Franchise of the children's playroom "Town of Engines"

Modern interactive equipment for children's playrooms is in increasing demand. Children's gaming terminals embody the latest developments in technology, children's entertainment concepts and even pedagogical research. Mini play areas Igrenok impress with their creative design and large assortment, which provides the widest range of their applications. Today, children's gaming machines are readily purchased by preschool institutions and schools, shopping centers and stores, banks, medical centers and many other institutions for the arrangement of children's play areas, where there is a large concentration of children of different ages.

Benefits of having a children's play corner:

• Attracting new categories of clients
• The presence of a play area for children helps to increase their parents’ loyalty to the establishment and allows them to concentrate their attention on the product offered.
• Calm environment - children are passionate about playing and, accordingly, do not disturb the peace of the staff and clients of the establishment.
• Additional income - installing paid applications allows the owner to receive a pleasant bonus.

Taking this into account, purchasing children's play equipment becomes quite advisable in places such as cafes and restaurants, waiting rooms in hospitals, banks, and transport hubs, as well as children's play equipment will be relevant in beauty salons and gyms.

Franchise Description

We offer to buy the “Locomotive Town” franchise and open a children’s playground in your city. Following our recommendations, you will earn 200 thousand rubles a month and reach a turnover of 1.8 million rubles in the first year of work.

We will come to the opening and help you launch your business. In the first month, we will completely fill the studio with clients. The average bill is 350 rubles. The average number of checks is one thousand per month.

Distribution of investments in opening a children's entertainment center

The achievement of operating profit occurs within a month. The investment is fully recouped in 4-9 months.

The benefits of equipment for a children's playroom

Traditional corners and labyrinths for active pastime are undoubtedly fascinating and loved by all children. But modern technology development trends make their own demands. Most children, from a very young age, successfully manage all kinds of gadgets and use them for games.

The Alnico company was one of the first to use interactive children's equipment for playrooms and has taken a leading position in this niche. The advantage of the product lies not only in the innovative approach to the entertainment sector, but also in the educational and developmental functions of the games offered.

We supply educational equipment for kindergartens and other educational institutions of various formats. But if you take a look at our assortment, you will be convinced that children's entertainment equipment can become an indispensable and very useful attribute for any establishment. Parents will undoubtedly appreciate such care for their children.

What you need to pay special attention to

The business idea of ​​opening a children's room will only bring profit if you manage to create a positive image for your enterprise. There is nothing else that a person worries about more than the safety, health and good mood of his child. Therefore, to keep your customers happy, you need to develop a set of rules for visiting the game room.

Based on the experience of companies already operating and successfully developing in this direction, the main conditions for a child to be in a children’s room should be:

• age from 1 to 10 years, while children under three years of age must be under the supervision of one of the parents
• parents filling out a form indicating basic information about the baby
• the child has no allergic or infectious diseases (children with obvious signs of a cold or viral diseases should not be allowed to visit the room, since healthy children may become infected, and you will be blamed for this)
• compliance with safety requirements for the use of gaming equipment
• prohibition on the use by children in the playroom of sharp, piercing objects that can cause harm to health through negligence (for example, toys with metal parts, etc.)
• compliance with basic sanitary standards - you must remove outer clothing and shoes at the entrance, do not bring food or drinks with you

Important!
When a child is left in a playroom, be sure to discuss with the accompanying adults or also indicate in the form who has the right to pick him up. Only by following these simple recommendations, you can make visiting the playroom safe and enjoyable for children, and save yourself from possible troubles. Now let’s look directly at the process of creating a children’s room.

Safety and quality

The product development process involves a large staff of professionals, whose main task is to create high-quality equipment for the game room. Its main characteristics are an attractive design, a clear interface, a competent educational component and compliance with all safety requirements.

• We use exclusively certified materials that are completely safe for children and comply with existing sanitary standards.
• The touch panels of the terminals are reliable and scratch-resistant, protected from moisture. In addition, the screen resolution of playground equipment for kindergarten has been approved by experts and, if used consciously, will not harm your child’s vision.
• The design of the devices does not allow the presence of loose parts and wires, which is important when the terminals are used by small children.
• You don’t have to worry that your child will be able to go online and find information there that is harmful to his health and consciousness. Its capabilities will be limited to manufacturer-programmed game content.

Equipment for children's playrooms Igrenok is a new and most promising direction in the field of children's entertainment!

• Attractions for children's playgrounds
• Entertainment attractions for kindergarten
• Attractions for entertainment centers
• Mini rides
• Interactive tables
• Business attractions with Igrenok
• Entertainment attractions for vending

How to open a playroom for children: business plan

Many people are interested in how to open a playroom for children, because this is a rather interesting type of business. The issue of spending a child’s holiday is quite acute not only in large cities, but also in small towns.

A children's playroom is a well-chosen and equipped room where parents can leave their child to play for a while, and he will be under the close supervision of adults. Such play areas are most in demand in large shopping centers. While parents are shopping, children can have fun under adult supervision. This is a good investment of money, since the demand for such a service will not decrease even during a crisis. At the same time, there will be no particularly significant costs for the implementation of such a project.

Advantages of arranging a play area as an idea for doing business

A playroom designed for children is considered a fairly popular and promising idea for doing business. Such an entertainment area is an economical replacement for a nanny, so this type of business has a quick payback. To set up an entertainment area for a child you need:

• carefully consider all the nuances;
• draw up a business plan;
• develop an advertising concept and measures to promote the project.

When planning to open a playroom, you need to remember full responsibility for the safety and lives of little guests. This type of business is specific, and its organization must be treated very carefully.

When drawing up a business plan for organizing a game room, you need to take into account the following aspects:

• idea selection;
• calculation of project profitability;
• analysis of competitors and demand for the service provided;
• organizational matters;
• advertising development and project promotion;
• business payback.

A well-thought-out business plan will help solve almost all organizational issues and determine the feasibility of arranging an entertainment place for children.

How to register an entertainment area

Before you organize your own business, you must first draw up a business plan, as well as register your business in a strictly defined manner. First you need to choose the material and legal form of the activity.

It is possible to register as a private entrepreneur, or as a legal entity. You need to select the required OKVED codes, and then register with various organizations, in particular, with the pension fund.

When all the documents have been prepared, you need to draw up a lease agreement, taking into account that the premises must fully meet all the requirements of Rospotrebnadzor and the fire safety service.

It is also worth considering the fact that all employees of the children's entertainment area must have the appropriate health certificates. In addition, it is important to obtain permission to arrange the premises from the sanitary and epidemiological service.

Features of renting premises for arranging an entertainment area

Before organizing the activities of a children's entertainment area, you need to select the most suitable premises. It is best to organize this kind of business in fairly public places. Well suited for this purpose:

• shopping centers;
• cinemas;
• restaurants.

The entertainment area located in the shopping center will be quite popular and in demand. If it is available, parents will not need to look after their child when making purchases.

When choosing a room, you need to take into account the size of the entertainment area, as well as your financial capabilities. The minimum area of ​​a room intended for children must be at least 30 square meters. m. Then it can accommodate up to 20 children at the same time.

If you need to open a gaming area with special machines and attractions, then you need to select a room whose area will be at least 200 square meters.

Particular attention should be paid to the selection of equipment intended for arranging the entertainment area. Such costs will be the most significant, but there is no need to save on equipment, since it must be reliable. It is imperative to purchase only high-quality toys, as they will not provoke allergic reactions in children.

The following equipment can be purchased for the entertainment area:

• labyrinth;
• inflatable trampolines;
• Stuffed Toys;
• dolls, construction sets, cars;
• slot machines, consoles;
• board games, sets for drawing;
• tables, chairs, sofas;
• lockers.

This environment guarantees comfortable work for employees and excellent relaxation for children and parents.

It should also be taken into account that in the entertainment area you need to take off your shoes or put on replacement shoes, so it is additionally necessary to equip special lockers to ensure the safety of things.

Organization of children's play area activities

When organizing the activities of a children's play area, you need to select competent, proven employees who must have specialized education.

They must be able to quickly find contact with children.

Employees of the children's entertainment area must necessarily have a special medical sanitary book and undergo periodic examinations.

For a comfortable stay and organization of children’s recreation in the entertainment area, it is imperative to introduce general rules of conduct in the children’s room.

Children's entertainment areas usually have convenient opening hours for visitors. They begin their activities from 8-9 am and end around 21 pm. There is a particularly large influx of visitors on holidays and weekends, so they work during this time as well.

The time for visiting the center is limited, and the owner has the right to determine how long the child can stay in the institution. It is worth remembering that if a parent wants to leave a sick child in the entertainment area, then there is every reason to refuse such a visitor, since there are certain risks of infecting other children.

On weekdays, particularly in the morning, the influx of visitors will be much less, so you can temporarily attract guests by organizing various kinds of promotions and discounts. Thus, it is possible to get the desired profit by loading the premises for the whole day.

Advertising is considered a very important issue when organizing a children's play area. A colorful sign will help attract additional customers. If the entertainment area is located in a shopping center, then you need to place bright colorful signs and posters indicating its location so that visitors can quickly find it.

Advertising leaflets are a good way to additionally attract visitors. People need to be hired to distribute leaflets, and this needs to be done in the busiest areas of the city.

Setting up a children's play area as a business is a very profitable area of ​​activity that can bring significant permanent income with moderate capital investments.

Order a business plan

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Development of the industry of paid children's centers

The industry of children's development centers in Russia is still relatively young.
In fact, just over ten years ago, no one even thought about so many private kindergartens, let alone children’s centers that would develop children of any age and offer a huge range of different services. It turns out that the industry has developed very quickly from scratch. What was the catalyst for rapid growth? Have parents really begun to take care that their offspring do not vegetate for days on end on the street, as was the case back in the nineties? Not certainly in that way. Let's start with the fact that back in the same nineties there were also many developmental children's centers. And besides, we grab our hearts - free! A child could sign up for all kinds of clubs - from drawing to programming (of course, not like now, but these are doers). And walk freely. And parents didn’t pay anything for it, because everything was subsidized by the state. Alas, it is now considered a relic of the Soviet Union. And the same nineties of the twentieth century became the last stage of the existence of such a system. They stopped subsidizing and paying further. Accordingly, the opportunity to visit development centers for free has ended.

But the need for places where children could occupy themselves with useful activities, freeing parents from this heavy burden, has not disappeared.

And it’s unclear how things would have gone further. But then a couple of global trends intervened and began to reach us. Firstly, the multifaceted development of children, not limited to street experience, began to be promoted. Secondly, business has the opportunity to occupy empty government niches. Thirdly, the population began to perceive with interest the services provided by paid analogues of municipal institutions (people simply realized that they could go to a clinic or kindergarten without encountering rudeness and queues).

All these factors came together, giving such a powerful impetus to paid services in the child development industry (not only there actually), that literally in 10-15 years a huge number of development centers, schools and kindergartens appeared throughout the country.

General information technology, quick access to data via the World Wide Web and new advertising channels also played a role. Thanks to this, certain programs designed for children's education stood out among the “development” programs. That is why every self-respecting development center focused on teaching such disciplines as “mental arithmetic” or “speed reading” in attracting new clients.

Another important factor was the development of franchising in our country. Working schemes spread throughout the territory, went to the regions and countries of the CIS due to the fact that the business community learned to develop according to the franchising system, and aspiring entrepreneurs began to trust this direction.