Happy Bagel: how two friends sell children's textiles in the center of the capital

For those who want to open their own business, but have no idea what to choose, the sewing production of children's clothing can be an excellent option. Naturally, as in any other business, this requires start-up capital.

However, the amount is not so significant when it comes to organizing a business at home, so it is accessible to many. If you start small, you won't need to go into debt, which minimizes the risk of going broke. At first you will need about a thousand dollars, and when things go up, you can invest more. Since the sewing production of children's clothing can be located in one of the free rooms in a house or apartment, you will not need to spend money on renting premises.

Thanks to minimal investments, you can get a significant income, since children's products are always in demand. And whatever the situation in the country, parents will still spend money on their children. The child must always be dressed, and since he grows very quickly, new clothes are required every season. This is a big plus for business, since there will be buyers all the time.

Education

If you are wondering how to start a clothing production, it is worth noting that it is not at all necessary to have a seamstress diploma, but you will need to arm yourself with certain knowledge in this area. This is required in order to control the quality of products, as well as to understand the work of their subordinates. If you have very little money for a children’s clothing business, then at first you will need to sit down at the sewing machine yourself.

But how to do this if you do not understand the types of seams, as well as working with fabrics and patterns? You can attend courses that usually last 10 months, this will require an investment of one hundred dollars. It will be easier and cheaper to read the relevant information in various sources, which are currently in abundance. When studying, the emphasis should be on the main thing: types of fabrics, types of seams and their purpose, the basics of working with a sewing machine, rules for constructing patterns and transferring them to fabric.

What are the risks when starting a children's clothing business?

If you plan to produce cheap knitwear (underwear, pajamas, clothing for babies), your main task is to minimize the cost of the finished product. This can be achieved by saving on raw materials (buying immediately in large quantities at a wholesale base, choosing the cheapest fabrics), on tailoring (hiring not experienced seamstresses, but graduates of light industry technical schools, production by operations, transferring clothing production to regions where wages are low boards, etc.).

True, in this case other problems arise: poor quality of clothing, high turnover, insufficient qualifications of the working staff, which is fraught with delays and downtime. Recent technical school graduates must be trained to operate sewing equipment, which takes time. And with a high turnover, this process is almost endless. All these troubles can be avoided if you hire only experienced seamstresses. But this will inevitably lead to higher prices for products, and producing expensive knitted clothing for children aged 0 to 1.5-2 years is unprofitable, since competition in this segment is very high (mainly among Western manufacturers). The most difficult thing in running such a business is to find a compromise between price, quality and product range.

Another problem is related to the methods of selling large quantities of goods. In this case, you will no longer be able to open your own retail stores, where you will sell only clothes of your own brand. We will have to look for distribution channels throughout the country. Consider creating your own website with a catalog of your products and your contacts. The simplest option will cost 15-20 thousand rubles plus the costs of its promotion (they depend on the region and requests). The studio can advertise its services through advertising in newspapers and radio, outdoor advertising, sending leaflets with its contacts to mailboxes, etc.

The profitability of this business reaches 30%. The payback period for sewing production is 1.5-2 years.

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Purchase of equipment

The business plan for the sewing production of children's clothing assumes that the greatest costs are associated with the purchase of equipment. It’s worth getting things started right away, so you’ll need to purchase not one, but three sewing machines and an overlocker. Equipment usually costs $100 or more, but high-quality equipment costs at least $300.

At the moment, the most reliable units are Singer machines, so you should not save, but you need to buy decent devices so that they do not break down every month and do not spoil the stitches. It is best to purchase small portable models equipped with an electric drive, as they are the most convenient and fastest. An overlocker also costs about $200.

We calculate the costs and income of the project

The project’s business plan must include a calculation of its profitability. To do this, you will have to draw up a table of costs for an average atelier for the production of clothing for infants.

Such an atelier will be able to produce 1000 different products per month. If you sell all the products in their entirety, you can earn approximately 700 thousand rubles, which, after deducting costs, will become 250 thousand rubles of net monthly income.

Video. Business approach: garment production

Selection of raw materials and their purchase

If you decide to organize a clothing sewing workshop, you must understand that at the next stage you will need to purchase the raw materials that you need for the work.

There is a very important requirement here: the materials must be absolutely harmless, and their quality must be average or higher, since we are talking about the health of children. You should not make purchases in fabric stores, as in this case you will greatly overpay.

It would be more correct to work directly with the manufacturer or with a wholesaler. It is quite convenient and practical to purchase online. At the moment, almost every company has a website on the Internet, and most of them are ready to deliver materials to any city in the country.

Your list must include soft knitwear, terry, interlock, flannel, flannel, velor. The colors should be: white, pink, purple, green, blue, orange, as well as other bright shades and fabrics with patterns. To decorate products, as well as to give them certain functional features, it is imperative to purchase multi-colored ribbons, lace, beads, buttons, designs for stripes, snaps, and zippers. It would be correct to purchase all this in bulk from manufacturers or from large intermediaries.

Don’t forget about patterns for clothes, booties and hats. You can copy them from textbooks or magazines, and also build them yourself, creating some exclusive models.

What do you need to open a sewing workshop?

The program for opening your own enterprise in this industry involves the cost of purchasing equipment. In order for production to be profitable, it is necessary to purchase at least 3 sewing machines, each of which costs about 15 thousand rubles. In addition, you will need an overlocker for your work. Equipment made in Germany is considered the most reliable. Such machines do not damage the fabric and serve well for many years.

In addition to sewing equipment, you will also need work tables. School desks are perfect for this; they are comfortable and do not take up much space. You will also need a large cutting table. Furniture will cost you about 20 thousand rubles. Also useful in your workshop is a 1m long wooden ruler, sewing thread of different colors, tailor's scissors, several small scissors, glue, sewing needles, a set of sewing machine needles and colored crayons.

At the next stage, you will be purchasing raw materials. Fabrics must be safe and of high quality, since we are talking about the health of your little customers. It is not worth purchasing raw materials in stores, this will significantly increase costs. It is best to establish cooperation with a wholesale supplier or manufacturer. The most convenient way to make purchases is through the Internet.

You will definitely need to purchase knitwear, flannelette, terry cloth, flannel and cotton fabrics. They should have bright colors and beautiful designs. You can decorate products using beads, buttons, lace, embroidery and other decorative elements. It’s better to buy everything in bulk from trusted suppliers. You can design patterns for future products yourself or copy them from magazines.

Arrangement of the premises

Sewing production of children's clothing should be carried out in a properly and conveniently equipped room. For this you must allocate a room. In this case, nothing will distract from the production process. There is a cutting table by the window. It is necessary to build shelves for fabrics next to it. You can use an old cabinet for this or make racks yourself. Under the wall there should be tables with sewing machines that will stand as compactly as possible.

The approach to each workplace should be free, chairs should be easily moved away. On the wall nearby it will be convenient to make shelves on which you can put away things at hand. In addition, the room should have another cabinet or rack in which finished products will be stored. Modern sewing machines are already equipped with lighting, so there is no need to install table lamps. However, bright central lighting is required, so you should remove the curtains from the windows and screw a powerful light bulb into the chandelier.

Preparation of necessary documentation

If you have already drawn up a business plan, you should start sewing children's clothing only after you have completed all the required documents. In this case, the best option would be to become an individual entrepreneur. To do this, you are required to contact the tax office with an application.

After making all the necessary contributions and filling out the forms, you will be registered in the Unified State Register of Individual Entrepreneurs. An individual entrepreneur, as a rule, cannot work without a seal. You will definitely need to order it. A special agency deals with such issues. It will issue you with permission under which you can order a print. The stamps themselves are produced by private companies.

The last step will require you to open a bank account. They will draw up a card with an example signature for you, and also draw up an agreement. However, it will take up to two months to collect all the necessary documents.

Staff

Before you open a clothing workshop, you need to solve some more problems. To produce truly high-quality products, you will need to find truly craftsmen, that is, qualified workers. They can be found by posting advertisements in various sources. You will need to hire two or three seamstresses, a cutter and a designer. If you want to save money, you can take on some of the responsibilities. However, remember that this work will be combined with the tasks of selling products, controlling the production process and accounting.

Implementation

So, you have already organized a sewing production of children's clothing, now you need to think about sales. It is worth focusing on wholesale sales. To do this, you must go to retail outlets and shops. If the quality of the products is high, you will definitely find wholesale buyers.

You can submit advertisements to various publications. The price of finished products should be acceptable, then problems with sales will not arise. You must calculate all the costs of raw materials, labor and electrical energy consumed, and then divide them by the number of finished products. This will give you the cost per unit of production. You can add another 100 or 200% to it.

Advertising and Marketing

The entrepreneur himself will search for customers and buyers. The first step is to create electronic and printed product catalogs. Offers will be sent electronically to stores and wholesale buyers. First, let's register a group and an account on social networks, where we will find offers, new products, promotions, and manufacturer contacts.

Printed catalogs will be distributed to the administration of retail outlets to study the assortment and prices.

The main sales channel will be online sales and the signing of cooperation agreements with stores, schools and other children's institutions for sewing school uniforms and costumes for performances. You can distribute flyers in centers where the target audience gathers (schools, kindergartens, recreation centers, sports and cultural palaces).

It is also planned to conduct active advertising activities on forums and in groups of mothers, where they will offer unique models for little fashionistas and fashionistas.

Estimate for advertising costs:

A small amount should be allocated monthly for promoting the group (targeting) and printing flyers and 1000 copies of catalogs, a total of 30 thousand rubles.