalog site can tell you exactly how much a Persona franchise costs. After all, the cost of a franchise will very much depend on the city in which you are going to operate the franchise. Rent and labor costs in different cities of Russia can differ significantly. That is why, if you decide to buy a Persona franchise, we advise you to directly contact a Persona franchising specialist using the convenient form on our website. This is the only way you will have a more accurate understanding of the cost and timing.

Franchise of the Lady beauty salon chain

"Lady" is a large chain of beauty salons in St. Petersburg. It operates and develops successfully in the market with more than 60 owned and franchised outlets. Experience exceeds 20 years.

Each salon of the Lady network is decorated by designers in an individual style

Price

"Lady" offers its franchisees two options for a franchise agreement. The first option is for those who are opening a beauty salon from scratch. In this case, the cost of the franchise will be:

• lump sum payment - 350,000 rubles;
• royalty - 20,000 rub. (Moscow, St. Petersburg) and 10,000 rub. (other cities) monthly.

The second option is suitable for those who already have an existing beauty salon. In this case, to work under the “Lady” brand, you must make monthly contributions of 20,000 rubles. There is no lump sum fee.

Premises requirements

To purchase a franchise of this network, you need a premises with the following characteristics:

• area 60–110 m²;
• electrical power 10–30 kW
• first floor, separate entrance (not from the yard);
• places for hairdressers 1–3 pcs.;
• place for manicure - 1 pc.;
• cosmetologist's office - from 1 pc.;
• solariums 1–3 pcs. (own or rented);
• waiting room.

Initial investment (table)

Starting investments average 1,500 thousand rubles.

What does the franchisee get?

When concluding a franchising agreement for Lady salons, the franchisor must provide its franchisee with the following opportunities:

• activities under the “Lady” brand;
• necessary licenses and documents;
• marketing plan;
• consulting on management and advertising issues;
• assistance in selection, consulting and training of personnel;
• provision of its qualified specialists during the search for the necessary personnel and the absence of an employee due to illness;
• preferential terms for purchasing equipment and discounts on consumables up to 25%;
• posting the salon address on the main website;
• network gift cards for Lady salons;
• participation in advertising campaigns and promotions;
• single hotline and technical support.

Additional opportunities provided by the Lady salon franchise:

• finding the right premises - the cost of the service is 50,000 rubles;
• opportunity to work under the legal entity “Lady” - 1800 rub. per month, this amount includes all monthly taxes and accountant work.

Monthly expenses (table)

On average, fixed costs for a beauty salon with an area of ​​approximately 100 m², equipped with two hairdressing chairs, a cosmetology room and a place for manicure, are 500,000 rubles. per month. If the premises are owned, then monthly expenses are reduced by the cost of rent.

Payback forecast

Let's look at what determines the profitability of this project. First of all, potential clients should find out about the salon. Therefore, experienced franchisors pay great attention to the location in which the salon will be located, as well as to a large, bright, illuminated outdoor sign.

The franchisor's requirements for each location: premises on the ground floor with a separate entrance and a large illuminated outdoor sign

Any beauty salon strives to ensure that the majority of visitors become regular customers. Therefore, highly qualified personnel and an individual approach to each client will be the key to success and a guarantee that the client will return again. And here the franchisor took care of the franchisee, undertaking training obligations and assistance in recruiting personnel, as well as insurance in case of a vacancy.

If all recommendations and requirements of the Lady beauty salon franchise are followed, experts promise a guaranteed profit of 50 thousand rubles. per month. And the most successful projects have a net profit of 150–200 thousand rubles. per month. The payback period is from 1 year.

Requirements for franchisees

Registration of a legal entity. If you have a medical education, an LLC or individual entrepreneur is required.

Staff - a manager, two administrators, at least two doctors.

Premises requirements

Non-residential premises with a separate entrance, possibly in a medical facility or residential building. Communications - electricity, ventilation, water supply. The presence or possibility of installing a bathroom with sinks, placing a sign on the facade of the building. Area - at least 50 sq.m., ceiling height - from 2.7 m. Coordination with the SES is required.

Franchise of the NABS beauty salon chain

NABS (Nail Art Beauty Studio) is a relatively young (founded in 2013) and very ambitious company in the beauty market. The main competitive advantage of NABS is its constant development and adherence to the latest trends in the fashion world. From a small nail design studio, NABS has in a short period of time grown into a network of wide-profile beauty salons, which today has 3 of its own and 4 franchised facilities. NABS plans to further develop the network of salons not only in Russia, but also in Kazakhstan, Ukraine, Belarus, and Moldova.

All elephant sets are designed in the same style with an open space workspace

Price

Lump sum payment - 400,000 rubles. Royalty - 20,000 rub. monthly starting from the third month after the conclusion of the franchise agreement.

Premises requirements

• Area 40–90 m².
• Availability of running water, electricity, and the ability to connect to the Internet.
• Good transport links.
• Only the main street, first floor on the first line of houses.

Starting costs (table)

The starting investment for opening a salon of this brand will be from 1,000,000 to 1,500,000 rubles. depending on the size of the premises and the number of employees. The table calculates the data for an average salon with an area of ​​60–70 m².

A feature of NABS salons is a recognizable corporate identity and a unified modern design of the salons. As well as an open space workspace, which allows you to increase the number of jobs in a relatively small area.

Rights and obligations of the parties

The NABS franchise package includes the following items:

• work under a well-known brand;
• consulting at all stages of opening and promoting a salon;
• consulting and assistance in recruiting personnel and assessing the level of qualifications of employees;
• management training;
• a package of documents necessary for work (contracts, standards, job descriptions);
• design project for interior design and outdoor advertising;
• information about suppliers of equipment, materials, workwear;
• corporate design package (business cards, discount cards, booklets, gift certificates, price list);
• advertising on the franchisee’s website, in glossy publications, assistance in advertising on social networks.

When purchasing a franchise, the franchisee undertakes to fulfill the following requirements of the franchisor:

• opening a legal entity;
• compliance with corporate policy.

Monthly expenses (table)

The amount of fixed monthly expenses depends on the area of ​​the premises and the number of salon employees.

The table shows the average monthly costs for a salon with an area of ​​60–70 m², with the number of employees - 6 people. Fixed expenses vary from 200 to 500 thousand rubles. per month depending on the size of the salon.

Profitability and payback

If you choose the right premises and follow all the franchisor’s recommendations, you can calculate the revenue of a medium-sized salon based on the projected number of visitors of approximately 20 people per day.

The average bill is 700 rubles.

Monthly revenue will be 700*20*30 = 420,000 rubles.

Net monthly profit will be 420,000 – 312,000 = 108,000 rubles.

The payback period for the project is 10–12 months.

Bonuses from the franchisor when opening a cosmetology business

When opening a beauty salon under any franchise, an entrepreneur receives a number of guaranteed bonuses:

1. High profit for the salon.
2. Early return on investment.
3. Large flow of clients.
4. Original format protected by patent.
5. Using a well-known brand.
6. Support from an experienced franchisor at all stages of business development.

Each type of franchise has its own various tempting offers in different areas of cosmetology.

Let's look at some of them. For example, at Linline, doctors are specially trained in procedures at the medical center and there is a strict selection of personnel.

In Beautinik there are not only unique proprietary methods of work that franchisees can use, but also a ready-made base, a subscription system that gives the right to discounts for customers, which stimulates demand. The Epilike franchise provides the best equipment from the USA, which can be purchased at the start or gradually if you want to do the business yourself. Although it is very easy to receive dividends without purchasing equipment.

Franchise "Barber"

Interesting franchise conditions are offered by the federal network of beauty salons “Tsiryulnik”, operating in a low cost - low price system. The cost of a haircut in such a salon is 99 or 149 rubles, the cost of a manicure is 99 rubles. Reduced prices are also available for other services.

Video: presentation of the “Barber” franchise and interview with the company’s founder

Founder Vitaly Ugrenyuk states that all salons included in the federal network are highly profitable. This is achieved due to the large volume of services provided, which are in high demand. The low price motivates the client to use the full range of services offered - hairdressing, manicure, cosmetics, massage and solarium.

Price

The company offers the opening of salons under a franchise agreement in different cities of Russia. The lump sum contribution is 250,000 rubles. at a time, regardless of the number of open salons. Royalty - 10,000 rub.

A salon room with an area of ​​130–200 m² should be located only in the central part of the city, in a place with high traffic. The concept of this brand’s salons involves opening a full-service salon, which includes:

• hairdressing services;
• manicure and pedicure;
• spa treatments;
• massage;
• cosmetic procedures;
• solarium.

Initial Investment

The starting investment for opening a beauty salon “Barber” ranges from 1 to 1.3 million rubles. They include:

• first month's rent;
• renovation of premises;
• purchase of equipment;
• Consumables.

What does the franchisee get?

• Opportunity to work under the Tsiryulnik brand.
• Personal manager and daily support at all stages of opening and promoting the salon (legal, accounting, advertising).
• Access to trusted suppliers of equipment and materials, the opportunity to use corporate discounts.
• Training of administrative staff.
• Posting information on the company's official website and advertising in the media.
• Layouts of advertising materials.
• Marketing plan.

What are the requirements for franchisees?

• Business experience, preferably in the beauty industry.
• Ability to motivate staff.
• Strict adherence to corporate policy.

Payback forecast

According to the franchisor’s experience, the time frame for opening a new beauty salon is 20–30 days.

With the right choice of premises, the availability of all types of salon services, compliance with all the requirements and recommendations of the franchisor, the founder promises to achieve a business income of 40,000–100,000 rubles. per day in a fairly short time. Reaching the break-even point two months after opening.

The payback period for the project is 6–9 months.

It should be noted that the economic indicators of profitability and payback are high for this area of ​​business.

Short description

Anyone who wants to start a business in the field of beauty salons can open their own organization or apply to a franchise of the Persona beauty salon chain. This will allow you to avoid risks and recoup your investment in a short time. The Persona network has proven itself well and offers those who wish to use its services to open a business.

The franchise launched its project in 1994, in Russia in 2001. At the moment, the number of salons is more than 100 in different regions and countries.

Mobile beauty salon “Persona Mobile”

An unusual business format in the beauty industry is a mobile beauty salon. The idea is that many types of salon services are provided by a specialist in the client's home or office. A prominent representative of a business of this format is “Persona Mobile” based on the famous beauty salon “Persona”, which began its franchising activities in 2012 and currently has franchisees in 11 cities of Russia.

Video: presentation of the beauty salon “Persona Mobile”

Conditions for purchasing a franchise

Persona Mobile offers two options for cooperation under a franchise agreement:

1. A mobile beauty salon, which is an independent project.
2. Mobile beauty salon based on a working salon.

Cost and initial investment

The lump sum contribution is 150–400 thousand rubles. depending on the format.

Starting investments from 150 thousand rubles. In addition to the franchise, all you need is a phone, internet and the desire to build a profitable business.

Royalty - from 10,000 rub. depending on the format.

Rights and obligations of the parties

Persona Mobile undertakes to provide franchisees with:

• training the manager in all the basics of running a mobile beauty salon business: personnel management, marketing and advertising, financial flow management and accounting, planning, monitoring and auditing, working with clients, working with specialized software and network resources;
• jointly drawing up a plan for opening a salon;
• posting information on the corporate website;
• provision of advertising materials in Corel Draw format.

The franchisee is obliged to comply with all requirements and recommendations of the franchisor and corporate policies.

Payback forecast

The payback period for the project is 6–12 months.

The Persona Mobile franchise is ideal for those who are ready to explore a new niche in the beauty industry, but do not have large financial resources.

Types of beauty salon business

In general, they refer to the entire care services industry. This list includes both a multifunctional establishment, which employs several dozen specialists of various kinds, and an economy-class hairdresser without additional services.

Laser hair removal

A laser hair removal franchise is an expensive project due to the high price of equipment. The company will have a large number of competitors: large cosmetology clinics provide similar services. The establishment will be successful only in large cities. For example, the Laser Pro franchise is available with an investment of 1.2 million rubles, which can be repaid in 8 months. The lump-sum contribution is 100 thousand rubles, monthly deductions are not provided. There are already 155 outlets operating under this franchise.

At the same time, you can also find relatively inexpensive franchise offers on the market, designed for people with low incomes. For example, investments in the Epilyashka franchise will not exceed 500 thousand rubles. and will pay off within 4 months. No royalties are charged. Due to the fact that the company offers hair removal services at the lowest prices, the flow of customers will not be long in coming. Employees are trained free of charge. The Podruzhki laser hair removal franchise operates under similar conditions.

A well-known laser hair removal franchise allows you to open your own business within 1 month

Massage

A massage parlor franchise is a budget but profitable project. There are a limited number of competing firms on the market; a novice businessman is not required to have in-depth knowledge of the subject. The main problem is recruiting qualified massage therapists with medical education: workers with a certificate of completion of courses are not suitable.

When looking for a suitable partner, you can pay attention to a Thai massage parlor franchise or a hardware massage studio. The final choice depends on the amount of start-up capital and the willingness of the parent company to cooperate: entrepreneurs from small towns may be denied a massage franchise.

SPA-center

There are three main areas in this type of service:

• urban SPA in the form of an independent block or a separate segment included in the fitness club;
• country spa as a separate enterprise with a variety of services;
• medi-SPA as an establishment providing medical, cosmetology and other personal care services on the basis of one company.

In a standard SPA center, clients are offered:

• wrap;
• aromatherapy;
• massage;
• fitness;
• methods of healing and rejuvenation.

The company is designed for both women and men.

Medi-SPA is a new direction that will require large expenses when opening and localizing a new point in a large city.

Medi-SPA is an expensive but promising business

Salon

Hairdressing salons are traditionally divided into the following categories:

• economy;
• average;
• privileged.

They can only carry out hair cutting and coloring. Some establishments supplement the list of services with manicures, pedicures, and selection of a new look with the help of a professional stylist.

Inexpensive hair salons have more competitors, but easily survive severe economic downturns.

The economy segment is not subject to crisis

Other

There are many other options on the market for opening a franchise company:

• fitness club;
• men's hairdresser;
• manicure studio;
• hair removal studio;
• franchise for eyelash extensions, etc.

Before drawing up a franchising agreement, you need to make sure that the subtype of beauty services is relevant in a certain area.

Franchise of beauty salons "Imaginary"

An unusual franchising project is being offered by the network of children's beauty salons "Vobrazhulya". This chain has more than 60 stylish, entertaining beauty salons that operate successfully throughout Russia.

Each salon has a bright design in a gaming style

To open a salon, a room of at least 30 m² in size is required, located in a place with high traffic. A good option would be premises in a large shopping center.

The lump sum contribution is 200,000 rubles, royalty is 4% of turnover, but not less than 3 thousand rubles. and no more than 12 thousand rubles. monthly.

Starting investment for launching a new salon is from 750,000 rubles.

The payback period for the project is 12–18 months.

Support

For detailed information, you can always call no. tel. 8 (499) 450-9439 or visit the official website of the franchise - https://persona.ru/. It is also recommended to pay attention to the following information:

Barbershop TOPGUN

45 cities of presence, 250 open salons, a promise to pay for itself in 12 months - brief information about the franchise sounds attractive. However, there are several nuances that you should pay attention to before purchasing.

Firstly, the target audience of barbershops is narrow - exclusively men, and men with average and above average incomes (for example, a haircut costs 1,000 rubles, hair lightening - from 2,000 rubles). At the same time, competition in the field of hairdressing salons for men is high, and the demand for this format is gradually decreasing.

Secondly, TOPGUN is the most expensive product from our TOP not only for the end consumer, but also for the potential franchisee, who will have to invest up to 5 million rubles in the business (of which a lump sum contribution of 1 million rubles). A lot of money and time will be spent on renovating the premises.

The royalty is fixed, ranging from 10,000 (in the first month of cooperation) to 40,000 (10 and subsequent months of collaboration) rubles per month. Payback period - from 1 year.

Beginning entrepreneurs are unlikely to be interested in such a franchise: the risks are too high, even taking into account the support of the management company. But TOPGUN may well attract wealthy businessmen. Reviews about TOPGUN are mostly positive. Franchisees are satisfied with the cooperation with the management company.

Franchise options

TAYRAI

Currently, the TAIRAY company is the first largest chain of Thai SPA in Russia. More than 40 salons , some of which are franchised, are open in various cities of the country. Since 2010, the company has developed and improved itself, reaching out to new ideas and technologies, which gradually led to the creation of a recognizable brand operating in accordance with its unique concept.

Why Thai SPA? Currently, it is fashionable to be healthy, and the constantly changing and accelerating fight against the negative effects of stress has become a priority for a person, regardless of what material or social status he occupies.

The first wave is the rapid development of fitness clubs, the second is the opening of dance studios and centers where yoga and Pilates are taught. Now it's time for the next stage - affordable Thai spas.

Factors influencing the choice of a partner include the following:

• Promising market - region, city, district, etc.
• Availability of your own premises or rented for a long time.
• Ensure strict compliance with the standards set by the network.
• Desire to develop the spa industry.

The amount of initial investment varies from 1 to 3 million rubles depending on the initial data: rental rate, premises area, number of craftsmen, level of competition in the market, etc. The payback period of the project ranges from 12 to 24 months .

The competitive advantages of the network are the following:

• The ability to choose a professional craftsman who has permission to work both in Moscow and in any other region of the country.
• The location of the salon can only be in the main area of ​​the city, which ensures convenience and accessibility.
• Own call center that records clients.
• High quality services are combined with optimal prices.
• Electronic gift certificates for massage and SPA are always available for sale.
• Dry aqua massage, which has no analogues in Russia.

A suitable premises must meet the following parameters:

• Location – central, business, pedestrian or residential part of the city, depending on the existing market conditions and competitors.
• The number of floors does not matter, the only condition is that if we are talking about a basement or other enclosed space, supply and exhaust ventilation must be available.
• The size of the room should be from 70 to 250 square meters. m .
• It is mandatory to have a separate entrance that allows you to place an advertising structure.
• Accommodation in a shopping and office center is considered impractical due to high rental rates and pre-registration.
• Proximity to the metro or any other place characterized by high pedestrian and vehicular traffic is welcome.

Benefits of a partner of the TAYRAI network:

• use of a well-known brand;
• well-functioning business model;
• consulting assistance in choosing a suitable premises;
• provision of a design project that involves rational use of space;
• the best Thai masters;
• software;
• employee training;
• the opportunity to use a high-quality website;
• preferential prices for consumables and necessary equipment;
• carrying out marketing activities aimed at promoting the salon.

You can watch a brief presentation of this company in the following video:

Rich House

Rich House is a chain of men's spas.

Basic principles of the company:

• The presence in the salon is of only experienced and beautiful masters who are familiar with all the intricacies of professional erotic relaxation.
• Cozy interior, comfortable furniture and polite staff.
• Individual rooms with shower or Jacuzzi, bed, wardrobe and sofa.
• The location of the salon is in a convenient area.
• Providing complete confidentiality. Employees will never tell anyone that a client has visited their establishment. In addition, visitors cannot meet indoors in any way, and the presence of a separate entrance eliminates the unnecessary attention of passers-by.

The cost side of purchasing a franchise includes:

• Payment of the entrance fee – 400 thousand rubles. , if we are talking about regions, and 600 thousand rubles. , if the opening is planned in Moscow or St. Petersburg.
• Initial capital – 600 thousand rubles . In return, the newly-made partner receives free rent for 3 months, high-quality cosmetic repairs, new plumbing, necessary furniture, furnished decor, and a set of consumables.
• Monthly royalty – 30 thousand rubles .

The payback of the project occurs on average after 5 months of fruitful work. By the way, franchisees are completely exempt from paying advertising fees.

Requirements for the premises and its location:

• central part of the city;
• availability of convenient access roads;
• non-residential premises or ensuring complete sound insulation if the salon is located in a residential building;
• parking for at least 3 cars;
• 3 separate non-adjacent rooms to accommodate work rooms;
• The size of the area can vary from 70 to 150 sq. m .;
• shower cabin in each office;
• ventilation and air conditioning system in every room of the cabin.

The number of personnel must be at least 4 people.

The benefits that each partner of Rich House receives:

• Internal competition is excluded, since each partner is assigned a specific city.
• A business model that involves minimal labor costs and easy management.
• The franchisor fully finances the marketing campaign before opening the salon.
• Short payback period of the project – 5 months.
• The average monthly net profit starting from the 6th month of work is 350 thousand rubles. and more.
• Comprehensive support from the franchisor both at launch and during operation.

If you are interested in how to write a business plan for a massage parlor, check out this material. Read about how to attract new clients to a beauty salon here.

Franchisor's help

A franchise for men's and women's hairdressing salons is assistance from a strong, developed company in various matters when opening and during the operation of your business.

1. You receive assistance in choosing a suitable location for your store. A whole list of technical requirements will be compiled for you, as well as criteria that you should pay attention to. A specialist from the franchisor will come to you to evaluate your choice, in addition, an architect will come from the company who will help you decide on the location of the sewer system, sockets, switches, furniture, since all this is extremely important in the work of a hairdressing salon.
2. If you are confused and don’t know which specialist is better to give preference to when choosing personnel, then the franchise of a men’s and women’s hair salon will again come to your aid. You will be given clear instructions on recruiting personnel, as well as detailed information on how to calculate wages. In addition, your staff will constantly improve their skills through video lessons, trainings and seminars. And all this will be included in your economy class franchise.
3. What prices should I set? Sometimes this question drives entrepreneurs into a dead end. And really, how to evaluate your services. So that you don’t rack your brains over this issue for long, your franchisor is again rushing to your aid. Head office employees have developed such price lists that you will not only make a profit, but also outperform your competitors.
4. Your franchisor’s business model has been tested on the market for six years, therefore, if you use it, you will receive regular customers and a good average check.
5. If you want a children's, women's or men's hairdressing salon franchise to bring you only joy and clients to sign up for you months in advance, then entrust the creation of an advertising campaign to your franchisor, who really knows how to create the necessary excitement. Advertising from the company includes both online information to users who match your geotargeting and information in local newspapers and magazines.
6. You will receive a special computer program that will help you manage all processes in the hairdressing salon, as well as have access to the schedule of each employee. Everything will be at your fingertips.
7. Are you afraid that opening a salon will take too much time and money? Once again the franchise comes to your rescue. With the support of a strong partner, you can minimize your expenses and open a hairdresser on time.
8. Don't hesitate to open during a crisis. Of course it's worth it. Thanks to the right company policy and reasonable prices, you will conquer the market and win over your customers.

✂ Franchise of the Krasafchiki network

The Krasafchiki chain of children's hairdressing salons appeared on the market in 2013. In 2020, she launched a franchising program with three of her own businesses. Salon masters undergo psychological training, so they know how to distract and calm the baby. The company offers prices lower than competitors, with consistently high quality of service.

The advantages of the Krasafchiki brand franchise include:

• creation and promotion of social media accounts for a partner
• connection to the official website of the brand and advertising in search engines
• development of interior design that is safe and attractive for children
• implementation of a CRM system
• transferring secrets to franchisees on how to reduce costs and achieve customer return rates of up to 80%

The demand for hairdressing salons for children is growing, but the niche is almost unoccupied, because most businessmen open establishments for adults. An entrepreneur who buys a franchise has the opportunity to become the first in his city.

Description of the most popular franchisors in Russia

An overview of popular offers is provided by online resources with ratings of salons and franchises. By visiting the online pages, you will find out brief characteristics for each business plan, payback of the business, initial investments, monthly payments. Franchisees buy business ideas and implement them in accordance with established standards. The main company dictates the rules, the main points of conducting the legal side of the business and the specifics of the services provided.

Beauty salon "Monet" provides a wide range of beauty services, manicure, pedicure.