Our own business: opening a bakery with tandoor

* The calculations use average data for Russia

300,000 ₽ Starting investment

360,000 ₽ Revenue

150,000 - 240,000 ₽ Net profit

3-6 months Payback period

Producing tandoori flatbreads is a simple business and an excellent opportunity to try your hand at entrepreneurship. The main advantages are low investments, simple technology, high demand for baked goods.

Many entrepreneurs would like to open their own tandoor bakery. This business is attractive due to the high and stable demand for bread products, high profitability and low costs. However, today there are many bakeries operating on the market - of different formats and directions, with a varied assortment. In a highly competitive environment, there is a need to look for original recipes and formats. One of these ideas is a bakery with a tandoor - unique equipment that is used for preparing Asian baked goods (puri flatbreads, samsa, khachapuri, etc.). In this article we will look at how to open a tandoor from scratch.

Bread is a product of daily demand; it is one of the three most popular in the Russian diet. The social survey revealed that 74% of respondents consume bread daily. Therefore, bakery products are in demand today and will not lose their relevance in the future.

Despite the fact that there are now many large and small bakeries operating in every city, bread production can still grow. Consumers are placing increasingly high demands on bread in terms of taste, recipe and product quality. Modern bakeries take into account demand - and offer bread for every taste and budget.

Private bakeries using original recipes quickly gained an audience. This happened with tandoor bread, which is in great demand among the population. What is the secret of such success? Let's figure it out.

Advantages and disadvantages of business

Baking from tandoor is very popular in Russia, although it is the national bread for the peoples of Asia. These flatbreads are prepared in a special oven called a tandoor. The tandoor itself is a brazier oven, a spherical or jug-shaped grill.

When starting a business, be sure to learn how flatbreads are prepared in a tandoor. This is necessary in order to understand what ingredients are needed and how best to organize the production process, how many workers will be needed, and what equipment is best to purchase.

To make flatbreads you need simple ingredients: flour, yeast, butter, water and milk. All products are available and cheap, which ensures low costs. Everything looks quite simple and successful, but when evaluating a business, you must take into account the prospects and risks in advance.

The idea can be successfully implemented both in a large city and in a small settlement. Start by studying the consumer market and the level of competition. Assess your capabilities, select profitable places to open a bakery.

From fire and clay: about the bakeries “Bread from the Tandoor”

From idea to implementation

In 2014, due to health problems with the child, my family was forced to move from Ufa to Anapa.
My husband and I began to explore a new area about opening a business, and in one of the cafes we saw a tandoor and became interested in it. It turned out that this is unique equipment that allows you to prepare not only very tasty, but also healthy dishes: bread, meat, vegetables and much more. By the way, my husband’s parents by that time had experience working with their own bakeries and bakery, they were well versed in flour, and in addition, my husband’s grandfather, back in Soviet times, ran an enterprise that equipped public catering at completely different levels, from canteens to restaurants. From those times, he still had a familiar specialist from Armenia, whose family had been making tandoors for several generations. My husband and I turned to them.

For several years, my husband and I have been improving tandoors, traveling to many industries, collecting international experience. The result was a unique invention for which a patent was received

Tandoors were made quite simple: in fact, it is a clay pot, which we improved, making it not only modern, but also suitable for industrial-scale restaurants, and the most important and difficult thing was brought into compliance with all safety requirements, fire safety and sanitary standards, and not only Russian, but also international.

It was clear that tandoori flatbreads were an amazing product that would be in great demand due to their taste and properties. After conducting global market research, as well as proper preparation of the brand, in 2014 we began working on a franchise for the Tandoor Bread bakery chain, and launched it in 2015. It took us exactly 10 months to prepare the project.

Business plan

Initially, we wrote a business book based on data from the work of the bakeries in which our tandoors were installed; bakers and managers were involved. In addition, my husband’s father was a co-founder of one of the bakeries in Belarus, which worked with retail bread outlets, and we received a very large amount of necessary information from them.

Our technologist also has experience in opening her own cafe; she covered all the technological aspects. Irina Avrutskaya, worked on the Tandoor Bread brand platform .

Budget and investments

Investments amounted to about 1.5 million rubles, these are operating expenses associated with the development of documentation. Today, “Tandir Bread” is the only tandoor bakery franchise with a registered trademark both in Russia and in the world.

Investments in one bakery amount to 1.2–1.9 million rubles. 1.2 million - the minimum investment for opening a premises of 30 sq. m. Of this, 450 thousand is a lump sum fee, equipment, technical cards, training; the rest goes to repairs and equipment of the premises. The tandoor itself is always located in an open area, which means an open kitchen.

Reaching the break-even point is 2 months.

Important and minor

The most important thing for us from the very beginning was the quality and naturalness of the products. The principle of clean, conscious nutrition is embedded in the idea of ​​​​our bakeries. We do not use flavor enhancers or leavening agents, do not use mixtures, and do not use blast freezing. When baking in a tandoor, no carcinogens are formed.

We abandoned the expensive interior and expensive retail equipment: the premises and facades of the bakeries turned out to be very modest. Of course, this complicated the perception of the brand concept by customers - they did not recognize the naturalness of the products, and bakeries took a very long time to promote, since only verbal communication between the seller and customers who came into the bakery and word of mouth worked.

Subsequently, we revised the design of bakeries, introduced common standards, and created many communication points through which we convey our principles. The volume of initial investments in opening a bakery has almost doubled.

Stages of project development

The first bakery was opened in the city of Tatishchev, Saratov region, in 2015. They found a place for it quite quickly. We still teach all our franchisees to be active. Simply contacting realtors and browsing ad sites is only a 20% chance of finding a good property. First of all, we draw a map: we determine the locations where we can open a bakery. And then we get into the car and drive around all the streets in the selected areas, several times a week. Based on the premises found, we fill out a correspondence questionnaire that we have developed, which allows us to predict the success of the premises as accurately as possible.

The first two years of development were the most difficult for us: we did not fully understand how to select partners, control them, and force them to comply with standards. All this comes with experience.

We worked 20 hours a day, 7 days a week. We fine-tuned processes, accumulated knowledge, and developed a methodology for working with franchisees. And when we became recognizable, taking 6th place in the Golden Brand ranking in 2020, beating Il Patio and Shokoladnitsa, they began to copy us. Absolutely every successful brand on the market has experienced this, and I have always taken it calmly, perceiving it as an incentive for development.

The bakery's assortment includes more than 80 items - from tandoor flatbreads and Ossetian pies to sweet cheesecakes, croissants and gluten-free bread

The most difficult thing has always been working with staff. Bakers are constantly trying to adjust the cards, do everything by eye, and in general, teach our franchisees - their employers - to work correctly in this business. Nowadays there are quite a lot of operating bakeries, and we simply push with authority and experience, but before we had to explain to each franchisee why they need to strictly follow our recommendations and not deviate from the technological maps. If all the work of the bakery is carried out strictly according to standards, then the financial indicators exactly correspond to the business plan.

Of course, there is an advertising and promotion plan, a schedule of marketing activities for the year and all the necessary materials for it. Outsourced PR and marketing consultant.

Features of the concept

The area of ​​our bakeries ranges from 30 to 80 square meters. m. In most cases, we take premises with a target traffic of 300 people per hour (target traffic or not is determined thanks to the totality of information collected in the questionnaire). Most bakeries have 6 to 10 seats, but some only have bar counters. During a shift, the bakery employs a salesperson, a baker, a tandoor operator, and a kitchen worker; only two shifts.

“Tandir bread” is healthy baking for the whole family, and this is the main feature of our cuisine. We carry out quite a lot of educational work, explaining that tandoor is not only about bread. We travel the world, collect traditional recipes, taste them, study local products and their uniqueness, study cultural characteristics and then, together with a technologist, process all this into recipes for tandoor dishes. And this is not oriental cuisine at all, but international.

My team and I even cook gourmet dishes in the tandoor, healthy and tasty food according to ancient recipes. At the same time, all food turns out to be more healthy because:

• clay is a natural antioxidant; it does not release harmful substances when heated and adsorbs harmful substances from other products;
• operating temperature in tandoor is 350–400 ºС. The pores are instantly clogged, moisture does not come out of the meat (baked goods, vegetables, etc.), but remains inside, which ensures juiciness and reduces weight loss;
• When cooking in a tandoor, no oil is used, no frying occurs, and, accordingly, no carcinogens are released.

Immediate goals

In just over four years, we managed to create a network of 96 successful bakeries with a sought-after assortment, a well-developed brand platform, an understandable audience, competent marketing and a clear organizational model.

Bakeries are located throughout Russia - from Kaliningrad to Nakhodka, as well as in the CIS countries. In April 2018, the first European bakery opened in Warsaw. And we, of course, plan to move on.

Another direction of our company’s work is the production of tandoors and clay ovens for industrial use Cyprus Oven & Clay Tandoori. Now we install the bulk of this equipment in our franchise enterprises, however, the production capacity is sufficient to produce a much larger number of tandoors, so the company plans to increase production volumes and enter new markets. To do this, we attend a large number of Russian and international exhibitions.

We have no problems with increasing tandoor production volumes, but equipment sales channels have not yet been established, and restaurants and retailers simply do not know about us.

Rules for beginning entrepreneurs

1. Three L's: location, location, location.
2. Fanatical struggle for product quality.
3. A clear concept that is close to your buyer; well-developed communication points.

Tandoor registration

The first step is to resolve the issue of registering a business. For a mini-bakery, either an LLC is suitable - here it is up to the entrepreneur to choose which form will be more convenient and profitable for him. When registering as an OKVED activity code, you should indicate 10.71 “Production of bread and flour confectionery products of non-durable storage”.

The preferred option for the tax system would be simplification. You can choose a simplified tax system of 6% of profit or “income minus expenses” at a rate of 15%. To determine the most profitable option, try to calculate the tax amount for each system. Most likely, you will choose 6% of profit, since the level of costs in this business is minimal.

It is necessary to take care of permitting documentation. There is no need to obtain any license. You must collect a standard package of papers, which include permission from Rospotrebnadzor, the Fire Inspectorate, and also have certificates for equipment and products, and employee medical records.

Where to open a tandoor

When opening, it is worth considering the area for the location of the outlet. When choosing a location, be sure to check for competitors nearby. The main thing is to avoid direct competitors. It is better to open a point in a crowded place. These could be public transport stops, markets, locations near shopping and office centers, on central streets or in a residential area.

It is important to choose the right premises not only from the point of view of pedestrian traffic, but also taking into account the requirements of regulatory authorities. Therefore, before deciding to rent, carefully study all the conditions. The rented premises must comply with all sanitary standards and rules specified in SanPiN 2.3.4.545-96 “Production of bread, bakery and confectionery products.”

As for production space, 10-15 square meters will be enough for a small bakery. m.

How to choose a tandoor

Choosing a tandoor is the most important part of the preparation. The final product depends on the quality of the equipment. So it's better not to save money. Many people advise building a tandoor yourself, because there is nothing complicated about it. But we hasten to destroy this illusion: a proper tandoor and its homemade analogue are completely different things. They will bake differently.

The fact is that real tandoors are made of clay with the addition of sheep wool. Before use, the tandoor is fired in a special oven so that it lasts much longer. Thanks to technology, we get high-quality equipment in which delicious baked goods are prepared.

There are also cheaper models of tandoors made of brick and cement on the market. But it will be difficult to prepare a real flatbread in such a tandoor. In addition, cement equipment is not very convenient to use: firstly, after some time, cement chips fall off the walls and remain on the product; secondly, preparing flatbreads in such conditions is not entirely environmentally friendly.

Tandoors come in electric, wood and gas. The most flavorful flatbreads are made in wood-fired tandoors, but their use is not profitable - the wood is too expensive. Therefore, electric tandoors are most often used, and gas tandoors are used in cases where it is not possible to supply electricity.

Another important element is the installation of a tandoor. It is important that it is carried out by a master, because... after installation, it is necessary to increase the walls of the tandoor to 20 cm. This is done so that the stove retains heat longer. With such professional equipment you can cook up to 50 flatbreads every 15 minutes. That is, in just 2-3 hours you can produce 400-500 cakes. This volume is enough to supply several outlets with products.

Description of the bakery franchise “Bread in Tandoor”

The “Bread in Tandoor” franchise is a franchise of bakeries of a unique format, the main feature of which is an ancient Central Asian oven - a tandoor, modernized for easy use. Unlike those tandoor shops that are present in many cities, ours have a huge number of advantages - they are bright, spacious, clean and cozy cafe-bakeries, where they offer a wide range of delicious hot baked goods, which are prepared right on the sales floor in front of customers by a smiling baker in a clean uniform in compliance with all sanitary standards. The range of bakeries “Bread in Tandoor” is so wide that it can satisfy the most demanding customer: Uzbek flatbreads and puri, Armenian matnakash and Georgian bread, Italian breads and yeast-free breads, hearth bread and ciabatta, as well as several types of loaves and baguettes. In addition, all our bakeries make pies to order: Ossetian, Bulgarian, Russian. In each of our bakeries you will be offered a cup of aromatic coffee and sweet pastry, cookies or croissant. The buyer will definitely not leave the bakery empty-handed, because our prices are affordable, and will return to you again, because there will be no tastier pastries and breads in your city. In the preparation of the products of the Bread in Tandoor bakery, only natural ingredients are used - no shock freezing, flavor enhancers, preservatives or other “chemicals”, so our breads do not become damp, moldy or crumble when sliced.

Franchise offer

Anti-crisis offer - 250,000 rubles instead of 350,000 rubles

Tandoor assortment

Any bakery business owner will confirm that it is impossible to make money by producing just one or two items. In addition to tandoor flatbreads, it is worth thinking about the production of related items, such as khachapuri, Ossetian pies, samsa, pizza, sausage rolls, sweet pastries, and so on.

Firstly, this will increase the bakery's turnover. Secondly, it will be possible to open your own retail sales points, because almost the entire range will be produced in your bakery.

"HOMEOWNER" - the ideal start for your business

Tandoor flatbreads are an excellent replacement for regular bread. They turn out much tastier and more aromatic if the proportions of the constituent components are strictly observed. They complement any main dishes well - meat, fish, soups, cereals and vegetables. It is for these reasons that the most aromatic baking and sale of tandoor flatbreads becomes a consistently profitable investment of your finances with a tangible income for its owner! Our online store “HOUSEOWNER” will help you with this, where you can buy a tandoor without overpayments for a successful business and delicious flatbreads.

Payback period for initial investment

In calculating payback we will use the following indicators:

• The bakery sells about 200 products per day (flat breads, samsa, pies, etc.);
• The average bill is about 60 rubles;
• Bakery daily revenue: 300 × 60 = 12,000 (rubles);
• Monthly revenue of the bakery: 12,000×30 = 360,000 (rubles);
• Monthly expenses: about 100 thousand rubles. This amount includes the cost of ingredients, rent, employee salaries, approximate tax).;
• For the month, the bakery’s net profit will be: 240 thousand rubles;
• The initial investment is 300 thousand rubles;
• Payback period: 3-6 months.

You should not expect that you will be able to receive such income from the very first month. All this is the result of active promotion in the market, well-chosen location and high-quality work.

How to advertise tandoor

One of the main tools of a tandoor bakery is its location. If you manage to take a profitable position, you will save on advertising. Add a prominent sign, set up a billboard or sign, hand out flyers before opening, and participate in food shows and fairs to get your name out there.

However, all these steps are just an addition to the most important thing. According to the survey, advertising does not influence the decision the consumer makes. The most important criterion by which a particular bread manufacturer is chosen is the freshness and taste of the product. Advertising is aimed at attracting attention. But retaining the client is your main task.

How to open a bakery with tandar

Let's summarize and combine all the information into a step-by-step guide for opening a bakery from scratch.

1. Preliminarily analyze the market: level of competition, demand, etc.
2. Draw up a business plan for a bakery, which will indicate the time frame for preparing the project, calculate the amount of resources and plan income
3. Register a business (IP or LLC)
4. Find a commercial space with an area of ​​10-15 sq.m. It is important that it meets all requirements and standards
5. Learn all the nuances of baking in a tandoor
6. Purchase equipment (tandoor and other auxiliary devices)
7. Hire staff. You will definitely need a head baker and salesperson
8. Approve the recipe and create technological maps
9. Find reliable suppliers and negotiate purchases
10. Consider product sales channels.

Where to buy a tandoor baking franchise

Due to the fact that flatbreads and tandoor bread are a new line of business in Russia, there are few offers on the market for the sale of franchises. In fact, there is only one actively promoted franchise that has a good reputation among clients - “Tandir Bread”.

Today, under this tandoor franchise, enterprises operate in many Russian cities (Moscow, Arkhangelsk, Vladivostok, Vladimir, Krasnodar, Orenburg, etc.). The business has been operating since 1985, and it is owned by a Russian company.

The franchisor offers several business development schemes: with minimal investments and larger ones. At the initial stage, you will have to invest from 500 thousand rubles to 1 million rubles in the “Tandir Bread” bakery. This start-up capital is necessary to purchase an industrial tandoor, custom-made for the premises planned for the bakery, as well as all the necessary components for it.

Bread from Tandoor specialists transport the oven, install it and help set up production. If there is no own premises, the franchisor also helps to find a building for the bakery and equip it in accordance with the requirements established by law.

During the time the oven is being manufactured and the bakery premises are being equipped, the franchisor’s representatives prepare the franchisee’s staff: they train them to work with recipes, technological maps and baker books (description of the cooking process).

When the bakery is prepared for launch, the franchisor organizes and coordinates an active advertising and marketing campaign (provides all the necessary materials) and further ensures that the business is successfully promoted in the market.