Promoting your business on social networks? Do you want to gain followers without any extra effort and go sunbathing under the palm trees? “Grey” methods of increasing followers on Instagram will work against you.
- You risk getting banned.
- Trying to manipulate the user has no effect in the long term.
You won’t be able to reach your target audience, but it’s easy to get an extra headache! Therefore, not the slightest hint towards “unrighteous thoughts”: pull yourself together. Get ready, there's a lot of work. It has to be done regularly. In return, you will receive a loyal audience that will bring you money, not just “through thick and thin.” Comments from live users, likes and recommendations will become the default option.
So, here are five steps towards happy subscribers.
Important and responsible
Correctly drawing up a portrait of the target audience is the first step towards attracting followers on Instagram without cheating. If you are promoting your business, invite existing clients. It’s not for nothing that they are called the flagship of future sales. Let them perform their sacred duty. They become a reference point for new “involved people.”
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The main thing is to sensibly evaluate your ambitions.
Make sure you look good compared to your competitors. It’s like this: polar bears are good in the Arctic Circle. And in the tropics they evoke a feeling of melancholy and boundless sadness. Unless there is a personal ice floe the size of Everest nearby. And a permanent cooling system. Do you understand, right? When the target audience’s “cheekbones are reduced with pity” to a proposal, take your suitcase and stomp to the Arctic. They don't need you.
Visionary
You know about content strategy and planning. Also, be sure to remember: social networks are a quick way to communicate. If your strategy can't respond supersonic to the here and now, forget about it. Forever. What's the point in attracting with varying degrees of success? Wasted time and dubious results: come up with a better strategy now!
Look at the account through the eyes of a subscriber: is the clear profile design about you or about your competitors? The “migration” of their audience has not been canceled. Think about how to turn “strangers” into “your own.”
Post daily
Train yourself to publish 1-2 posts every day . This way you will keep your existing audience active and gain subscribers. What kind of posts could these be:
- and connect subscribers to active communication in the comments, for example, this way:
- tell your or someone else’s story and end it with a useful conclusion;
- share an effective life hack that will make life much easier for your subscribers;
- show us how your days go.
Post around the same time every day. You can do this yourself or use automatic posting services, such as smmplanner. The free version gives you the opportunity to publish 100 posts per month.
The convenience of such services is that you can relax and not have to keep track of the time. Or prepare several publications in advance, format them and be sure that your subscribers regularly receive useful information, even if you are offline.
No boring content!
I unsubscribe from pages where boredom balances on the verge of tediousness. Also what irritates me is:
- same type of content;
- long posts “about nothing”;
- too frequent publications.
Therefore, when creating a content plan, you need to remember the “3TK” rule (three types of content):
- Informational.
- Entertaining.
- Selling.
For information purposes, we prepare thematic reviews and answers to questions. Funny stories will help entertain your subscribers: build your story easily and naturally, without pathos. And we publish special offers, announcements of new products and reviews in order to sell. Write in such a way that the subscriber reads the posts and becomes irrepressibly delighted.
Do everything without going crazy
How a marketer lived in the “pre-autoposting era” is scary to remember. A picture of the past: we decided to attract followers on Instagram without cheating. To do this, they post seven posts a week. You cannot plan a publication in advance: you have to log into the application every day to publish a post.
Plus, the marketer monitors new comments and responds to subscribers. During working hours, he conscientiously plays the role of a switchboard. During the remaining (non-working) hours, no one responds to comments - during this time clients have time to change their minds. Every Monday is an emergency: you need to scroll through posts from at least the last couple of months (that’s 61 posts), find new comments and respond.
Bottom line: the employee is in the lurch, the company does not do marketing. The boss is convinced that at work the marketer is only busy drinking free coffee and scrolling through social networks.
Life is easier today: choose an auto-posting service. Save time and money. You receive:
- Convenience.
- Delayed and immediate posting.
- Choosing the timing of publication.
- Monitoring comments.
A good service is safe because it is approved by Instagram itself. When choosing auto-posting, pay attention to:
- counting the number of characters;
- emoticons;
- limit on the number of hashtags;
- proxy server;
- combining investments;
- analytics.
The clearer the functions are, the more pleasant it will be to work. Before you know it, you will become happier.
How to attract followers on Instagram
A correctly completed profile does not at all guarantee a large number of subscribers. You can creatively fill your page, publish a lot of useful information every day, but the number of subscribers will not grow at all. This inevitably leads to a decrease in motivation, and along with this, your Instagram page falls into oblivion.
This is a common problem faced by most users who decide to seriously promote their account. The initial enthusiasm is replaced by apathy and irritation from the number of likes on similar posts from competitors. All this can be avoided if you know simple secrets for page promotion.
Personal contacts
It is recommended to start promoting your page by attracting subscribers from personal contacts. Don't be afraid. You don’t have to call/write to your friends asking them to subscribe to your Instagram. Everything is done using the internal functionality of the social network in just a few clicks.
After you have created an account, go to the “Settings” menu, and then to the “For subscriptions” section. There you can find the “Contacts” item and individual social networks. When you connect to the social network Facebook, VK and others, Instagram reads your contacts. In each section, you only need to check the “Subscribe to everyone” box. These users will in turn be notified of this and may follow you back.
The audience of followers on connected social networks plays a key role in the effectiveness of this method of attraction. The more contacts you have there, the more followers you will get from doing these actions.
Other social networks
Promoting an Instagram account works well in conjunction with pages on other social networks. You can get followers on Instagram by placing an active link in the profile descriptions on Facebook, VKontakte, Twitter, etc.
It is recommended to add links to sections specifically designed for this purpose. For example, on Facebook you can add a link directly to your profile description. To do this, follow these steps:
- Go to the "Information" section;
- Select the item “Basic and contact information”;
- From the list of social networks, select Instagram;
- Enter your username (without @).
You can also connect your Insta profile to your Facebook business page. Specifically, with an app like InstaTab, you can add an extra section to your page with Instagram posts and photos. If you wish, you can also connect an invitation to view your profile.
Hashtags
Modern users find information of interest to them using hashtags. Using them will make it easier to find a profile for your target audience. You can add up to 30 hashtags to one publication, including both popular ones and those you created yourself.
Ideas you can use:
- the place or event where the photo was taken;
- interests by which the target audience can find you;
- hashtags describing what is shown in the photo;
- popular hashtags of competitors and their subscribers.
If you put tags like #likeforlike #Followme, you can attract subscribers who will also promote their account. But try not to use generic hashtags, because you will be drowned in a sea of other posts and are unlikely to attract the attention you need.
Many promotion experts say that there should be no more than 5 hashtags under one post. Opinions on this issue differ, but what is certain is that beginners can ignore this rule and use the power of hashtags to the fullest.
Make a list of popular keywords in your niche and use this template to save time. Please note that it is better to add tags in large quantities not in the post itself, but in the first comment to it.
Geolocation
Actively use geolocation in your posts. Select the places where your target audience most often visits and mark their geolocation whenever possible. This will help show your potential followers what you have in common with them. If you are running a travel blog, then when you write about a specific place, be sure to tag its geolocation.
Instagram comments
By posting witty comments under other profiles' posts, brands and bloggers open up new potential followers. Naturally, the greater the number of readers on the page where the comment is left, the more people will see it and pay attention to the author’s profile.
This is a smart tactic for interacting with users, which popular brands and bloggers have long adopted. In addition, new Instagram algorithms now show the two most recent comments directly under the post. It’s hard to think of an easier way to promote an account than to hype it up using comments on already promoted pages.
A little trick: the easiest way to attract the attention of users is to write something with which the majority will not agree and force them to argue with you.
Comments on social networks, forums and websites
You can also promote your Instagram account using comments on any other social networks. Share your opinion with the target audience under a video on YouTube or Twitch, in the comments to posts on VKontakte, Facebook, or anywhere else where you think people with similar interests may sit.
Please note that in this case, in the comment you must also unobtrusively indicate your nickname or a link to your Instagram profile. It is advisable to do this not as spam, but as a suggested useful source of information.
Activity chats
Two years ago, the ranking system on Instagram changed. Now posts in the feed are displayed not in chronological order, but depending on popularity and number of views. Accordingly, the more likes and comments you have, the greater your chances of getting to the top of search results and attracting even more attention.
To counter this ranking system, activity chats were invented, which are associations of bloggers for mutual promotion. Participants in such a chat send links to their posts and accounts to get likes and views, and in response perform similar actions.
As a result of this, the post rises higher in the news feed and attracts the attention of readers of the accounts of other chat participants.
Games for activity
An easy way to gain an audience is through activity games. Such gaming content is a clear trend. It includes tests, puzzles, comic predictions, emoji games, like times and much more.
For example, at the peak of popularity, like times allow you to collect a large number of comments. The essence of the activity is that the participant must leave a comment, then “like” the photo of the previous commentator, and so on ad infinitum.
You can also come up with games, make commentary time, offer to solve a problem or guess a false fact. Any method that can motivate user activity under your posts is good.
Mailings across the database
If you already have a certain customer base, then be sure to share with them links to your Instagram profile. You can send a newsletter containing a link to your account via instant messengers, or send it out in corporate and personal mail.
Keep in mind that your goal is to attract subscribers, and not just to annoy customers, so in addition to the link, the letter should contain something else interesting. For example, a bonus or discount for a subscription, and so on.
Word of mouth
Ask your friends to recommend you. Make a list of your followers and even the followers of your followers who have more than 1000 followers and ask them to recommend you.
You can also look for pages with an audience on related topics (it’s best to avoid direct competitors) and ask them to do the same. For example, if you are photographing children's parties, a children's toy store may recommend you.
Of course, all this is based on mutual advertising and you will need to perform similar actions to the page that recommended you. Be extremely careful with what you post on your profile so as not to scare off your subscribers with an abundance of advertising.
Performances at events
Speaking at specialized events is an important component in building a personal brand. Find events where you could be a speaker on an interesting topic and propose your candidacy. Also, do not ignore invitations to meetups and parties dedicated to your activities.
Video materials from various events, conferences, etc. also receive high virality. It will be interesting for your readers to look at the life of the company through the eyes of an employee, or to receive insider information about how the proposed product is produced.
Instagram Paid Advertising
The Instagram algorithm loves advertisers. Ordering advertising using the built-in functionality is an easy way to get the desired audience coverage. With the help of targeted advertising, you can quickly gain subscribers and promote your posts within the social network, because who but Instagram developers know how to bring a post to the front row.
Advertising with bloggers
Another popular way of promotion is ordering advertising from bloggers. Sometimes it brings even greater results than intrusive official advertising.
Nowadays on blogs you can find advertisements for both little-known personalities and projects, as well as well-known successful brands. This is explained by the fact that native advertising passes internal antispam filtering better and is more trustworthy. True, enlisting the support of a person who is trusted by a huge audience is expensive. This will only be rational if the blogger’s audience fully matches the portrait of your potential subscriber. You can find and check an influencer using trendHERO.
Promotion Tools
Instagram promotion is a complex routine job. If you want to get 10 thousand subscribers, but at the same time you don’t want to get overtired and sit online for days on end, then it is recommended to use services for automated promotion.
Instaplus service is one of the best of its kind. Accessing it opens up access to additional functionality for promotion and provides a lot of advantages:
- working with an audience of potential subscribers 24/7;
- automatic likes to attract users’ attention;
- mass following according to specified parameters;
- automatic unsubscribe;
- the ability to promote several accounts at once;
- work taking into account the Instagram algorithm and all its limits;
- detailed profile development statistics;
- intelligent simulation of live communication with users;
- saving time and effort.
If promoting an Instagram account seems like a difficult and tedious task to you, entrust it to Instaplus and get the desired result in a short time and with minimal time investment.
