How to open a sauna with a swimming pool: a detailed business plan

Project Description

The goal of the project is the construction of a Russian bathhouse in the city of N with the subsequent rental of the complex. A small marketing study of several areas of the city revealed an insufficient number of Russian baths with decent service and quality of services provided.

To implement the project, it is planned to attract own funds in the amount of 300,000 rubles and borrowed funds (bank loan) in the amount of 680,000 rubles. In total, the total cost of the project is 980,000 rubles.

Economic indicators of the project implementation:

• Net profit per year = 479,800 rubles;
• Farm profitability = 45.9%;
• Project payback = 24 months.

Brief analysis of the market and competitors

The demand for sauna services in the Russian Federation is higher than for baths. The establishments are visited by people aged 20 - 45 years. There is no gradation by gender, since the service is also in demand among men.

The industry is experiencing a supply shortage. However, competition is still present. About 78% of commercial baths and saunas belong to large and medium-sized enterprises.

Customers will be attracted by low prices, promotions, and discounts. Maintain high quality services. Locate the new organization away from major leisure centers. This way you will avoid a direct conflict of interests.

There are fewer small enterprises on the market, but they are also present. Dealing with competition is easy. Choose a place for a new bathhouse or sauna away from similar organizations, pay attention to advertising.

The market structure varies depending on the city. When starting a business, conduct market research and evaluate the market. The cost of services is formed in a specific way, competitive parity operates. When determining the cost, entrepreneurs rely on prices in other organizations.

Where to start implementing the project

Currently, practical activities have begun to implement the “Russian bathhouse” project:

• Individual entrepreneurship has been registered with the local tax service;
• A long-term lease agreement was concluded for a land plot of 150 m2 owned by the municipality. The cost of rent is 7,000 rubles per month.
• A company has been found that supplies Russian baths. This company is engaged in the development, construction, delivery and installation of turnkey bath complexes.

How to promote a bathhouse, sauna from scratch: marketing and advertising of business

Advertising of baths and saunas can begin 1-2 weeks before opening.

Standard methods for promoting such establishments are:

• Flyer distribution.
• Posting advertisements.
• Advertising in media and transport.
• Submitting advertisements on local online forums (on the Internet).

No one is about. As practice shows, it works well to attract customers.

Help : It will be relevant for any business to develop promotions, for example, “two hours for the price of one”, a system of discounts for loyal customers, various bonuses.

If you create comfortable conditions for visitors, competitors are unlikely to lure them away.

Description of products and services

The cost of bathhouse rental services will be set no higher than the average market prices in the city. So, the cost of an hourly rental of a bathhouse will be 600 rubles. In addition, visitors will be offered additional paid services:

• Birch, linden, fir broom – 100 rubles/piece;
• Essential oils (eucalyptus) – 60 rub./10 ml.;
• Disposable slippers – 50 rub./piece;
• Bathrobe (rental) – 150 rubles;
• Shampoo, shower gel – 30 rubles;
• Terry towel (sale) – 400 rubles;
• Shaving set – 50 rub.;
• Hookah (with milk, cognac, etc.) – 500 rubles;
• Barbecue – 300 rubles;

The complex will also offer free services, which include:

• Board games (chess, backgammon);
• Hairdryer;
• Bath attributes;
• Guarded parking.

The operating hours of the Russian bath are planned to be set from 12:00 to 24:00. We consider this to be the optimal mode, allowing us to serve the maximum number of clients without additionally burdening the staff (in the case of a 24-hour bathhouse). Subsequently, with the growing popularity of the bathhouse, a transition to round-the-clock operation is possible.

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Which bathhouse is more profitable to open in 2020?

In Russia today, the Russian bathhouse, Finnish sauna, Turkish hammam and Japanese ofurro are popular.
But the first two types are more common, since the latter, especially the Japanese one, are relatively new on the service market. The most in demand are baths that have expanded functionality - bath complexes that include a swimming pool, bar or cafe, billiard room, massage parlors, etc. In recent years, a new trend has been gaining momentum - establishments with bedrooms, often located on the attic or second floor, combining the functions of a bathhouse and a guest house. Baths with an expanded terrace area are also in demand. But you need to take into account that large bath complexes quickly pay for themselves only in megacities. For a small town, a small bathhouse that includes a minimum range of services is more suitable. This is the most profitable option for opening an establishment from scratch.

Our business plan is designed to open an establishment with minimal investment in 2020.

Marketing plan

About 20,000 people live in the area where the Russian bathhouse will be located. This is a residential area of ​​the city with a large number of multi-storey buildings and new buildings. It is assumed that residents of this area will be the main clients of our complex. However, due to the transport accessibility of the complex, visits by clients from other parts of the city are not excluded.

The following methods of advertising our bathhouse are planned:

• Posting advertisements, distributing leaflets, flyers informing about the opening of the complex;
• Advertising on the Internet, registration on bulletin boards, thematic resources, forums, Yandex Direct contextual advertising.

As for competitors, there are 2 similar complexes with a similar list of services in our area. The study revealed that competitors operate at high prices that do not correspond to the quality of the services provided. However, the flow of customers to these bath complexes is quite high.

Let's calculate the estimated monthly income of a Russian bathhouse.

The bathhouse's revenue will differ depending on what day it is - the highest income is expected on Friday and Saturday. It is assumed that the load on the bathhouse these days will be at least 80%. That is, out of 12 hours of operation of the bathhouse, at least 10 hours will be rented.

Thus, the revenue for these days will be: 600 rubles. * 10 hours * 2 = 12,000 rubles. In the remaining 5 days, the load of the bathhouse will be no more than 40%, that is, 5 hours will be purchased: 600 rubles. * 5 hours * 5 = 15,000 rubles.

Total income per week from renting a bathhouse will be 27,000 rubles. In addition, part of the proceeds will come from additional services - approximately 20% of total revenue or 7,000 rubles per week. In total, the total income per week will be 34,000 rubles, per month – 136,000 rubles.

Calculation of business profitability

How to start your own business was discussed earlier, now we will give calculations that will help you understand how profitable it is to open a sauna with a swimming pool. The bulk of financial investments are aimed at building construction and purchasing equipment. The quantity and type of equipment purchased depend on the range of services provided. Equipment for a sauna will cost you 80 thousand rubles, construction of a swimming pool requires at least 800 thousand, showers - 20 thousand per piece, furniture - 50 thousand, firewood - 8 thousand, sauna stoves - 100 thousand. , additional expenses - 50 thousand.

The main part of current expenses is payment for electricity, followed by water costs. The water in the pool is not replaced daily, and one visitor spends no more than 100 liters of water on a shower. Saving on creating an interior helps reduce costs. Income consists of the cost of services provided. 1 hour in the sauna costs about 500 rubles. per person, daily room rental costs a client 3-6 thousand. A medium-sized sauna can accommodate up to 8 clients at a time.

The average monthly profit in this case is 150 thousand. The profitability of the business is estimated at 120%. If you run your business correctly, your income can exceed 200 thousand per month. The initial investment pays off in about 2 years. The risks when opening a sauna can be assessed as moderate.

Such a business has significant disadvantages. This is rapid wear and tear of the building and equipment. High humidity contributes to wear and tear on equipment and building walls. The wooden lining of the sauna will have to be replaced at least once every 2 years, and the chimney pipes will need to be replaced once a year. About a third of the starting capital will have to be spent on repairs. Major repairs are recommended every 5 years.

When developing a business plan for a sauna, it is necessary to provide for depreciation costs.

Unpleasant surprises can also be expected when recruiting personnel. It is important to find people who not only have specialized knowledge, but also know how to communicate with clients.

Production plan

The technical characteristics of the Russian bath will be as follows:

• Steam room - 5.93 m2.
• Shower room - 5.93 m2.
• Rest room - 18.97 m2.
• Utility block - 11.33 m2.
• Terrace - 31.43 m2.

This bathhouse layout meets all SES and fire safety requirements.

The main material for the construction of a Russian bathhouse is rounded logs. This material was not chosen by chance. Rounded wood is very convenient for building installation, economical in subsequent finishing, and also very practical, aesthetically pleasing and durable.

A log house made of rounded logs retains heat perfectly and creates a cozy atmosphere indoors. In addition, the construction of a bathhouse from this material is extremely favorable in terms of price-quality ratio. The guarantee for a bathhouse made of rounded logs is 15 years.

Business registration: taxation and OKVED

The optimal legal form for a sauna is an individual entrepreneur. To register an individual entrepreneur, you need to contact the tax service and pay a state fee of 800 rubles.

You also need to make a stamp and open a current account if you plan to pay non-cash.

OKVED for sauna - 96.04 “Physical and recreational activities.”

For such a business, the UTII taxation form is beneficial. It will reduce the amount of tax and simplify reporting for the Federal Tax Service. But the legislation also provides for a simplified taxation system (STS):

• 6% of income excluding expenses;
• 15% of income minus expenses.

The entrepreneur decides which taxation system to choose.

How much money do you need to start a business?

The total cost of building a bathhouse from rounded logs on a turnkey basis will be 650,000 rubles. This price will include delivery of the material and installation of the bathhouse at the customer’s site. Another approximately 220,000 rubles will be spent on preparing the site for the construction of a bathhouse and installing communications (water, electricity, gas).

The project manager plans to take on the functions of the complex administrator personally. The manager’s responsibilities will also include accounting and submitting reports to the relevant structures.

What should a bath room be like?

You can either look for a room for a bathhouse in a non-residential building or build one. The second option is preferable for two reasons:

1. it is quite difficult to convert existing premises to the required size;
2. When building a bathhouse, the choice of all areas and materials remains with the customer.

For a business from scratch, a small bathhouse with an area of ​​100 square meters is suitable. m. with a swimming pool (6 sq. m.) and a steam room (12 sq. m.). The bathhouse will also have a common room, a locker room, a relaxation room, a spa and massage room, and a terrace.

If the bathhouse is built from brick, it will take about 1,700,000 rubles. But we will focus on a more economical option - a room made of timber, which will cost 700,000 rubles. When finishing, special attention should be paid to the technical and aesthetic characteristics. The walls are covered with wood, which must be treated with special substances that protect against overheating and fire. Each owner decorates the rest room according to his own taste. But, it is desirable that there be benches, a table and a TV.

After completion of construction, it will be necessary to connect gas, water, sewerage, electricity, which will require additional funds and time. Setting up all communications can take up to six months, and the cost will average 160,000 rubles.

Which equipment to choose

It is better to start building a bathhouse from scratch, rather than restore old buildings.

After building the room, you will need to equip it by purchasing the following items:

• Furniture.
• Stoves and fireplaces.
• Decor elements.
• Pool equipment, etc.

Additionally, it is also worth taking care of consumables: brooms, steamers, disposable slippers, hats, mittens, scoops, etc.

Choosing a room: location and renovation

Room

The sauna room can be of three types:

• rented;
• purchased;
• built from scratch.

The most profitable option is to order the construction of prefabricated wooden structures. Many construction companies provide such a service with construction periods ranging from 3 weeks to 2 months.

Renting or buying a building with subsequent repairs will cost more. But if you have a small budget, renting with the option to buy will be the best option.

When renting premises, you should remember that if the agreement is terminated, the landlord will not return the money spent on repairs.

“For a sauna you need a room with a minimum area of ​​100-150 m2. It will have a locker room, a swimming pool, a steam room and a relaxation area. The remaining premises are at the discretion of the entrepreneur, depending on the list of services.

At the stage of drawing up a business plan, you need to take into account all additional services. Otherwise, it may later turn out that there is no free space to provide a specific service.”

Sauna location

Unlike cafes or other recreational facilities, a sauna does not require a high-traffic area. The target audience of the sauna is people who go there intentionally and prefer a country holiday.

It is better to place the sauna in a suburban area. This could be a village or a holiday village. But you need to understand that the work of the establishment should not disturb local residents, because the sauna is most often visited by noisy groups who like to hang out until the morning. Therefore, problems with law enforcement agencies may arise.

The option with a country sauna is suitable when you plan to purchase a plot of land and build a building from scratch. In other cases, such as renting, it is worth looking at a building on the outskirts of the city, far from a residential area.

Decoration of sauna premises

For finishing you should choose natural materials. You can consider African oak, linden croaker, alder or pine paneling.

You will also need:

• tools: screwdriver, drill, hammers (regular, rubber), spatulas, etc.;
• lining, beams and slats for sheathing;
• insulation and vapor barrier film;
• tile adhesive and tiles;
• fireproof materials for interior decoration.

You won't be able to do the finishing work yourself cheaply and quickly. For these purposes, you will have to hire finishers with their own tools.

It is beneficial to buy materials yourself, since if you entrust the purchase to a contractor, he may unreasonably inflate the price.

What documents are needed to open

To open a business, you will need to register an individual entrepreneur or LLC. In the first case, you will need: a receipt for payment of the state fee, an application for registration in form P21001 certified by a notary, an application for transition to the simplified tax system, photocopies of the passport and ID code.

After registering an individual entrepreneur or LLC, you will need to prepare another package of documents necessary to open a bathhouse: an application addressed to the district administration, copies of constituent documents, conclusions of the State Sanitary and Epidemiological Supervision, fire inspection and a BTI passport.

Requirements and permits for opening a bathhouse, sauna

The main requirements when opening a bathhouse or sauna will be fire safety and sanitary requirements.

They are quite strict, but they must be followed to avoid fines:

• The area of ​​the room for a bathhouse or sauna cannot be less than 70-80 meters.
• It is prohibited to install saunas in the basements of houses or in houses where more than 100 people live. The premises must have a separate entrance.
• Wall cladding cannot contain resinous substances, so larch and spruce cannot be used as finishing elements.
• The stove in the steam room should be placed from the walls at a distance exceeding 0.2 m. Every eight hours the stove is temporarily turned off.
• It is also necessary to ensure good air circulation in the steam room and this can be done by the ventilation system.
• Installation of fire extinguishing systems and fire extinguishers is mandatory.
• All washing equipment and furniture should be easily treated with hygiene products for disinfection purposes.

Hiring employees for work

Employees must be selected carefully, with special attention paid to the administrator and security guard. These are the only work units that will interact with customers. Composure and communication skills are the main qualities of employees.

Hiring employees for a sauna.

Minimum staff

For a sauna operating only during the daytime, you will need to hire:

• an administrator who communicates with clients and makes reservations;
• a cleaning lady who monitors the order in the rooms and the cleanliness of the water in the pools;
• a stoker engaged in lighting stoves and preparing firewood;
• a security guard responsible for the safety of visitors and resolving disputes between them.

If the establishment will be open around the clock, it is necessary to increase the number of staff and create a 12-hour schedule or every other day.

If you plan to provide additional services, you may need a massage therapist, SPA treatment master, bartender, etc.

Employee salaries from 150,000 rubles.

Advantages and disadvantages

You should become familiar with both the positive and negative aspects of such business activities.

Pros:

1. It is worth organizing a bathhouse, if only because this service has always been considered extremely in demand. Regardless of the type of bathhouse, a person visits it regularly, spends holidays and birthdays here, and simply relaxes pleasantly. A bathhouse, even if there are bathrooms and summer cottages, is always popular with people of any class and financial income, so the issue of recoupment does not arise here.
2. A private bathhouse does not require a large plot of land - you can set up such an establishment on your own land, the main thing is to competently cope with the calculations and begin construction, already having a ready-made plan.
3. People who have organized a private bathhouse and have been its owner for many years claim that creating a business does not require large investments - just start-up capital is enough, which will be used for the manufacture and production of the bathhouse itself, the purchase of equipment and maintenance.

The main disadvantage of this area is the long payback period and high utility costs - you won’t be able to save on water.

Advantages and disadvantages

This type of business has only one main drawback: a long payback period and significant utility costs. But there are more advantages:

• The service is always in demand, and if you also organize a whole recreation complex in a picturesque place outside the city, the number of clients will increase significantly.
• A small private bathhouse can be organized even in your yard, if you have a private house.
• In fact, not much starting capital is required - 1,000,000 rubles will be enough to get started.

So a bathhouse or sauna as a business is a completely profitable project.

Wide range of services

A bathhouse that consists of a vestibule, steam room, relaxation room, shower and toilet is unlikely to attract interest. If there is something additional in it, for example, a hall for health procedures, then people will not bypass such an establishment, since all of us want to try something new. This option is especially relevant if you are planning to open a public bathhouse.

In a limited space, you can definitely turn around - organize a children's corner where kids can go about their business and not disturb their parents while they relax and have fun.

Stages of starting your own business

If you decide to start a business as an individual entrepreneur, then the UTII taxation form is suitable for the sauna. The OKVED 93.04 classifier (OKUN classifier 019100) is suitable for this activity.

Selecting a room

Bath complex plan

When drawing up a business plan: how to open a sauna, the main expense item will be the purchase or rental of premises. It must have an area of ​​at least 150 square meters. It will accommodate 2 saunas, a shower, a jacuzzi, a small pool or plunge pool, a bathroom, changing rooms and a relaxation room.

Fire requirements for the premises are specified in paragraph 6.3.9 of SNiP 05/31/2003. Sanitary requirements must comply with SanPin 2.1.2 standards. There must be a good ventilation system, with supply valves and exhaust hood.

To reduce rental costs, it is better to look for premises in residential areas, but with high traffic. It’s good if there is an entertainment or fitness center, sports complex or hotel nearby.

Usually the room is divided into several sectors: a common steam room and a junior suite and deluxe rooms. Luxury rooms come with a swimming pool, changing room, steam room, and relaxation room. Simple rooms usually only have a shower, cedar barrel and toilet, while the pool and sauna are separate.

Necessary equipment

Steam room equipment

The minimum equipment you will need is:

• 2 sauna cabins;
• 2 souls;
• Communications of water supply, sewerage, heating;
• Pool;
• Small bar;
• It is also advisable to install air conditioning and floor heating.

Note! To sell alcoholic beverages, you will need to obtain a special license and register an LLC.

Equipment and furniture. What is needed and how much will it cost

In recent years, a lot of special equipment for baths has appeared. In order to choose the right one, you need to take into account not only prices and the manufacturer, but also the factor that a modern bathhouse should be as functional as possible. Professionals advise to first draw up a plan of all the premises of the bathhouse with the equipment that can be located there. For the bath you will need:

• a stove that has a heater and a tank for heating water;
• shower cabins:
• pool equipment;
• ventilation equipment;
• lighting;
• equipment for massage room.

In addition, you will need lockers for clothes, tables, benches, and a TV.
It is also necessary to purchase brooms, mittens, slippers, bathrobes. They can be rented or sold, thereby increasing income. Furniture, equipment and bath accessories will require 700,000 rubles/

Furniture and appliances

If a sauna is opened as a business economy class, then it can be furnished with cheap furniture: wooden benches in the relaxation room of the bathhouse, artificial leather furniture, plastic sun loungers.

There must be a large table for companies; it is advisable to install a music center with karaoke, a TV, and a hookah. Their price is low, but it will significantly increase the prestige of the establishment, and visitors will have a more interesting time.

Changing rooms need benches, lockers for personal belongings, a mirror and a hairdryer.

Additional services

You can increase your income well if you provide additional services in addition to renting the sauna itself.

• First of all, it is a bar with hot and cold drinks, salads and light snacks. You can enter into an agreement with a food delivery network and offer visitors to place an order.
• To attract additional clients, you can organize massage services, solarium, and children's room.
• The standard free service is booking by phone or through the website.
• If you buy ready-made electric and infrared sauna cabins, then each of them will cost 80-400 thousand rubles. It will be cheaper to re-equip rooms for them manually.
• A cedar barrel costs from 40 thousand rubles.