If you want to connect single people and make money from it, then the only question arises - how to open a marriage agency from scratch? We’ll tell you where to start in this case and how to organize this type of business in the safest and most correct way.
Increasingly, men and women are turning to services where they can find a life partner without wasting time. At the same time, he will be tested, reliable, have certain qualities and best suit the psychological parameters. It is quite convenient and does not require extra time. Therefore, a marriage agency is a profitable and successful investment.
How to open a marriage agency from scratch
People who are looking for options for starting their own business and considering this type of entrepreneurship are wondering how to open a marriage agency from scratch.
First you need to decide in which market you will work. You can successfully create marriage unions within your own country, or you can enter the national and international markets. To reach the international level, you will need a good knowledge of English and cooperation with foreign marriage agencies that can provide you with a base of potential clients, mainly men, interested in foreign wives. Another option is to build your own customer base from scratch, but this will require time and advertising costs.
If the scale of your city is enough for you, then you can limit yourself to its borders. But it is more promising to do this business throughout the country and even around the world, especially since it is enough to have an office in one point. Almost all customer service can be done online.
Most agencies only accept cash contributions from males, but this does not oblige you to work under the same rules.
Expenses
When opening your own agency from scratch, you will need to draw up a competent business plan and calculate all the expected costs. Here are the averages.
| Initial Investment | Amount, in rub. | |
| 1 | Company registration | 1 000 |
| 2 | Legal services | 5 000 |
| 3 | Website creation and promotion | 65 000 |
| 4 | 60 000 | |
| 5 | Repair of office | 100 000 |
| 6 | Furniture and appliances | 320 000 |
| 7 | Other | 110 000 |
| Total: | 661 000 | |
In addition to the starting capital, you need to pay various bills every month.
| Expenses | Price, in rub. | |
| 1 | Office rental | 15 000 |
| 2 | Salary to employees | 120 000 |
| 3 | Taxes | 12 000 |
| 4 | Internet, hosting and telephone services | 1 000 |
| Total: | 148 000 | |
How to open your own marriage agency and make money from it
A marriage agency does not require large expenses, but there will still be expenses. In addition to the initial costs of registering an individual entrepreneur, renting premises and salaries of employees, you will also have to spend money on advertising. It is very important that people know about you. It is also important to create a good reputation for your business.
Be sure to analyze competitors, their methods of work, promotion and database collection. If your city has a solvent population and there are no marriage agencies yet, most likely, the start will not be difficult. In this case, you will only have to compete with free dating sites. But there are many frivolous users on these sites: people who are truly interested in starting a family are more likely to go to a marriage agency with a serious selection of candidates. Your task is to make yourself known to potential clients, and then to create a reliable reputation. At first, it is important to invest in advertising and quickly build a customer base.
If there are competitors (and most likely there are), you need to carefully analyze their offers so that your agency is competitive. Read more about how to start a business in 2020.
Profitability assessment
Having decided to open a profitable business, the first thing you need to do is draw up a business plan for a marriage agency. Thus, you will be able to calculate at least approximately the necessary expenses, control all stages of opening an agency, and decide on the type of its activity. It is necessary to assess how high the demand for this service is in your city, how many similar establishments there are, in order to calculate the competitiveness of the future agency.
There are agencies that specialize in finding brides and grooms from other countries, and agencies that work directly in Russia. Another point is payment for services. Either the fee is charged to all clients or only to grooms. Both types have advantages, but an international agency with payment from potential suitors is still popular. To open a business in Russia, the main thing is to create a large database of brides.
A VIP-level agency must have appropriate clients. Not only appearance matters, but also intelligence, higher education and other qualities. Then the prices for services will be much higher. Here you will need to learn to refuse those clients whose chances are hopeless.
How to open a marriage agency in a small town
Starting in a small city, on the one hand, is easier and cheaper, on the other hand, the potential profit is also less, since the list of clients will be limited to single residents of this city. It is important that the prices in such an agency are not too high for potential clients. In the absence of competitors, a good marriage agency in a small town will be able to quickly gain a reputation and pass the break-even point.
Nuances of work
The most promising thing for business is the opportunity to introduce women to foreigners. To do this you will need to do some preliminary work:
- Conclude an agreement with marriage agencies in certain countries (Europe, Africa, America, Asia). In this case, you will cooperate with them and provide a database of brides, and you yourself will use a ready-made list of grooms, or vice versa.
- Find suitable and proven clients for your part. To conclude such cooperation, it will be necessary to find at least 100 potential brides.
- Prepare high-quality portfolios to show off your applicants at their best. At the same time, it would be useful to draw up competent questionnaires, conduct psychological tests and take beautiful photographs.
Where to start searching for those interested? Create a website on the Internet, place advertisements in the media and inform your friends about new opportunities. To attract more clients, offer additional services, for example, foreign language courses, psychological consultations, training in communication rules, personal growth training, etc.
Download a free marriage agency business plan as an example.
How to open a small marriage agency: choosing a place for an office
An aspiring entrepreneur can make appointments with clients in a cafe or other neutral territory, but in order to establish his agency and gain the trust and favor of clients, he must have his own office.
It is best to rent a small office from 20 sq. m. in a business center, renting such an office will cost 15-20 thousand rubles per month in the province. In megacities, prices will be higher. You may have to spend about 70 thousand on cosmetic repairs or the purchase of additional furniture.
The office environment should be as cozy and comfortable as possible for confidential conversations, so that the client can relax, drink a cup of tea and tell you about his personal life and preferences.
Such agencies can be classified as follows:
- Organizations that require a visit to the office and register clients in the database only after confirming their identity.
- Internet organizations that usually offer paid registration on their sites and subsequent search for a soul mate for you. Is it true. The authenticity of the data in the application form will have to be confirmed personally if the agency is serious and values its reputation. “Fake cupids”, as a rule, do not ask for documents - they only want your money.
- Organizations that offer the possibility of registration and registration, both through the office and online.
Among other things, such organizations can be divided according to their “place of registration”: an agency can be focused on a specific country or the whole world.
Well, what if you are looking for a soul mate not from Russia - but, for example, from Africa?
What you need to know when opening a marriage agency
If you decide to open a marriage agency, take into account the non-obvious features of the business. In addition to tempting financial prospects, marriage agencies have another side to the coin. There may be scammers among applicants and clients. If you want to maintain the reputation of your agency, then you need to carefully select candidates. Serious marriage agencies conduct interviews (in person or via Skype/messengers) and also have psychologists on staff. Even if you don’t have a lot of start-up capital and you can’t afford to hire staff right away, immediately pay special attention to selection. It is better to have fewer clients, but be confident in them.
Be sure to ask your clients for passport information. Never start working with a person until he provides you with a passport. In addition to checking your passport, exchange black lists of candidates with your “colleagues” (other agencies). Don't forget that people give you personal information about themselves, folders with this information should be kept in a safe. Also, do not lose your attention to the income book.
The first priority when opening a marriage agency is collecting a client base. For an agency to be profitable, you need to find at least 50-100 paying clients.
Premises and staff
Of course, for the first time you can use it as an office and your own apartment. But the optimal choice would be to choose a decent room in the central part of the city with a separate entrance. Pay special attention to the office interior. Your business requires coziness and comfort, with soft sofas and armchairs. Don't forget that the bride can bring her friends with her. This means there should be enough space for everyone.
Cozy and comfortable office
Office furniture is also needed. Cabinets and racks for documents. Office equipment and the Internet. Be sure to make sure you have a safe . The data of your clients should be stored only in it so that no information leakage occurs.
You, as the owner of the business, will manage the office and establish contacts with dating services in other countries. But for meetings and conversations with brides, you will need a psychologist. Unfortunately, not all women have a great chance of finding a groom. And here the services of a psychologist are indispensable to honestly discuss all the details with her, so that there are no complaints against your agency in the future.
It happens that girls turn to the agency with the hope of finding a man to extort money. Only a psychologist can determine the true intentions of clients.
Without its own website, no agency exists. To create and administer it, you will need a system administrator. When meeting someone, the first thing you pay attention to is appearance. Therefore, you should have a photographer and a makeup artist on your staff, even part-time. You can provide their services if the future bride does not have suitable photographs. Of course, you will also need a translator.
You will need the services of a photographer and makeup artist
How do marriage agencies work?
Let's imagine that you already have a marriage agency. What operating mechanism will your agency have?
Let's write it down in order:
- You advertise to let potential clients know about you.
- Men and women who want to get married come to you for an initial consultation.
- You communicate with the client, enter his data into your database and determine what type of partner he needs. You can combine an oral conversation with various written test tasks to determine a person’s psychotype.
- Then you look at the database of people of the opposite sex, select a suitable match and make an appointment. If your agency operates internationally, then your client may need a translator on a date.
- If the date was successful, congratulations, you have created your first couple. If not, then you continue to work with the client, analyzing past mistakes, discussing nuances and suggesting new candidates.
In the process, you will develop your own methodology and your own approach to clients. At first, we would advise you to make your first consultations free to increase the flow of clients.
How to make an impression when contacting a dating agency - tips for potential “brides”
The way you come to the agency’s office (and what you bring with you) immediately shows whether you are really looking for a future partner. Making an impression on your first visit to an organization is very important.
- Prepare your photos. This shouldn’t be a “sneaker” photo taken in haste at home, and it shouldn’t be a stack of photos from a crazy photo shoot that were also mercilessly photoshopped. Take high-quality photographs from different angles, but showing exactly you - without a thick layer of makeup and other daring “self-corrections”.
- Analyze – who are you looking for? You must clearly understand what kind of partner you want to look for.
- The more open and sincere you are , the easier it will be for the agency to find you a partner.
- No false information in the application form!
- Be reasonable in your wishes. Nyura Ponedelnikova from the village of Bolshiye Kulebyaki is unlikely to marry Brad Pitt.
- Take care of your appearance. Remember that men evaluate women first with their eyes, and your argument “but I cook borscht very well” will most likely not inspire anyone. Take care of your appearance - this means take care of yourself, not your Photoshop.
- A video always increases the chances of a meeting . Ask a friend (or better yet, a professional) to make a video of you in your daily life. For example, when working out in the gym, riding a horse, preparing a culinary masterpiece, etc.
We draw up a financial plan for a marriage agency
As we already said at the beginning of the article, marriage agencies do not require fabulous investments. However, to open an agency at the proper level, you will need certain financial costs.
How much money do you need to open a marriage agency?
Business registration, office furniture, office redecoration will cost you 200 thousand rubles or more.
Advertising can take away both 20,000 and 200,000 rubles. It all depends on the size of the agency, competition and your plans.
In addition to capital expenses, you need to take into account monthly:
Rent of premises – from 20 thousand.
Employee salaries are 50 – 70 thousand or more.
Advertising – from 15 thousand.
Be prepared to immediately spend about 300-400 thousand rubles on your business. If you are planning a large project, the costs will be much higher.
How much can you earn by opening a marriage agency?
Let's figure out what services you will charge clients for.
First, all clients (or just men) pay to have their profile posted in your database.
Secondly, you can also charge a fee for selecting a candidate and arranging dates. What amount and in what format to take for this is up to you. You can charge money for each organized meeting, or introduce a subscription system.
It’s difficult to say how much you can earn by opening a marriage agency, because... it depends on a large number of factors. Let's calculate the approximate amount based on average figures.
Let's say your customer base is 50 people. A monthly subscription costs 5 thousand rubles at your agency. The total revenue is 250 thousand rubles. This is the amount of your income per month, not counting money for additional services. These include translation services, transfers, interest for cooperation with restaurants and hotels, etc.
Even a small agency can earn about 300-400 thousand rubles per month.
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How to prepare documents for opening a marriage agency
Before you start your business, you need to collect a number of documents to obtain a registration certificate and register as an individual entrepreneur.
Let's figure out what documents are needed to open a marriage agency.
To open a marriage agency you will need:
- Application for issuance of a registration certificate
- Copies of constituent documents
- Copy of the passport of an individual entrepreneur
- Certificate of registration with the tax authorities
- Documents for the right to use the premises (for example, a lease agreement)
- Agreement with firefighters and a copy of a certificate from the sanitary and epidemiological service
- Receipt for payment of the license fee
In addition, you will need to register with the Pension Fund and the Compulsory Medical Insurance Fund and transfer contributions there.
If you do not want to deal with bureaucratic issues yourself, it is possible to hire a specialist.
Client selection
It doesn’t matter what kind of business you are in, the current market environment involves promoting goods and services for successful business.
As you know, the engine of trade is advertising. In order for you to invite clients to your agency, you need to interest them. Having an initial customer base, you can begin to launch an advertising campaign. Advertising may be placed in printed materials in appropriate sections. Remember that you should not advertise the company itself, but the best customers in your database. For example: “Martin, an Englishman, 40 years old, owner of a confectionery factory, is looking for a girl under 35 to start a family.”
Interested in such advertisements, clients will come to your office themselves.
How does the owner generate income?
Just like the type of agency, the income from it can be completely different. There are several main ways to make a profit:
- All agency clients pay for services, including for their photos and information to be displayed on the website and shown in printed catalogues. You can charge one-time payments or arrange an all-inclusive system with payment per month, quarter or year.
- Creating a club of ladies or gentlemen - in this case, payment comes from only one gender, and the other half can display their data on the site for free.
- Mixed method - only men or women, for example, foreigners, pay for posting data, and the other half posts information for free. There is a separate fee for any organization or contact information.
